Doggett Freightliner
Doggett Freightliner is a privately held, full-service commercial truck and trailer dealership group operating 13+ locations across Texas and Arkansas, selling new and used Freightliner, Western Star, Peterbilt, Kenworth, Battle Motors, and other branded vehicles and trailers, with integrated parts, service, and financing for fleet operators, owner-operators, and vocational commercial customers.
- Company typePrivate
- Founded2013
- HeadquartersSan Antonio, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Doggett Freightliner does
Doggett Freightliner is a privately held, full-service commercial truck and trailer dealership group operating 13+ physical locations across Texas and Arkansas under multiple LLC entities (Doggett Freightliner of South Texas, LLC; Doggett Freightliner of Arkansas, LLC; and TE El Paso, LLC). The company sells new and used on-highway and severe-duty trucks — including Freightliner, Western Star, Peterbilt, Kenworth, International, Autocar, and Battle Motors — alongside new and used trailers from Great Dane, Doepker, Brandt, Eager Beaver, and Utility, with configuration coverage spanning daycabs, sleepers, cab chassis, dump trucks, concrete mixers, crane trucks, vacuum trucks, and specialized heavy-haul trailers.
The business is built on four integrated revenue streams: vehicle sales (new and used hardware), parts supply (including through the Excelerator online ordering platform), service and repair (factory-trained technicians across 200+ service bays plus mobile service trucks), and financing facilitation through third-party credit processors. The underlying technology stack is conventional dealership infrastructure: iManPro for dealer/inventory management, Excelerator for online parts, and a Trnsact-integrated credit application flow. The go-to-market is enterprise field sales through owned rooftops, local phone lines per location, walk-in showroom traffic, and a content/SEO-driven website with quote and financing request forms.
The customer base is horizontally segmented across commercial fleet operators, independent owner-operators, specialty/vocational commercial operators (waste, construction, concrete, crane), and regional/short-haul carriers — particularly along the Texas-Arkansas corridor and Texas-Mexico border markets. The value proposition centers on a single-vendor solution for vehicle acquisition, parts, service, and financing under authorized-dealer relationships with major OEMs, reducing customer dependency on multiple vendors across the equipment lifecycle.
Doggett Freightliner firmographics
Firmographics- Name
- Doggett Freightliner
- Legal name
- Doggett Freightliner of South Texas, LLC, Doggett Freightliner of Arkansas, LLC, & TE El Paso, LLC
- Website
- https://doggettfreightliner.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Doggett Freightliner is a privately held, full-service commercial truck and trailer dealership group operating 13+ locations across Texas and Arkansas, selling new and used Freightliner, Western Star, Peterbilt, Kenworth, Battle Motors, and other branded vehicles and trailers, with integrated parts, service, and financing for fleet operators, owner-operators, and vocational commercial customers.
- Ownership category
- akta.pro rank
Where Doggett Freightliner is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Doggett Freightliner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Truck Sales: Sale of new and used on-highway and severe duty trucks. Sells major brands including Freightliner, Western Star, Battle Motors, Peterbilt, Kenworth, and International. Includes daycab, sleeper, cab chassis, dump truck, concrete mixer, crane truck, and vacuum truck configurations.
- Trailer Sales: Sale of new and used trailers including van trailers, flatbed trailers, lowboy trailers, reefer trailers, traveling axle trailers, and specialty trailers. Brands include Great Dane, Doepker, Brandt, Eager Beaver, and Utility.
- Service and Repair: Truck repair and maintenance services performed by factory trained, certified technicians. Over 200 service bays. Mobile service trucks available. Includes Elite Support program and Express Assessment.
- Parts Sales: Sale of truck parts through parts department and online via Excelerator system. Parts available for all makes and models.
- Financing Services: Vehicle financing and credit services for purchasing trucks and trailers. Online financing application available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Truck Sales |
| One time/ perpetual license | Pay-as-you-go | Used Truck Sales |
| One time/ perpetual license | Pay-as-you-go | New Trailer Sales |
| One time/ perpetual license | Pay-as-you-go | Used Trailer Sales |
| Unit Pricing | Pay-as-you-go | Service and Parts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Doggett Freightliner product offering
Product offeringCore offering
Doggett Freightliner is a full-service commercial truck and trailer dealership group selling new and used on-highway and severe duty trucks, trailers, parts, service, and financing through 13+ locations across Texas and Arkansas. The company operates as an authorized dealer for major brands including Freightliner, Western Star, Peterbilt, Kenworth, International, Battle Motors, Autocar, Great Dane, Brandt, Doepker, and Eager Beaver. Core offerings include vehicle sales, factory-trained repair and maintenance with over 200 service bays, a fully stocked parts department with online ordering, and integrated financing solutions for commercial fleet operators and independent owner-operators.
Product overview
Doggett Freightliner is a full-service truck and trailer dealership operating 13+ locations across Texas and Arkansas. The company offers a unified dealership platform providing new and used on-highway and severe duty trucks (Freightliner, Western Star, Peterbilt, Kenworth, International, Autocar, Battle Motors), trailers (Great Dane, Brandt, Doepker, Eager Beaver, Utility), parts, service (including mobile service, Elite Support, and Express Assessment programs), and financing. The product portfolio functions as a one-stop commercial vehicle solution for fleet operators and owner-operators.
Differentiator
Problem solved
Functional benefit
Products and services
- New & Used On-Highway and Severe Duty Trucks Full line of new and pre-owned commercial trucks including Freightliner, Western Star, Peterbilt, Kenworth, International, Autocar, and Battle Motors brands. Offerings span daycabs, sleepers, cab chassis, dump trucks, concrete mixers, crane trucks, and vacuum trucks for commercial fleet operators and owner-operators.
- New & Used Trailers New and used trailers including van trailers, flatbed trailers, lowboy trailers, reefer trailers, traveling axle trailers, and specialty trailers from Great Dane, Brandt, Doepker, Eager Beaver, and Utility brands for commercial trucking operators.
- Truck & Trailer Service and Repair Factory-trained certified technicians service all makes and models of trucks and trailers with over 200 service bays across locations. Services include repair, maintenance, emissions service, mobile service truck dispatch, and RV service (Oasis RV-Service).
- Parts Department Fully stocked parts department providing parts availability for all truck and trailer makes and models. Online parts ordering available through the Excelerator digital ordering system.
- Commercial Vehicle Financing Financing options for new and used truck and trailer purchases. Online credit applications available through third-party financing partners to facilitate vehicle acquisition for commercial customers.
- Elite Support Program Premium service program providing enhanced support and priority service for Freightliner and other commercial vehicles, aimed at reducing customer downtime.
- Express Assessment Quick diagnostic and assessment service for trucks and trailers designed to identify service needs efficiently and accelerate repair turnaround.
- Oasis RV-Service RV service offering provided by factory-trained technicians at Doggett Freightliner locations.
Companies that use Doggett Freightliner
Customer profileSegments4 records
Ideal customer profiles5 records
Doggett Freightliner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Doggett Freightliner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FreightlinercoreAuthorized Freightliner dealer providing new Freightliner trucks including Cascadia, M2, 108SD, and other models. Freightliner is a major commercial truck manufacturer owned by Daimler Truck. Doggett Freightliner sells and services Freightliner vehicles with factory support.
- Western StarcoreAuthorized Western Star dealer. Western Star produces severe-duty commercial trucks for vocational applications. Doggett Freightliner offers Western Star truck sales and service.
- Great DanecoreAuthorized Great Dane trailer dealer. Great Dane is a leading trailer manufacturer producing van trailers, flatbed trailers, reefer trailers, and other trailer types. Doggett Freightliner offers Great Dane trailers for sale.
- Battle MotorscoreAuthorized Battle Motors dealer offering LETII truck models including ASL X12, L9 ASL, and X12 Front configurations. Battle Motors specializes in electric and vocational trucks for waste management and commercial applications.
- AutocarminorAuthorized Autocar dealer. Autocar produces severe-duty trucks for vocational applications including concrete mixer, crane truck, and dump truck configurations.
- Detroit (Daimler Truck)coreDetroit engine dealer providing Detroit DD13, DD15, and DT12 components. Detroit engines are standard powerplants in Freightliner vehicles and available as options in other brands.
- CumminscoreCummins engine dealer providing Cummins X12, X15, L9, and ISX engines. Cummins engines are available in multiple truck brands sold at Doggett Freightliner locations.
- DoepkerminorAuthorized Doepker trailer dealer offering traveling axle trailers and specialized heavy-haul trailers. Doepker is a Canadian trailer manufacturer.
- BrandtminorAuthorized Brandt trailer dealer. Brandt produces heavy-haul trailers including H850, H650, H450, and C550 models. Doggett Freightliner offers Brandt trailers for sale.
- Eager BeaverminorAuthorized Eager Beaver trailer dealer. Eager Beaver produces lowboy trailers and other specialized trailers for heavy equipment transport.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Doggett Freightliner competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Largest commercial truck dealership group in North America with 150+ locations selling Peterbilt, International, and other major brands. Closest direct peer given multi-state, multi-brand dealer model with full sales/service/parts/financing operations.
- Velocity Vehicle Group: Major Daimler Truck dealer network operating multiple Freightliner/Western Star locations across the Western US. Direct competitor as a Daimler-authorized dealer with comparable full-service operations.
- Premier Truck Group: Multi-brand commercial truck dealer with locations across the Midwest, South, and Western US. Direct peer as a Freightliner and other OEM authorized dealer offering sales, parts, service, and financing.
- MHC Kenworth: Largest Kenworth dealer network in North America with locations across multiple states. Directly comparable commercial truck dealer offering sales, parts, service, and financing across an OEM-aligned footprint.
- Truck Country: Freightliner and Western Star dealer group with locations across the Midwest. Direct competitor as a Daimler-authorized dealer offering new/used trucks and full-service support.
- TEC Equipment: Volvo and Mack heavy-duty truck dealer with locations across the Western US. Comparable as a major OEM authorized dealer offering full sales, parts, and service operations for commercial fleets.
Broad incumbents
- Daimler Truck: OEM parent of Freightliner, Western Star, and Detroit engines. Represents the upstream manufacturer whose products Doggett sells, services, and supports as an authorized dealer.
- PACCAR: OEM parent of Kenworth and Peterbilt, both sold through Doggett locations. Major incumbent in commercial truck manufacturing whose products flow through Doggett's sales and service channels.
Emerging players
- Battle Motors: Electric vocational truck manufacturer producing LETII models for waste management and commercial applications. Doggett is an authorized dealer, creating partnership and thematic overlap in commercial EV adoption.
Regional players
- Stoops Freightliner-Quality Trailer: Indiana-based Freightliner dealer with multiple Midwest locations. Comparable as a regional Freightliner authorized dealer offering full sales, parts, and service operations across a different geography than Doggett.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Doggett Freightliner social profiles
Digital presenceDoggett Freightliner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doggett Freightliner leadership team
Management profileNumber of profiles
Doggett Freightliner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doggett Freightliner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doggett Freightliner
What does Doggett Freightliner do?
Doggett Freightliner is a full-service commercial truck and trailer dealership group selling new and used on-highway and severe duty trucks, trailers, parts, service, and financing through 13+ locations across Texas and Arkansas. The company operates as an authorized dealer for major brands including Freightliner, Western Star, Peterbilt, Kenworth, International, Battle Motors, Autocar, Great Dane, Brandt, Doepker, and Eager Beaver. Core offerings include vehicle sales, factory-trained repair and maintenance with over 200 service bays, a fully stocked parts department with online ordering, and integrated financing solutions for commercial fleet operators and independent owner-operators.
Is Doggett Freightliner a public or private company?
Doggett Freightliner is a private company. It is classified as family owned and is currently operating.
When was Doggett Freightliner founded?
Doggett Freightliner was founded in 2013. It employs 251 to 500 people.
Where is Doggett Freightliner based?
Doggett Freightliner is headquartered in San Antonio, United States, in the North America region.
How does Doggett Freightliner make money?
Five revenue lines are on record. Truck Sales are the primary driver. The others are trailer Sales, service and Repair, parts Sales and financing Services.
Who are Doggett Freightliner's main competitors?
Direct peers on record are Rush Enterprises, Velocity Vehicle Group, Premier Truck Group, MHC Kenworth, Truck Country and TEC Equipment. Broad incumbents are Daimler Truck and PACCAR. Battle Motors is listed as an emerging player. Stoops Freightliner-Quality Trailer is listed as a regional player.
Does Doggett Freightliner have an API?
No public API is recorded for Doggett Freightliner.