Extramile Digital

What Extramile Digital does

Extramile Digital (legal entity ExtraMile Communications Ltd., trading as Extramile Digital Ltd.) is a UK-based B2B digital marketing agency founded in 2001 and headquartered in Stone, Staffordshire. It specializes in retainer-based marketing services for technical B2B clients in manufacturing, engineering, chemical, and defence sectors, supported by approximately 30+ staff across SEO, paid media, content, creative, and account management functions.

The agency's service portfolio spans B2B marketing strategy, lead generation (SEO/PPC), digital experience (website design), creative (graphic design), content (technical copywriting, email, social media), AI services (including GEO/Generative Engine Optimization), and data analytics. Its underlying technology stack includes WordPress-based website builds, Google Analytics, HubSpot CRM, Monday.com for project and support-ticket management, Microsoft Clarity, Hotjar, Lucky Orange, and proprietary tool ExtraTrack — a first/last-source attribution platform that feeds client CRMs to track conversions through to final sale. ExtraTrack and the ExtraByte content ecosystem (DigitalMile podcast, ExtraByte Live events) serve as differentiated assets versus standard agencies.

Commercially, Extramile operates a B2B sales-led GTM model combining direct engagement via website/phone consultations with enterprise field-sales motion managed by dedicated account managers. Revenue comes primarily from monthly retainer engagements covering SEO, PPC, content, creative, social, and digital experience, supplemented by one-off projects (website builds, copy refreshes). Named enterprise clients include Renishaw, Chem-Aqua, F. Ball, Fuchs Silkolene, Espace, Tardis Environmental, Vita Group, Lowe & Fletcher, Filon, and Trials4us, across verticals spanning industrial manufacturing, water treatment, lubricants, freight forwarding, waste management, and medical research. The firm holds Google Partner, HubSpot Solutions Partner, NCSC Cyber Essentials, and Make UK Defence memberships, is GDPR compliant, and is owned and managed by founders and a long-tenured operating leadership team led by Managing Director Amanda Brooke.

Name

Extramile Digital

Legal name

ExtraMile Communications Ltd.

Website

https://extramiledigital.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Extramile Digital is a UK-based B2B digital marketing agency serving manufacturing, engineering, chemical, and defence clients through retainer-based services spanning SEO, PPC, web design, content, creative, and analytics powered by its proprietary ExtraTrack attribution platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• B2B digital marketing
• Industrial sector marketing
• Search engine marketing
• Lead generation services
• Web development agency

Headquarters

HQ city

Stone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Retainer Services: Monthly retainer-based marketing services covering SEO, PPC, content, creative, social media, and digital experience. Clients work with the agency on ongoing basis to increase digital presence and drive enquiries.
2. Project-Based Services: One-time project engagements for website design, website copy, content refreshes, and specific campaign deliverables. Can be standalone projects or part of retainer relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Extramile Digital is a UK-based B2B digital marketing agency that plans and delivers search engine marketing, paid search (PPC), search engine optimisation, web design and development, email marketing, content marketing, and social media campaigns for industrial clients. It sells contracted marketing programs (retainers and projects) to manufacturers, engineers, chemical firms, and defence-sector businesses, using its proprietary ExtraTrack platform to report on leads, pipeline, and campaign ROI.

Product overview

Extramile Digital is a B2B marketing agency offering a comprehensive portfolio of digital marketing services and proprietary tools. The core offering is strategic B2B marketing for manufacturing, engineering, chemical, and defence sectors, delivered through service modules including B2B Marketing Strategy, Lead Generation, Digital Experience (Website Design and Development), Creative Services (Graphic Design), Content Services (Technical Copywriting, B2B Email Marketing, B2B Social Media Marketing), AI Services, and Data & Analytics. The portfolio includes proprietary products: ExtraTrack (a custom B2B analytics platform capturing first and last-source attribution), DigitalMile Podcast (educational content), and ExtraByte Live (online marketing events). Services are delivered primarily through retainer-based partnerships, with individual projects available for website and design work.

Differentiator

Problem solved

Functional benefit

Brands

• DigitalMile: A digital marketing podcast that provides insights on digital marketing trends and strategies.
• ExtraByte Live
• ExtraTrack

Products and services

• ExtraTrack Proprietary analytics and reporting platform that tracks, measures and reports on digital marketing campaign performance — including traffic, leads, pipeline and ROI — for B2B clients running longer industrial sales cycles.
• Search Engine Marketing (PPC) Paid search (PPC) campaign planning, buying and management across Google Ads and related networks, delivered to industrial B2B clients to generate qualified leads from technical buyer search behaviour.
• Search Engine Optimisation (SEO) Technical and content SEO services — audits, on-page optimisation, content production and link building — targeted at industrial buyer keyword categories to grow organic lead flow.
• Web Design and Development Design, build and ongoing development of B2B websites and landing pages for industrial clients, typically on a CMS platform, optimised for technical buyers and lead capture.
• Email Marketing Email campaign strategy, automation, copy and deployment for industrial B2B clients to nurture long-cycle prospects and convert them through the sales pipeline.
• Content Marketing Creation of long-form articles, whitepapers, case studies and thought-leadership content targeting technical industrial buyers and supporting SEO and nurture campaigns.

Quantifiable outcome

• 166% increase in total users, 228% increase in contact form submissions, 403% increase in organic search impressions (Silkolene case study)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status enabling certified expertise in Google Ads, Google Analytics, and Search Console. Integration with Google's advertising and analytics platforms for client campaigns.
• HubSpotcoreTechnology or IntegrationHubSpot Solutions Partner with CRM integration capabilities. Uses HubSpot for meeting scheduling and client relationship management.
• LinkedIncoreTechnology or IntegrationPrimary social media platform for B2B marketing activities. Integration with LinkedIn advertising and tracking cookies for social media marketing.
• Make UK DefencecoreStrategic or Co-development PartnerIndustry association membership providing defence sector network access and industry knowledge sharing in the manufacturing and defence sector.
• Monday.comcoreTechnology or IntegrationProject management platform used for client support ticket tracking, progress monitoring, and website maintenance management.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising and marketing services holding company with extensive B2B capabilities through agencies including Ogilvy, VMLY&R, and GroupM. A broad incumbent that competes for the largest enterprise marketing budgets Extramile targets.

Direct peers

• Vertical Leap: UK SEO and content marketing agency with strong enterprise and B2B specialism, including AI-search and content-led strategies. Comparable expertise in technical SEO and data-driven B2B campaigns.
• Koozai: Southampton-based UK digital marketing agency providing SEO, PPC, content, and social media services to B2B and consumer brands. Comparable scope of services and similar team size and client mix.
• Tamar Group: UK B2B marketing agency focused on technology, industrial, and professional services clients with strategy, content, and digital delivery capabilities. Comparable B2B vertical positioning and retainer-based engagement model.
• Hallam Internet: Nottingham-based multi-award-winning UK digital marketing agency offering SEO, PPC, content, and web design for B2B and B2C clients. Comparable full-service digital offering and similar mid-sized UK agency scale.
• Accord Marketing: Birmingham-based B2B technology marketing agency providing digital marketing, content, and demand generation services to UK tech and industrial clients. Closely comparable to Extramile in terms of B2B focus, retainer-led model, and mid-market UK client profile.
• Bowler Hat: UK SEO and digital marketing agency serving B2B and B2C brands with technical SEO, content, and PPC services. Comparable scope of digital services and UK mid-market positioning.
• Cedarwood Digital: Manchester-based B2B digital marketing agency specializing in inbound marketing, SEO, and demand generation for UK B2B clients. Directly comparable in B2B focus, methodology, and agency size profile.
• Motion12: UK-based B2B marketing agency specialized in technology and industrial sectors with demand generation, content, and ABM services. Similar vertical specialism in technical/industrial B2B and retainer-led GTM.

Regional players

• Thinkstream: UK-based B2B marketing and communications agency with content, PR, and digital services for industrial and technology clients. Regional UK overlap with comparable B2B industrial client specialism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ExtramileDigital/videos
• LinkedInlinkedin.com/company/extramiledigital
• Xx.com/ExtramileD
• Facebookfacebook.com/extramiledigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extramile Digital