5 North Media

Name

5 North Media

Legal name

5 North Media, Inc.

Website

https://5northmedia.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Audio-Visual Integration

NAICS

Sound Recording Industries (5122), Motion Picture and Video Industries (5121), Graphic Design Services (541430)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Commercial audio systems
• Sensory branding solutions
• Digital signage systems
• QSR drive-thru systems
• Integrated AV systems

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AV System Design and Installation: Custom design, installation, and commissioning of integrated audiovisual systems including sound systems, video walls, control systems, and boardroom systems. Revenue is earned through project-based engagements with equipment procurement and labor.
2. QSR Drive-Thru Equipment and Maintenance: Sale and ongoing maintenance of drive-thru equipment including wireless headsets, timers, and communication systems. Offers 24-hour response time and fully stocked service vans for rapid maintenance support. Revenue includes both equipment sales and recurring maintenance contract fees.
3. Music Programming and Content Services: Subscription to curated commercial music programs (Mood Mix Pro, Core Music, Elements, Harmony) with over 160 music programs, delivered via internet streaming, satellite, or disc. Includes fully licensed, pre-screened, commercial-free content.
4. Digital Signage and Commercial TV: Sale and installation of digital signage, menu boards, video walls, and Mood TV (private branded TV network) for commercial environments. Ongoing content management and software licensing.
5. Social WiFi and Mobile Marketing: Branded WiFi solutions and location-based mobile marketing technology that delivers custom content to customer smartphones while gathering data. Revenue is bundled with other services or offered as standalone.
6. Surveillance and Security Monitoring: Digital surveillance and CCTV installation with an affordable monthly lease fee for ongoing monitoring services. Includes remote viewing capabilities and real-time continuous monitoring.
7. Scent Marketing Solutions: Scent branding solutions including 1,500+ fragrance options, custom scent development, and delivery equipment. Ongoing fragrance replenishment and maintenance programs generate recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

5 North Media designs, installs, and maintains integrated commercial audio-visual and sensory branding systems for businesses, combining commercial music programming, on-hold and in-store messaging, digital signage, video walls, scent marketing, sound systems, surveillance, and integrated control (Crestron/Savant) into turnkey solutions. The company serves QSR, hospitality, automotive, retail, and corporate clients across Southern California as a locally owned affiliate of Mood Media.

Product overview

5 North Media is a San Diego-based audio-visual and sensory branding company operating as a locally owned affiliate of MOOD Media. Founded in 1979 and rebranded to 5 North Media in 2016, the company provides turnkey AV solutions including music programming (Mood Mix Pro, Core Music, Elements), voice messaging, digital signage (Mood TV, digital menu boards), video walls, conference room systems, QSR drive-thru solutions, sound systems (Bose, Klipsch), scent marketing, surveillance, and social engagement tools (Social WiFi, Shazam). The company integrates hardware from Crestron, Bose, Savant, and other manufacturers with content and software services to deliver complete sensory branding experiences for hospitality, retail, restaurant, and corporate clients across San Diego County.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Services Commercial background music programming and audio systems for businesses, including custom music mix creation and access to over 160 professionally curated music programs delivered via streaming, satellite, or disc.
• Mood Mix Pro Custom music mix platform allowing businesses to create their own soundtrack with online access to fully-licensed, pre-screened music with no ads or interruptions, using StreamingPlus technology.
• Core Music Catalog of over 160 professionally designed music programs backed by the world's largest music library, delivered via internet streaming, satellite, or disc.
• Elements Professionally designed custom music building system using microgenres covering all musical styles and eras, created with expert Music Designers.
• Voice Messaging Solutions On-hold and in-store audio messaging programs with professional scriptwriting, sound engineering, and production, designed to transform caller experience and connect directly with customers through targeted messages and music blends.
• ICRealtime Surveillance Digital surveillance and CCTV system installation with real-time remote viewing accessible via iPad, iPhone, and Android applications, featuring network-integrated and analog systems for security, loss prevention, and operational monitoring.
• Scent Marketing Scent branding solutions leveraging the strongest sense tied to memory and emotion, with over 1,500 existing fragrances and custom scent design and development services plus ongoing fragrance replenishment programs.
• Integrated AV Systems Turnkey professional integrated AV systems combining control systems, DSP audio, hi-definition video, stage systems, and custom programming for commercial environments.
• Social Solutions Mobile marketing and social engagement solutions including Social WiFi, Shazam In-Store, and Social Mix for customer interaction with music and brand experiences.
• QSR Solutions Quick service restaurant solutions including drive-thru equipment with timers (HME, 3M, Delphi), digital signage, music and messaging, Mood TV, digital menu boards, and Social WiFi integration.
• Sound Systems Professionally designed and installed commercial sound systems featuring Bose and Klipsch equipment for any business size, architecture, or application.
• Digital Signage & Displays Digital signage solutions including digital menu boards, Mood TV (private branded commercial TV network), and satellite TV services for connecting with customers through visually engaging displays.
• Conference and Board Room AV Conference room AV installations with integrated control systems, easy scheduling, and scalable solutions ranging from small rooms to 500-seat auditoriums.
• Video Walls Multi-screen video wall installations including LED panels, screens, and boards with customized content, digital signage software, and complete automation control.
• Content Creation Custom content creation, graphics, and imagery services for digital platforms including branded custom content for digital signage and visual displays.

Quantifiable outcome

• Up to 20% increase in sales with on-hold messaging programs
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and strategic.

• Mood MediaflagshipStrategic or Co-development Partner5 North Media is a locally owned and operated affiliate of Mood Media, operating as 'Mood San Diego.' This affiliation grants access to Mood Media's commercial music library (world's largest), 165 office locations, 450 technicians, and national brand credibility. Mood Media provides the content platform, technology stack, and service network that underpins much of 5 North Media's sensory branding offering.
• Bose ProfessionalcoreTechnology or IntegrationBose Professional is the primary sound system brand used by 5 North Media across hospitality projects. Featured in Dukes La Jolla and Dukes Malibu installations, Bose FreeSpace DS speakers, L1 Compact line array, and ControlSpace processors are specified and installed. 5 North Media President Bob Bobuk describes Bose as commensurate with upscale hospitality brand images and a preferred solution for hospitality projects.
• KlipschcoreTechnology or IntegrationKlipsch is listed as a key speaker brand partner alongside Bose for professional sound system installations in San Diego. Featured in QSR drive-thru and commercial audio solutions.
• CrestroncoreTechnology or IntegrationCrestron is the primary integrated control system platform used by 5 North Media for audio, video, lighting, shade, CCTV, and energy management system integration. The company is proficient in Crestron programming and certification for custom system programming.
• SavantcoreTechnology or IntegrationSavant is used as the control system for the Lexus of Escondido project, managing a nine-screen video wall, 14 video channels, Apple TV integration, lighting, thermostat, and music control through an iPad interface.
• ICRealtimecoreTechnology or IntegrationICRealtime is the digital surveillance and CCTV technology partner used by 5 North Media. Provides network-integrated surveillance systems with iPad, iPhone, and Android remote viewing capabilities.
• HME (Headset and Drive-Thru Equipment)coreTechnology or IntegrationHME is a key equipment partner for QSR drive-thru solutions, providing wireless headset systems. Part of 5 North Media's drive-thru equipment lineup alongside Delphi Timers.
• Delphi TimerscoreTechnology or IntegrationDelphi Timers is an equipment partner for QSR drive-thru timing systems, used alongside HME equipment in 5 North Media's drive-thru solution offering.
• R.D. Olson DevelopmentstrategicImplementation/ SI/ Consulting PartnerR.D. Olson Development is a strategic development partner for hospitality AV projects. Named 'Developer of the Year' by Marriott International in 2017. 5 North Media partnered with R.D. Olson on both the Lido House Hotel and Marriott Irvine Spectrum projects, providing turn-key AV solutions including design, installation, and software programming.
• 3LB Hospitality GroupstrategicStrategic or Co-development Partner3LB Hospitality Group is the hospitality group behind Urge Gastropub and Common House. 5 North Media is proud to have partnered with 3LB Hospitality Group on all of their locations, providing AV system design, installation, and maintenance for restaurants, breweries, and bowling alleys.
• TS RestaurantsstrategicChannel Partner/ Reseller/ DistributorTS Restaurants is the operator of the Dukes family of Hawaiian-themed restaurants. 5 North Media has been engaged for sound system upgrades at both Dukes La Jolla and Dukes Malibu locations. The company was recommended by 5 North Media for Bose Professional systems to match TS Restaurants' upscale brand quality.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mood Media: Global parent/affiliate network for in-store music, sensory branding, AV, digital signage and scent. Directly comparable because 5 North Media is the San Diego affiliate ("Mood San Diego") delivering the same Mood platform and service methodology.
• PlayNetwork: Direct competitor in commercial music programming, in-store media, and sensory brand experiences for retail, hospitality, and QSR. Competes head-to-head with the Mood Mix Pro/Core Music offering 5 North Media resells.
• Stingray Business: Provides curated commercial music, digital signage, and in-store advertising for retail, hospitality, and QSR chains. Closely comparable curated-music + visual-content competitor to 5 North Media's sensory stack.
• Ford Audio-Video Systems: Commercial AV systems integrator designing and installing sound, video, lighting, and control systems for enterprise, hospitality, higher education, and government clients — direct overlap with 5 North Media's corporate and hospitality install book.
• AVI-SPL: One of the largest commercial AV integrators in North America, delivering design-build AV, UC, and digital signage programs for enterprise and hospitality customers. Same project-based, recurring-services business model as 5 North Media at greater scale.
• LMG (a Veritas company): National AV integrator and rental provider serving live events, hospitality, and corporate venues with sound, video, and lighting systems. Direct peer on commercial AV design-build and equipment specification.
• Encore (formerly PSAV): Hospitality-focused AV and event technology partner for hotels and venues — supplies integrated AV systems, staging, and content services directly comparable to 5 North Media's Four Seasons and Marriott projects.
• ScentAir: Largest global scent-marketing provider offering scent diffusion, branding, and air-quality systems to retail, hospitality, and QSR. Directly comparable to 5 North Media's Scent Marketing service line (1,500+ fragrances, custom scent design).

Emerging players

• SoundHound for Business: AI-driven voice and audio engagement technology for restaurants, automotive, and retail. Emerging competitive threat in the music/engagement layer of 5 North Media's sensory stack rather than full AV integration.
• MVIX (Digital Signage): Provider of digital signage solutions, video walls, and content management for commercial environments. Adjacent competitor for the digital signage and video wall portion of 5 North Media's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/5northmedia
• Facebookfacebook.com/5northmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 North Media