EchoSpan

What EchoSpan does

EchoSpan, Inc. is a privately held, bootstrapped ("investor-free") SaaS company that builds a purpose-built 360-degree feedback and employee performance management platform. Founded in 2005 and headquartered in the Atlanta, Georgia metropolitan area (Decatur per registration; Atlanta per About and contact records), the company has served more than 6,000 clients and executed more than 50,000 survey projects across Fortune 500 enterprises, mid-market organizations, boutique consulting firms, and HR consultancies. The platform is delivered as cloud-based software hosted on Microsoft Azure with data stored in the EU (Dublin, Ireland), supporting 100+ languages and offering SSO, HRIS integrations (Workday, ADP, SAP SuccessFactors), and an iPad/mobile-compatible review interface.

The core product is configurable 360-degree feedback administration, including a pre-built competency library, 500+ report customization options, automated scheduling via "Project Autopilot," a Development Planner module, user-driven pulse and engagement surveys, and a tool-migration utility for customers switching from competing platforms. An AI-enabled feature layer, launched progressively from 2023 through 2026, includes dynamically-generated surveys, an AI-Powered Writing Assistant that helps raters author open-ended feedback, "InsightScout" (a natural-language query tool over feedback reports), and a broader AI-Enabled Feedback Insights Toolkit. Generative AI is sourced primarily through OpenAI (designated Sub-Processor); sentiment analysis is performed via Microsoft Cognitive Services. Multi-language support was upgraded in September 2024 from dynamic Google Translate to static, editable translations for 102 languages. The company reports 99.99% uptime since 2005 and consecutive Best Customer Support recognition from Gartner Digital Markets' Software Advice in 2024 and 2025.

EchoSpan operates a multi-channel go-to-market combining product-led growth (free 14-day trial, transparent online pricing, $35/assessment entry tier via "360 Essentials"), inside sales for mid-market accounts, enterprise field sales with custom solutions and "Total Project Management" services, and a Consultant Licensing and Reseller Program for external coaches. Revenue is generated through annual subscriptions (Companywide Edition), pay-per-review usage licensing, professional services for full process administration, custom enterprise development, and tiered support contracts (Starter/Professional/Enterprise with 24-hour, 4-hour, and 2-hour response SLAs respectively). The company has no external investors, no parent company, and no disclosed subsidiaries; its legal entity is incorporated in Georgia, USA. A notable legal milestone occurred when EchoSpan secured a $25.7 million jury verdict against Medallia, Inc. for trade secret misappropriation in 2023, which the Ninth Circuit Court of Appeals ordered reinstated in November 2025.

Name

EchoSpan

Legal name

EchoSpan, Inc.

Website

https://echospan.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

EchoSpan is a bootstrapped, cloud-based SaaS platform for 360-degree employee feedback, serving 6,000+ organizations from boutique consultancies to Fortune 500s across 100+ languages, with AI-enabled surveys and HRIS integrations to Workday, ADP, and SuccessFactors.

Ownership category

akta.pro rank

Product category

360-Degree Feedback Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

HRIS/HCM Managed Services & Support (BPAEAGAF)

Keywords

• 360-degree feedback software
• Employee feedback platform
• Performance management tools
• Leadership development surveys
• HR analytics software

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions (Companywide Edition): Annual subscription model with named user licenses for every employee needing access. Includes all available features with predictable annual fees and per-user costs.
2. Pay-Per-Review Licensing: Purchase feedback reviews as needed. Ideal for single projects, recurring feedback, consultants, and coaches. Can be purchased as individual review licenses or unlimited annual licenses.
3. Professional Services: Total Project Management program where EchoSpan fully administers 360 review processes, including project setup, management, report generation, and consultative services.
4. Custom Enterprise Solutions: Custom-built performance management applications based on customer specifications for large organizations with unique functional or security requirements.
5. Support Services: Additional support beyond included levels, including phone support, priority response times, and additional administrator support licenses available at tiered pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

EchoSpan is a cloud-based SaaS platform purpose-built for administering 360-degree feedback reviews within organizations. It enables HR teams, consultants, and coaches to configure, distribute, and analyze multi-rater employee feedback surveys with AI-powered insights, customizable reports, and integrations with major HRIS systems. The platform also supports related employee listening tools such as engagement surveys, pulse surveys, and development planning.

Differentiator

Problem solved

Functional benefit

Products and services

• EchoSpan 360 Feedback Platform Cloud-based SaaS platform for administering 360-degree feedback reviews. Enables organizations to configure multi-rater surveys, manage participants and respondents, run unlimited customizable reports, automate project workflows with Project Autopilot, and deliver feedback in 100+ languages. Used by HR teams, leadership development programs, and consultants across organizations ranging from boutique firms to Fortune 500s.
• Engagement Surveys Employee engagement survey tool offered as a related offering to the 360 Feedback Platform, enabling organizations to measure employee engagement alongside their 360-degree feedback programs.
• Pulse Surveys

Quantifiable outcome

• 99.99% uptime since 2005
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core infrastructure, core feature, integration, support and feature.

• Microsoft Azurecore infrastructureTechnology or IntegrationProvides secure cloud infrastructure including application hosting and managed SQL database services. EchoSpan's platform is hosted on Microsoft Azure with data stored in European Union (Dublin, Ireland). Azure maintains SOC 2 and ISO 27001 certifications.
• OpenAIcore featureTechnology or IntegrationSupports AI-powered features within the EchoSpan platform. Data processed solely to provide requested functionality. Customer data is not used to train publicly available models. Considered a Sub-Processor for limited AI functionality purposes.
• WorkdayintegrationTechnology or IntegrationHRIS integration partnership enabling data exchange with Workday platform for customers using both systems.
• ADPintegrationTechnology or IntegrationHRIS integration partnership enabling data exchange with ADP payroll and HR platform.
• SuccessFactors (SAP)integrationTechnology or IntegrationHRIS integration partnership enabling data exchange with SAP SuccessFactors platform.
• Stripecore infrastructureTechnology or IntegrationProcesses customer payment transactions and related billing information.
• MailGuncore infrastructureTechnology or IntegrationOptional feature for sending system email messages, hosted in the EU.
• Help ScoutsupportTechnology or IntegrationManages support tickets sent through EchoSpan support system.
• Google TranslatefeatureTechnology or IntegrationProvides automated language translation of review content and responses. Note: EchoSpan has since replaced dynamic Google Translate with static, editable translations for 102 supported languages.
• Microsoft Cognitive ServicesfeatureTechnology or IntegrationProvides sentiment analysis of written feedback comments within the EchoSpan platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culture Amp: Culture Amp is an employee experience platform offering 360-degree feedback, engagement surveys, and performance management. It directly competes with EchoSpan in the 360-feedback category while operating at a significantly larger scale.
• Lattice: Lattice provides performance management, 360-degree reviews, and employee engagement tools for HR teams. It is a direct competitor in mid-market and enterprise 360 feedback deployments.
• 15Five: 15Five offers continuous performance management including 360-degree reviews, engagement surveys, and OKR tracking. It competes with EchoSpan for HR leaders seeking modern, lightweight feedback platforms.
• Reflektive: Reflektive delivers performance management and 360-degree feedback solutions to enterprises. It competes directly with EchoSpan in the 360 feedback niche for mid-market and large customers.
• Impraise: Impraise is a 360-degree feedback and performance review platform focused on continuous performance management. It is a niche direct competitor in the 360 feedback category.

Broad incumbents

• Qualtrics (Employee Experience): Qualtrics EmployeeXM provides employee engagement and 360-degree feedback capabilities as part of its broader experience management platform. It is a much larger incumbent with overlapping but more expansive functionality.
• Microsoft Viva Glint: Microsoft Viva Glint (acquired from LinkedIn) offers enterprise employee engagement surveys and feedback analytics tightly integrated with Microsoft 365. It competes with EchoSpan at the enterprise end of the market with bundled Microsoft ecosystem advantages.
• SurveyMonkey Enterprise: SurveyMonkey Enterprise provides survey and feedback tools, including employee surveys. While less specialized for 360 reviews, it competes for the same HR buyer budgets with broader survey capabilities.
• Medallia: Medallia is an enterprise experience management platform covering customer and employee feedback. It is comparable as a peer in employee feedback/VoC; EchoSpan previously prevailed in trade secret litigation against Medallia.

Emerging players

• Engagedly: Engagedly offers performance management, 360-degree feedback, and employee engagement tools, often targeting SMB and mid-market customers. It competes with EchoSpan in the broader feedback and performance management space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/echospan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EchoSpan