Fact & Fiction

What Fact & Fiction does

Fact & Fiction is a privately held creative advertising agency headquartered in Boulder, Colorado, operating as Fact & Fiction, LLC since its founding in 2016. The firm functions as a creator-led professional services agency delivering brand storytelling, advertising campaign development, video production, social media content, packaging design, and integrated marketing communications to enterprise consumer brands. With a disclosed headcount of 11–50 employees and no proprietary technology platform, the business operates as a human-capital-intensive services firm rather than a software or product vendor, with revenue generated through project-based creative engagements and likely retainer arrangements negotiated directly with enterprise clients.

The agency's client roster spans a broad set of consumer verticals including beer and beverage (Voodoo Ranger IPA, Halo Top, UPTIME, Madhava, Fruit Smash, Nitecrawler, Blue Ribbon Classics), insurance and financial services (AAA across multiple sub-brands, Lemonade, Elevations Credit Union, Innovation Refunds), restaurants (Chili's, Pizza Hut), retail and convenience (QuikTrip), spirits (Redemption Whiskey, Ranch Rider Spirits Co.), and consumer goods (MightyNest, Rachio, AeroGarden, Oars + Alps, I and Love and You, Cocomels). Notable retention patterns include multi-campaign engagements with Voodoo Ranger IPA (six or more distinct campaigns) and AAA (ten or more campaigns across insurance, automotive, travel, and healthcare sub-businesses), both spanning multiple years based on website asset upload dates extending into 2026.

The go-to-market motion is direct enterprise field sales supported by a website portfolio that functions as the primary marketing and lead-generation channel. The firm has made one documented acquisition, KAROT, in October 2018 for an undisclosed amount, suggesting limited inorganic expansion activity. No external funding rounds, leadership changes, regulatory actions, formal partnerships, or industry awards are disclosed in available source material, and the company remains founder-owned and independent, with no institutional investor or parent company references found.

Name

Fact & Fiction

Legal name

Fact & Fiction, LLC

Website

https://factandfiction.work

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fact & Fiction is a Boulder, Colorado-based creative advertising agency that delivers brand storytelling, campaign development, video production, social media content, and packaging design to enterprise consumer brands across beverage, insurance, restaurant, financial services, and retail sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Advertising: Fact & Fiction generates revenue through providing creative advertising services, brand storytelling, campaign development, and marketing content creation for client brands. Revenue is project-based and likely retainer arrangements with brand clients seeking creative partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fact & Fiction is a creative advertising agency that develops brand storytelling, advertising campaigns, social media content, video production, and packaging design for enterprise consumer brands and CPG companies. The agency delivers full-service creative work on a project and retainer basis across industries including beverage, insurance, retail, restaurant, and financial services.

Product overview

Fact & Fiction is a creative agency offering brand storytelling and marketing campaign services. The company creates work across brand strategy, featured campaigns, and multi-channel marketing for clients across various industries including beverage, insurance, retail, food service, and financial services. The portfolio includes projects for Voodoo Ranger IPA, AAA, QuikTrip, Lemonade, Chili's, Pizza Hut, Elevation Credit Union, and numerous other brands, but these represent client work rather than proprietary product offerings. The company positions itself as a full-service creative partner rather than a software or technology product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Storytelling
• Advertising Campaign Development
• Video Production
• Social Media Marketing
• Packaging Design

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Mekanism: Independent creative agency of comparable size producing brand storytelling, content, and integrated campaigns for CPG and consumer brands (Method, Jose Cuervo, Alaska Airlines). Closely comparable to Fact & Fiction in business model, client mix, and creative-led positioning.
• Anomaly: Mid-sized independent creative and media agency serving major CPG and consumer brands (Coca-Cola, Budweiser, Nike) with integrated brand storytelling. Comparable to F&F in its independent structure and focus on building lasting brand IP for consumer clients.
• Preacher: Austin-based independent creative agency of similar scale working with consumer brands (Beats, Patagonia, UGG) on storytelling and campaign work. Shares Fact & Fiction's mid-size independent profile and CPG/lifestyle client focus.
• GUT: Independently owned, founder-led creative agency network producing bold brand campaigns for major consumer brands (e.g., Popeyes, Philadelphia, Kraft). Comparable to F&F in creator-led model and consumer-brand AOR relationships.
• Joan Creative: Independent creative agency of similar size working across CPG, beverage, and lifestyle brands with a storytelling-forward portfolio. Comparable to F&F in scale, independent ownership, and consumer-brand focus.
• Terri & Sandy: Women-owned independent creative agency of comparable size producing brand campaigns for CPG and consumer brands. Shares F&F's independent, founder-led structure and CPG brand focus.

Broad incumbents

• The Martin Agency: Large creative agency (Interpublic-owned) producing work for major CPG and consumer brands (Geico, Oreo, Hanes). Represents the holding-company competitor set that Fact & Fiction must differentiate against on pitches.
• Mother: Globally recognized independent creative agency with offices in NY/LA/London producing work for major consumer brands (Stella Artois, Target, Uber Eats). Represents a larger-scale version of the same independent, creator-led model F&F operates in.

Others

• 72andSunny: Large independent creative agency (Stagwell-owned) known for brand storytelling and integrated campaigns for major consumer brands (Samsung, Google, Reformation). Comparable strategic-positioning competitor at a larger scale.

Regional players

• RPA: Santa Monica-based independent creative agency producing campaigns for major brands (Honda, Farmers Insurance, La-Z-Boy). Comparable independent creative-services competitor with strong CPG/consumer-brand book, primarily serving the West Coast market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FandF_co
• Facebookfacebook.com/FactFictionCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fact & Fiction