What Connected Business does

Connected Business is a private software company founded in 2004 that sells a unified back-office and commerce platform to small and mid-sized merchants. Its flagship offering is a single-database ERP suite that combines accounting, CRM, eCommerce (B2B and B2C), point-of-sale, inventory and warehouse management, shipping, and reporting/dashboards, eliminating the need for third-party integrations across modules. Native integrations with FedEx, UPS, and USPS/USPS Endicia handle shipping rating, address verification, and label printing, while the Cart Rover connector synchronizes inventory to external marketplaces and third-party shopping carts. The company markets an Enterprise tier that exposes customization tools so customers can modify the platform from within, and operates the Entice Studio sub-brand for sales force automation, lead generation, email management, and marketing campaigns.

The company monetizes through monthly subscription cloud solutions starting at $499 per month with unlimited users, supplemented by add-ins, web templates, Entice Email Templates, design packages, and one-time professional services. Pricing and packaging are published on the website, with a direct "Buy Now" purchase flow, free consultation scheduling for prospects, and a partner program that supports resellers and implementation consultants. A marketplace enables third-party add-ons and templates to extend the core ERP. Customer-facing marketing assets include a blog, the MyCB University training platform, a community forum, a knowledge base, and eBooks targeting B2B merchants and QuickBooks Enterprise switchers; Forrester Research commentary is used as third-party validation.

Connected Business targets seven explicit segments — ecommerce companies, multi- and single-location retailers, distribution commerce, fast-growing companies, large companies, and gift and home companies — with a horizontal segmentation approach spanning startups through enterprise. Its headquarters is at 17412 Ventura Blvd, Suite #590 in Encino, California, and the company is led by Gary Harrison as President and CEO; reported headcount is 1–10 employees. Ownership is independent and private, with no disclosed funding rounds, institutional investors, parent company, or M&A activity in the available material, and the operating geographic footprint is implied at roughly 35 countries.

Name

Connected Business

Legal name

Connected Business

Website

https://connectedbusiness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Connected Business is a private software vendor founded in 2004 that sells a unified, single-database ERP combining accounting, eCommerce (B2B/B2C), POS, shipping, warehouse, and CRM for SMB and mid-market merchants. It monetizes via $499/month unlimited-user subscriptions plus add-ons, templates, and professional services.

Ownership category

akta.pro rank

Product category

Unified ERP & eCommerce Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Unified ERP software
• ECommerce platform
• Point of sale
• Inventory management
• Shipping management

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Cloud Solutions: Monthly subscription-based cloud solutions with unlimited users, starting at $499/month. Includes access to all core modules.
2. Add-ons and Extensions: Additional features and extensions available as add-ons to the base subscription.
3. Web Templates and Design Packages: Pre-designed web templates and design packages for eCommerce customization.
4. Entice Email Templates: Email marketing templates available for purchase.
5. Professional Services: Consultation services for implementation and customization support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Connected Business develops and sells a unified ERP platform that combines accounting, CRM, eCommerce (B2B and B2C), point of sale, inventory, shipping, and warehouse management into a single real-time database. It is delivered as a cloud subscription (or on-premise) for businesses managing multiple sales channels.

Product overview

Connected Business is a unified ERP eCommerce platform that integrates sales channels, back-end processes, and data analytics in real-time. The core offering consists of a unified ERP as the central platform, with integrated modules for Accounting, CRM, eCommerce (B2B and B2C), Point of Sale (POS), Shipping, Warehouse/Fulfillment, Inventory Management (PIM), Marketing Automation (Entice Studio), Reporting/Business Intelligence, and Customer Management. Additional capabilities include Task Automation, CMS tools, Third Party integrations for carts and marketplaces, and System Administration. The platform also offers add-ons including Add-ins, Web Templates, Email Templates (Entice Email), and Design Packages. Pricing starts at $499/month for unlimited user cloud solutions, with Enterprise versions including Customization Tools for platform modification.

Differentiator

Problem solved

Functional benefit

Brands

• Entice Studio: Sales force automation, lead generation and conversion, email management, automated marketing campaigns, personalized enticement campaigns, and creative services.

Products and services

• Unified ERP Core Enterprise Resource Planning solution that centralizes all sales channels and business operations including inventory, orders, and financials for businesses running multiple channels.
• Accounting Software Full-featured accounting and finance module handling general ledger, accounts payable/receivable, financial reporting, and U.S. sales tax compliance.
• CRM (Customer Relationship Management) CRM module including sales force automation, sales rep/affiliate management, customer service management, and marketing activities.
• eCommerce Fully unified eCommerce module available as B2B and B2C solutions, including CMS with skin/menu builder and page manager, plus third-party cart and marketplace integration.
• Point of Sale (POS) Flexible point of sale module that works in real-time with eCommerce and other Connected Business operations for retail businesses.
• Shipping Management Shipping module integrated with FedEx, UPS, and USPS/USPS Endicia for real-time shipping rates, rate shopping, address verification, and label printing.
• Warehouse and Fulfillment Management Internal warehousing and fulfillment module with barcode support via mobile apps for greater warehouse efficiency.
• Inventory Management (PIM) Centralized inventory management across all sales channels with product information management capabilities.
• Reporting / Business Intelligence Reporting tools with dashboard designer for business intelligence and real-time decision making from centralized data.
• Entice Studio Marketing and sales engagement suite including lead generation, email management, automated and personalized enticement campaigns, and creative services.
• Web Templates Pre-designed web templates for eCommerce sites, sold as add-ons to the platform.
• Entice Email Templates Email marketing templates sold as add-ons within the Entice Studio suite.
• Design Packages Professional design packages for customizing eCommerce site appearance, sold as add-ons.
• Add-ins Additional add-in modules available for purchase to extend the platform's functionality.
• Professional Services Consultation services for implementation and customization support of the Connected Business platform.

Quantifiable outcome

• Companies using a unified solution realize greater per-customer profitability, better cross-sell and upsell, improved customer acquisition and satisfaction, and more accurate inventory and fulfillment processes (Forrester Research)

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FedExcoreTechnology or IntegrationFully integrated shipping carrier providing real-time shipping rates and address verification within the Connected Business shipping module.
• UPScoreTechnology or IntegrationFully integrated shipping carrier providing real-time shipping rates and address verification within the Connected Business shipping module.
• USPS / USPS EndiciacoreTechnology or IntegrationFully integrated shipping carrier providing real-time shipping rates and address verification within the Connected Business shipping module.
• Cart RovercoreTechnology or IntegrationThird-party cart integration service that synchronizes inventory to major marketplaces and external cart solutions.
• Forrester ResearchminorOthersResearch firm providing market validation through quoted findings on the benefits of unified commerce solutions vs siloed approaches.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• NetSuite (Oracle NetSuite): Cloud ERP suite with integrated ecommerce, CRM, financials, and inventory — the most direct large-scale analog to Connected Business's unified platform positioning.
• Odoo: Open-source unified business suite covering ERP, eCommerce, POS, inventory, and CRM at SMB price points; competes head-to-head on the unified-platform narrative.
• Brightpearl: Retail-first ERP and operational system for multichannel merchants, including inventory, order, shipping, and accounting — directly comparable to Connected Business's retail/ecommerce focus.
• Cin7: Inventory and order management platform with ERP-style functionality, integrations to marketplaces and shipping carriers, and strong overlap with Connected Business's multi-channel retail customers.
• Acumatica: Cloud-native ERP with distribution, retail, and commerce editions; competes for the same mid-market customers seeking a unified financials, inventory, and CRM system.
• SAP Business One: SMB-focused ERP suite from SAP covering financials, inventory, sales, and ecommerce — a more enterprise-scale competitor chasing the same unified-suite buyer.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs, deeply integrated with the broader Microsoft 365 and Power Platform ecosystem; a broad incumbent alternative for buyers evaluating unified ERP.
• Shopify: Dominant commerce platform with built-in POS, marketplace integrations, and an app ecosystem; competes for the same small and mid-sized retailers seeking a unified commerce + operations stack.

Emerging players

• Fishbowl Inventory: Inventory management and manufacturing solution that integrates with QuickBooks and other accounting systems; partial overlap on the inventory/warehouse modules.
• Unleashed Software: Cloud inventory and order management platform for SMB retailers and wholesalers; competes in the same multi-channel inventory and warehouse management niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/connectednews
• YouTubevimeo.com/connectedbusiness
• LinkedInlinkedin.com/company/connected-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected Business