Long Beverage

Name

Long Beverage

Legal name

Long Beverage, Inc.

Website

https://longbeverage.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

akta.pro secondary industries

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH), Beverage & Alcohol Distribution Centers (TLALAEAK), Alcohol & Beverage Delivery (TLAAAHAG)

Keywords

• Beverage distribution
• Beer wholesaler
• Direct store delivery
• Non-alcoholic distribution
• Warehouse logistics

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Long Beverage generates revenue as a beverage wholesaler and distributor, purchasing beverages from suppliers (breweries, wineries, soft drink manufacturers) and selling/distributing them to retailers. Revenue comes from the margin between wholesale acquisition costs and retail distribution prices, serving as the intermediary in the three-tier alcohol distribution system.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Long Beverage is a beverage wholesaler and distributor that purchases beer, wine, and non-alcoholic beverages from manufacturers and delivers them to retail and on-premise accounts across 13 North Carolina counties using a Direct Store Delivery (DSD) model. The company operates a 275,000 sqft warehouse and automated distribution facility supported by proprietary AI quality control and route logistics technology.

Product overview

Long Beverage is a beverage wholesale distributor (operating since 1947) that offers beverage distribution services primarily for beers and non-alcoholic products across North Carolina. Their operational infrastructure includes software and technology products for warehouse management (VOR AI Vision System, Cirrus Tech automated storage), fleet management (Geotab telematics), retail planning (Blue Yonder Space Planning), and fleet safety (Uptake platform). These technology products work together to enable accurate warehouse operations, efficient delivery logistics, and retail store optimization for their distribution business. The company distributes major beer brands (Modelo, Corona, Miller Lite, White Claw, Coors Light, Heineken, Yuengling, Truly) and non-alcoholic brands (Canada Dry, 7UP, A&W Root Beer, Snapple, Keurig Dr Pepper products) through a network of suppliers across 13 North Carolina counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Wholesale Distribution Wholesale purchase, warehousing, and direct store delivery of beer brands (including Corona, Miller Lite, Heineken, Coors, Yuengling, Modelo, White Claw, and Truly) to off-premise and on-premise accounts across 13 North Carolina counties.
• Non-Alcoholic Beverage Distribution Wholesale purchase, warehousing, and direct store delivery of non-alcoholic beverage brands (including Canada Dry, 7UP, A&W Root Beer, Snapple, and Keurig Dr Pepper products) to retail accounts across central North Carolina.
• Direct Store Delivery (DSD) Service Route-based distribution service using a fleet of delivery vehicles and route drivers to deliver beverages directly to retail stores, restaurants, and bars across a 13-county North Carolina territory, supported by routing and logistics software.
• On-Premise Account Distribution Specialized distribution and sales support for on-premise accounts including restaurants, bars, and entertainment venues, with targeted account management and supplier collaboration to expand market reach at the venue level.
• Retail Merchandising and Planogram Services Store-specific micro-merchandising, shelf stocking, product freshness monitoring, and planogram optimization at retail accounts, enabled by Blue Yonder Space Planning software with 3D visualization of store presentations.

Quantifiable outcome

• 2020 acquisition of Mims Distribution increased total volume by 50%
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Rehrig PacificcoreTechnology or Integration · 1 January 2025Long Beverage partnered with Rehrig Pacific to develop VOR (Vision Object Recognition), an AI-powered warehouse accuracy engine. As pallets are built, VOR's AI 'eyes' verify contents and flag discrepancies. This partnership represents a key technology innovation for quality control in the distribution warehouse.
• Encompass TechnologiescoreTechnology or IntegrationLong Beverage uses Encompass Technologies as their primary ERP and distribution management software, utilizing industry-leading tools to support all facets of their business operations including inventory management, order processing, and business intelligence.
• GeotabcoreTechnology or IntegrationLong Beverage uses Geotab for fleet telematics including GPS tracking, onboard cameras, and vehicle diagnostics. The system enables weekly driver scorecards monitoring safety metrics, live tracking for accurate delivery timing, and real-time vehicle health monitoring.
• Blue YondercoreTechnology or IntegrationLong Beverage uses Blue Yonder Space Planning software for retail space planning and planogram optimization. The system offers store-specific micro-merchandising capabilities, 3D visualization of store presentations, and demand-driven category and assortment management.
• Cirrus TechcoreTechnology or IntegrationLong Beverage installed a Cirrus Tech automated storage and retrieval system (AS/RS) in 2022 with 10,000 pallet capacity. This enables high density storage within a smaller footprint and improves warehouse efficiency.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Ben E. Keith Company: Privately held regional beverage distributor (and foodservice distributor) with multi-state operations across the South and Southwest. Comparable in regional DSD operating model and family-owned structure, but with a broader geographic footprint.
• Peerless Beverage: Northeast U.S. regional beverage wholesaler operating a DSD model with comparable beer/NA supplier relationships. Functions as a non-competing regional peer for benchmarking operating practices; senior Long Beverage personnel (Scott Tinervin) previously worked at Peerless.

Direct peers

• Empire Distributors: Multi-state Southeastern U.S. beverage distributor (beer, wine, spirits, NA) operating across NC and adjacent states with a DSD-led model. Comparable in operating mechanics, but with broader geographic scale than Long Beverage.
• Coastal Beverage Company: North Carolina regional beer and beverage wholesaler operating a DSD distribution model in eastern NC. Direct competitor with similar supplier relationships, route-driven economics, and customer mix.
• Eagle Distributing: Regional beer wholesaler operating across NC markets with comparable DSD operations, supplier franchise structure, and route-based retail delivery model. Direct peer in NC's regional distribution landscape.
• Mutual Distributing: North Carolina-based beer and beverage wholesaler operating a DSD model across NC markets, directly overlapping with Long Beverage's Triangle/Raleigh-Durham territory. Senior Long Beverage leaders (including Scott Tinervin) previously worked at Mutual, underscoring the operational and geographic comparability.
• Tryon Distributing: Regional NC beverage distributor with a similar DSD model serving on- and off-premise accounts. Operates at a comparable regional scale with overlapping supplier franchises, making it a direct structural peer in NC consolidation dynamics.

Broad incumbents

• Breakthru Beverage Group: Large multi-state beer, wine, and spirits wholesaler with significant U.S. distribution footprint. Comparable in three-tier distribution mechanics and supplier relationships, but operates at national scale rather than a single-state footprint.
• Reyes Beverage Group: One of the largest beer and beverage wholesalers in the U.S., operating multiple regional DSD distributorships across many states. Represents a scaled, multi-territory incumbent that benchmarks capital intensity, route density, and supplier relationships for regional distributors like Long Beverage.
• Southern Glazer's Wine & Spirits: The largest U.S. beverage alcohol distributor with nationwide operations across beer, wine, and spirits. Operates the same three-tier model and supplier franchise framework, providing scaled-benchmark comparables for valuation and operational metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/long-beverage

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Beverage