Krein

What Krein does

Krein S.r.l. is a privately held Italian B2B growth marketing agency specializing in digital transformation for industrial and highly engineered B2B companies. Founded in 2006 and headquartered in Milan with additional offices in Florence and Mantua, the firm operates across 14+ B2B verticals including IT, Industry 4.0, fintech, green energy, mechanical engineering, aerospace, and power generation. Krein delivers eight core service lines — B2B Digital Strategy, CX Discovery, UX/UI Design, Web Design & Development, B2B Marketing Automation, HubSpot CRM & Lead Management, SEO & Generative Engine Optimization (GEO), and B2B Agentic AI — and has developed two proprietary innovations: the 8-step GEO Framework for AI/LLM search visibility and the GENHAPI AI chatbot project for accessibility-focused application interaction.

The agency employs 30+ specialists with 20 years of collective experience and holds ISO 9001, AS/EN 9100 (aerospace), and Innovative SME certifications. Krein generates revenue through professional services engagements — bespoke project-based and multi-year retainer contracts with quote-based pricing tailored to client revenue tier (<€5M, €5-20M, €20-50M, >€50M). Its go-to-market is enterprise field sales with consultative discovery, supported by case-study proof points and event-driven demand generation. The customer base spans startups to large multinationals, with named clients including Arox, Prometheus Group, Philips, Thales, Credem, McPhy, Jsb Solutions, Progesa, Euromobiliare, CST, and Atlante. Krein has received multiple industry recognitions including Clutch Top 100 Fastest-Growing Companies 2026, Corriere della Sera Innovation Leader 2025 and 2026, and CEO Monthly Most Influential CEO awards, and acquired Riot Design in April 2024.

Name

Krein

Legal name

Krein S.r.l.

Website

https://krein.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Krein S.r.l. is an Italy-based B2B growth marketing agency delivering digital strategy, CX, design, web development, HubSpot CRM, SEO/GEO, and Agentic AI services to industrial and highly engineered B2B companies across 14+ verticals.

Ownership category

akta.pro rank

Product category

B2B Digital Marketing Services (B2B MarTech Agency)

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• B2B marketing agency
• Industrial digital marketing
• Marketing automation services
• Customer experience optimization
• HubSpot CRM implementation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services (B2B MarTech Consulting): Krein generates revenue through a comprehensive suite of B2B digital marketing and technology services, including B2B Digital Strategy, CX Discovery, UX/UI Design, Website Development, Marketing Automation, HubSpot CRM & Lead Management, SEO & GEO, and B2B Agentic AI implementation. Services are tailored to industrial B2B clients and delivered as project-based or retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Krein is a B2B growth marketing agency that delivers professional services across eight core lines — B2B Digital Strategy, CX Discovery, UX/UI & Product Design, B2B Web Design & Development, B2B Marketing Automation, HubSpot CRM & Lead Management, SEO & Generative Engine Optimization (GEO), and B2B Agentic AI implementation — to industrial and highly-engineered B2B companies. Engagements are delivered as bespoke, project-based or multi-year retainer services (not as packaged SaaS), with two notable proprietary/partner-built assets: the GENHAPI AI chatbot project and the Arox Studio IDE co-developed for partner Arox.

Product overview

Krein is a B2B Digital MarTech agency offering a portfolio of strategic and technical services for industrial and highly-engineered B2B companies. Its offering consists of eight core service lines: B2B Digital Strategy, CX Discovery, UX/UI & Product Design, B2B Web Design & Development, B2B Marketing Automation, HubSpot CRM & Lead Management, SEO & Generative Engine Optimization (GEO), and B2B Agentic AI. These services are delivered as consultative and implementation engagements, not as a unified SaaS platform with modules. In addition, Krein has developed the GENHAPI AI chatbot project (an R&D/innovation initiative focused on accessibility) and co-developed Arox Studio IDE as a sub-product for its partner Arox. The services range from strategy and design through to technical implementation, with HubSpot CRM being the primary technology platform Krein implements for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Digital Strategy Strategic consulting to help B2B industrial companies navigate digital transformation in marketing, demand generation, brand positioning, and digital sales enablement.
• CX Discovery Customer Experience analysis and mapping to evaluate a company's current state, define objectives, and structure a CX strategy path, including customer journey mapping.
• UX/UI & Product Design Design of digital products, interfaces, and user experiences including 3D CGI rendering for product visualization, interactive configurators, and brand identity development.
• B2B Web Design & Development Custom B2B website development and redesign, including digital ecosystem builds from scratch, with 3D modeling and Awwwards-recognized design quality.
• B2B Marketing Automation Marketing automation workflows, email marketing, lead nurturing, demand generation campaigns, and content marketing strategies for B2B companies.
• HubSpot CRM & Lead Management Implementation and management of the HubSpot CRM platform, including sales pipeline management, lead scoring, sales enablement, and RevOps alignment between marketing, sales, and operations.
• SEO & Generative Engine Optimization (GEO) B2B SEO strategy combined with GEO (Generative Engine Optimization) — Krein's proprietary 8-step framework to optimize content for visibility in AI/LLM-powered search results such as ChatGPT and other generative engines.
• B2B Agentic AI Implementation of AI agents and autonomous AI systems for B2B business workflows, including deep-tech event strategy and positioning for AI product launches.
• GENHAPI An AI chatbot project that integrates into existing applications to create scalable, adaptable user experiences, with a focus on digital accessibility for users regardless of abilities or familiarity with digital technologies.
• Arox Studio Proprietary IDE (Integrated Development Environment) developed by Krein for Arox, featuring the 'Deep System' emulator that allows developers to estimate power consumption and latency with 90% precision without a physical prototype.

Quantifiable outcome

• 90% client retention rate — strong long-term client relationships
• +9 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AroxcoreStrategic or Co-development PartnerArox is an Italian semiconductor startup and Krein's flagship strategic partner. Krein built Arox's complete digital ecosystem including their website, Arox Studio IDE, brand identity with 3D modeling, social media strategy, Digital PR, SEO, and event organization for the AX-E0 and AX-HP chip launches. Krein helped Arox achieve 530% traffic growth, €2.5M additional financing, and 15x media mentions. The relationship is ongoing and strategic, positioning Arox as a global semiconductor innovator.
• ISIA Florence (Istituto Superiore Industrie Artistiche)coreStrategic or Co-development PartnerKrein is a partner of the Master in Space Design organized and coordinated by ISIA Florence. This partnership supports Krein's involvement in aerospace design innovation and allows collaboration on academic-industry projects. Krein's CEO Lapo Chirici serves on the Scientific Advisory Board. Francesca Parotti, an aerospace design expert at ISIA, is also a former Scientific Advisory Board member who has collaborated on Krein projects.
• HubSpotcoreTechnology or IntegrationKrein is a HubSpot partner specializing in HubSpot CRM implementation and lead management services. The agency offers dedicated services around HubSpot CRM & Lead Management and publishes blog content on HubSpot CRM best practices for B2B sales strategies. Krein helps clients implement HubSpot's modular platform covering sales, marketing, operations, and customer service hubs.
• EndcodeminorOthersEndcode was the previous company of Davide Toschi (Arox's CEO), where he developed indoor localization systems. The experience at Endcode revealed the power consumption limitations that led to the founding of Arox. Endcode self-funded Arox's early development through software consulting. Not an active commercial partnership but a historical relationship within the Arox/Krein ecosystem.
• Riot DesignminorOthersRiot Design, a Tuscany-based web/tech firm renowned for award-winning work, officially joined Krein in April 2024. This acquisition strengthened Krein's technical web/tech capabilities and consolidated the agency's presence in the Italian digital landscape. Krein acquired Riot Design to strengthen its B2B focus and expand its technical capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Conversion Ecommerce (Now Conversion): Italian digital agency with strong HubSpot partnership offering strategy, content, and CRM-led marketing services. Comparable to Krein as an Italian HubSpot-centric agency competing for similar mid-market and enterprise clients, though with a broader (not strictly industrial) vertical focus.
• Hinto: Italian B2B marketing agency specializing in lead generation, content marketing, and demand generation for industrial and tech clients. Directly comparable to Krein in B2B-focused agency model, target verticals, and service stack, making it one of the closest Italian mid-market direct peers.
• Webranking: Italian digital marketing agency with deep SEO, content, and HubSpot implementation capabilities serving B2B clients. Comparable to Krein across SEO/GEO, HubSpot CRM, and B2B demand generation services, and competes for similar mid-market Italian accounts.
• AQuest: Italian B2B communications and digital marketing agency focused on technology, manufacturing, and industrial clients. Directly comparable to Krein in industrial B2B positioning, content-driven demand generation, and Italian mid-market enterprise target.
• Industree Communication Hub: Italian creative and digital agency specializing in B2B storytelling for industrial, manufacturing, and engineering clients. Closely comparable to Krein's industrial vertical specialization and B2B brand/creative focus, representing a direct competitor in the Italian industrial MarTech niche.

Broad incumbents

• Alkemy: Italian-listed digital transformation company serving enterprise and B2B clients across strategy, technology, and marketing. Comparable to Krein as a larger Italian competitor offering overlapping MarTech, CRM, and digital strategy services to enterprise clients, but operating at significantly greater scale and breadth.
• Jakala: Italy-headquartered MarTech and data-driven marketing services group serving enterprise clients across loyalty, CRM, and digital transformation. Comparable to Krein in Italian B2B/enterprise marketing focus and HubSpot/CRM-related service lines, but operates at substantially larger scale across multiple European markets.
• Tinext: Swiss-Italian digital consultancy with industrial manufacturing clients offering CRM, web, and digital marketing services. Comparable to Krein in industrial vertical and HubSpot/CRM services, though broader in geography and service scope.
• Accenture Song (Industrial B2B practice): Global creative, digital, and CRM transformation arm of Accenture with significant industrial/B2B engagements. Comparable to Krein on CX, digital strategy, and CRM-led transformation for industrial enterprise clients, operating at vastly larger scale and competing for the same premium accounts.

Regional players

• Gptools: Italian HubSpot Elite partner agency offering CRM implementation, marketing automation, and inbound marketing services to B2B clients. Comparable to Krein on HubSpot-centric delivery and B2B lead management, but with broader vertical reach rather than industrial specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/krein.it
• LinkedInlinkedin.com/company/krein
• Instagraminstagram.com/wearekrein

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krein