Riot Design (Italy)

What Riot Design (Italy) does

Riot Design Srl is an Italian digital agency founded in 2012 and headquartered in Empoli, in the province of Florence. The company delivers an integrated portfolio of nine service modules covering brand strategy and identity, interaction design (UX/UI), custom web development on WordPress, Webflow, and Next.js, scalable web application development on MERN-style stacks, Shopify-based e-commerce, social media growth, photo/video production, SEO plus GEO (Generative Engine Optimization), and 3D animation and motion graphics. Service delivery is project-based with multi-year contracts and retainer relationships, priced via custom quotations rather than fixed public rates. Customer segments are organized by vertical, with Fashion & Luxury Brands as the primary segment, and Financial Institutions, Gaming & Entertainment, Hospitality & Tourism, and B2B/Industrial as secondary segments.

The agency's underlying technology stack spans modern front-end frameworks (React, Next.js, Webflow, Shopify, WordPress, headless CMS architectures including Payload CMS), design tooling (Figma, Adobe Suite, Blender, Unreal Engine), marketing automation (HubSpot Gold, Google Partner, Meta Business Partner), and workflow/integration layers (Make.com, GitHub Copilot, Yoast, Stark, Iubenda). Notable proprietary or productized methodologies include a modular WordPress architecture with API integration and animated 3D renderings, a Hub & Spokes web ecosystem for managing multiple product or franchise sites under one management system, interactive React-based product configurators simulating installation, and AR/3D product rendering built from 3D scans.

Since 2024 Riot Design has operated as part of Krein Group, consolidating operational presence across Empoli, Florence, Mantova, and Milan. The company serves enterprise and mid-market clients including Milestone (video games/MotoGP), Banca Cambiano (Gruppo Cambiano), Stefano Ricci (luxury fashion), Frescobaldi (wine/hospitality), Atlante (EV charging infrastructure with 2,866 charging points mapped), Antonelli Firenze, Bombata, Prometheus (industrial safety), CadModelling, Borgo Divino, Arox, A-dapt (AI-powered video analysis), and the Florence Korea Film Fest. The business is go-to-market via direct enterprise field sales and sales-led inbound engagement through website quote requests, with no reseller or distribution-partner channel. The company has accumulated 7 Awwwards honors and 6 CSS Design Awards. Leadership comprises CEO Lapo Chirici, CTO Paolo Marchetti, Art Director Niccolò Fulignati, and Project Director Francesco Perrotta, supported by a multidisciplinary team of brand strategists, UX/UI specialists, developers, and operations staff.

Name

Riot Design (Italy)

Legal name

Riot Design Srl

Website

https://riot.design

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Riot Design is an Italian digital agency founded in 2012, headquartered in Empoli, that delivers branding, UX/UI, web development, e-commerce, SEO/GEO, 3D/motion, and digital marketing for enterprise and mid-market clients across fashion, banking, gaming, and industrial verticals, and has operated as part of Krein Group since 2024.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512), Other Specialized Design Services (541490)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Web design agency
• Brand identity design
• E-commerce development
• Digital marketing services
• Custom web development

Headquarters

HQ city

Empoli

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services including branding, web design, web development, e-commerce development, digital marketing, SEO, social media management, photo/video production, and 3D animation/motion graphics. Revenue generated through fixed-price project engagements and ongoing retainer relationships.
2. E-commerce Solutions: Custom e-commerce development and setup services, primarily on Shopify platform, including platform configuration, theme customization, and ongoing optimization

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Riot Design is an Italian digital design agency offering nine integrated service modules: brand strategy and identity, UX/UI interaction design, custom web development on WordPress, Webflow or Next.js, scalable web app development, e-commerce setup on Shopify/WooCommerce, social media marketing, photo/video production, SEO and Generative Engine Optimization (GEO), and 3D animation/motion graphics. Services are delivered as project-based engagements for enterprise and mid-market brands, with the option to bundle modules into end-to-end digital ecosystems for clients such as Milestone, Banca Cambiano, Antonelli Firenze, and Bombata.

Product overview

Riot Design is a digital agency based in Empoli and Florence, Tuscany, offering a comprehensive portfolio of nine integrated digital services. The core offering includes Brand Studio (brand strategy and identity), Interaction Design (UX/UI), Web Development (WordPress/Webflow/Next.js), Web App Design & Development (scalable applications), E-Commerce (Shopify/WooCommerce), Social Media Growth, Photo/Video Shooting, SEO & GEO, and 3D Animation & Motion Graphics. Rather than a single software product, Riot Design provides a modular service ecosystem where clients can engage individual services (e.g., Brand Studio alone) or bundle multiple offerings (e.g., combining E-Commerce with Social Media Growth and Photo/Video Shooting for comprehensive brand launches). Services are designed to work cohesively, allowing Riot to manage projects from brand identity through digital presence to ongoing marketing and content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Studio Brand identity and strategy service covering brand strategy, visual language development, design systems, and tone of voice guidelines for building identities that live in the digital realm.
• Interaction Design User experience and interface design service covering CX discovery, UX/UI design, interaction design, and product experience optimization.
• Web Development Custom website development using WordPress, Webflow, or Next.js frameworks, including front-end development, security hardening, accessibility, performance optimization, and AI/LLM optimization.
• Web App Design & Development Scalable web application development offering full-stack development, frontend and backend engineering, system architecture, and API-driven platforms using MERN stack or custom combinations, used for projects such as the Atlante EV charging map web app.
• E-Commerce E-commerce solutions including Shopify setup, WooCommerce integration, conversion architecture, customer flow optimization, performance scaling, and PIM systems for catalog management, with localized pricing and warehouse synchronization for international markets.
• Social Media Growth Social media marketing service covering social strategy, content design, digital campaigns on Meta, LinkedIn, and TikTok, community development, and social media art direction.
• Photo/Video Shooting Visual content production service including art direction, photo shooting, video production, set design, post-production, and creative direction for brand content.
• SEO & GEO (Generative Engine Optimization) Search engine and AI optimization covering technical SEO, on-site optimization, local SEO targeting, keyword strategy, competitive analysis, performance SEO, and visibility on LLMs such as ChatGPT, Gemini, and Claude (Generative Engine Optimization).
• 3D Animation & Motion Graphic 3D and motion design offering 3D modeling, product rendering, motion design, creative visualization, animation, and visual effects production, with AR design and 3D scans used for immersive product visualization.

Quantifiable outcome

• 7 Awwwards honors demonstrating international design recognition
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core, supporting and flagship.

• GooglecoreTechnology or Integration · 1 January 2026Google Partner certified agency. Designs integrated digital strategies to improve positioning, visibility, and campaign effectiveness. Implements Google Ads, Google Hotel, and Google My Business management for clients.
• Meta (Facebook/Instagram)coreTechnology or Integration · 1 January 2026Meta for Business partner. Optimizes campaigns on Facebook and Instagram using advanced technologies and targeted strategies to maximize ROI.
• ShopifycoreTechnology or Integration · 1 January 2026Certified Shopify Partner. Supports e-commerce goals with tailor-made Shopify solutions, optimizing platform for conversions. Specializes in custom theme development and Shopify Plus for enterprise.
• HubSpotcoreTechnology or Integration · 1 January 2026HubSpot Solutions Partner Gold. Implements HubSpot to automate marketing, CRM, and lead management processes, improving business productivity and customer retention.
• WebflowcoreTechnology or Integration · 1 January 2026Specialized in Webflow development for high-performing and scalable websites with highly customizable design and optimized development times.
• WordPresscoreTechnology or Integration · 1 January 2026Develops websites with WordPress using modern frameworks for maximum customization, reliability, and high performance. Custom theme and plugin development.
• Next.jscoreTechnology or Integration · 1 January 2026Develops sites and web apps with Next.js ensuring high performance, solid SEO, and smooth user experience. Uses React Headless approach.
• Payload CMSsupportingTechnology or Integration · 1 January 2026Uses Payload CMS for high-performance websites requiring the most advanced technological stack, based on Next.js
• FigmasupportingTechnology or Integration · 1 January 2026Designs user experiences for high-quality websites using Figma, combining collaborative design and advanced prototypes
• Adobe SuitesupportingTechnology or Integration · 1 January 2026Uses Adobe tools to create high-quality visual content for digital and offline communications
• OpenAIsupportingTechnology or Integration · 1 January 2026Applies OpenAI artificial intelligence to create innovative solutions, automating processes and improving user experience
• Google GeminisupportingTechnology or Integration · 1 January 2026Integrates Google Gemini generative AI into business processes integrated with Google Workspace to increase efficiency and productivity
• Unreal EnginesupportingTechnology or Integration · 1 January 2026Develops immersive visual experiences with Unreal Engine for interactive and virtual reality projects
• BlendersupportingTechnology or Integration · 1 January 2026Creates advanced 3D content with Blender, adding visual value and interactivity to projects
• Make.comsupportingTechnology or Integration · 1 January 2026Automates flows and integrations with Make.com, connecting tools and data for faster and more reliable processes
• GitHubsupportingTechnology or Integration · 1 January 2026Organizes code on GitHub repositories, and uses Copilot for LLM-assisted development to reduce coding time and costs
• Yoast SEOsupportingTechnology or Integration · 1 January 2026Optimizes WordPress site content for search engines with Yoast, improving visibility and organic traffic
• UbersuggestsupportingTechnology or Integration · 1 January 2026Empowers digital strategy with Ubersuggest, analyzing data and competitors for targeted and winning positioning
• StarksupportingTechnology or Integration · 1 January 2026Ensures accessibility of digital projects with Stark for inclusive and standard-compliant design
• IubendasupportingTechnology or Integration · 1 January 2026Iubenda Silver Partner providing integrated legal solutions for websites and apps, ensuring GDPR, cookie policy, and privacy compliance
• Krein GroupflagshipStrategic or Co-development Partner · 1 January 2024Since 2024, Riot Design is part of Krein Group. Shares design philosophy, technology approach, and digital planning methodology. Continues operating as Riot with same values and team, with strength of larger group. Consolidates presence with operational offices in Florence, Mantua, and Milan. Krein provides digital marketing B2B for engineering and industrial sectors.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Different: Italian creative and digital agency of similar boutique scale, offering branding, web design, and digital campaigns to enterprise and mid-market Italian clients. Directly comparable in service mix, vertical focus (fashion, food, manufacturing), and project-based agency model.
• Webranking: Italian digital marketing and web agency specializing in SEO, web development, and digital strategy for mid-market and enterprise clients. Comparable in geography, SEO/digital marketing emphasis, and project-based B2B delivery model.
• Tangia: Italian design and branding agency providing identity, web, and digital communications services. Comparable in boutique scale, creative-led positioning, and focus on Italian enterprise and luxury brand clients.
• Conflux: Italian digital agency focused on web design, branding, and integrated digital communications for B2B and B2C clients. Comparable in size, Italian regional positioning, and full-service creative + development offering.
• H48: Italian web agency offering web design, e-commerce development (Shopify, WordPress), and digital marketing. Comparable in technology stack (Shopify, WordPress), e-commerce service line, and Italian mid-market client base.
• Ntamo: Italian digital and creative agency providing branding, web development, and integrated digital strategy. Comparable in boutique scale, Italian operating geography, and full-service agency model.

Broad incumbents

• Publicis Italy: Italian arm of global advertising network Publicis Groupe, offering integrated creative, media, digital, and branding services to large enterprise clients. Comparable in service scope but operates at significantly larger scale with broader geographic reach.
• Pentagram: Global design consultancy of comparable boutique creative prestige, with partner-led model delivering branding, digital, and motion design. Comparable in design-led positioning and award recognition, though Pentagram operates across multiple geographies with much larger overall headcount.
• frog (frog design): Global design and innovation consultancy (part of Capgemini Invent) offering branding, interaction design, and digital product design. Comparable in interaction design and UX/UI service lines, with substantially larger scale and enterprise transformation focus.
• Ogilvy Italy: Italian operations of WPP-owned Ogilvy network, providing branding, advertising, and digital experience services. Comparable as a competitor for Italian enterprise branding and digital work, with substantially larger team and global resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/riotdesign.it
• LinkedInlinkedin.com/company/riot-design-s-r-l-
• Instagraminstagram.com/riot_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riot Design (Italy)