Turnils North America

What Turnils North America does

Turnils North America is a Buford, Georgia-based B2B manufacturer and distributor of components, machinery, and branded products for the custom window coverings industry. The company operates as a wholly-owned subsidiary of Hunter Douglas (acquired in 1978) and serves a network of licensed fabricators, dealers, and retailers across the United States, Canada, Latin America, and select international markets (Australia, South Africa, Malaysia, UK). Its portfolio spans eight core product categories — honeycomb shades, sheer shades, roller shades, Revolve™ shades, faux wood blinds, wood blinds, aluminum blinds, and vertical blinds — plus acquired and proprietary brands including Eclipse® Shutters (the #1 selling shutter in North America), Kirsch® Drapery Hardware, AMP™ Motorization, and Sani® fabrication equipment.

The business model is hardware distribution plus value-added services: Turnils sells components and finished products to fabricators and dealers, supports them with fabrication equipment (via Sani USA), cut-yardage services, plant layout optimization, technical training, custom sampling, and creative/marketing services. Pricing is volume-based and quote-driven, with no public price list. Proprietary technology includes the patented Lift & Lock™ cordless system, the patent-pending ZeroGravity spring-tension adjustment system, IQ2 Motorization (integrating with Somfy® RTS controls), and AMP™ Motorization with 2-way technology launched in 2020. Certifications include GREENGUARD, Oeko-Tex, and FR across relevant product lines.

Turnils competes on the basis of brand portfolio depth, integrated supply chain, manufacturing speed (Eclipse's 7-Day Production Guarantee and 25-year warranty), and channel breadth (thousands of dealers/retailers, nationwide fabricator network). The company has executed multiple bolt-on acquisitions — Sani USA (2001), Eclipse/Vinylbilt (2003), JK-USA (2016), and Kirsch (2016) — to build this stack. Its legal name is Windowcoverings.com, Inc, incorporated in New York with operational headquarters at 1750 Satellite Blvd, Suite 100, Buford, GA.

Name

Turnils North America

Legal name

Windowcoverings.com, Inc

Website

https://turnils.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Turnils North America is a B2B distributor and manufacturer of components, machinery, and branded products for custom window coverings, supplying licensed fabricators, dealers, and retailers across North America under wholly-owned subsidiary status within Hunter Douglas.

Ownership category

akta.pro rank

Product category

Window covering components and fabrication equipment

NAICS

Blind and Shade Manufacturing (337920)

akta.pro primary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Window covering components
• Custom window treatments
• Window treatment fabrication
• Drapery hardware
• Motorized blinds

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Window Covering Components: Sale of components for custom window coverings including honeycomb shades, sheer shades, roller shades, vertical blinds, wood blinds, faux wood blinds, and aluminum blinds to fabricators across the United States, Canada and Latin America.
2. Proprietary Brand Products: Sale of proprietary brands including Eclipse® Shutters (number one selling shutter in North America), Kirsch® Drapery Hardware, and AMP™ Motorization products through their network of fabricators and dealers.
3. Fabrication Equipment and Machinery: Sani USA division provides production equipment for aluminum and wood horizontal blinds, honeycomb shades, roller shades, and shutters. Also offers parts, technical services, and financing solutions for fabrication equipment.
4. Fabrication Services and Support: Cut yardage services for honeycomb and roller shade fabrics, allowing smaller fabricators to purchase small amounts of fabric. Includes plant layout optimization and productivity consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Turnils North America manufactures, distributes, and supplies components, fabrication equipment, and proprietary branded products for custom window coverings. The portfolio spans honeycomb shades, sheer shades, roller shades, transitional shades, wood and faux wood blinds, aluminum blinds, vertical blinds, drapery hardware, shutters, and motorization systems. Products are sold to a network of licensed fabricators and dealers across the United States, Canada, and Latin America.

Product overview

Turnils North America is a leading distributor of components and finished products for custom window coverings, operating as a platform supplier to fabricators across the United States, Canada, and Latin America. The portfolio encompasses core window treatment products including Honeycomb Shades, Sheer Shades, Roller Shades, Revolve™ Transitional Shades, Faux Wood Blinds, Wood Blinds, Aluminum Blinds, and Vertical Blinds. The company also distributes acquired premium brands—Kirsch® Drapery Hardware (drapery hardware with over 100 years of heritage) and Eclipse® Shutters (North America's top-selling shutter with a 25-year warranty)—alongside its proprietary AMP™ Motorization program featuring smart home-compatible automation. Through the Sani® Fabrication Solutions division, Turnils provides production equipment, technical services, and plant optimization to support fabricators in maximizing efficiency and output.

Differentiator

Problem solved

Functional benefit

Brands

• Kirsch: Fashion forward drapery hardware company offering quality finials and rods with over 100 years of heritage in custom design
• Eclipse Shutters
• AMP Motorization
• Sani

Products and services

• Honeycomb Shades Cellular window shades components designed for energy efficiency and light control, available in various colors and opacities, sold to fabricators.
• Sheer Shades Layered window treatment components featuring fabric vanes between two sheer panels, providing soft filtered views with adjustable privacy and light control through vane tilting, sold to fabricators.
• Roller Shades Innovative window covering system with designer fabrics and light-filtering opacities for managing ambient light, privacy, and UV protection, including GREENGUARD and Oeko-Tex certified Roller Shade Collection, sold to fabricators.
• Revolve™ Shades Transitional shades combining alternating sheer and solid fabric bands that create varying light dimensions and privacy through overlapping solid vanes, sold to fabricators.
• Faux Wood Blinds Economical window blinds components with natural wood appearance, fabricated from durable materials resistant to humidity and temperature change, GREENGUARD and FR certified, sold to fabricators.
• Wood Blinds Classic window blinds components crafted from kiln-dried engineered wood with GREENGUARD Indoor Air Quality Certification, offering warmth and natural beauty, including patented Lift & Lock™ cordless lift system, sold to fabricators.
• Aluminum Blinds Lightweight window blinds components in 1" and 2" sizes with FR certification, available in whites, neutrals, and vibrant tones, sold to fabricators.
• Vertical Blinds Decomatic® Plus Vertical Blind systems with louver widths from 2" to 7", featuring stainless steel spacer systems, IQ2 Motorization with Somfy® RTS integration, and various operating mechanisms including motorized and cordless options, sold to fabricators.
• Kirsch® Drapery Hardware Premium drapery hardware brand with over 100 years of heritage in custom design, offering elegant products including finials, rods, and drapery hanging specialties, distributed through fabricators and dealers.
• Eclipse® Shutters The number one selling shutter in North America, featuring a 7-Day Production Guarantee, unlimited 25-year warranty, and nation-wide network of fabricator and dealer partners. Distributed through licensed fabricators and thousands of dealers and retailers.
• AMP™ Motorization Advanced motorization program for custom window coverings featuring 2-way technology, quiet operation, smart home compatibility, and a complete range of motors for blinds, drapery, and shades. Includes proprietary Top-Down/Bottom-Up motor.
• Sani® Fabrication Solutions Equipment and technical services division providing fabrication equipment, parts, plant optimization, and cut yardage services for vertical blinds, aluminum and wood horizontal blinds, honeycomb shades, roller shades, and shutters, with 50+ years of industry expertise.

Quantifiable outcome

• Eclipse Shutters has been the number one selling shutter in North America for over 25 years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KirschcoreStrategic or Co-development Partner · 1 January 2016Turnils acquired Kirsch in 2016, a fashion-forward drapery hardware company offering quality finials and rods. Kirsch has over 100 years of heritage in custom drapery hardware, beginning with Charles Kirsch's invention of the first curtain rod in 1907.
• JK (cord and ladder manufacturer)minorStrategic or Co-development Partner · 1 January 2016A cord and ladder manufacturer operating in Massachusetts was acquired by Turnils in 2016 to expand Turnils' component manufacturing capabilities.
• Vinylbilt (Eclipse Shutters)coreStrategic or Co-development Partner · 1 January 2003Turnils acquired Vinylbilt in 2003, which became Eclipse Shutters. Eclipse is now the number one selling shutter in North America and the largest manufacturer of custom shutters with over 25 years of proven market success.
• Sani Sweden (Sani USA)coreStrategic or Co-development Partner · 1 January 2001Sani USA was established in 2001 following the acquisition of Sani Sweden to offer fabrication equipment, parts, and service to the U.S. window fashions industry. Sani has over 50 years of industry expertise and delivers equipment for vertical blinds, aluminum and wood horizontal blinds, honeycomb, roller, and sheer shades.
• Nibrol ManufacturingminorStrategic or Co-development Partner · 1 January 1998Cord and Ladder production began at Nibrol manufacturing in Lancaster, South Carolina to support Turnils' component supply capabilities.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Norman Window Fashions: Manufacturer and distributor of custom window coverings including blinds, shades, shutters, and drapery with a similar North American B2B/fabricator distribution model; directly comparable product portfolio to Turnils' core offering.
• Springs Window Fashions: Parent of Bali, Graber, SWFcontract, and other window covering brands; directly comparable as a multi-brand custom window coverings manufacturer-dealer with both residential and commercial channel coverage.
• Blinds.com (Home Depot): Large direct-to-consumer custom blinds and shades retailer; directly competes for the same end-consumer purchases that flow through Turnils' fabricator and dealer network.
• Lafayette Venetian Blind: Long-established custom window covering manufacturer with a similar component-supply and custom blinds/shades business model; directly comparable to Turnils' core fabrication and component offerings.
• SWFcontract: Commercial-focused window treatments division under Springs Window Fashions; comparable to Turnils in supplying shades, blinds, and motorization products to commercial fabricators and contractors.
• Budget Blinds: Largest franchise network of custom window covering dealers in North America; comparable to Turnils as a downstream channel that sells window treatments through thousands of independent dealers using third-party manufacturer components.

Broad incumbents

• Hunter Douglas: Global leader in window coverings and Turnils' parent company since 1978; competes broadly in the same window covering categories through its own brands and operations, comparable as both parent and incumbent competitor.

Emerging players

• Lutron: Premium lighting and shading controls provider with Serena motorized shades; an emerging competitor in the smart-motorization category that overlaps with Turnils' AMP and IQ2 motorization lines.

Others

• Somfy: Global leader in motors and automation for window coverings; a technology partner integrated with Turnils' IQ2 Motorization platform and a key ecosystem participant that is adjacent rather than a direct competing brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turnils North America