ShapeTech Solutions
ShapeTech Solutions is a boutique tech firm that builds Shopify and HubSpot integrations connecting e-commerce, CRM, and commission platforms for direct-selling companies, serving 20+ enterprise clients via project-based professional services delivered from Sarasota, FL and Nis, Serbia.
- Company typePrivate
- Founded2019
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ShapeTech Solutions does
ShapeTech Solutions is a private, bootstrapped boutique technology design and development firm specializing in custom integrations for the direct-selling (MLM) industry. The company builds connectors between e-commerce platforms (primarily Shopify), CRM and marketing automation systems (primarily HubSpot), and the leading direct-selling commission engines (By Design, Direct Scale, Exigo), enabling clients to operate modern e-commerce storefronts and marketing automation workflows while preserving distributor-specific functionality such as replicated sites, distributor enrollment flows, rep purchasing, subscriptions, loyalty programs, and commission attribution. Notable technical components include a proprietary HubSpot-to-commission-engine middleware that syncs reps, customers, orders, and line items, as well as a customizable promotion engine and a decentralized architecture methodology.
The firm serves a client base of 20+ enterprise direct-selling companies, including named logos such as Zurvita, Reliv, Immunotec, Zilis, Nuvita CBD, Xendurance, Xelliss, Neogen Life, and YesYouCan/Chaban, alongside a smaller set of non-direct-selling clients. It also targets mid-market to enterprise companies ($10M-$1B revenue) needing complex integrations and startups building MVPs. The operating model is consultative and project-based, with quote-based custom pricing and multi-year engagements that frequently convert into ongoing virtual tech team relationships.
ShapeTech is co-founded and led by five partners — Connor Hester (CEO), Saša Veličković (President), Nenad Andrejević (CTO), Darko Milenković (Creative Director), and Dušan Mitrović (Managing Partner) — with a dual-office footprint of Sarasota, Florida (headquarters) and Nis, Serbia (engineering and operations hub). Revenue is not publicly disclosed and the company has no recorded external funding rounds.
ShapeTech Solutions firmographics
Firmographics- Name
- ShapeTech Solutions
- Legal name
- ShapeTech Solutions
- Website
- https://shapetechsolutions.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShapeTech Solutions is a boutique tech firm that builds Shopify and HubSpot integrations connecting e-commerce, CRM, and commission platforms for direct-selling companies, serving 20+ enterprise clients via project-based professional services delivered from Sarasota, FL and Nis, Serbia.
- Ownership category
- akta.pro rank
ShapeTech Solutions industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where ShapeTech Solutions is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShapeTech Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development & Integration Services: Project-based professional services for full site builds, custom integrations, multi-platform implementation, and analytics. Clients include startups building MVPs and established direct-selling companies requiring custom solutions.
- Technical Consulting & Strategy: Business consulting services including technical strategy definition, project management structure setup, and ongoing advisory relationship as a virtual tech team.
- Design Services: UX/UI design, information architecture, data visualization, interaction design, e-commerce design, prototyping, and responsive design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ShapeTech Solutions product offering
Product offeringCore offering
ShapeTech Solutions is a boutique tech design and full-stack development firm that builds custom integration solutions and technology services primarily for direct-selling (MLM) companies. Its core deliverables are Shopify Integration and HubSpot Integration products that bridge e-commerce and CRM platforms with direct-selling commission engines (By Design, Direct Scale, Exigo), supplemented by custom development and UX/UI design services delivered as project-based engagements.
Product overview
ShapeTech Solutions is a boutique tech design and full-stack development firm offering a portfolio of integration solutions and services for the direct-selling industry. The core offerings include Shopify Integration and HubSpot Integration, which connect e-commerce and CRM platforms with commission engines. These are complemented by modules such as Custom Distributor Enrollment Experience, Promotion Engine Integration, and a Decentralized Architecture Approach methodology. The company also provides Development Services (system architecture, native/mobile apps, data-driven applications, website development, multi-platform systems, API integrations) and Design Services (UX/UI, wireframing, prototyping, responsive design).
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Integration Integration solution that enables direct-selling companies to operate on Shopify's e-commerce platform while maintaining commission platform functionality, supporting replicated sites, distributor enrollment, rep purchasing, subscriptions, loyalty programs, and custom account pages.
- HubSpot Integration Integration solution that connects HubSpot CRM and marketing tools with direct-selling commission platforms, automatically syncing reps, customers, orders, and order line items, and enabling email marketing, automation, and field marketing through replicated sites.
- Development Services Full-stack development services covering system architecture, native and mobile apps, data-driven applications, website development, multi-platform systems, and API integrations using state-of-the-art technologies.
- Design Services UX/UI design services including wireframing, prototyping, storyboards, information architecture, data visualization, interaction design, e-commerce design, and responsive design from early conceptualization through completion.
Quantifiable outcome
- HubSpot Marketing Hub ROI: Website Traffic improved +50% to +200% depending on tier; Inbound Leads improved +24% to +160% depending on tier (12 months post-purchase vs. benchmark)
Companies that use ShapeTech Solutions
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
ShapeTech Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
ShapeTech Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HubSpotcoreFormal partnership with HubSpot to build integration tools specifically for direct-selling companies. ShapeTech developed middleware that connects HubSpot CRM with commission engines, enabling automatic syncing of reps, customers, orders, and line items. This partnership allows direct-selling companies to leverage HubSpot's email marketing and automation tools.
- ShopifycoreExtensive experience integrating Shopify with direct-selling companies' commission platforms. ShapeTech has developed custom Shopify apps and integrations that add direct-selling-specific functionality (replicated sites, rep enrollment, loyalty programs) to the standard Shopify platform.
- By DesigncoreIntegration experience with By Design commission platform. ShapeTech has built custom solutions that sit on top of By Design, enabling e-commerce and reporting functionality beyond standard platform capabilities.
- Direct ScalecoreIntegration experience with Direct Scale commission platform. ShapeTech creates custom e-commerce, backoffice, and reporting solutions that integrate with Direct Scale's commission engine.
- ExigocoreIntegration experience with Exigo commission platform. ShapeTech builds customizable solutions on top of Exigo's platform for direct-selling clients requiring specialized functionality.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ShapeTech Solutions competitors and assessment
Company assessmentDirect peers
- Ability Commerce: Shopify Plus partner agency with extensive experience serving direct-selling and MLM clients on Shopify, including custom storefront, replicated sites, and back-office integrations.
- Solidarity Software: Compensation and commission management software built specifically for the direct-selling industry. Adjacent peer that shapes the integration ecosystem ShapeTech works within (rather than competes with directly on development services).
- VEA Technologies: Technology firm focused on the direct-selling and MLM industry, providing custom platform development, integrations, and digital commerce solutions. Closely comparable to ShapeTech in vertical focus and service offering.
- Layer One Media: Direct-selling technology and marketing services provider offering Shopify integrations, replicated site development, and commission platform connections. Direct competitor in the same niche as ShapeTech.
- Evenica: Shopify Plus agency that specializes in direct-selling and MLM e-commerce implementations. Competes head-to-head with ShapeTech for Shopify-based direct-selling integrations and replicated site builds.
- Bloom Direct Selling Platform: Provider of direct-selling software including e-commerce, replicated sites, and back-office tools. Overlaps with ShapeTech in serving MLM/direct-selling clients with e-commerce and commission integrations.
Emerging players
- Bold Commerce: Shopify-focused commerce platform providing subscription, checkout, and personalization tooling used by direct-selling merchants. Partial overlap as complementary technology that ShapeTech may integrate or compete against on subscription/loyalty features.
- Recharge Payments: Leading subscription management platform on Shopify, widely used by direct-selling and MLM companies for autoship and subscription ordering — one of the use cases ShapeTech explicitly supports.
- Aurion (commission software): Commission and MLM compensation software provider focused on direct-selling and party-plan companies. Partial overlap with ShapeTech on commission integration work for direct-selling clients.
Broad incumbents
- Klaviyo: Large marketing automation platform for e-commerce, including direct-selling use cases. Operates as a HubSpot-adjacent incumbent in the email/automation stack that ShapeTech helps clients integrate.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights2 records
Customer concentration
ShapeTech Solutions social profiles
Digital presenceShapeTech Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShapeTech Solutions leadership team
Management profileNumber of profiles
Profiles7 records
ShapeTech Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShapeTech Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShapeTech Solutions
What does ShapeTech Solutions do?
ShapeTech Solutions is a boutique tech design and full-stack development firm that builds custom integration solutions and technology services primarily for direct-selling (MLM) companies. Its core deliverables are Shopify Integration and HubSpot Integration products that bridge e-commerce and CRM platforms with direct-selling commission engines (By Design, Direct Scale, Exigo), supplemented by custom development and UX/UI design services delivered as project-based engagements.
Is ShapeTech Solutions a public or private company?
ShapeTech Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShapeTech Solutions founded?
ShapeTech Solutions was founded in 2019. It employs 11 to 50 people.
Where is ShapeTech Solutions based?
ShapeTech Solutions is headquartered in Sarasota, United States, in the North America region.
How does ShapeTech Solutions make money?
Three revenue lines are on record. Custom Software Development & Integration Services are the primary driver. The others are technical Consulting & Strategy and design Services.
Who are ShapeTech Solutions's main competitors?
Direct peers on record are Ability Commerce, Solidarity Software, VEA Technologies, Layer One Media, Evenica and Bloom Direct Selling Platform. Emerging players are Bold Commerce, Recharge Payments and Aurion (commission software). Klaviyo is listed as a broad incumbent.
Does ShapeTech Solutions have an API?
No public API is recorded for ShapeTech Solutions.
What industry is ShapeTech Solutions in?
ShapeTech Solutions's product category is Custom Software Development Services. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 54151 and its SIC code is 7371.