TicTac Interactive

What TicTac Interactive does

TicTac Interactive (also operating as TicTac Learn / TicTac Group) is a Nordic-headquartered EdTech company founded in 1999 and based in Malmö, Sweden, with regional offices in Germany, Denmark, Norway, Finland, and France. The company provides digital learning solutions to enterprise clients, combining proprietary and partner platforms with implementation, content development, and advisory services. Its core product is Skillhabit, an AI-augmented learning management system (LMS) for workplace training and certification, which it sells alongside certified-partner distribution of leading third-party platforms including Articulate 360 (AI-driven authoring), Vyond (AI video creation), and Docebo (enterprise LMS). Complementary products include SkillUp, an EU AI Act compliance solution, and GO+, plus an AI Readiness Assessment service that helps organizations evaluate and operationalize AI in learning.

TicTac's business model is a hybrid of software distribution and professional services. Revenue streams include subscription/recurring license resale of third-party learning platforms, certified training and certification programs (priced publicly at €590–€2,900 per course), learning strategy and advisory consulting, custom e-learning content development (with over 1,000 projects delivered to date), and platform implementation and onboarding services. The go-to-market is sales-led and enterprise-oriented, supplemented by an e-commerce shop for self-serve purchases and a content-driven marketing funnel built on webinars, whitepapers, user-day events, and customer case studies.

The customer base is concentrated in Northern and Western European enterprises across six primary verticals: manufacturing, financial services and insurance, medical technology and healthcare, industry and infrastructure, public sector and society, and nonprofits and associations. Named customers include SpareBank 1, Lantmännen, Lego, Microsoft, Salling Group, Volvo Finance, Novo Nordisk, Marlink, Roxtec, Yara, and Wien Energie. TicTac is led by founder and CEO Carolina Faxe, holds ISO 27001:2022 certification and GDPR compliance, was named a 2025 Fosway 9-Grid Core Leader for Digital Learning, and acquired Danish firm Key2Know in January 2022 to strengthen its Nordic footprint.

Name

TicTac Interactive

Legal name

TicTac Learn

Website

https://tictac.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

TicTac Interactive is a Nordic EdTech firm that sells proprietary and partner-distributed e-learning platforms (Skillhabit, Articulate 360, Vyond, Docebo) alongside implementation, content development, and AI compliance services to enterprise clients across six European countries in manufacturing, financial services, healthcare, public sector, and NGO verticals.

Ownership category

akta.pro rank

Product category

Corporate E-Learning Platforms

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

Keywords

• E-learning platforms
• Learning management systems
• Corporate training services
• AI compliance tools
• Digital learning solutions

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Learning Management Platform Sales: Resale and distribution of third-party learning platforms including Articulate 360, Vyond, Docebo, and Skillhabit LMS to corporate clients across Europe. Revenue generated through software licensing with enterprise pricing.
2. Training and Certification Services: Certified training programs for learning platforms such as Articulate 360 and Vyond. Offered as open enrollment courses and team-specific training sessions.
3. Learning Strategy and Advisory Services: Consulting services including learning strategies, pedagogy design, AI integration, and customization of learning solutions.
4. Onboarding and Implementation Services: Platform implementation, onboarding support, and deployment services for enterprise customers implementing learning platforms.
5. Custom eLearning Content Development: Development of tailored learning solutions, academies, and educational projects. Over 1,000 learning projects completed for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

TicTac Interactive is a Nordic EdTech provider that distributes and supports corporate learning platforms, including its own proprietary Skillhabit LMS, plus resold AI-driven platforms Articulate 360 (authoring), Vyond (AI video creation), and Docebo (enterprise LMS), together with the SkillUp AI compliance solution. The company wraps these platforms with professional services: certified training and workshops, learning strategy and pedagogy consulting, AI readiness assessment, custom e-learning content development, and platform implementation/onboarding for enterprise clients.

Product overview

TicTac operates as a Nordic EdTech provider offering a portfolio of learning platforms and professional services. The core product is Skillhabit, TicTac's proprietary AI-powered LMS for workplace education and certification. This is supplemented by distribution partnerships with third-party platforms including Articulate 360 (AI-driven authoring platform), Vyond (AI video creation), and Docebo (enterprise LMS). The product portfolio is rounded out with SkillUp (AI compliance tool) and GO+. Beyond platforms, TicTac provides a comprehensive service layer: AI Readiness Assessment, training and workshops, learning strategy consulting, custom e-learning solutions, and implementation services. With over 1,000 completed learning projects across Europe, the company positions itself as a full-service learning partner combining technology platforms with human expertise and AI augmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Skillhabit TicTac's proprietary user-friendly Learning Management System (LMS) for workplace education and certification. AI-augmented and built to scale with organizations, used for delivering and managing corporate learning programs.
• Articulate 360 AI-driven authoring platform for creating workplace e-learning content, including the AI Assistant for content generation. Distributed by TicTac as a certified Articulate partner for enterprise clients.
• Vyond All-in-one AI-powered platform for creating animated learning videos. Distributed by TicTac as a certified Vyond partner, with enterprise licenses available for purchase.
• Docebo Enterprise-grade LMS platform marketed as the world's most powerful LMS. Distributed by TicTac as a certified partner to European enterprise clients.
• SkillUp AI Compliance AI compliance solution that ensures businesses operate in accordance with EU AI legislation. Provides an EU AI Act-aligned compliance layer for organizations deploying AI in learning and operations.
• GO+ Learning platform or tool within TicTac's product portfolio, extending the company's learning ecosystem alongside Skillhabit and partner platforms.
• AI Readiness Assessment Consulting service built on TicTac's proprietary AI Readiness Model, helping organizations assess their AI preparedness and implement AI-augmented learning solutions tailored to business needs.
• Training and Workshops Certified training programs and workshops covering tools, methods, and AI in practice, including certified training for Articulate 360 and Vyond platforms, offered as open enrollment courses and team-specific sessions.
• Learning Strategy and Consulting Advisory services covering learning strategy, structure, AI integration, and customization of learning initiatives for organizations.
• eLearning and Training Solutions Long-term partnership approach to delivering custom e-learning and training solutions, including tailored learning solutions, academies, and educational projects for organizations.
• Onboarding and Implementation Platform implementation, onboarding support, and deployment services for enterprise customers implementing learning platforms and tools.

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Key2KnowcoreStrategic or Co-development Partner · 17 January 2022TicTac acquired Danish company Key2Know in January 2022 with plans to rebrand it as TicTac. The acquisition strengthened TicTac's market presence in Northern Europe and provided access to over 200 Danish corporate clients. This strategic move enhanced TicTac's position as a leading Nordic EdTech provider.
• ArticulatecoreChannel Partner/ Reseller/ DistributorTicTac is a certified Articulate partner and reseller, offering Articulate 360, Articulate AI Assistant, and Articulate Localization services. They also provide certified training programs for Articulate products and received the Articulate Retention Award 2024.
• VyondcoreChannel Partner/ Reseller/ DistributorTicTac is a certified Vyond partner and reseller, offering Vyond enterprise licenses and training. They are a certified partner with product integration offerings.
• DocebocoreChannel Partner/ Reseller/ DistributorTicTac distributes Docebo LMS platform as a certified partner, offering 'the world's most powerful LMS' to European enterprise clients.
• SkillhabitcoreChannel Partner/ Reseller/ DistributorSkillhabit is TicTac's proprietary LMS offering for training and certification. While developed in-house, it's distributed as a platform product alongside third-party solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Docebo: Global AI-powered LMS platform that TicTac resells across Northern Europe; concurrently competes with TicTac's own Skillhabit LMS for enterprise customers, making it the closest hybrid partner/competitor peer.
• Learning Pool: UK-based LMS and learning solutions provider combining proprietary platform technology with custom content and consulting services — closely mirrors TicTac's hybrid platform-plus-services model in a different European region.
• 360Learning: Collaborative learning platform with strong implementation and content services arm targeting European and US enterprises; comparable in combining an LMS/LXP product with high-touch learning services.

Emerging players

• Sana Labs: Stockholm-based AI-native learning and knowledge platform serving European enterprises; closest AI-first peer operating in the same Nordic market as TicTac.
• Workramp: Modern all-in-one LMS for customer and employee education targeting mid-market enterprises; competes with Skillhabit in the same segment with stronger product-led growth motion.
• Filtered: UK-based AI-driven learning content curation and skills platform; an emerging European peer operating in the same AI-augmented corporate learning category.

Regional players

• Kahoot: Norway-headquartered learning engagement platform with deep Nordic roots; while primarily consumer/education-vertical, its enterprise arm and regional prominence make it a comparable Nordic learning brand.

Broad incumbents

• Skillsoft: Global incumbent combining LMS, content libraries, and workforce development services; competes for the same enterprise compliance and skills training wallets that TicTac serves.
• Cornerstone OnDemand: Large global talent and learning platform serving multinational enterprises; overlaps with TicTac's enterprise LMS, content, and compliance training use cases at the upper end of the market.
• Degreed: Global learning experience platform (LXP) with content aggregation, skills tracking, and AI capabilities; competes for enterprise learning budgets with a similar buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TicTac Interactive