Assured Comfort Heating

What Assured Comfort Heating does

Assured Comfort Heating, Air & Plumbing is a family-owned home services company headquartered in Douglasville, Georgia, founded in 2002 by owner/operator Jerry Hall and serving the Atlanta Metro area. The company delivers residential and light-commercial HVAC (air conditioning, heating, heat pumps, ductless), plumbing (water heaters, tankless systems, leak detection, repiping, drain cleaning, sewer), electrical (Generac generators, EV charging stations, rewiring, panels), and indoor air quality services (duct cleaning, UV lights, whole-home filtration) through a dispatched field-service model staffed by 11–50 employees across two physical locations (Douglasville and Marietta). Revenue is generated predominantly through transactional professional services — quote-based system replacements, unit-priced maintenance ($49 HVAC tune-up, $74 main line drain clearing), and 24/7 emergency calls — with no extra fees for evenings or weekends used as a competitive differentiator. A recurring-revenue layer is built through the Home Comfort Club subscription membership (two maintenance visits per year, repair discounts, priority booking). Distribution is direct-to-consumer via phone, online booking, and field dispatch, with marketing centered on SEO-driven blog content, Google Reviews, community giving, and co-branded OEM campaigns (Generac). The company is part of the Southern Home Services network, uses Daikin equipment, and received the 2020 Lennox Community Service Award globally among Lennox installers for its community giving program. The company is privately held, bootstrapped (no venture capital or private equity funding), and has not disclosed financial results.

Name

Assured Comfort Heating

Legal name

Assured Comfort Heating, Air & Plumbing

Website

https://assuredcomfort.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Assured Comfort Heating, Air & Plumbing is a family-owned home services company founded in 2002, providing HVAC, plumbing, electrical, and air quality services to residential and commercial customers across the Atlanta Metro area through dispatched field technicians and a subscription maintenance club.

Ownership category

akta.pro rank

Product category

Residential HVAC & Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Appliance Repair and Maintenance (811412)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF), Heat Pump Repair & Maintenance (HSAOAHAD), Emergency HVAC Repair (24/7) (HSAOAHAC), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• HVAC repair services
• Plumbing services
• Electrical services
• Indoor air quality
• Residential heating

Headquarters

HQ city

Winston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. HVAC Services: Revenue from air conditioning and heating repair, installation, and maintenance services. Services include AC repairs, AC installation, AC maintenance, heating repairs, furnace installation, heat pumps, and ductless heating.
2. Plumbing Services: Revenue from plumbing repair, installation, and maintenance including faucet repair, leak detection, plumbing repair, repiping, toilet repairs, water heater services, water filtration, tankless water heaters, and water service lines.
3. Electrical Services: Revenue from electrical services including generator installation (including Generac partnership), EV charging stations, whole home rewiring, switches and outlets, electrical panels, and indoor/outdoor lighting.
4. Air Quality Services: Revenue from air quality services including duct cleaning, humidity control, UV lights, and whole-home air filtration systems.
5. Drain & Rooter Services: Revenue from drain cleaning, sewer line services, garbage disposal, and rooter services.
6. Membership Programs: Home Comfort Club membership providing two maintenance visits, 15% off HVAC repairs, 5% off plumbing repairs, free filter changes, no emergency charges for late night or holiday calls, and priority booking.
7. Commercial Services: Revenue from commercial HVAC, plumbing, and electrical services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Assured Comfort Heating provides residential and commercial HVAC (air conditioning, heating, furnace, heat pump, ductless), plumbing (water heaters, tankless systems, leak detection, repiping), electrical (Generac generator installation, EV charging, rewiring, panels), indoor air quality (duct cleaning, UV lights, iWave), and drain/rooter services across the Atlanta Metro area. The company dispatches its own technicians, offers 24/7 emergency response with no after-hours fees, and supports customers through a Home Comfort Club maintenance membership.

Product overview

Assured Comfort Heating, Air & Plumbing is a family-owned home services company offering a comprehensive portfolio of residential and commercial services. The company provides HVAC services (air conditioning, heating, heat pumps), plumbing (water heaters including tankless systems, water filtration, leak detection, drain cleaning), electrical (generators, EV charging stations, rewiring), and indoor air quality solutions (duct cleaning, UV lights, whole-home filtration). Services are offered as individual offerings that can be purchased separately, with an optional Home Comfort Club membership providing scheduled maintenance and discounts. The company partners with Generac for standby generators and uses Daikin equipment. Emergency services are available 24/7 with no extra fees for evenings or weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services

Quantifiable outcome

• Free estimates available for HVAC units, water heaters, generators, and system replacements
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GeneraccoreStrategic or Co-development Partner · 15 June 2026Assured Comfort partners with Generac for generator installation services and runs a Generac Home Standby Generator giveaway campaign (June 15 - July 31, 2026). The partnership includes professional installation of Generac generators customized for homeowners' needs, with prize package not exceeding value of a Generac 28KW whole-home generator with 200-amp transfer switch.
• Southern Home ServicescoreChannel Partner/ Reseller/ DistributorPart of Southern Home Services network of home service companies, shown as a logo partner on the website footer.
• ACCA (Air Conditioning Contractors of America)minorOthersIndustry association membership displayed in footer logo.
• Soldiers' AngelsminorGTM or Marketing PartnerCommunity service partnership with nonprofit supporting military personnel and families.
• Fostering FaithminorGTM or Marketing PartnerCommunity service nonprofit partnership.
• The United WayminorGTM or Marketing PartnerAnnual support through nonprofit partnerships.
• Kate's ClubminorGTM or Marketing PartnerCommunity sponsorship of nonprofit supporting grieving children.
• Douglas County SchoolsminorGTM or Marketing PartnerEducational institution partnership for community development.
• Atlanta Community Food BankminorGTM or Marketing PartnerFood drive partnerships where technicians collect non-perishable food donations from customers during service visits.
• American Red CrossminorGTM or Marketing PartnerCommunity support through emergency assistance partnerships.
• WellStar HospitalsminorGTM or Marketing PartnerHealthcare community support partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coolray Heating & Cooling: Large Atlanta-based HVAC and plumbing company; competes head-to-head with Assured Comfort for residential service, installation, and memberships across the same metro footprint.
• Estes Heating & Air: Atlanta-area residential HVAC contractor offering AC repair, installation, and maintenance — overlaps directly with Assured Comfort's core heating and cooling service line.
• PV Heating, Cooling & Plumbing: Metro Atlanta HVAC and plumbing service provider targeting the same residential customer with similar repair, replacement, and maintenance offerings.
• R.S. Andrews: Long-standing Atlanta Metro HVAC, plumbing, and electrical service provider; directly comparable to Assured Comfort in geography, service mix, and residential/small commercial customer base.

Others

• Rheem: Major HVAC and water heating equipment manufacturer; comparable insofar as Assured Comfort installs and services its products (and similar brands like Daikin and Lennox), making it a key supplier/ecosystem participant.
• Generac: Manufacturer of home standby generators and Assured Comfort's named strategic partner; relevant as an enabling supplier whose products drive a growing slice of the company's electrical revenue.

Broad incumbents

• Southern Home Services: Multi-brand home services platform already partnered with Assured Comfort; consolidates HVAC, plumbing, and electrical contractors regionally and represents both a peer and a potential parent/roll-up structure.
• Benjamin Franklin Plumbing: National plumbing franchise with a punctuality-and-pricing guarantee positioning; overlaps with Assured Comfort's plumbing repair and water heater offerings.
• Mr. Rooter Plumbing: National plumbing franchise that competes directly with Assured Comfort's plumbing and drain/rooter service lines, with greater scale and brand recognition.
• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service providers; broader footprint and brand reach, but operates with the same in-home repair and installation model as Assured Comfort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Assured_Comfort
• Facebookfacebook.com/AssuredComfortHVAC

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Comfort Heating