What Access Finance does

Access Finance AD (Аксес Файнанс АД) is a Bulgarian non-bank credit institution operating the Biala Karta (Бяла Карта) Mastercard revolving credit card product. Founded in 2013 and headquartered in Sofia, the company is part of the Management Financial Group (MFG) and is registered with the Bulgarian National Bank under BGR00465. It targets Bulgarian consumers — freelancers, gig workers, pensioners, maternity-leave recipients, students, and individuals with damaged credit histories — who are underserved by traditional bank credit products. As of 2026, the company reports 130,000+ active cardholders in Bulgaria and operates with a headcount of 51-100 employees.

The underlying platform is a fully digital, automated credit infrastructure. Applicants complete onboarding through the website or mobile app (my.bialakarta.bg), undergo biometric identity verification using facial recognition and liveness detection, and receive an automated creditworthiness decision computed by a machine learning-based scoring model that queries the BNB Central Credit Register (ЦКР) and the National Insurance Institute (НОИ). Approved applicants receive a digital Mastercard provisioned to Apple Pay / Google Wallet, with physical cards couriered within five working days. Cards carry revolving credit limits of up to 3,000 EUR (standard) or 2,556.46 EUR (Biala Karta GOLD), with a 0.11% daily interest rate (APR 48.44%) applied only to utilized principal, no annual fee, no ATM fee within the EU, and a 19% minimum-payment obligation. The credit relationship supports cross-sell into a consumer loan of up to 1,500 EUR for existing customers.

Commercially, the company monetizes via usage-based revolving interest, late fees, insurance products, and small consumer-loan interest. Go-to-market is product-led growth executed through SEO-optimized Bialakarta Academy content, YouTube, paid social (Meta), Sales Manago-driven email automation, and a cardholder referral programme ('Pe4eli s Biala Karta'); physical repayment is enabled through Пощенска Банка, EasyPay, FastPay and CrediTour networks. Card issuance is co-managed with Easy Payment Services (Изи Пеймънт Сървисиз ООД), the licensed payment-card issuer. Revenue and funding rounds are not publicly disclosed.

Name

Access Finance

Legal name

Аксес Файнанс АД

Website

https://bialakarta.bg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Access Finance AD issues the Biala Karta digital Mastercard credit card in Bulgaria, serving credit-challenged consumers underserved by traditional banks through a fully automated, ML-scored underwriting platform. As of 2026 it serves 130,000+ Bulgarian cardholders with revolving credit up to 3,000 EUR.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

BNPL Card / Virtual Card Programs (FSAKACAC)

Keywords

• Consumer credit cards
• Digital lending
• Revolving credit
• Non-bank financial services
• Consumer credit Bulgaria

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Credit Card Interest: Revolving credit card interest charged on utilized portion of credit limit only. Daily interest of 0.11% (approx. 40.15% per month) applied to outstanding principal. No interest charged when card is not used. APR (ГПР) is 48.44%. Interest applies from moment of withdrawal/purchase until repayment.
2. Consumer Credit (Personal Loans): Personal loans up to 1,500 EUR (2,933.75 BGN) offered to loyal customers as an additional product.
3. Insurance Products: Insurance products offered to cardholders for protection against unexpected situations.
4. Late Fees and Charges: Charges applied for late or missed payments, defaults, and card reissuance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Access Finance AD is a Bulgarian non-bank financial institution that issues the Biala Karta (Бяла Карта / White Card), a Mastercard-branded revolving credit card with limits up to 3,000 EUR, distributed fully digitally to Bulgarian consumers. The company also offers a premium Biala Karta GOLD tier and consumer loans up to 1,500 EUR to existing cardholders, with all accounts managed through a proprietary mobile application.

Product overview

Access Finance AD operates primarily as a single-product fintech company, with its flagship offering being the Biala Karta (Бяла Карта) international Mastercard credit card. The Biala Karta card is a revolving credit product with a limit of up to 3,000 EUR, positioned as an accessible credit option for Bulgarians who are underserved by traditional banks. The core card is complemented by a premium tier (Biala Karta GOLD, with limits up to 5,000 BGN) and a consumer loan product (up to 1,500 EUR) available to existing customers. All products are managed through a proprietary mobile application for iOS and Android, which integrates Apple Pay, Google Pay, and Google Wallet for digital wallet usage. The company is part of the Management Financial Group (MFG) and holds BNB registration.

Differentiator

Problem solved

Functional benefit

Brands

• Бяла Карта GOLD: Premium credit card with credit limit up to 2,556.46 EUR (5,000 BGN).
• Потребителски кредит

Products and services

• Biala Karta Credit Card (Бяла Карта) An international Mastercard revolving credit card issued by Access Finance AD with a credit limit up to 3,000 EUR (5,867.40 BGN), targeting Bulgarian consumers with limited access to traditional bank credit. Cardholders can use the card for online and in-store payments, ATM withdrawals globally, and pay interest only on utilized portion (0.11% daily, APR 48.44%).
• Biala Karta GOLD A premium-tier Mastercard credit card under the Biala Karta brand offering a higher credit limit of up to 2,556.46 EUR (5,000 BGN). Available to qualified existing Biala Karta customers seeking elevated credit access.
• Personal Loan (Потребителски кредит) A consumer loan product available exclusively to existing Biala Karta customers, offering credit of up to 1,500 EUR (2,933.75 BGN) as an additional financing option within the customer's existing relationship with Access Finance.
• Biala Karta Mobile App A proprietary mobile application (iOS and Android) that enables cardholders to manage their Biala Karta credit card, track transactions in real time, receive push notifications, block/unblock the card, confirm online payments, add the card to Apple Pay or Google Pay, and interact with an AI chatbot for support. Uses biometric authentication for app access and payment confirmation.

Quantifiable outcome

• 130,000+ active cardholders in Bulgaria
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major, supporting and minor.

• MastercardcoreTechnology or IntegrationBialakarta is a Mastercard-branded international credit card. Mastercard provides the global payment network infrastructure enabling worldwide acceptance at merchants and ATMs. The Mastercard logo and network are prominently featured on all Bialakarta cards and marketing materials.
• Easy Payment Services (Изи Пеймънт Сървисиз) ООДcoreTechnology or IntegrationEasy Payment Services is the payment card issuer for Bialakarta. It processes card transactions, issues the physical and digital card, manages the payment instrument, and handles transaction data. Registered address: Sofia, Lyulin 7, Blvd. Jawaharlal Nehru No. 28, Floor 2, Office 40-46. EIK 204112059.
• Management Financial Group (MFG)coreOthersAccess Finance AD is part of the Management Financial Group (MFG). The group comprises companies controlled by Management Financial Group AD, operating in Bulgaria and internationally. Joint data controllers within MFG share creditworthiness and fraud prevention data to evaluate customers and offer products.
• ApplemajorTechnology or IntegrationBialakarta supports Apple Pay integration. Cardholders can add their digital Bialakarta card to Apple Wallet via the mobile app and make contactless payments using Face ID/Touch ID authentication.
• GooglemajorTechnology or IntegrationBialakarta supports Google Pay and Google Wallet integration. Cardholders can add their digital Bialakarta card to Google Wallet via the mobile app for contactless payments. Google Analytics and Google Ads services are also used for website analytics and advertising.
• Sales ManagosupportingTechnology or IntegrationSales Manago provides marketing automation services for Bialakarta, including email campaigns, customer data collection from website forms, and campaign performance analytics.
• Пощенска Банка (Post Bank)supportingChannel Partner/ Reseller/ DistributorBialakarta cardholders can repay their outstanding balances at any Пощенска Банка branch in Bulgaria using payment slips.
• EasyPayminorChannel Partner/ Reseller/ DistributorBialakarta cardholders can make payments at EasyPay service points throughout Bulgaria.
• CreditourminorChannel Partner/ Reseller/ DistributorBialakarta cardholders can make balance payments at Creditour office locations in Bulgaria.
• БНБ (Bulgarian National Bank)coreOthersAccess Finance AD is registered with the Bulgarian National Bank under number BGR00465. The BNB exercises regulatory oversight. Access Finance also queries the Central Credit Register (ЦКР) at BNB for creditworthiness assessments and the Bank Accounts and Safes Register.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Klarna: European BNPL and consumer credit fintech. Overlaps with Biala Karta in offering consumer credit at point-of-sale and building a digital credit product targeting younger, underserved European consumers.
• Affirm: US BNPL and consumer credit fintech with an expanding card product. Comparable in extending short-term consumer credit through digital channels with transparent, usage-based pricing models.

Direct peers

• Prosper: US-based online consumer credit marketplace. Comparable to Access Finance as a digital-first consumer credit provider using automated underwriting to serve borrowers outside the traditional banking system.
• Credit One Bank: US-based credit card issuer specializing in non-prime and credit-rebuilding consumers. Closely comparable business model to Biala Karta: revolving credit cards targeting customers underserved by mainstream banks, with high APRs and fee-driven economics.
• Avant: Online lender offering personal loans and credit cards to non-prime consumers. Similar niche to Biala Karta—serving middle-income borrowers with imperfect credit—and operates a digital, automated underwriting model.
• Petal: US credit card company using cash-flow-based underwriting to serve consumers with limited credit history. Directly comparable to Biala Karta's approach of using non-traditional data and automated scoring to extend credit to applicants rejected by traditional banks.
• Mission Lane: US fintech issuing credit cards designed to help consumers build or rebuild credit. Comparable to Biala Karta in focusing on credit-challenged segments with digital-first onboarding and credit-limit graduation strategies.
• LendingClub: US digital consumer lending platform that also offers a credit card through a bank partnership. Comparable business model of using technology to deliver consumer credit products outside traditional bank channels.

Broad incumbents

• Capital One: Large US credit card issuer with a significant subprime / credit-builder card franchise. Operates at much greater scale but overlaps with Biala Karta's core customer segment of credit-rebuilding consumers.
• SoFi: US digital financial services platform offering credit cards, personal loans, and banking. Comparable in building a vertically integrated consumer credit franchise on top of a digital-first, mobile app-led experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAkNQWOn64Os5i3UrLSMQZw
• Facebookfacebook.com/bialakarta
• LinkedInlinkedin.com/company/access-finance-ad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Access Finance