New Smile Dental Group

What New Smile Dental Group does

New Smile Dental Group (legal entity: Sonrisa Para Todos SPT, S.A.) is a Costa Rica-based dental clinic founded in 1999 by Dr. Mario Bonilla Robert and headquartered in San Jose. The practice operates as a dental tourism destination, primarily serving patients from the United States and Canada who travel for cost savings of approximately 70% versus average US dental pricing. Its core product portfolio spans dental implants (including All-on-4, All-on-6, and All-on-8 full-arch systems), dental crowns and bridges, porcelain smile veneers, and full mouth restoration packages, with a supporting on-site dental laboratory staffed by 12 technicians using Schutz Dental CAD/CAM technology and Soredex SCANORA 3D CBCT imaging for in-house fabrication and treatment planning.

The clinic employs 6 permanent dentists plus 4 on-demand specialists covering endodontics, periodontics, prosthodontics, and oral/maxillofacial surgery, supported by 12 dental assistants and 12 laboratory technicians. The facility spans over 6,460 square feet with 8 treatment rooms, a 3D imaging suite, sterilization area, and a dedicated international patient center providing concierge services, airport transfers, and trip coordination. All clinical staff are affiliated with ADA, AAID, ICOI, and the Colegio de Cirujanos Dentistas de Costa Rica. The firm offers a lifetime guarantee on dental implants and a 7-year guarantee on crowns and veneers.

Revenue is generated through fee-for-service dental procedures and bundled all-inclusive packages, with prices ranging from approximately $2,800 for a set of 6 veneers to $26,400 for full-mouth All-on-8 implant restoration. Customers pay upfront via cash, wire transfer, credit card, or PayPal. Marketing is direct-to-consumer via the company website, free consultation forms, named patient testimonials, and SEO targeting dental tourism keywords. The firm is privately held with no disclosed external institutional investors, and operates as an independent specialty practice concentrated on a single Costa Rica location plus a US mailing address in Miami for patient support.

Name

New Smile Dental Group

Legal name

Sonrisa Para Todos SPT, S.A.

Website

https://newsmilecostarica.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

New Smile Dental Group is a Costa Rica-based dental tourism practice founded in 1999 that serves US and Canadian patients seeking dental implants, crowns, bridges, and veneers at approximately 70% savings versus US prices, with an on-site CAD/CAM laboratory and full concierge services.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (6212), Dental Laboratories (339116)

SIC

Services-Health Services (8000)

akta.pro primary industry

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

akta.pro secondary industries

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), General Dentistry Group Practices (HLABAKAB)

Keywords

• Dental implants
• Cosmetic dentistry
• Dental tourism
• Restorative dentistry
• Smile makeover

Headquarters

HQ city

San Francisco

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Treatment Procedures: Fee-for-service dental treatments including dental implants (All-on-4, All-on-6, All-on-8), crowns, bridges, smile veneers, and full mouth restoration. Patients pay upfront for packages that may include treatment plus accommodation/travel assistance. Accepts cash, wire transfers, credit cards (Visa, Mastercard, American Express), and PayPal.
2. Dental Packages (All-Inclusive): Bundled packages combining dental treatments with concierge services, airport transfers, hotel/clinic transportation, and VIP airport assistance. Packages include Full Mouth Restoration, Upper/Lower Restoration, Smile Makeover, and Smile Veneers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

New Smile Dental Group is a private dental clinic in San Jose, Costa Rica providing restorative and cosmetic dental treatments with a specialization in dental implants (All-on-4, All-on-6, All-on-8), dental crowns, bridges, and porcelain veneers. The clinic operates a full-service on-site dental laboratory using CAD/CAM technology and SCANORA 3D CBCT imaging, packaging treatments with concierge and travel services for international dental tourists primarily from the United States and Canada.

Product overview

New Smile Dental Group offers a comprehensive suite of dental treatments focused on restorative and cosmetic dentistry. The core portfolio includes dental implants (single, All-on-4, All-on-6, All-on-8), dental crowns and bridges, and porcelain Smile Veneers. These are supported by an on-site dental laboratory utilizing CAD/CAM technology and 3D imaging (SCANORA 3D) for diagnostics and treatment planning. The company packages treatments into all-inclusive bundles including Full Mouth Restoration, Upper/Lower Jaw Restoration, and Smile Makeover packages, which combine multiple procedures with concierge services for international patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium root devices surgically placed in the jawbone to support dental restorations (crowns or bridges) for replacing missing teeth. Available as same-day (immediate load) or two-stage (traditional) implants. Targeted at adults missing one or more teeth.
• All-on-4 Dental Implants Palate-less denture replacement system using 4 dental implants per arch (with option for 5-6 for better stabilization). Features screw-retained acrylic prosthesis with titanium bar. Targeted at denture wearers seeking a permanent, fixed prosthetic alternative.
• All-on-6 Dental Implants Full arch restoration using 6 dental implants supporting a permanent fixed bridge of 12-14 teeth in porcelain zirconium or noble metal. Targeted at patients who have lost more than 80% of their teeth.
• All-on-8 Dental Implants Full arch restoration using 8 dental implants supporting a permanent fixed bridge of 12-14 teeth. Provides maximum support and stability for dental function. Targeted at patients requiring maximum implant support.
• Dental Crowns Full-coverage dental restorations that cover the surface of a tooth to restore size, shape, appearance, and strength. Available in noble metal, high noble metal, gold, zirconium, ceramic, and porcelain materials. Targeted at patients with damaged or weakened teeth.
• Dental Bridges Fixed dental restorations that bridge gaps left by one or more missing teeth. Made of crowns anchored to abutment teeth on either side of the gap, available in traditional, cantilever, and Maryland bonded configurations. Targeted at patients with one or more missing adjacent teeth.
• Smile Veneers (Porcelain Veneers) Thin porcelain shells bonded to the front of teeth to improve appearance of cracked, discolored, worn, yellowed, or misshapen teeth. Manufactured on-site using advanced technology allowing extremely thin production with minimal or no tooth reduction required. Targeted at patients seeking cosmetic smile enhancement.
• Tooth Whitening Bleaching treatment to brighten discolored or stained teeth. Available as in-office procedure or take-home system dispensed by dentist. Targeted at patients seeking cosmetic whitening.
• Dental Bonding Application of tooth-colored materials to improve appearance of chipped, broken, cracked, or stained teeth, or to close spaces between teeth. Targeted at patients seeking minor cosmetic improvements.
• Orthodontics/Braces Teeth alignment treatment for crooked, crowded, or improperly meeting teeth. Referrals provided to orthodontists for specialized treatment. Targeted at patients needing teeth alignment.
• Smile Makeover Package Comprehensive treatment placing 24-28 porcelain or zirconium crowns/bridges to improve appearance of teeth with matched color, shape, and size. Includes airport assistance, free transportation, and concierge services. Targeted at cosmetic dental tourists seeking full smile transformation.
• Full Mouth Restoration Package Intensive dental treatment combining dental implants (All-on-4, All-on-6, All-on-8), crowns, bridges, hybrid dentures, and porcelain veneers for patients with damaged, missing, or worn teeth. Available in multiple tiers (Upper/Lower or Full Mouth All-on-4/6/8). Targeted at patients requiring complete oral rehabilitation.
• Upper/Lower Jaw Restoration Package Restoration of either upper or lower jaw using dental implants (All-on-4, All-on-6, or All-on-8) with fixed bridges or screw-retained prosthesis. Includes transportation and airport assistance services. Targeted at patients requiring single-arch rehabilitation.

Quantifiable outcome

• Patients save approximately 70% or more on dental procedures compared to average US prices, including travel costs.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• American Dental Association (ADA)coreOthersAll doctors at New Smile Dental Group are affiliated members of the American Dental Association (ADA). The ADA is the world's largest and oldest national dental association with over 155,000 members, promoting good oral health to the public while representing the dental profession. ADA accreditation signals adherence to high professional standards and continuing education.
• American Academy of Implant Dentistry (AAID)coreOthersAll doctors at New Smile Dental Group are affiliated members of the American Academy of Implant Dentistry (AAID), founded in 1951 as the first professional organization in the world dedicated to implant dentistry. The AAID represents over 4,000 dentists worldwide and sets standards for implant dentistry training and practice.
• International Congress of Oral Implantologists (ICOI)coreOthersAll doctors at New Smile Dental Group are members of the International Congress of Oral Implantologists (ICOI). Founded in 1972, the ICOI is the world's largest dental implant organization and the largest provider of continuing dental implant education. Membership signals specialized expertise in dental implant procedures.
• Colegio de Cirujanos Dentistas de Costa Rica (CCDCR)coreOthersAll doctors are incorporated to the Association of Dental Surgeons of Costa Rica (CCDCR), which monitors the performance of the dental profession in Costa Rica and promotes continued education and ethical practices. Locally accredited by PROMED (Costa Rica's medical tourism promotion agency).
• Soredex (Scanora 3D)coreTechnology or IntegrationNew Smile Dental Group uses the SCANORA 3D system designed and manufactured by Soredex for three-dimensional CBCT dental imaging. This cone beam computed tomography technology provides advanced dental imaging for accurate diagnostics, implant treatment planning, and oral surgery with radiation doses up to 80% lower than medical CT scanning.
• Schutz Dental (Germany)coreTechnology or IntegrationThe on-site dental laboratory utilizes CAD/CAM capture system manufactured by Schutz Dental in Germany along with CAD/CAM computer technology design software to fabricate patients' dental restorations on-site. This enables precise custom fabrication of crowns, bridges, and veneers at the clinic.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cancun Dental Specialists: Mexico-based dental tourism practice in Cancun focused on implants and full-mouth restoration for US/Canadian patients. Directly comparable tourism-driven implant offering.
• Sani Dental Group: Mexico-based dental tourism group (Los Algodones) offering implants, crowns, and cosmetic dentistry to US patients. Largest dental tourism operator in Mexico and a direct competitor for the same US/Canadian patient segment.
• Prisma Dental: Costa Rica-based dental tourism practice in San Jose offering implants, crowns, and cosmetic dentistry to US and Canadian patients. Same destination, same inbound medical-tourism model, directly comparable to New Smile Dental Group.
• Goodness Dental: Costa Rica dental tourism clinic offering implants and full-mouth restoration to US patients. Comparable in service mix, geography, and target customer (American dental tourists).
• Dental Solutions Tijuana: Tijuana dental clinic serving US dental tourists with implants, crowns, and veneers. Competes with New Smile for US west-coast patients seeking low-cost dental care abroad.
• Meza Dental Care: Costa Rica dental clinic specializing in cosmetic dentistry and implants for international patients. Direct competitor in the Costa Rica dental tourism segment with overlapping implant and smile makeover packages.

Broad incumbents

• Affordable Dentures & Implants: US DSO focused on dentures and implants at price-sensitive price points. Comparable in addressing the same end-customer need (denture replacement) and competitive pricing philosophy, but operates domestically in the US.
• ClearChoice Dental Implant Centers: US-based DSO specializing in dental implants and full-mouth restoration. Larger scale and higher US pricing, but serves the same underlying demand for full-arch implant treatment that New Smile addresses via tourism.

Others

• Straumann Group: Global dental implant manufacturer. While not a clinical peer, it is a key supplier in the dental implant ecosystem and a relevant comparable for understanding the broader implant market dynamics New Smile operates in.
• Dental Departures: Online marketplace that books dental tourism appointments across Costa Rica, Mexico, Thailand, and other destinations. Functions as a customer-acquisition channel for New Smile and a competitive gateway for alternative clinics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DentalClinicCR
• Facebookfacebook.com/NewSmileDentalGroup
• LinkedInlinkedin.com/company/new-smile-dental-implants-costa-rica

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Smile Dental Group