Enchant Agency

What Enchant Agency does

Enchant Agency is a privately held, London-headquartered email marketing, CRM, and marketing automation agency founded in 2015, serving enterprise and mid-market brands across approximately 14 verticals including retail, D2C, fashion, luxury, travel, sports, wellness, finance, education, and subscription businesses. The firm operates from offices in London, Cambridge, Berlin, and New York, with a named team of around 13 specialists covering strategy, design, development, deliverability, behavioural science, and platform expertise across Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, and Iterable, supported by partnerships with Shopify and loyalty platforms (Yotpo, Talon.One, Antavo, Loyalty Lion). Service delivery is structured through three engagement models — scoped projects, fixed-scope packages (Launchpad, Accelerator, Ultimate, plus Klaviyo onboarding tiers), and tiered monthly subscriptions (Essentials from £3,895/month, Professional, Enterprise) — generating a mix of professional services and recurring retainer revenue. The agency productises AI capabilities through an 'AI for Email Marketing' line covering generative copywriting, image creation, predictive send-time, and segmentation, and differentiates with a proprietary eye tracking research methodology that simulates 200-person viewing studies. Client outcomes cited include 390% email revenue growth at Self Portrait, over 1,000% growth at Bohomoon, and a 70%+ year-1 renewal rate with many multi-year clients, alongside platform credentials including Klaviyo Master Platinum, HubSpot Platinum, Braze Alloys, Iterable, and DMA Official Partner.

Name

Enchant Agency

Legal name

Enchant Agency

Website

https://enchantagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Enchant Agency is a London-founded specialist email marketing, CRM and marketing automation agency serving enterprise and mid-market brands across 14 verticals from offices in London, Cambridge, Berlin and New York, delivering via projects, fixed-scope packages, and tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Email Marketing & eCRM Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Email marketing services
• CRM strategy consulting
• Marketing automation agency
• Multichannel messaging services
• Loyalty programme design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Plans (Essentials, Professional, Enterprise): Monthly retainer plans offering unlimited access to Enchant's eCRM team with tiered project limits. Essentials supports 1 active project at a time, Professional supports 2 active projects plus WhatsApp marketing and deliverability, Enterprise offers unlimited projects with weekly sessions and in-person support. Plans are typically 12-month agreements with shorter terms available at higher cost.
2. Project-based Engagements: Scoped, one-off projects covering specific deliverables such as Email Design Systems, Audits, Deliverability Optimisation, Automation & Flows, Subscriber Growth, and Platform Migration. Clients define scope and Enchant delivers defined outcomes.
3. Fixed-Scope Packages: Three fixed packages: The Launchpad (email template, 3 flows, segmentation), The Accelerator (all Launchpad + 5 flows, list growth, reporting), The Ultimate (all Accelerator + 10 flows, loyalty setup, 3 months support). Klaviyo onboarding packages also available (Quickstart, Growth, Mastery).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Enchant Agency is a specialist eCRM and email marketing agency that designs, builds, and manages email programmes, automation flows, design systems, and multichannel campaigns (email, SMS, WhatsApp, push, in-app) for enterprise and mid-market brands. Services span strategy consulting, audits, deliverability optimisation, list growth, loyalty programme implementation, eye tracking research, AI-enabled copywriting and segmentation, and ESP selection and migration across Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, and Iterable. Delivery is structured via projects, fixed-scope packages, and monthly subscription retainers.

Product overview

Enchant Agency is an award-winning eCRM lifecycle marketing and CXM agency offering a comprehensive suite of services across email marketing, digital messaging, and customer retention. The core offering includes strategic services (Email Marketing Audit & Roadmap, Multichannel CRM Strategy & Consulting, Loyalty Programmes, Eye Tracking Research & Analysis), campaign execution services (Email Automation & Flows, Email Marketing Design & Templates, Email Campaigns & Management, Email HTML Builds), and channel-specific services (SMS Marketing, In-App & Push Marketing, WhatsApp Marketing, In-Browser Notifications). AI capabilities are embedded throughout via AI for Email Marketing, which provides generative AI for copywriting and image creation, predictive analytics for send-time optimisation and segmentation, and process automation. Service delivery is structured through three engagement models: project-based work (defined scope), packages (fixed-scope offerings: Launchpad, Accelerator, The Ultimate for general email; Quickstart, Growth, Mastery for Klaviyo onboarding), and subscriptions (Essentials, Professional, Enterprise for ongoing retainer relationships). The agency operates as platform-agnostic specialists with certified partnerships across major ESPs including Klaviyo (Master Platinum), HubSpot (Platinum), Braze, Iterable, Salesforce Marketing Cloud, and Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Audit & Roadmap Strategic audit and roadmap service that evaluates the entire email marketing programme and produces a comprehensive plan for improvement, delivered to enterprise and mid-market brands.
• Email Automation & Flows Design and optimisation of automated email workflows and customer journeys including welcome series, abandoned cart, post-purchase, retention, and re-engagement campaigns.
• Email Marketing Design & Templates Bespoke email template design and Email Design System (EDS) creation, designed in Figma and custom-coded into the client's marketing platform for responsive, brand-consistent campaigns.
• AI for Email Marketing AI-powered services that enhance segmentation, personalisation, predictive sending, content generation, image creation, and performance analysis for email marketing campaigns.
• Email Marketing Deliverability Inbox placement optimisation including authentication setup (SPF, DKIM, DMARC), list hygiene, and deliverability best practices to maximise email performance for client brands.
• Email List Growth Subscriber acquisition strategies including lead magnets, signup mechanisms, lead capture campaigns, and incentive programmes to grow healthy email lists.
• SMS Marketing Mobile messaging service for direct customer communication via SMS, integrated with email and other channels for multichannel CRM campaigns.
• In-App & Push Marketing Mobile push notifications and in-app messaging services for re-engagement, behavioural triggers, and real-time customer communication.
• WhatsApp Marketing Strategy & Management WhatsApp marketing strategy, setup, and ongoing management for direct brand communication and customer engagement.
• In-Browser Notifications Marketing Web-based push notification marketing for real-time customer engagement and re-engagement campaigns.
• Multichannel CRM Strategy & Consulting Strategic consulting to unify email, SMS, WhatsApp, in-app, in-browser, and direct mail into cohesive multichannel customer journeys.
• Loyalty Programmes Design, implementation, and management of loyalty programmes using platforms such as Yotpo, Talon.One, Antavo, and Loyalty Lion to drive customer retention and lifetime value.
• Eye Tracking Research & Analysis Email campaign pre- and post-testing using eye tracking tools simulating 200-person studies, comparing click behaviour to unconscious viewing patterns, and producing polarisation reports.
• Email Marketing HTML Builds Pixel-perfect, responsive HTML email development built to perform across every device and inbox environment.
• Email Marketing Training Expert-led training sessions and workshops for internal marketing teams covering email strategy, tools, and execution best practices.
• Email Service Provider Selection Expert guidance on selecting the right ESP (Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, Dotdigital, etc.) to match business goals, technology stack, and scale.
• Email Marketing Copywriting Professional email copywriting for persuasive, on-brand communications that drive action and nurture customer loyalty.
• Email Marketing Campaigns & Management End-to-end campaign planning, execution, and ongoing management including setup, QA, send management, and performance tracking.
• Email Marketing Strategy Consulting High-level strategic support to align email marketing with business goals, customer journey mapping, and CRM objectives.

Quantifiable outcome

• 390% increase in revenue from email marketing for Self Portrait
• +4 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationEnchant is a Klaviyo Master Platinum Partner, the highest tier of Klaviyo partnership. As a Master Platinum Partner, Enchant provides Klaviyo implementation, migration, onboarding, strategy, and ongoing management across client accounts. Enchant also offers Klaviyo-specific packages (Quickstart, Growth, Mastery) for onboarding and migration.
• HubSpotcoreTechnology or IntegrationEnchant is a HubSpot Platinum Solutions Partner, the top-tier partner status. Enchant provides HubSpot implementation, marketing automation, CRM strategy, and campaign management. HubSpot expertise is listed as a core service and required skill for roles.
• BrazecoreTechnology or IntegrationEnchant is a Braze Alloys Platform Partner. Enchant provides Braze implementation, mobile-first and app-led engagement strategy, and cross-channel campaign management leveraging Braze's capabilities.
• IterablecoreTechnology or IntegrationEnchant is a Platform Partner of Iterable, providing campaign management and cross-channel marketing strategy using the Iterable platform.
• Data & Marketing Association (DMA)coreStrategic or Co-development PartnerEnchant is an Official Partner of the DMA, a leading UK trade body. This partnership provides industry legitimacy, compliance guidance (GDPR), and access to industry benchmarks and best practices.
• Salesforce (Marketing Cloud)coreTechnology or IntegrationEnchant works with Salesforce Marketing Cloud as a platform partner, providing strategy, implementation, and campaign management for enterprise clients. Enchant designed and developed an Email Design System in Marketing Cloud for University of Portsmouth.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActionRocket: UK-based specialist email marketing and CRM agency with a similar platform-agnostic, design-led positioning. Closest direct geographic and service-line competitor to Enchant, serving enterprise and mid-market brands across email, lifecycle, and CRM.
• eROI: US-based email marketing and CRM agency with comparable service scope (email strategy, automation, design systems, loyalty). Comparable mid-sized boutique competing for similar enterprise and D2C email engagements.
• Trendline Interactive: US email marketing and lifecycle agency with a similar focus on data-driven email programs for retail and consumer brands. Direct comparable in service mix, client verticals, and team scale.
• InboxArmy: Specialist email marketing agency offering email design, template production, automation, and managed campaigns — overlapping directly with Enchant's project, package, and HTML build offerings.
• Email Uplers: Email development and design agency offering template builds, ESP migration, and managed email production. Overlaps on the technical/design layer of Enchant's offering, often at lower price points.
• Inbox Marketer: Canadian email marketing and CRM agency serving retail, D2C, and enterprise brands. Comparable in service mix (strategy, automation, loyalty) and client-segment focus.

Broad incumbents

• DEG: Larger full-service digital agency with a strong email/CRM practice and Salesforce/loyalty partnerships. Overlaps with Enchant on enterprise email and CRM but operates at greater scale with broader service portfolio.
• Rise Interactive: Larger digital marketing agency offering email and CRM as part of a broader media and analytics portfolio. Competes for enterprise email engagements but with significantly more headcount and channels.

Regional players

• Mobius New Media: UK digital agency with email marketing and CRM capabilities, primarily serving EMEA clients. Comparable in geography and discipline mix, with broader generalist digital capabilities alongside email.

Others

• Klaviyo: Leading ESP and Enchant's most important platform partner. Listed as a peer not because it competes for services, but because its product strategy (built-in AI, automation, design) directly shapes Enchant's value proposition and partnership economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thisisenchant
• LinkedInlinkedin.com/company/enchant

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchant Agency