Alert-iT Care Alarms

What Alert-iT Care Alarms does

Alert-iT Care Alarms (legally ITs Designs Ltd, Company #04628666) is a UK-based medical device manufacturer specialising in discreet assistive technology and safety monitoring systems for vulnerable populations. Founded in the 1990s and headquartered in Coalville Business Park, Leicester, the company designs and manufactures medical alarm systems under ISO 13485:2016 certification from BSI (Certificate No. MD696492), with documented compliance to EU MDR 2017/745 and UK MDR 2002. Its product portfolio spans hardware and accessories including bed and chair monitors (P163 MKIII), floor and movement sensors, PIR sensors (P210), wall-mounted call points (P209), wearable call and fall badges (P193), dedicated pagers (P201/P202), and signal repeaters (P164 MKII), supported by a Windows-based Profile Editor (v2.1.0) and an iOS/Android Bluetooth Configuration Tool. A key technical differentiator is a catalogue of nurse call integration leads compatible with at least ten third-party nurse call platforms including Tunstall, Courtney Thorne, Quantec MK1/MK2, Medicare 6000, C-TEC, Eclipse, Chubb/Intercall, SAS System 1/2, Attendo, Blic (Stanley), and Possum, enabling Alert-iT peripherals to slot into existing care infrastructure.

Name

Alert-iT Care Alarms

Legal name

ITs Designs Ltd

Website

https://alert-it.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Alert-iT Care Alarms is a UK medical device manufacturer producing ISO 13485-certified assistive technology and safety monitoring systems for falls management, seizure detection, and patient care, serving the NHS, care providers, and families as part of the Abilia group.

Ownership category

akta.pro rank

Product category

Medical Alarm Systems

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG)

akta.pro secondary industries

Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

Keywords

• Medical alarm systems
• Assistive technology
• Falls management
• Nurse call integration
• Care safety monitoring

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Alarm Hardware Sales: Alert-iT generates revenue primarily through the sale of medical alarm systems, sensors, monitors, and accessories. Products include bed alarms, chair monitors, PIR sensors, pagers, call points, and nurse call integration leads. The company sells directly to care providers, the NHS, families, and individuals. The Terms & Conditions reference orders placed by telephone, post, or email, with payment due at order placement or within 30 days for credit account holders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alert-iT designs, manufactures, and supplies medical alarm systems and assistive technology for care environments across the United Kingdom. Its product range covers falls management (bed and chair alarms, floor and movement sensors, PIR sensors, call-and-fall badges, call points), Companion and Guardian monitoring solutions, pagers and repeaters, and nurse call integration leads that connect Alert-iT devices to third-party nurse call systems from Tunstall, Courtney Thorne, Quantec, Medicare 6000, and others.

Product overview

Alert-iT Care Alarms is a manufacturer of medical alarm systems and assistive technology for care environments. The product portfolio includes a unified range of monitoring solutions organized around falls management and general alarm systems: Bed & Chair Alarm Systems (P163 MKIII), Floor & Movement Sensors, PIR Sensors (P210), the P193 Call & Fall Badge, and P209 Call Point devices. For patient-carer communication, they offer P201/P202 Pager Series and P164 MKII Repeaters. The company also provides Nurse Call Leads as integration accessories for connecting their equipment to third-party nurse call systems. Supporting software includes Alert-iT Profile Editor (Windows) and Alert-iT Configuration Tool (iOS/Android) for device configuration. All hardware products are designed and manufactured under ISO 13485 certification for medical devices.

Differentiator

Problem solved

Functional benefit

Products and services

• P163 MKIII General Alarm Monitor (Bed and Chair Alarm Systems) General alarm monitor for bed and chair alarm systems that detects when patients are at risk of leaving a safe position and provides instant alerts to carers in care environments.
• Floor and Movement Sensors Discreet, highly sensitive sensors that detect movement and trigger alerts before a fall happens, designed for real-world care settings to prevent falls in elderly and vulnerable patients.
• P210 PIR Sensor Passive infrared sensor with stand for detecting presence and movement, used in falls management and room-based alert systems in care environments.
• P193 Call and Fall Badge Wearable call-and-fall detection badge enabling users to call for assistance and detecting fall events for rapid response in care settings.
• P209 Call Point Wall-mounted call point for patients to manually trigger alerts, integrated into the Alert-iT nurse call system for streamlined response.
• P201 / P202 Pager Series Dedicated pagers (P201 Non-Medical Pager and P202 Medical Pager) that receive alerts from Alert-iT alarm systems and notify carers of alarm conditions in care settings.
• P139 Guardian (Radio and Wired) Guardian alarm solution available in radio and wired variants for home and professional care use, with multiple handbook versions tailored to different settings.
• P154 Radio/Wired Companion Radio and wired companion system for patient monitoring, available with Advanced Pager or Plesio Pager options, designed for continuous safety monitoring in care environments.
• Pulse Companion Pulse-based companion monitoring system with residential and professional variants, including a Connect version with Bluetooth capability for flexible care monitoring.
• P200 Companion and Guardian P200 Companion and Guardian monitoring systems for patient safety in professional care environments with enhanced alert capabilities (v2.0.0 user manual).
• Companion Mini Compact companion monitoring device available in standard, Pro, and Connect variants with Bluetooth compatibility for discreet care monitoring.
• Nurse Call Integration Leads Specialist connector cables that integrate Alert-iT equipment with third-party nurse call systems from providers including Tunstall, Quantec, Medicare 6000, C-TEC, Courtney Thorne, Eclipse, Chubb, SAS, Attendo, Blic (Stanley), and Possum for streamlined caregiver response.
• Alert-iT Profile Editor (Windows) Windows application (v2.1.0) for changing settings on various Alert-iT products; may require a USB lead or additional programming tool.
• Alert-iT Configuration Tool (iOS/Android) Mobile application for Android and iOS used to configure Bluetooth-compatible Alert-iT devices for ease of setup and customisation.

Quantifiable outcome

• Reduce Risk of Injury - Early alerts help carers intervene before a fall occurs.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Essence Group: Essence Group delivers connected care and PERS platforms — including wearable emergency call devices, fall detection and remote monitoring — to telecare service providers globally. It overlaps with Alert-iT at the device and connectivity layer for assisted living, particularly across European and UK operator customers.
• Vayyar Care: Vayyar Care produces radar-based, contactless fall detection and presence-sensing devices for senior living and home care applications. It targets the same falls management outcome as Alert-iT's P193 badge and PIR/floor sensor range but with a fundamentally different sensor modality.

Direct peers

• Bay Alarm Medical: Bay Alarm Medical is a US-based PERS provider offering in-home and on-the-go medical alert systems with optional fall detection. It is a direct functional peer to Alert-iT's medical alarm hardware proposition, although geographic markets differ.
• Medical Guardian: Medical Guardian is a US PERS provider selling in-home, on-the-go and fall-detection medical alert systems to seniors and family caregivers. It addresses the same independent-living/medical alert use case as Alert-iT's wearable call and fall badge offering.
• LifeStation: LifeStation is a US medical alert and PERS provider offering landline, cellular, and mobile medical alert devices with fall detection and 24/7 monitoring. It is a direct functional peer to Alert-iT's P193 Call & Fall Badge and personal emergency response category, serving a US rather than UK customer base.
• Appello: Appello is a UK-based telecare services and hardware provider specialising in digital dispersed alarm units and 24/7 monitoring for housing, care and local authority customers. It directly overlaps with Alert-iT in falls/medical alert hardware serving the UK sheltered and assisted-living market.
• Courtney Thorne: Courtney Thorne manufactures wireless and IP-based nurse call systems for care homes and hospitals in the UK. While also an integration partner for Alert-iT's products, it competes directly in adjacent safety alarm and call hardware that care homes and NHS wards procure.
• C-TEC: C-TEC designs and manufactures fire alarm, nurse call, disabled refuge and assisted living systems for the UK and international markets. Its Quantec and SigTEL nurse call lines overlap with Alert-iT's bedside/chair alarm and integration-led proposition for care environments.
• Tunstall (Legrand Care): Tunstall, now part of Legrand Care, is the largest UK provider of telecare and personal emergency response systems, manufacturing connected care hardware and operating 24/7 monitoring centres. It directly competes with Alert-iT in falls management, bed/chair alarms, and integrated nurse call hardware across NHS and care home channels.

Broad incumbents

• Connect America (Philips Lifeline): Connect America is a large US digital health and PERS platform offering medical alert systems, falls management, and remote patient monitoring, having acquired the Philips Lifeline business. It is a broad incumbent with the same core medical-alert-with-fall-detection proposition as Alert-iT but at materially larger scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Alert_iT_Care
• Facebookfacebook.com/AlertItCareAlarms
• LinkedInlinkedin.com/company/alert-it
• Instagraminstagram.com/alertitcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alert-iT Care Alarms