QUIIP HOLDINGS PTY LTD

What QUIIP HOLDINGS PTY LTD does

QUIIP HOLDINGS PTY LTD (trading as Quiip) is a specialist Australian B2B agency delivering 24/7 online community management, social media moderation, risk and crisis management, and related strategy and training services to government departments, non-profits, agencies, and commercial brands. Founded in 2010 by Alison Michalk and headquartered in Surry Hills, NSW, the firm operates as an entirely distributed company with no physical head office and team members based across Australia and internationally (including Scotland, Canada, the US, Germany, and Spain). Its core technology stack is platform-agnostic rather than a proprietary SaaS product — Quiip applies its proprietary CORE methodology framework across all major social media platforms, forums, Reddit, and review management sites, with delivery anchored in human-powered moderation by specialist digital engagement staff.

The business generates revenue primarily through managed services contracts (ongoing 24/7 community management and moderation under retainer arrangements) and professional services engagements (strategy, governance, training, workshops, and research). Pricing is not publicly disclosed and is scoped by coverage hours, team composition, and project duration; Quiip cross-subsidises non-profit clients with discounts. Customer concentration sits heavily in the public and purpose-driven sector: federal agencies (ABC, ATO, Australian Electoral Commission, Services Australia, SBS), state agencies (NSW Health, Transport for NSW, Service NSW, VicHealth, VRGF), mental health non-profits (Movember, SANE Australia, beyondblue, ReachOut), and select enterprise clients (SEEK, REA Group, Woolworths, Cbus). Distribution is direct via enterprise sales and government procurement panels (DMP2, NSW SCM2701, Victorian MSR), supplemented by agency partnerships (Publicis, DDB, Red Engine). The company is B Corp certified since May 2018, a Pledge 1% signatory, and launched an Employee Share Ownership Plan in late 2023.

Name

QUIIP HOLDINGS PTY LTD

Legal name

Quiip (Holdings) Pty Ltd

Website

https://quiip.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Quiip is an Australian B Corp-certified agency providing 24/7 online community management, social media moderation, and risk/crisis management services to government departments, non-profits, agencies, and commercial brands, delivered by a distributed team of specialist digital engagement staff.

Ownership category

akta.pro rank

Product category

Social Media Management Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Community/Group Chat Platforms (BPAMACAH)

Keywords

• Community management services
• Social media moderation
• Online community strategy
• Crisis risk management
• Digital engagement services

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Managed Community & Social Media Services: Quiip provides 24/7 ongoing community management, social media moderation, and risk management services under retainer or contract arrangements. Services are billed based on scope, coverage hours, and team composition.
2. Training & Consulting Services: Quiip delivers tailored training programs, workshops, and 1:1 mentoring for social media and online community teams. Training programs include Risk Essentials Workshop, Risk Management Masterclass, Online Community 101, Social Media Strategy Workshop, Community Strategy Workshop, and Resilience Training.
3. Holiday & Out-of-Hours Coverage: Provides seasonal and after-hours social media and online community management coverage, offered as a standalone service or as part of broader managed service engagements.
4. Strategy & Governance Services: Delivers social media strategy, online community strategy, risk and crisis management frameworks, governance documentation, and research and insights services on a project or consultancy basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Quiip provides 24/7 managed online community management and social media moderation services to enterprise, government, and non-profit clients. Its offerings include community engagement, moderation, risk and crisis management, strategy and governance consulting, customer review management, Reddit engagement, training, and out-of-hours/holiday coverage. All services are delivered by specialist digital engagement teams working across all major social media platforms, forums, and review sites.

Product overview

Quiip is a specialist online community and social media management agency offering a comprehensive suite of services. The core offering combines Online Community Management and Social Media Moderation as the primary service lines, supported by specialized offerings including Customer Review Management, Reddit Community Engagement, Risk & Crisis Management, Strategy Services, Online Governance, and Research & Insights. Additional support services include Training Services (with workshops, mentoring, and risk management training) and Holiday Cover for out-of-hours and seasonal support. All services are delivered by a team of digital engagement specialists available 24/7, 365 days per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Community Management
• Social Media Moderation
• Customer Review Management
• Reddit Community Engagement
• Risk & Crisis Management
• Strategy Services
• Online Governance
• Research & Insights
• Training Services
• Holiday Cover

Quantifiable outcome

• NPS of 9.7
• +5 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Publicis WorldwidecoreStrategic or Co-development PartnerLong-term partnership with Publicis Worldwide for community and risk management services on behalf of their government clients. Partnership has continued from 2018 through 2023, including the Queensland TMR StreetSmarts campaign.
• DDB (for Cbus Super Fund)minorStrategic or Co-development PartnerQuiip works alongside DDB as a specialist community management partner for Cbus Super Fund's social media and community management requirements.
• Red Engine (for Destination Gold Coast)minorStrategic or Co-development PartnerPartnership with Red Engine for social media community management during major events for Destination Gold Coast.
• Uprise EAPminorOthersQuiip employs Uprise EAP (Employee Assistance Program) as their mental health and wellbeing support provider for staff. Uprise was founded by Dr Jay Spence, a clinical psychologist.
• SBS (Cultural Competence Training)minorStrategic or Co-development PartnerQuiip staff undergo cultural competence training provided by SBS.
• Victorian Responsible Gambling Foundation - Clinical PartnershipcoreStrategic or Co-development PartnerIn 2019, Quiip and VRGF established a partnership with a clinical practice specialising in addiction, suicidality, and mental health to refer high-risk forum users for external 1:1 counselling with all costs covered.
• Pledge 1%coreStrategic or Co-development PartnerQuiip is a signatory to Pledge 1%, committing at least 1% of revenue (not just profit) annually to charitable causes. Quiip has donated over $100,000 since 2018 and also pledges 150 hours of staff time via the Pro-Bono Purpose Project (PPP).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Thinkerbell: Australian integrated creative, PR and social media agency with measurable experience in government, health, and purpose-driven campaigns (e.g., This Girl Can). Regional peer competing for many of the same government and non-profit community-management engagements.
• The Collected Group: Australian social, digital and PR agency working with enterprise and government clients on social media management and content. Comparable as a regional competitor pursuing similar retainers across social media and community management in the ANZ market.
• Sensis: Australian digital marketing, advertising and social media services agency serving government, enterprise and SME clients. Comparable as a regional peer offering social media management and digital communications services in the same ANZ market Quiip serves.

Direct peers

• The Social Element: UK-headquartered specialist social media and community management agency offering 24/7 moderation, content, and customer engagement services. Direct peer to Quiip given the overlap in always-on moderation, global delivery model, and multi-sector client mix (government, retail, FMCG).
• ICUC (Concentrix): Global social media moderation and community management agency acquired by Concentrix. Closely analogous to Quiip in workflow (always-on moderation, multilingual coverage, agency-style engagement), with broader geographic reach and BPO scale.
• Emoderation: UK-based social media content moderation and community management specialist serving brands across platforms. Closely comparable to Quiip in service scope (24/7 moderation, crisis response, agency model) and target buyer (enterprise marketing/comms teams).
• ModSquad (Sitel Group / Concentrix): Digital-native outsourcing provider specialising in community management, social media moderation, and trust & safety — now part of Concentrix via Sitel. Direct competitor for the same managed-service workflows that anchor Quiip's offering, with greater scale and global coverage.

Broad incumbents

• Khoros (Lithium / Vista Equity): Community management platform with associated services arm supporting enterprise brands. Comparable as a broader incumbent providing overlapping community management, moderation tooling, and strategic services that compete for the same category budgets as Quiip.
• Concentrix: Large global BPO with a social media and trust & safety practice (including former ICUC and ModSquad). Relevant as a broader incumbent that can deliver community management and moderation at scale, often competing for the same enterprise panel and RFP work.
• Sprinklr: Enterprise customer experience and social media management platform that increasingly competes for the same moderation/social-care budgets as Quiip. Comparable as a broader incumbent offering overlapping capabilities across social media management, governance, and AI-enabled moderation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/quiip
• Xx.com/quiip
• Facebookfacebook.com/quiip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUIIP HOLDINGS PTY LTD