Tribe
Tribe CRM is a cloud-based AI-enabled customer relationship management platform operated by Efficy Nederland within efficy Group, serving 5,200+ European B2B SMB and mid-market companies across Benelux, Nordics, France, and Spain with sales, marketing, automation and invoicing modules in nine European languages.
- Company typePrivate
- Founded-
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tribe does
Tribe CRM is a cloud-based customer relationship management platform operated by Efficy Nederland as the SMB-focused product line within efficy Group, targeting European B2B companies from small businesses through mid-market accounts. It is built on the shared efficy infrastructure stack and bundles customizable sales pipelines, multi-pipeline management, a 360-degree customer view, and integrated modules covering sales, marketing, workflow automation, invoicing, project management and a customer portal. Three AI features are embedded in the core product — an AI Sales Agent, AI Sentiment Analysis and AI Contact Enrichment — and the platform supports nine European language interfaces across the Netherlands, Belgium, France, the Nordics (Denmark, Sweden, Norway, Finland) and Spain. The product emphasizes compliance, holding ISO/IEC 27001:2022, ISO/IEC 27701, GDPR/AVG, NIS2 and BIO (Baseline Informatiebeveiliging Overheid) certifications, positioning it for both regulated enterprise buyers and Dutch public-sector accounts.
The commercial model is a per-user monthly subscription priced at €39 (Essential), €69 (Advanced) and €79 (Ultimate) per user per month on annual contracts, with no contact limits. Go-to-market combines a 14-day self-serve free trial for SMBs, inside-sales motion for mid-market accounts, a three-tier partner program (Technology, Solution, Referral) and deep integration partnerships such as the Qonto co-sell arrangement. Customer evidence includes manufacturers (Kiekens, Vistapaint, Multiflour, Nøsted&), education sector firms (Plenda, InTheArena), and 250+ Dutch municipalities using the platform for energy-transition program management — backed by 5,200+ European companies and 18,200+ users across the Tribe footprint. The company is headquartered in Utrecht with a Brussels office supporting Benelux mid-market execution.
Tribe firmographics
Firmographics- Name
- Tribe
- Legal name
- Efficy Nederland
- Website
- https://tribecrm.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tribe CRM is a cloud-based AI-enabled customer relationship management platform operated by Efficy Nederland within efficy Group, serving 5,200+ European B2B SMB and mid-market companies across Benelux, Nordics, France, and Spain with sales, marketing, automation and invoicing modules in nine European languages.
- Ownership category
- akta.pro rank
Tribe industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Tribe is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Tribe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM SaaS Subscriptions: Per-user, per-month SaaS subscriptions in three tiers (Essential, Advanced, Ultimate). No contact limit on any plan. Billed annually. Revenue is subscription-based and recurring, with land-and-expand potential as teams grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential: All-in-one CRM for small teams managing customer relationships from one place. |
| Subscription | Annual | Advanced: CRM becomes your most productive team member — prepared, organized, and central. |
| Subscription | Annual | Ultimate: Tribe works for you even when you're not — always on, behind the scenes. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Tribe product offering
Product offeringCore offering
Tribe sells a cloud-based, AI-native CRM SaaS platform for European B2B companies (primarily SMB and mid-market). The product bundles customer relationship management, sales pipeline, workflow automation, email marketing, invoicing with Peppol e-invoicing, project management, and a self-service customer portal into a single per-user subscription. It is sold in three annual tiers (Essential €39, Advanced €69, Ultimate €79 per user/month) with no contact limits and a 14-day free trial.
Product overview
Tribe is a unified CRM platform built for European B2B companies, consisting of a core CRM system with integrated modules. The core platform (Tribe CRM) provides customizable pipelines, dashboards, and workflows, which are extended by functional modules including Sales, Marketing, Workflow Automation, Invoicing, Project Management, and Portal. AI capabilities are built into the platform through the AI Sales Agent (autonomous prospect discovery and outreach), AI Sentiment Analysis (email tone detection), and AI Contact Enrichment (automatic data entry from email signatures). Three pricing tiers (Essential at €39, Advanced at €69, Ultimate at €79 per user/month) provide progressive functionality. A specialized vertical solution, CRM voor Energietransitie, targets Dutch municipalities managing energy transition projects.
Differentiator
Problem solved
Functional benefit
Brands
- PerfectView: Previous CRM product built by the same team, now succeeded by Tribe CRM
Products and services
- Tribe CRM
Quantifiable outcome
- Productivity technology can increase representative output by 20–30% and AI-driven personalization can increase conversion by up to 30%.
- +2 more outcomes
Companies that use Tribe
Customer profileNamed customers10 records
Segments14 records
Ideal customer profiles3 records
Tribe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability5 records
Feature11 records
Tribe partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Atelia Sverige ABminorListed as a partner in the Tribe ecosystem, providing implementation and consulting services for Tribe CRM deployments in the Swedish market.
- AlmaviaCXminorListed as a partner providing customer experience and CRM integration consulting services.
- CGIminorGlobal IT and business consulting services firm listed as a partner for Tribe CRM implementations.
- CS InfominorListed as a consulting partner providing CRM implementation services.
- IT-KonceptminorListed as a consulting partner for Tribe CRM in the Nordic region.
- CommuneticminorListed as a partner providing CRM consulting and implementation services.
- QueriadisminorListed as a partner providing CRM implementation and consulting services.
- NRC InovagesminorListed as a partner providing innovation and consulting services for CRM.
- AXEL ITminorListed as a partner providing IT consulting services for CRM implementations.
- QontocoreTribe CRM integrates directly with Qonto for automated invoice-to-cash workflows. Deals automatically generate invoices in Qonto, payment status syncs in real-time, and accounting reconciliation is automatic. Supports Peppol e-invoicing and certified for French e-invoicing mandates. Built for European B2B companies. OAuth2-based secure authentication.
- 4CEE (Peppol Access Point)core4CEE is a certified Peppol access point partner enabling Tribe CRM to send and receive e-invoices in the Peppol network for EU-compliant electronic billing across domestic and cross-border transactions.
- Exact OnlinecoreTwo-way real-time synchronization of customers, accounts, invoices, payment status, and financial data. Sales sees accounting information in customer records and closed deals auto-generate invoices in Exact Online. Multi-entity configurations supported.
- Microsoft Dynamics 365 Business CentralcoreFull two-way real-time synchronization of customers, contacts, product catalog, prices, inventory, invoices, and quotes between Business Central and Tribe CRM. Supports multiple currencies and legal entities.
- Apsis OnecoreApsis synchronizes segmented contact lists from Tribe, runs email and SMS campaigns, and sends engagement data (opens, clicks, delivery) back to Tribe CRM. Auto-creates follow-up tasks in Tribe when contacts engage with campaigns.
- Microsoft Outlook / Microsoft Exchange / Office 365coreEmail sync with Outlook and Microsoft Exchange including two-way calendar synchronization, task-to-calendar functionality, duplicate booking prevention, and contact synchronization. Full CRM context visible alongside every email in the inbox.
- Gmail and Google CalendarcoreGmail integration syncs emails to customer records automatically. Google Calendar two-way sync registers meetings in relevant contact and deal records. Tasks can be marked as calendar items with automatic duplicate prevention.
- efficy GroupcoreTribe CRM is the SMB-focused CRM brand within the efficy Group. Built by the same Dutch team behind PerfectView, combining 40 years of CRM experience. Tribe shares infrastructure, security certifications, and partner ecosystem with efficy Group.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Tribe competitors and assessment
Company assessmentDirect peers
- Pipedrive: SMB-focused sales pipeline CRM with visual pipelines and workflow automation. Tribe competes head-to-head on pipeline management and sales rep productivity for European SMBs, and lists Pipedrive as a primary comparison page.
- Zoho CRM: Affordable, broad-suite CRM for SMBs including Bigin by Zoho for small teams. Tribe competes on price-to-feature ratio and all-inclusive tier pricing, with Bigin listed as a direct comparison page target.
- Freshsales (Freshworks): SMB-focused CRM with built-in AI (Freddy AI), email, telephony, and sales sequences. Targets the same European and global SMB customer with an all-in-one, AI-augmented value proposition comparable to Tribe's AI-native positioning.
- Copper: CRM purpose-built for Google Workspace, targeting SMBs and mid-market B2B teams. Competes with Tribe on the same product-led growth motion, no-code customization, and integration with productivity stacks.
- HubSpot: Global leader in inbound marketing and SMB CRM. Tribe explicitly compares against HubSpot on its website, targeting the same growing B2B customer base with freemium-friendly, all-in-one CRM, marketing, and sales automation.
Broad incumbents
- Microsoft Dynamics 365: Enterprise CRM and ERP suite with deep Microsoft 365 integration. Tribe integrates with (rather than fully competes against) Dynamics 365 Business Central but competes for the same mid-market ERP-adjacent CRM buyer.
- Salesforce: Global CRM incumbent with Sales Cloud, Service Cloud, and Einstein AI. Tribe explicitly compares against Salesforce as a lighter, more affordable, locally-supported alternative for European SMBs that find Salesforce over-engineered.
Others
- efficy: Parent group of Tribe CRM; operates the broader European CRM platform serving mid-market and enterprise customers. The sister-brand relationship means efficy and Tribe share infrastructure but address different customer segments (efficy mid-market/enterprise, Tribe SMB).
Emerging players
- Bitrix24: Free and low-cost CRM/collaboration suite targeting SMBs and startups globally. Competes with Tribe on affordability and breadth (CRM + project management + collaboration), particularly price-sensitive European SMBs.
- Capsule CRM: SMB-focused CRM with strong UK and European presence. Targets the same growing B2B segment as Tribe with simple pipeline management, contact records, and integrations, competing on ease-of-use and affordability.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Tribe social profiles
Digital presenceTribe compliance and trust
Trust signalCompliance5 records
Tribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tribe leadership team
Management profileNumber of profiles
Tribe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tribe
What does Tribe do?
Tribe sells a cloud-based, AI-native CRM SaaS platform for European B2B companies (primarily SMB and mid-market). The product bundles customer relationship management, sales pipeline, workflow automation, email marketing, invoicing with Peppol e-invoicing, project management, and a self-service customer portal into a single per-user subscription. It is sold in three annual tiers (Essential €39, Advanced €69, Ultimate €79 per user/month) with no contact limits and a 14-day free trial.
Is Tribe a public or private company?
Tribe is a private company. It is classified as corporate owned and is currently operating.
When was Tribe founded?
Tribe was founded in -1. It employs 1 to 10 people.
Where is Tribe based?
Tribe is headquartered in Utrecht, Netherlands, in the Europe region.
How does Tribe make money?
One revenue line is on record: CRM SaaS Subscriptions.
Who are Tribe's main competitors?
Direct peers on record are Pipedrive, Zoho CRM, Freshsales (Freshworks), Copper and HubSpot. Broad incumbents are Microsoft Dynamics 365 and Salesforce. efficy is listed as an others. Emerging players are Bitrix24 and Capsule CRM.
Does Tribe have an API?
Yes. Tribe offers API and SDK access for technology partners. The Tribe & Qonto integration uses a secured OAuth2 authentication flow. The privacy policy mentions data sharing with third parties and API connections (TLS 1.3 encrypted) but no public API documentation URL or SDK details are explicitly provided in the source material.
What industry is Tribe in?
Tribe's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM.