SLAM Agency
SLAM Agency is a founder-led, full-service marketing agency in St. Louis and Miami that provides integrated marketing teams across ten disciplines to nonprofits, founder-led companies, and South Florida businesses seeking to replace or augment in-house marketing functions.
- Company typePrivate
- Founded2014
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SLAM Agency does
SLAM Agency (legal entity Slam Agency, Inc.) is a founder-led, full-service marketing agency founded in 2014 and headquartered in St. Louis, Missouri, with a regional office in Miami, Florida. The firm is built around three founding partners (Kristy, Tyler Kelley, and Dusty) who personally lead every client account, supported by an in-house team that executes across ten integrated marketing disciplines: marketing strategy, brand and visual identity, content and copywriting, website design and development (including SEO, AEO, GEO, and ADA/WCAG compliance), video storytelling, social media management, advertising and media planning, communications and thought leadership, marketing operations, and AI and automation.
The agency targets organizations that lack a full in-house marketing function, with a particular concentration in mission-driven nonprofits and associations, founder-led and mid-market companies without senior marketing leadership, and South Florida businesses including Latin American companies entering the US market. Its customer roster spans nonprofit (American Cancer Society, Better Business Bureau, WEPOWER, Forward Through Ferguson), education (University of Missouri–St. Louis), government (Florida Department of Law Enforcement, Miami-Dade Innovation Authority), and commercial clients (Hoffmann Brothers, Infodash, OBE Power, Aire Ventures). Beyond integrated retainers, co-founder Tyler Kelley offers a separate advisory and fractional CMO service line for CEOs evaluating marketing investments or operating 'between hires.'
SLAM operates a services-only model with no proprietary software platform or disclosed API product; its technology competency is reflected in what it builds for clients (AI/automation implementation, CRM integration, web development, analytics and attribution) rather than any internal product. The business model is predominantly subscription-style recurring retainers with month-to-month entry contracts that transition to longer-term agreements for ongoing clients, plus time- or scope-based professional services fees for the advisory offering. Pricing is not publicly disclosed but is benchmarked by the agency as comparable to 'one or two good hires.' Distribution is founder-led direct sales supported by a formal RFP process for larger prospects, a content marketing and SEO/AEO/GEO engine (50+ blog posts), founder thought leadership through keynote speaking, podcasting (Innovation City), and community roles (Entrepreneurs' Organization, BBB Board, Miami-Dade Beacon Council). The company is bootstrapped with no disclosed external funding and is incorporated in Missouri.
SLAM Agency firmographics
Firmographics- Name
- SLAM Agency
- Legal name
- Slam Agency, Inc.
- Website
- https://slamagency.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SLAM Agency is a founder-led, full-service marketing agency in St. Louis and Miami that provides integrated marketing teams across ten disciplines to nonprofits, founder-led companies, and South Florida businesses seeking to replace or augment in-house marketing functions.
- Ownership category
- akta.pro rank
SLAM Agency industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where SLAM Agency is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SLAM Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Services Retainers: Full-service marketing agency providing comprehensive marketing team capabilities under monthly retainer arrangements. A founding partner leads each account with a full team behind them. New clients start on month-to-month contracts, with longer agreements available for long-term clients who want security and allow the agency to staff for the long run.
- Advisory and Fractional CMO Services: Tyler Kelley, co-founder and Chief Strategist, provides advisory services to CEOs and founders including strategic consulting, go-to-market advice, and AI transformation guidance. This is separate from full marketing retainers and targets leaders 'between hires' or 'evaluating an investment.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-service marketing team retainer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SLAM Agency product offering
Product offeringCore offering
SLAM Agency is a founder-led, full-service marketing agency that delivers ten integrated marketing disciplines—marketing strategy, brand and visual identity, content and copywriting, website design and development, video storytelling, social media management, advertising and media planning, communications and thought leadership, marketing operations, and AI and automation—under monthly retainer engagements. A founding partner personally leads every account, supported by a full execution team, replacing the need for an in-house marketing department. The agency also provides advisory and fractional CMO services led by co-founder Tyler Kelley.
Product overview
SLAM Agency is a founder-led, full-service marketing agency offering ten integrated marketing service disciplines delivered as a unified team rather than individual hires. The core service portfolio spans marketing strategy, brand and visual identity, content and copywriting, website design and development, video storytelling, social media management, advertising and media planning, communications, marketing operations, and AI and automation. These services are augmented by specialized offerings including advisory and fractional CMO services led by co-founder Tyler Kelley, and dedicated nonprofit and mission-driven marketing for organizations needing authentic mission communication. The agency operates with a founder-led model where founding partners personally lead each client account, supported by an experienced full team.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Strategic planning that sets positioning, defines target audiences, picks channels, and establishes measurable goals for marketing initiatives. Offered to organizations that need senior strategic direction without an in-house marketing department.
- Brand and Visual Identity Brand identity systems, visual identity, logo design, design systems, and art direction that maintains consistency across all touchpoints including logos, trade show booths, annual reports, and social feeds.
- Content and Copywriting Ongoing content production including blog posts, articles, copywriting, editorial strategy, and content marketing designed to build audiences and drive authority across SEO, social, and email channels.
- Website Design and Development Website design and development covering UX, accessibility, SEO optimization, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and compliance with ADA and WCAG standards.
- Video Storytelling Video production including brand films, testimonials, social cutdowns, and explainer videos sized for various channels.
- Social Media Management Social media management including organic content calendars, community management, channel strategy, and performance reporting.
- Advertising and Media Planning Paid media planning and buying across PPC, paid social, programmatic, and retargeting, with budgets managed against cost per acquisition instead of impressions.
- Communications and Thought Leadership
Companies that use SLAM Agency
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
SLAM Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SLAM Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
SLAM Agency competitors and assessment
Company assessmentDirect peers
- HLK: St. Louis-based full-service marketing agency with comparable mid-market and enterprise client work across brand, digital, and content. Closest geographic and structural analog to SLAM in the same city.
- Mostly Serious: St. Louis digital agency offering strategy, design, web, and content services to mission-driven and mid-market clients. Directly comparable in size, geography, and full-stack service model.
- Paradowski: St. Louis-based creative agency combining brand, content, video, and digital services for similar mid-market and consumer clients. Comparable founder-led boutique model in the same market.
- The Marlin Network: St. Louis-based integrated marketing agency providing advertising, branding, and digital services to mid-market clients. Same geography and overlapping service offerings.
- Nerder: St. Louis digital agency focused on web, content, and inbound marketing for B2B and mission-driven clients. Comparable size and full-service digital orientation.
- Mekanism: Boutique creative agency combining advertising, content, and PR for mid-market brands with a founder-led culture. Comparable full-service model at slightly larger scale.
- Big Spaceship: Independent full-service digital agency offering strategy, creative, and production. Comparable integrated-services model for mid-market clients without holding-company overhead.
Broad incumbents
- Anomaly: Independent creative agency with full-service capabilities including advertising, content, and digital. Competes for similar mid-market and enterprise RFPs but operates at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SLAM Agency social profiles
Digital presenceSLAM Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLAM Agency leadership team
Management profileNumber of profiles
Profiles3 records
SLAM Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLAM Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLAM Agency
What does SLAM Agency do?
SLAM Agency is a founder-led, full-service marketing agency that delivers ten integrated marketing disciplines—marketing strategy, brand and visual identity, content and copywriting, website design and development, video storytelling, social media management, advertising and media planning, communications and thought leadership, marketing operations, and AI and automation—under monthly retainer engagements. A founding partner personally leads every account, supported by a full execution team, replacing the need for an in-house marketing department. The agency also provides advisory and fractional CMO services led by co-founder Tyler Kelley.
Is SLAM Agency a public or private company?
SLAM Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SLAM Agency founded?
SLAM Agency was founded in 2014. It employs 11 to 50 people.
Where is SLAM Agency based?
SLAM Agency is headquartered in St Louis, United States, in the North America region.
How does SLAM Agency make money?
Two revenue lines are on record. Marketing Services Retainers are the primary driver. The others are advisory and Fractional CMO Services.
Who are SLAM Agency's main competitors?
Direct peers on record are HLK, Mostly Serious, Paradowski, The Marlin Network, Nerder, Mekanism and Big Spaceship. Anomaly is listed as a broad incumbent.
Does SLAM Agency have an API?
No public API is recorded for SLAM Agency.
What industry is SLAM Agency in?
SLAM Agency's product category is Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.