Nerder
Nerder is a Calgary-based white-label web development agency serving marketing and creative agencies, delivering custom-coded websites, headless CMS, e-commerce, and mobile app builds across multiple platforms with a coder-plus-account-director model.
- Company typePrivate
- Founded2018
- HeadquartersCalgary, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Nerder does
Nerder is a Calgary, Canada-headquartered web development agency that delivers custom-coded websites, mobile apps, e-commerce stores, and headless CMS implementations primarily through a white-label model for marketing and creative agencies, with secondary enterprise and SMB clients. Founded in 2018 by Cam and Craig, two former marketing agency owners with a combined 45 years of industry experience, the firm operates with a deliberately bifurcated labor model: coders focus exclusively on coding while account directors (with decades of agency-side experience) own client communication, scoping, and project management. Quality is enforced through a multi-stage QA process that tests at multiple checkpoints with both coders and marketers rather than deferring testing to project end.
The underlying technology stack is breadth-driven rather than proprietary: full-stack development across HTML, CSS, JavaScript/TypeScript, ReactJS, Angular, Vue, Next.js, Nuxt, Gatsby, Laravel, jQuery, PHP, Python, and Node.js/Express.js, layered onto a multi-CMS footprint covering Contentful, Sanity, Strapi, WordPress, Webflow, Drupal, and ExpressionEngine. E-commerce specialization spans Shopify (Select Partner status), BigCommerce, Craft Commerce, and WooCommerce. The company holds verified partner status with Shopify and Craft CMS and has established delivery credibility across the remaining platforms, with a Silver Clio Award (Palmetto interactive advent calendar on Webflow) marking its most prominent industry recognition to date.
Commercially, Nerder prices on a quote-based, custom project basis with multi-year contracts, sells into a horizontal mix of agency and end-client segments, and operates from offices in Calgary (HQ) and Melbourne, Australia. Distribution is exercised through website-driven inbound (SEO, blog, portfolio, request-quote forms with a 4-hour response commitment) and direct outreach, while its primary go-to-market motion is white-label channel partnerships with agencies. The firm is privately held and bootstrapped, with no disclosed outside funding, no public revenue figures, and a headcount of 101-250 employees.
Nerder firmographics
Firmographics- Name
- Nerder
- Legal name
- Nerder
- Website
- https://nerder.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nerder is a Calgary-based white-label web development agency serving marketing and creative agencies, delivering custom-coded websites, headless CMS, e-commerce, and mobile app builds across multiple platforms with a coder-plus-account-director model.
- Ownership category
- akta.pro rank
Where Nerder is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Nerder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Web Development Services: Project-based custom web development services for marketing agencies. Services include website development, mobile app development, e-commerce solutions, application development, QA and testing, site optimization, content and SEO, analytics, and ongoing support and maintenance. Clients provide project details and receive quotes based on scope.
- White-Label Development: Agencies can white-label Nerder's coding services, saving them from having to hire and retain coders or coding freelancers. Agencies save profit by outsourcing unprofitable coding jobs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Development |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Nerder product offering
Product offeringCore offering
Nerder is a custom web development agency providing strategy, consultation, UX design, analytics, testing, maintenance, website, mobile app, and application development services. They primarily serve marketing and creative agencies as a white-label coding partner, allowing agencies to offer development services under their own brand without hiring in-house developers. Their work spans headless CMS implementations, e-commerce platforms including Shopify, and full custom website and mobile application builds.
Product overview
Nerder is a web development agency that provides white-label coding services specifically designed for marketing agencies. The company operates as a single unified offering—a dedicated development partner that handles all coding needs—rather than a traditional SaaS platform with modular components. Their portfolio consists of distinct service lines organized by platform and capability: Website Development Services serve as the core offering, complemented by Headless CMS Development Services (which includes Contentful, Sanity, and Craft CMS as platform-specific modules), E-Commerce Development Services (spanning Shopify as a primary focus, along with BigCommerce, Craft Commerce, and WooCommerce), Mobile App Development Services, and supporting capabilities including QA & Testing, Website Accessibility Services, Website Speed Optimization Services, Content Marketing Services, SEO Services, Analytics Services, and Support & Maintenance Services. The product portfolio is unified by Nerder's core value proposition of letting agencies focus on creative work while Nerder handles all technical implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Services Full-scale custom website development services including design implementation, responsive development, custom web solutions, pixel-precision coding, site security, and technical analysis. Built for creative agencies and enterprise clients seeking dedicated development support.
- Headless CMS Development Services API-driven headless CMS development that decouples front-end presentation from back-end content repository, enabling flexibility, scalability, omnichannel readiness, and future-proofing for websites and apps. Built using platforms including Contentful, Sanity, Craft CMS, and Strapi.
- Shopify Development Services Expert Shopify store development including custom theme development, Liquid templating, Shopify Plus expertise, headless commerce with Storefront API, and seamless integrations with POS, ERP, CRM, and accounting systems.
- E-Commerce Development Services Full e-commerce solutions including online store development, shopping cart functionality, payment gateway integration, inventory management, and conversion-optimized checkout experiences across BigCommerce, Craft Commerce, WooCommerce, and Shopify.
- Mobile App Development Services Native and cross-platform mobile application development for iOS, Android, and Flutter, delivering custom business applications, third-party integrations, and web portals.
- QA & Testing Services Comprehensive quality assurance and testing services including desktop and mobile testing, test automation, and testing at multiple checkpoints with both coders and marketers to reduce surprises on delivery.
- Website Accessibility Services Web accessibility consulting and implementation ensuring WCAG, ADA, and AODA compliance, including accessibility audits, remediation planning, and ongoing monitoring.
- Website Speed Optimization Services Performance optimization services including website speed audits, Core Web Vitals optimization, infrastructure recommendations, and comprehensive code and server configuration improvements.
- SEO Services Search engine optimization including complete SEO audits, on-page and off-page optimization, keyword research, competitor analysis, content creation, link building, and ongoing monitoring.
- Content Marketing Services Strategic content creation including blog posts, web content, articles, product descriptions, SEO-optimized writing, and content distribution across relevant channels.
- Analytics Services Web analytics implementation and optimization including Google Analytics setup, A/B testing, and sales funnel optimization to track performance and user behavior.
- Support & Maintenance Services Ongoing technical support, website updates, CMS and server maintenance, security monitoring, and performance optimization to keep client sites running smoothly post-launch.
Quantifiable outcome
- Helping agencies launch 300+ websites
- +1 more outcomes
Companies that use Nerder
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Nerder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Nerder partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ShopifycoreNerder is a Shopify Select Partner with expertise in Shopify development including custom theme development, app development, and platform migrations. They recommend Shopify for ecommerce clients and have delivered multiple Shopify projects including SEBO's stunning online shopping experience.
- ContentfulcoreNerder specializes in Contentful headless CMS development, providing enterprise-level content management solutions. They've delivered projects like Parkland Corporation's headless website using Contentful CMS with content migration and technical consulting.
- SanitycoreNerder provides Sanity CMS development services as a primary tool of choice for headless CMS projects. They've completed projects like Rocket Science Health using Sanity CMS for technical consulting.
- WordPresscoreNerder offers WordPress development services including custom themes, plugins, and accessibility upgrades. They've completed projects like Advocis's full site-wide accessibility and performance upgrade.
- WebflowcoreNerder provides Webflow CMS development services including custom designs and functionality. They've delivered award-winning projects like Palmetto's interactive advent calendar using Webflow CMS.
- Craft CMScoreNerder is a verified Craft CMS partner with a proven track record building, maintaining, and supporting Craft sites. They've delivered multiple projects including Customer Gauge, Post Hotel & Spa, and Metroflor using Craft CMS.
- BigCommercecoreNerder custom develops ecommerce sites using BigCommerce for its flexibility, scalability, and reliability. They offer strategy, customization, integrations, SEO, and ongoing support for BigCommerce stores.
- WooCommercecoreNerder provides WooCommerce development services including theme development, custom functionality, and platform migrations from other ecommerce solutions.
- Craft CommercecoreNerder offers Craft Commerce development for ecommerce needs built on top of Craft CMS. They've delivered projects like Metroflor's custom site with advanced location-based product personalization.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Nerder competitors and assessment
Company assessmentDirect peers
- Thoughtbot: Thoughtbot is a design and development consultancy that provides custom web and product development for agencies and startups. It shares Nerder's professional-services, multi-stack model with a strong process orientation and comparable customer base in agencies and growth-stage companies.
- DockYard: DockYard is a digital product consultancy offering custom web and mobile app development across modern frameworks. Like Nerder, it sells dedicated engineering teams and project delivery to agencies and brands, and emphasizes partnership-style client engagement rather than staff augmentation.
- 10up: 10up is a digital agency specializing in WordPress and web platform engineering for enterprise clients. It directly overlaps with Nerder's WordPress, accessibility, and CMS migration practices and competes for similar agency and brand-side engagements.
- XWP: XWP is an enterprise WordPress agency offering custom development, platform engineering, and content platform services. It competes directly with Nerder on WordPress development, headless CMS implementations, and agency-style project delivery.
- Crowd Favorite: Crowd Favorite is a digital agency providing enterprise web development, CMS implementations, and platform strategy. Its service mix around WordPress, custom development, and large brand clients closely mirrors Nerder's positioning and target accounts.
- Designity: Designity is a white-label creative and development services platform explicitly built for agencies and marketing teams. Its white-label subscription model for outsourced creative and dev work is structurally similar to Nerder's white-label coding offering for marketing agencies.
Broad incumbents
- BairesDev: BairesDev is a large-scale software outsourcing firm providing dedicated development teams globally. While much broader than Nerder in scale and geographic reach, it competes in the dedicated-team and project-delivery segments where Nerder's white-label agency services also operate.
- Rightpoint: Rightpoint is a large digital experience agency offering strategy, design, and custom development across web, mobile, and commerce. It competes with Nerder on enterprise web and e-commerce platform builds but operates with significantly broader service breadth and larger headcount.
Emerging players
- Finsweet: Finsweet is a Webflow-focused development agency and product company offering custom Webflow builds, CMS tooling, and enterprise solutions. It overlaps with Nerder's Webflow practice and competes for agency-side Webflow delivery work, though with a narrower platform focus.
- HatchWorks AI: HatchWorks is a nearshore software development firm providing custom web, mobile, and AI development with dedicated teams. It overlaps with Nerder's dedicated-team and custom-delivery model, particularly for North American clients seeking flexible engineering capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nerder social profiles
Digital presenceNerder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nerder leadership team
Management profileNumber of profiles
Profiles13 records
Nerder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nerder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nerder
What does Nerder do?
Nerder is a custom web development agency providing strategy, consultation, UX design, analytics, testing, maintenance, website, mobile app, and application development services. They primarily serve marketing and creative agencies as a white-label coding partner, allowing agencies to offer development services under their own brand without hiring in-house developers. Their work spans headless CMS implementations, e-commerce platforms including Shopify, and full custom website and mobile application builds.
Is Nerder a public or private company?
Nerder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nerder founded?
Nerder was founded in 2018. It employs 101 to 250 people.
Where is Nerder based?
Nerder is headquartered in Calgary, Canada, in the North America region.
How does Nerder make money?
Two revenue lines are on record. Custom Web Development Services are the primary driver. The others are white-Label Development.
Who are Nerder's main competitors?
Direct peers on record are Thoughtbot, DockYard, 10up, XWP, Crowd Favorite and Designity. Broad incumbents are BairesDev and Rightpoint. Emerging players are Finsweet and HatchWorks AI.
Does Nerder have an API?
No public API is recorded for Nerder.