EPATRA
- Company typePrivate
- Founded2000
- HeadquartersAlblasserdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
EPATRA firmographics
Firmographics- Name
- EPATRA
- Legal name
- Epatra B.V.
- Website
- https://epatra.eu
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where EPATRA is headquartered
LocationHeadquarters
- HQ city
- Alblasserdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
EPATRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution / Hardware Sales: Epatra generates revenue primarily through the distribution of Pro AV and Smart Office hardware (displays, projectors, audio systems, control panels, cameras, mounting equipment, cables) sourced from brand manufacturers. Products are sold to resellers and integrators via the Epatra Portal or account managers, with drop-shipment to end-customers available.
- Software & Platform Distribution: Revenue from distribution of software platforms including TiC Narrow Casting (Epatra's own digital signage solution) and GoBright (room booking, desk management, visitor management). Software may be licensed per module or included as part of total solutions sold to channel partners.
- Professional Services (Project Support & SLAs): Epatra offers fee-based professional services including projectbegeleiding (project management and installation), SLA/Care Packs (maintenance and support contracts), and user training. These services are provided by Epatra's own certified engineers and project supervisors and are sold as add-ons to hardware or as standalone service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic SLA Care Pack — Standard manufacturer's warranty plus portal access and best-effort response |
| Subscription | Monthly | Better SLA Care Pack — Enhanced support with 8-hour response guarantee |
| Subscription | Monthly | Best SLA Care Pack — Premium SLA with 4-hour response and on-site technician |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EPATRA product offering
Product offeringCore offering
Epatra is a 100% trade-only technical value-add distributor serving the Benelux market. The company distributes professional audiovisual (Pro AV) and Smart Office hardware from a curated portfolio of premium manufacturer brands to resellers and AV/IT integrators, complemented by its own proprietary software (TiC Narrow Casting) and distributed platforms (GoBright, FrontAssist). Epatra also provides fee-based services including project management, certified installation, and tiered SLA/Care Pack maintenance contracts through its own engineers and the Epatra Portal B2B ordering platform.
Product overview
Epatra is a 100% trade-only technical value-add distributor serving the Benelux market since 2000 (affiliated with Northamber Plc since acquisition in April 2026). The company offers a unified platform-plus-services model centered on the Epatra Portal for ordering and management, complemented by proprietary software (TiC Narrow Casting for digital signage) and distributed solutions (GoBright workspace management suite including Meet, Work, View, and Visit modules; FrontAssist digital reception and access control). The portfolio spans four solution themes: Visit (professional entrances, digital reception, visitor registration), Inform (digital signage, mapping, wayfinding), Meetings & Presentations (room booking, displays, videoconferencing, wireless presentation), and Work (desk management, flexible workspaces). Services include project support, SLA packages (Care Packs and Maintenance Packs), and technical support. Epatra distributes professional AV products from over 30 manufacturer partners including Nureva, Sony, LG, Christie, Avocor, and others.
Differentiator
Problem solved
Functional benefit
Brands
- GoBright: Platform for room booking, desk management, visitor registration, and access control solutions.
- FrontAssist
- TiC Narrow Casting
Products and services
- Epatra Portal Web-based B2B ordering and management platform that provides registered resellers and integrators with real-time stock visibility, pricing, product specifications, PDF datasheets, quote requests, order management, and service request handling. Accessible 24/7.
- TiC Narrow Casting Epatra's proprietary digital signage software (Total Information Control) that allows organizations to schedule and display information targeted at specific groups at specific times and locations across their screen network.
- GoBright Platform Comprehensive workspace management platform covering room booking (Meet), desk management (Work), interactive floor mapping and wayfinding (View), and digital visitor registration (Visit), with Microsoft Outlook calendar integration. Distributed by Epatra to resellers and integrators in the Benelux.
- FrontAssist Digital reception and access control solution that automates the complete visitor reception process including digital self-registration, QR code invitations, building access integration, and real-time attendance registration of visitors and employees. Distributed by Epatra in the Benelux.
- Nureva HDL Pro-series Audio Conferencing Systems Professional audio conferencing systems (HDL310 and HDL410) using Microphone Mist technology to deliver thousands of virtual microphones filling rooms with crisp audio for hybrid meetings and learning environments. Distributed exclusively by Epatra in the Benelux.
- Projectbegeleiding (Project Support Services) End-to-end project management service for AV installations covering joint customer visits, quotation preparation, fast delivery, drop shipment, professional installation by Epatra's own certified engineers, user training, and invoicing support, delivered to reseller partners for their end-customer projects.
- SLA Care Packs (Basic, Better, Best) Tiered monthly subscription service packages (Basic, Better, Best) guaranteeing response times (best-effort, 8 working hours, or 4 working hours), 16-working-hour resolution, replacement equipment for repairs, exemption from mechanic travel costs, and installation guarantees (1, 3, or 6 months).
- SLA Maintenance Packs Preventive maintenance add-on service that includes AV resource testing, dust removal, inspection reports, filter cleaning, firmware updates, and software upgrades to keep installed AV equipment in optimal condition.
- Technical Support Services Unlimited telephone support staffed by knowledgeable AV/IT specialists, with remote desktop monitoring for software issues and brand-specific repair registration services for Sony and LG products distributed by Epatra.
- Pro AV and Smart Office Hardware Distribution Distribution of professional audiovisual and Smart Office hardware including displays, projectors, audio systems, control panels, video conferencing cameras, mounting equipment, and cables from a curated portfolio of premium manufacturer brands, sold exclusively to resellers and integrators in the Benelux.
Quantifiable outcome
- Real-time stock and pricing visibility via Epatra Portal, reducing manual processing and improving order efficiency for resellers
- +2 more outcomes
Companies that use EPATRA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
EPATRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
EPATRA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NurevacoreEpatra is the official Benelux distributor of Nureva's HDL Pro-series audio conferencing systems. Nureva's Microphone Mist technology provides thousands of virtual microphones filling a room with crisp audio for hybrid meetings and learning environments. Epatra provides local stock, pre-sales support, and project guidance for Nureva products across the Benelux region.
- GoBrightcoreGoBright is a software platform for room booking, desk management, digital signage, and visitor management. Epatra is a distributor of GoBright solutions across the Benelux, reselling GoBright Meet, Work, View, and Visit modules through its channel partner network.
- FrontAssistcoreFrontAssist provides digital reception and access control solutions. Epatra distributes FrontAssist, integrating visitor registration, digital self-check-in, and building access control into its Smart Office portfolio. Featured at Epatra Connect 2026 and Smart Office Lunch & Learn events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EPATRA competitors and assessment
Company assessmentDirect peers
- Northamber plc: UK-listed value-added distributor of AV, IT, and unified communications products to resellers and integrators. Directly comparable to Epatra as the parent company's primary UK arm with an identical trade-only, channel-led model.
- Midwich Group plc: UK and Ireland-listed specialist Pro AV distributor serving resellers, integrators, and end-users with screens, audio, projection, and UC solutions. Closely mirrors Epatra's trade-only Pro AV distribution model with a deeper pan-UK footprint.
- Exertis (DCC Technology): Pan-European value-added distributor of AV, IT, mobile, and consumer technology products operating in the UK, Ireland, Netherlands, and several other markets. Epatra directly overlaps with Exertis's Benelux AV/IT channel operations.
- ALSO Group: Swiss-listed European value-added distributor of IT, Pro AV, and consumer technology, operating across DACH, Benelux, and the Nordics with a comparable trade-only reseller-led model.
- Westcoast Ltd: UK-based IT and unified communications distributor serving resellers and MSPs with a portfolio spanning networking, UC, displays, and AV peripherals - a comparable trade-only channel model to Epatra's Benelux operation.
Broad incumbents
- TD SYNNEX: NYSE-listed global IT distribution giant formed from the merger of Tech Data and SYNNEX, with broad Pro AV and UC practices. Competes for the same vendor relationships and reseller mindshare as Epatra, but at much larger scale across many categories.
- Ingram Micro: Largest global IT and Pro AV distributor (Platinum Equity-owned) covering thousands of SKUs across displays, networking, UC, and consumer electronics. Vastly broader portfolio than Epatra, with overlap on AV distribution to channel partners.
Regional players
- Copaco Nederland B.V. Netherlands-headquartered IT and AV distributor serving Dutch, Belgian, and broader Benelux resellers with hardware, software, and services. Directly comparable Benelux footprint to Epatra with overlapping supplier brands.
Emerging players
- Robin Powered Inc. North American-headquartered workplace experience platform for desk and room booking, visitor management, and analytics. Competes head-on with the GoBright suite Epatra distributes, making it an emerging adjacent peer in workspace management.
- Appspace: Workplace experience and digital signage cloud platform offering visitor management, desk booking, and IPTV/signage software. Overlaps with Epatra's TiC Narrow Casting and GoBright Visit/Work stack on the software side rather than the distribution side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
EPATRA social profiles
Digital presenceEPATRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
EPATRA leadership team
Management profileNumber of profiles
Profiles2 records
EPATRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EPATRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EPATRA
What does EPATRA do?
Epatra is a 100% trade-only technical value-add distributor serving the Benelux market. The company distributes professional audiovisual (Pro AV) and Smart Office hardware from a curated portfolio of premium manufacturer brands to resellers and AV/IT integrators, complemented by its own proprietary software (TiC Narrow Casting) and distributed platforms (GoBright, FrontAssist). Epatra also provides fee-based services including project management, certified installation, and tiered SLA/Care Pack maintenance contracts through its own engineers and the Epatra Portal B2B ordering platform.
Is EPATRA a public or private company?
EPATRA is a private company. It is classified as corporate owned and is currently operating.
When was EPATRA founded?
EPATRA was founded in 2000. It employs 11 to 50 people.
Where is EPATRA based?
EPATRA is headquartered in Alblasserdam, Netherlands, in the Europe region.
How does EPATRA make money?
Three revenue lines are on record. Product Distribution / Hardware Sales are the primary driver. The others are software & Platform Distribution and professional Services (Project Support & SLAs).
Who are EPATRA's main competitors?
Direct peers on record are Northamber plc, Midwich Group plc, Exertis (DCC Technology), ALSO Group and Westcoast Ltd. Broad incumbents are TD SYNNEX and Ingram Micro. Copaco Nederland B.V. is listed as a regional player. Emerging players are Robin Powered Inc. and Appspace.
Does EPATRA have an API?
No public API is recorded for EPATRA.