What Radnor Hills does

Radnor Hills Mineral Water Company Limited is a privately held, family-owned soft drinks manufacturer founded in 1990 by William Watkins and headquartered at Heartsease Farm in Knighton, Powys, Wales. The company sources spring water from boreholes on its own fifth-generation family farm and produces a portfolio of still and sparkling waters, sugar-free flavoured waters, children's juice drinks, premium mixers, and pure juices under brands including Radnor Hills Spring Water, Radnor Splash (the UK's largest flavoured water brand by share at ~30%), Radnor Fizz, Radnor Fruits (with Disney/Pixar licensed lines), Radnor Juice, Heartsease Farm, and the newly launched Radnor Spring and Radnor Hydrate ranges. The business manufactures over 400 million bottles and packs per year across formats spanning PET bottles, aluminium cans and Tetra Pak cartons.

The core manufacturing technology centres on a £5 million Tetra Pak speed portion pack line installed at the Knighton facility in November 2025 — the first of its kind deployed in the UK in over a decade — which expanded carton capacity by 150% from 60 million to 150 million packs annually and created over 20 new jobs. Vertically integrated sustainability assets include an on-site recycling plant delivering zero-waste-to-landland status since 2018 and an on-site solar farm that offsets up to 25% of annual electricity consumption, supporting ISO 14001:2015 certification and a Net Zero by 2045 target submitted to the Science Based Targets initiative.

The revenue model is transaction-fee based across B2B foodservice (Bidfood and other distributors serving healthcare, education and hospitality), B2C retail through major UK supermarkets (ASDA, Morrisons, Tesco, Sainsbury's, Ocado) and convenience/cash & carry (with Price Marked Packs driving 77.4% YoY growth in convenience), a D2C subscription channel via the company website's Subscribe & Save (15% loyalty discount), and a 50/50 joint venture — Canny Snacks, formed in June 2026 — generating fees from sales, marketing and distribution rights for Burts Snacks. Total revenue reached £72.4M in the year ended 31 May 2024, up from £65.5M the prior year, with management targeting £100M within five years. The company employs 251–500 staff and is led by founder/CEO William Watkins, Managing Director Simon Knight (appointed 2024), and recently added FMCG non-executive director Jonathan Kemp (formerly of AG Barr).

Name

Radnor Hills

Legal name

Radnor Hills Mineral Water Company Limited

Website

https://radnorhills.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Radnor Hills is a family-owned Welsh soft drinks manufacturer producing still, sparkling, flavoured and children's drinks from spring water on its own farm, supplying UK schools, healthcare, hospitality, and major supermarkets.

Ownership category

akta.pro rank

Product category

Bottled Water and Soft Drinks Manufacturing

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Purified/RO Bottled Water Production (AFAFACAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Spring water manufacturing
• Soft drinks production
• Flavoured water range
• Children's beverages
• Bottled water wholesale

Headquarters

HQ city

Knighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Foodservice & Distribution: Primary revenue stream through foodservice distributors, wholesalers, cash & carry, and direct relationships with hospitality, healthcare, and education sectors
2. B2C Retail: Sales through major UK supermarkets (ASDA, Morrisons, Tesco, Sainsbury's, Ocado) and convenience stores
3. Direct-to-Consumer Online Shop: E-commerce through company website with Subscribe & Save loyalty programme
4. Joint Venture Snacks Business: 50/50 joint venture Canny Snacks generating revenue from sales, marketing, and distribution rights for Burts Snacks

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Radnor Hills manufactures and distributes still, sparkling, and flavoured spring water along with children's juice drinks and premium adult mixers. Production is anchored at its family farm in Knighton, Powys, where naturally rock-filtered spring water is drawn from on-site boreholes and bottled or canned across multiple formats. The company supplies UK foodservice distributors, major supermarkets, schools, healthcare, and hospitality customers, with branded ranges including Radnor Hills Spring Water, Radnor Splash, Radnor Fizz, Radnor Fruits, Radnor Juice, and Heartsease Farm.

Product overview

Radnor Hills is a Welsh family-owned soft drinks manufacturer operating from a family farm in Knighton, Powys, Wales. The company produces over 400 million bottles/units annually across a diversified portfolio of still and sparkling spring water, flavoured waters, children's juice drinks, and premium mixers. The core product lines include Radnor Hills Spring Water (the foundation brand), Radnor Splash (sugar-free flavoured water with 30% market share), Radnor Fizz and Radnor Fruits (school-approved children's drinks with real fruit juice), Radnor Juice (100% pure juice), and Heartsease Farm (premium soft drinks and mixers for hospitality). Recent additions include Radnor Spring (carbonated soft drinks with B vitamins), Radnor Hydrate (juice drinks), and Canny Snacks (joint venture for snacks). Products are distributed across retail, foodservice, education, healthcare, and leisure channels throughout the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Radnor Hills Spring Water: Still spring water sourced from the family's boreholes in mid-Wales.
• Heartsease Farm
• Radnor Splash
• Radnor Fizz
• Radnor Fruits
• Radnor Juice
• Radnor Spring
• Radnor Hydrate

Products and services

• Radnor Hills Spring Water Still and sparkling spring water naturally rock-filtered and rich in trace minerals, sourced from on-farm boreholes. Sold in cans and various bottle formats to retail, foodservice, and direct consumers.
• Radnor Splash Sugar-free flavoured water with six fruity flavours, low calorie, all natural flavourings. Available in still and sparkling variants, bottles and cans. Holds approximately 30% market share in the UK flavoured water category.
• Radnor Fizz Sparkling spring water blended with 45-55% real fruit juice in six fruity flavours. School-approved, no added sugar, free from artificial colours and flavours, and counts towards children's 5-a-day.
• Radnor Fruits Children's still and sparkling juice drinks containing 50% real fruit juice and 50% spring water, with no added sugar. HFSS compliant and available in tetra pak cartons with pull-tab technology. Features licensed Disney and Pixar character designs.
• Radnor Juice 100% pure fruit juice in tetra pak cartons with pull-tab technology, available in Apple and Orange varieties. School-approved and CQUIN compliant.
• Heartsease Farm Premium soft drinks and mixers line with sparkling premium pressés, made with 100% natural ingredients and no artificial sweeteners. Includes Sparkling Wild Elderflower Pressé, Raspberry Lemonade, Traditional Lemonade, and Fiery Ginger Beer. Targets hospitality and premium retail channels.
• Radnor Spring Carbonated soft drink range featuring four flavoured sparkling spring waters with added B vitamins. Low calorie, packaged in 100% recyclable bottles with 30% recycled plastic, priced at £1 per 500ml. Targets leisure, retail, vending, convenience, and workplace channels.
• Radnor Hydrate 250ml juice drinks combining 60% tropical juice with 40% natural spring water in three flavours, targeting education, workplace, leisure, healthcare, and retail markets.
• Radnor Splash Cans Radnor Splash flavoured water in 330ml aluminium cans, available in Apple & Raspberry, Lemon & Lime, and Strawberry. Sugar-free, naturally flavoured, lightly sparkling.
• Canny Snacks (Burts Snacks Distribution) Sales, marketing, and distribution of the Burts Snacks premium crisps brand under a 50/50 joint venture with director Tom Carne, expanding Radnor Hills beyond drinks into the snacking category.

Quantifiable outcome

• 77.4% YOY sales value growth for Radnor Splash PMPs in convenience sector
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Canny Snacks (Burts Snacks JV)coreStrategic or Co-development Partner · 4 June 202650/50 joint venture with Tom Carne holding remaining stake. Canny Snacks secured sales, marketing, and distribution rights for Burts Snacks premium crisps brand. Production continues in Plymouth under Europe Snacks ownership. First major expansion beyond core drinks business.
• Europe SnackscoreStrategic or Co-development Partner · 4 June 2026Leading European manufacturer with nine factories across Europe. Remains exclusive manufacturing partner for Burts brand. Acquired Burts and Plymouth production facility in 2023.
• Disney/Pixar (Toy Story 5)minorGTM or Marketing Partner · 1 June 2026On-pack promotion featuring Toy Story 5 characters on Radnor Fruits Disney 200ml tetra paks. Rolling out across UK in Morrisons, Ocado, and Co-op Societies with TikTok live events and giveaways.
• Cardiff City FCcoreGTM or Marketing Partner · 1 December 2025Two-year partnership as Official Water Partner effective January 2026. Provides mineral water and soft drinks to players, staff, fans, and soccer school programme at Cardiff City Stadium and Vale training base. Products available at kiosks on matchdays.
• Disney/Pixar (Lilo & Stitch)minorGTM or Marketing Partner · 1 October 2025On-pack promotion featuring Disney Stitch character on Radnor Fruits. Over 1.2 million cartons sold in first six months. Supported with TikTok live events, sampling, and advertising.
• Royal Welsh Agricultural Society (RWAS)coreGTM or Marketing Partner · 1 July 20245-year tender secured as Official Water Partner for all RWAS events including the Royal Welsh Show. Strategic partnership given company's farming heritage and commitment to supporting rural businesses.
• Ardagh Metal Packaging (AMP)minorStrategic or Co-development Partner · 1 July 2024Partnership for co-branded canned water at DP World Tour golf tournaments. Aluminium cans are infinitely recyclable with 75% recycling rate across Europe. Supports company's sustainability strategy of reducing plastic use.
• DP World TourminorGTM or Marketing Partner · 1 July 2024Official water supplier for golf tournaments including Genesis Scottish Open, Betfred British Masters, and BMW PGA Championship. Third year of partnership.
• Go ApeminorGTM or Marketing Partner · 1 January 2024Two-year Fuel the Fun promotion offering weekly vouchers to tree top adventures. QR code on Radnor Fizz promotional bottles for entry. Tens of thousands of entries received.
• Sea LifeminorGTM or Marketing Partner · 1 January 2023Kids Go Free vouchers on promotional bottles as part of partnership with Merlin Entertainments.
• Merlin Entertainments (Alton Towers)minorGTM or Marketing Partner · 1 January 2022Radnor Thrills promotion with 2-for-1 tickets on 500ml Radnor Splash labels. Over 50 million labels printed. Drove 40% month-on-month sales increase.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Volvic (Danone): Major international bottled water brand from Danone. Comparable to Radnor Hills Spring Water as a flavoured and unflavoured bottled water SKU competing in UK retail and foodservice.
• Britvic: Largest UK-listed soft drinks manufacturer (PepsiCo bottler, Robinsons, J2O, Fruit Shoot). Sells into the same supermarket, foodservice and convenience channels as Radnor Hills with far greater scale and marketing budget.
• A.G. Barr: UK-listed soft drinks group behind IRN-BRU, Rubicon and Barr flavoured waters. Directly relevant as the home of Radnor Hills' new NED Jonathan Kemp's prior career; competes in flavoured waters and kids' drinks categories.
• Fever-Tree: UK-listed premium mixer brand. Comparable to Radnor Hills' Heartsease Farm range as a UK premium adult soft drinks/mixers supplier with strong hospitality and at-home consumption positioning.
• Buxton (Nestlé Waters): Nestlé Waters' UK still and sparkling water brand. Directly comparable spring/bottled water product competing for the same UK supermarket shelf space and foodservice listings as Radnor Hills Spring Water.

Direct peers

• Highland Spring: UK-based spring water brand and one of Radnor Hills' closest direct competitors, sourcing water from a Scottish site and selling across UK grocery, hospitality and foodservice channels with broadly overlapping customer accounts.
• Harrogate Spring Water: Yorkshire-based spring water company supplying still and sparkling water to UK hospitality, offices and retail. Comparable in being a regional UK spring water producer with strong sustainability credentials and premium positioning.
• Cawston Press: UK producer of pressed fruit sparkling drinks and flavoured waters in cans and cartons. Closely comparable to Radnor Splash and Radnor Fizz ranges in product format, flavoured-water category and premium/healthy positioning.
• Fentimans: Premium UK botanical soft drinks and mixers brand. Directly comparable to Radnor Hills' Heartsease Farm premium presses line in terms of hospitality-channel premium mixers and adult soft drinks positioning.

Emerging players

• Luscombe: Devon-based premium organic soft drinks producer. Comparable to Radnor Hills' Heartsease Farm range in targeting premium hospitality and independent retail with natural-ingredient positioning, but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radnorhills
• TikToktiktok.com/@radnor_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radnor Hills