What Mindville does

Mindville is a privately-held software company founded in 2005 and headquartered in Stockholm, Sweden. According to firmographic data, the company builds an insight software suite and apps for asset management, indicating a B2B SaaS focus on IT or enterprise asset management tooling. The company operates with a small headcount of 11-50 employees, positioning it as a niche or specialist software vendor. Mindville is classified as for-profit and has not pursued an IPO or public listing; no funding rounds, acquisitions, leadership changes, or other strategic moves are documented in the provided input.

The available input data on Mindville is limited to high-level firmographic descriptors — specifically, product category (insight software suite and apps for asset management), founding year (2005), location (Stockholm, Sweden), employee count (11-50), and corporate classification (private, for-profit). Detailed information on Mindville's specific products, underlying technology stack, customer base, pricing model, revenue, or strategic actions is not present in the input. Note that the firmographic record lists Mindville's website as atlassian.com, which appears anomalous given the company's distinct name, Swedish domicile, and the absence of any other corporate link to Atlassian in the data; this likely reflects a data entry error rather than a verified corporate relationship, and it should not be used to infer a partnership, acquisition, or product relationship.

Name

Mindville

Legal name

Atlassian Pty Ltd

Website

https://atlassian.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindville is a Swedish software company founded in 2005, headquartered in Stockholm. Per firmographic data, it builds an insight software suite and asset management apps. The company operates with 11-50 employees and remains privately held.

Ownership category

akta.pro rank

Product category

Enterprise Asset Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Asset management software
• IT asset management
• Asset tracking software
• Enterprise software
• Software asset insights

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Cloud Product Subscriptions: Subscription-based cloud products charged per user or based on scope of use. Fees are specified in customer orders with Atlassian, including automatic renewal provisions. Supports direct purchases and reseller purchases.
2. Software Product Licenses: Self-hosted software products with perpetual or subscription licensing. Customer may install up to one production instance per Product included in an Order on systems owned or operated by Customer or its Users.
3. Marketplace / Third-Party Apps: Revenue from third-party apps sold through the Atlassian Marketplace. Third-party products may require access to Customer Data and other data by the third-party provider.
4. Support and Advisory Services: Tiered support offerings including Atlassian Premier Support with dedicated senior support teams, faster SLAs, 24/7 coverage, and priority development escalation. Advisory Services provide strategic guidance and software usage optimization.
5. Training and Certification: Atlassian Learning provides self-paced, live training, and certification programs. Training terms and policies govern these offerings.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Mindville develops an insight software suite and accompanying apps for asset management, providing organizations with software tools to manage, track, and gain operational visibility into their physical and digital asset portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• Jira: Flexible project management platform for software, IT, and business teams
• Confluence
• Loom
• Trello
• Bitbucket
• Rovo
• Jira Service Management
• Jira Align
• Focus
• Talent
• Guard
• Statuspage
• Compass

Quantifiable outcome

• Lumen reduced cycle time and increased throughput by 200%
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Atlassian Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorAtlassian works with a global network of partners who provide consulting, implementation, training and other services around products. Some partners also help market and promote Atlassian Services, generate leads for Atlassian, and resell Atlassian Services.
• Third-Party App Developers (Marketplace)coreTechnology or IntegrationThe Atlassian Marketplace connects thousands of apps to Atlassian products. Third-party developers create apps that extend Atlassian functionality. When customers purchase or install a third-party app using Atlassian Marketplace, order information is disclosed to the third party.
• System Integrators and Consulting PartnersmajorImplementation/ SI/ Consulting PartnerPartners providing consulting, training and product customization support. The Partner Directory helps customers find implementation and consulting assistance. Partners assist with enterprise deployments and transformations.
• WCAG 2.2 AA Standards BodyminorStrategic or Co-development PartnerAtlassian is committed to conforming to WCAG 2.2 AA accessibility standards. Third-party testing of new features and quarterly audits produce VPAT/ACR documents for accessibility compliance verification.
• Williams F1 TeamminorStrategic or Co-development PartnerAtlassian Williams F1 Team collaboration at Team '26 Europe. Participants can step into the world of Formula 1 and see how two teamwork powerhouses are driving innovation on and off the track.

Scale indicators5 records

Direct peers

• Jira Service Management (Atlassian native CMDB): Atlassian's built-in IT service management product that includes native asset and configuration management. It is the most direct substitute for Mindville's Insight offering and competes head-to-head inside the same Jira customer base.
• Hardware (Asset Management for Jira): A direct Atlassian Marketplace competitor offering asset and configuration management inside Jira. Competes with Mindville for the same budget line and customer persona (IT teams using Jira Service Management).
• AssetIT: Another Jira Marketplace asset and license management app. Targets the same IT asset management use case as Mindville Insight and competes on feature depth and pricing.
• Elements Connect: Data synchronization and external data integration app for Jira. Adjacent to Mindville in extending Jira with structured external data, and a competitor for the asset data integration budget.
• Configuration Manager for Jira: A Jira-native configuration and asset management app. Direct peer competing for the same ITSM/CMDB use case within Atlassian customers.

Broad incumbents

• ManageEngine AssetExplorer: A broader IT asset management platform from ManageEngine (Zoho) used across many enterprises. Competes for the same ITAM budget but outside the Atlassian ecosystem.
• ServiceNow IT Asset Management: Enterprise-grade ITAM module from ServiceNow. Competes for the same enterprise ITAM spend at much larger organizations; serves as an alternative platform for customers choosing between best-of-breed Jira add-ons or full ITSM suites.
• Ivanti IT Asset Management: Enterprise ITAM suite with hardware/software asset, license, and contract management. Broad incumbent alternative for organizations evaluating dedicated asset management solutions outside the Atlassian stack.

Emerging players

• Lansweeper: Specialized IT asset discovery and inventory platform. Adjacent competitor for the asset visibility use case that Mindville Insight addresses, with stronger discovery/inventory tooling.
• Device42: CMDB and IT asset management vendor focused on automatic discovery and dependency mapping. Overlaps with Mindville Insight's CMDB positioning for organizations not standardized on Jira.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/GoAtlassian
• Xx.com/TheMindville

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindville