AssetIT
AssetIT, developed by DevSamurai, Inc., is a Jira-native IT asset management application tracking hardware, software, licenses, and consumables within Jira Service Management workflows. It distributes globally through the Atlassian Marketplace to enterprise and mid-market organizations across IT, education, finance, healthcare, and retail sectors.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AssetIT does
AssetIT is an IT asset management (ITAM) application built natively for the Atlassian Jira ecosystem, developed and operated by DevSamurai, Inc., a Japan-headquartered Atlassian Platinum Marketplace Partner. The application enables organizations to track, manage, and report on hardware assets, software, licenses, accessories, consumables, and components directly inside Jira Service Management, Jira Software, and Jira Work Management workflows. Its underlying technology includes a Jira REST API covering five resource types (Assets, Accessories, Consumables, Licenses, Components), native JSM bidirectional sync, MDM connectors for Microsoft Intune and JAMF, and feature modules covering QR code generation and scanning, straight-line depreciation, asset custody verification, custom fields and field sets, booking and reservations, customizable reporting (CSV/PDF export), and notifications.
The product portfolio centers on the AssetIT app (Atlassian Marketplace app ID 1228867) and includes the AssetIT Asset Importer add-on for ingesting external device data from MDM systems, plus the AssetLoom standalone ITAM solution that extends asset management capabilities beyond the Jira environment. AssetIT monetizes through a freemium-plus-per-seat subscription model: free for up to 10 users, monthly per-user rates from $2.00 (11–100 users) down to $0.05 (20,001+ users), and annual flat-rate tiers ranging from $300/year (11–15 users) to $8,000/year (601–800 users). Distribution is concentrated on the Atlassian Marketplace (Cloud and Data Center), supplemented by DevSamurai direct demo requests and partner referrals.
The company reports 2,004 installations and a 3.9/4 rating on the Atlassian Marketplace, has achieved SOC 2 Type 2 compliance, and was awarded the Atlassian Marketplace Spotlight badge. Named customer evidence spans IT services (America), beverage/brewery (Mohrenbrauerei, Austria), K–12 education (Japan public school), retail (Australia), and IT/HR management use cases, with multiple customers citing ease-of-use advantages over alternatives such as Atlassian Insight. No external funding rounds, acquisitions, M&A activity, or public revenue disclosures are present in the available data.
AssetIT firmographics
Firmographics- Name
- AssetIT
- Legal name
- DevSamurai, Inc.
- Website
- https://assetit.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AssetIT, developed by DevSamurai, Inc., is a Jira-native IT asset management application tracking hardware, software, licenses, and consumables within Jira Service Management workflows. It distributes globally through the Atlassian Marketplace to enterprise and mid-market organizations across IT, education, finance, healthcare, and retail sectors.
- Ownership category
- akta.pro rank
AssetIT industry classification
Industry- Product category
- IT Asset Management Software
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industries
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where AssetIT is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
AssetIT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per User: AssetIT generates revenue through subscription-based pricing calculated per user. The pricing tiers decrease significantly as the number of users increases, from $2.00 per user for 11-100 users down to $0.05 per user for 20,001+ users. Annual billing options provide cost savings with flat rates for different user tiers. The free tier for up to 10 users serves as a customer acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams (up to 10 users) |
| Per seat | Monthly | Monthly per-user pricing for growing teams |
| Subscription | Annual | Annual flat-rate pricing for teams |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AssetIT product offering
Product offeringCore offering
AssetIT is a Jira-native IT asset management application that enables organizations to track IT assets, software licenses, consumables, accessories, and components within the Jira ecosystem. It is distributed via the Atlassian Marketplace as a Cloud app and a Data Center deployment, and offers features including QR code generation, depreciation calculation, custom fields, asset booking and reservations, custody verification, license tracking, and customizable reporting.
Product overview
AssetIT is a unified IT asset management platform designed specifically for the Jira ecosystem. The core product is AssetIT, a Jira-native app available on Atlassian Marketplace (app ID 1228867) with over 2,004 installations and a 3.9/4 rating. It supports both Cloud and Data Center deployments. The portfolio includes AssetIT Asset Importer for external data migration from MDM systems like Microsoft Intune and JAMF, and AssetLoom for extending capabilities as a standalone ITAM solution. The platform categorizes IT resources into five main groups: Assets, Accessories, Consumables, Licenses, and Components. AssetIT is developed and supported by DevSamurai, an Atlassian Platinum Marketplace Partner headquartered in Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- AssetIT for Jira Native Jira application for IT asset management that enables organizations to track IT assets, software licenses, consumables, accessories, and components within the Jira ecosystem. Includes QR code generation, depreciation tracking, custom fields, asset booking and reservations, custody verification, license tracking, and customizable reporting.
- AssetIT Asset Importer Data import add-on for AssetIT that pulls device data from external MDM systems (Microsoft Intune and JAMF) into AssetIT, allowing organizations to centralize device information in Jira with flexible field mapping, value mapping, and user mapping.
- AssetLoom Standalone ITAM solution that extends AssetIT's capabilities for organizations requiring asset management features beyond what the Jira-native app provides.
Quantifiable outcome
- AssetIT has achieved 2,004 installs on Atlassian Marketplace with a 3.9/4 rating
- +1 more outcomes
Companies that use AssetIT
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles5 records
AssetIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature12 records
AssetIT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Microsoft IntunecoreAssetIT integrates with Microsoft Intune for MDM data import, enabling organizations to centralize device information from Microsoft's mobile device management system into Jira instead of using multiple systems. Supports flexible field mapping, value mapping, and user mapping.
- JAMFcoreAssetIT integrates with JAMF for MDM system integration, allowing import of device data from Apple's enterprise device management platform. Part of the AssetIT Asset Importer feature for comprehensive MDM connectivity.
- DevSamuraicoreDevSamurai is the developer and Atlassian Platinum Marketplace Partner for AssetIT. Based in Japan, DevSamurai builds and supports all AssetIT products, extending Atlassian products and implementing applications to empower teams worldwide.
- AtlassiancoreAssetIT operates as an Atlassian Platinum Marketplace Partner, available on both Cloud and Data Center deployments. Deep integration with Jira Service Management, Jira Software, and Jira Work Management enables native asset management within Jira workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
AssetIT competitors and assessment
Company assessmentDirect peers
- Asset Panda: Cloud-based ITAM and asset tracking platform with configurable fields, QR codes, and license tracking — overlapping directly with AssetIT's feature set and SMB-to-enterprise target buyer.
- Snipe-IT: Open-source IT asset management application with asset check-in/out, license management, and QR labels. Competes on the same core ITAM capabilities, often at a lower price point.
- Lansweeper: IT asset discovery and inventory platform with cloud-based asset management, license compliance, and integrations with Intune/JAMF. Closely comparable to AssetIT's discovery and inventory focus.
- ManageEngine AssetExplorer: Standalone ITAM product from ManageEngine covering software license compliance, warranty tracking, and CMDB-style inventory. Comparable in scope and target buyer (mid-market IT teams).
- Insight (by Mindville, acquired by Atlassian): Atlassian-owned native Jira asset and configuration management app. Directly competes with AssetIT inside the Jira ecosystem and is the most commonly cited alternative in AssetIT's own reviews.
- Device42: ITAM and CMDB platform with auto-discovery, software license optimization, and asset lifecycle management. Comparable to AssetIT on inventory, license tracking, and integrations (Intune/JAMF-style).
Broad incumbents
- Ivanti Neurons for ITAM: Enterprise ITAM with software license optimization, asset inventory, and contract management. Overlaps with AssetIT's feature set at the upper end of the market.
- Freshservice (Freshworks): ITSM suite with built-in asset management, change management, and Jira-friendly integrations. Competes with AssetIT primarily when buyers want AM bundled inside a broader ITSM platform.
- BMC Helix ITSM / Asset Management: Enterprise ITSM and asset management suite with CMDB capabilities. Comparable to AssetIT on asset lifecycle, license, and configuration data but targeted at very large enterprises.
- ServiceNow IT Asset Management / CMDB: Enterprise ITAM and CMDB within the ServiceNow platform, including HAM Pro. Competes for the same large-enterprise IT asset use cases but at significantly higher price points and complexity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AssetIT social profiles
Digital presenceAssetIT compliance and trust
Trust signalCompliance1 record
AssetIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssetIT leadership team
Management profileNumber of profiles
Profiles1 record
AssetIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssetIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssetIT
What does AssetIT do?
AssetIT is a Jira-native IT asset management application that enables organizations to track IT assets, software licenses, consumables, accessories, and components within the Jira ecosystem. It is distributed via the Atlassian Marketplace as a Cloud app and a Data Center deployment, and offers features including QR code generation, depreciation calculation, custom fields, asset booking and reservations, custody verification, license tracking, and customizable reporting.
Is AssetIT a public or private company?
AssetIT is a private company. It is classified as corporate owned and is currently operating.
When was AssetIT founded?
AssetIT was founded in 2021. It employs 51 to 100 people.
Where is AssetIT based?
AssetIT is headquartered in Tokyo, Japan, in the Asia region.
How does AssetIT make money?
One revenue line is on record: subscription - Per User.
Who are AssetIT's main competitors?
Direct peers on record are Asset Panda, Snipe-IT, Lansweeper, ManageEngine AssetExplorer, Insight (by Mindville, acquired by Atlassian) and Device42. Broad incumbents are Ivanti Neurons for ITAM, Freshservice (Freshworks), BMC Helix ITSM / Asset Management and ServiceNow IT Asset Management / CMDB.
Does AssetIT have an API?
Yes. AssetIT provides a REST API that enables users to create, search, update, and delete data across five main resources: Assets, Accessories, Consumables, Licenses, and Components. Secure API keys can be generated for admin-level control, and users can manage permissions and tailor access to sensitive data. Developer documentation is at asset-it.atlas.devsamurai.com/api-docs.
What industry is AssetIT in?
AssetIT's product category is IT Asset Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services.