What Senozon does

Senozon AG is a Zurich-based private company, spun off from ETH Zurich, that operates high-resolution, agent-based mobility simulation models for Switzerland, Germany, and Austria. Its core technology is built on MATSim (Multi-Agent Transport Simulation), co-developed by the company's founders at ETH Zurich and TU Berlin, and combines synthetic populations (8M+ agents per country, ~85M for Germany) at 100m × 100m hectare resolution with a proprietary Mobility Pattern Recognition (MPR) procedure that ingests anonymized mobile phone data from partners such as Motionlogic/Telefónica and microm. Senozon licenses the resulting datasets — including the Wegetabelle (origin-destination trip tables), pedestrian frequency data at hectare granularity, and accessibility analyses — alongside bespoke expert reports (Einzelstandort-Analyse) and a web-based map viewer (Senozon Maps), with integrations for Tableau, ArcGIS, PTV Visum, and TransCAD.

Senozon sells to three primary segments: mobility providers and transport consultants (BVG, SBB, PostAuto, Arup), stationary retail (Media Markt, Dunkin' Donuts, TopPharm, BEKB branches), and out-of-home advertising (Jost von Brandis, Neo Advertising for VBZ surfaces), with secondary use by real estate developers, municipal and federal authorities (BAFU, Stadt Bülach, Stadt Uster), and financial infrastructure players (SIX Group ATM optimization). Pricing is unit-based for datasets (from CHF/EUR 5,000) with separate quotes for expert reports and multi-year contracts; revenue also derives from funded public research projects (BMVI/BMBF). Distribution is direct enterprise field sales across DACH through wholly-owned subsidiaries in Berlin, Munich, and Vienna, supplemented by an expanding channel ecosystem including the PTV Model2Go data partnership and BI/GIS platform integrations.

The company remains privately held and founder-influenced, with Jan Fülscher as Chairman, Tom Friderich as CEO since 2024 (succeeding internal leadership with founder Thomas Haupt retained as Prokurist and shareholder), and Michael Balmer as Head of Models and Solutions. The operating profile — privately funded, ~11–50 employees, no public revenue disclosure, multi-country but DACH-concentrated — positions Senozon as a profitable, research-grade simulation provider rather than a venture-backed growth company.

Name

Senozon

Legal name

senozon AG

Website

https://senozon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Senozon AG is a Zurich-headquartered ETH Zurich spin-off that builds and licenses agent-based DACH mobility simulation models (Switzerland, Germany, Austria), selling datasets, expert location reports, and analytics tools to transport providers, retailers, and out-of-home advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Mobility Data Licensing (Datasets): Senozon licenses mobility datasets (Wegetabelle, pedestrian frequency data, accessibility data) to customers. Datasets are sold from CHF/EUR 5,000 with delivery within 10 business days of payment. Additional charges apply for expert reports and custom analyses.
2. Single Location Analysis Reports: Individual expert reports (Einzelstandort-Analyse) sold as standalone consulting deliverables, priced separately from datasets. 20-page reports covering pedestrian, car, and PT metrics for a specific location in Switzerland, Germany, or Austria.
3. Partnership Revenue (microm, Motionlogic data): Senozon operates mobility models in partnership with data providers (microm in Germany, Motionlogic/Telefónica for mobile data). Revenue is derived from licensing the combined model outputs. Since 2016, Senozon has operated the Germany mobility model with microm.
4. Research and Government Contracts: Senozon provides mobility models and simulations for government agencies and research institutions on funded projects (BMVI, BMBF). Projects include MODUS-COVID, MOSAIK, KoMoDnext, AVÖV, and RealLab Hamburg. These are typically project-based engagements with public funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Senozon builds and licenses high-resolution, agent-based mobility models and datasets for Switzerland, Germany, and Austria using the MATSim open-source simulation framework. Its core products include the Wegetabelle (origin-destination trip table), Hectar pedestrian frequency data, and the Einzelstandort-Analyse expert report, sold to mobility providers, retailers, out-of-home advertisers, real estate developers, and government agencies across the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Senozon-Wegetabelle (Trip Table) Granular origin-destination trip table covering all trips by the resident population on an average working day. Approximately 30 million trips for Switzerland and 250 million for Germany. Provides route attributes (origin, destination, departure/arrival time, distance, transport mode, PT stop coordinates, access/egress/wait times) and person attributes (age, gender, income, education, occupation, household size, car availability, PT season ticket ownership). Available for Switzerland, Germany, and Austria; priced from CHF/EUR 5,000.
• Einzelstandort-Analyse (Single Location Analysis) 20-page expert report for a specific location covering pedestrian counts, car passenger counts, public transport user counts (boarding/alighting), and accessibility by car and public transport within 10, 20, and 30 minutes. Available for Switzerland, Germany, and Austria. Sold directly to retailers, real estate developers, and other location-dependent businesses for site selection and potential analysis.
• Hectar Pedestrian Frequency Data Pedestrian frequency data at 100m x 100m hectare resolution, showing how many persons begin or end activities within a 150m radius of the hectare centre on an average working day. Used by cities, retailers, and OOH advertisers for site selection and campaign planning.
• Senozon Mobility Model — Switzerland High-resolution, agent-based MATSim mobility model covering all of Switzerland, representing 8+ million synthetic agents with socio-demographic attributes (age, gender, income, education, occupation, household size, car availability, PT season ticket ownership). The model simulates daily mobility behaviour at 100m x 100m hectare resolution and is calibrated against real traffic counts, passenger counts, travel distance distributions, and time distributions per transport mode. Infrastructure data is sourced from OpenStreetMap and national statistical offices.
• Senozon Germany Mobility Model Country-scale MATSim-based mobility model for Germany covering nearly 85 million synthetic agents. Operated jointly with microm since 2016. The model is also integrated into PTV Model2Go (PTV Group) as a strategic data partnership, providing public transport demand data to transport planners across Germany.
• Senozon Austria Mobility Model Country-scale MATSim-based mobility model for Austria covering 8+ million synthetic agents, supporting the Austrian market via Senozon Austria GmbH (Türkenstraße 25/8, 1090 Vienna). Used by Austrian retailers, transport operators, and government agencies for mobility data licensing and expert reports.
• Senozon Maps (Web Viewer) Web-based map viewer that visualizes predefined data queries as fully zoomable maps, enabling customers to explore Senozon's mobility datasets interactively in a browser. Used as a self-service exploration tool alongside dataset purchases.
• NEO PLAN and NEO EXPLORE Dashboards Online dashboards jointly developed with Neo Advertising for analyzing, evaluating, and selecting out-of-home advertising surfaces. Use Senozon's mobility model to provide performance metrics for OOH inventory, including target-group frequencies for digital screen scheduling. Built as online dashboards for media agencies.

Quantifiable outcome

• Senozon determined that ~2,200 ATMs at ~1,200 locations would be sufficient to serve Switzerland's cash needs, compared to the current ~6,000 ATMs (a reduction of approximately two-thirds), saving ~CHF 30,000 per unit annually.
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• SwissPropTechminorGTM or Marketing Partner · 1 January 2018Senozon has been a member of SwissPropTech since 2018 — the innovation network that connects the pioneers of the Swiss real estate and building industry. This membership connects Senozon to the PropTech ecosystem for real estate location intelligence.
• micromcoreStrategic or Co-development Partner · 1 January 2016microm is one of the most important data providers in micro- and geomarketing in Germany. Together with microm, Senozon has operated the mobility model for the whole of Germany since 2016. This model is the basis for numerous services and data offerings of both partners. microm provides socio-demographic and geomarketing data that complements Senozon's mobility simulation.
• ETH Zurich (Institute for Transport Planning and Systems — IVT)coreTechnology or IntegrationSenozon originated as an ETH Zurich spin-off. Founders Michael Balmer and Marcel Rieser previously worked as researchers at IVT and co-developed MATSim. ETH Zurich is an ongoing technology partner keeping MATSim up to date with the latest research and guaranteeing product quality. Prof. Dr. Kay Axhausen (IVT) serves on Senozon's Advisory Board.
• TU Berlin (Department of Traffic System Planning and Telematics)coreTechnology or IntegrationSimilar to ETH Zurich, TU Berlin acts as a technology partner for MATSim. Senozon works with leading researchers from the Institute of Land and Sea Transport at TU Berlin (Prof. Dr. Kai Nagel) to optimize MATSim simulations. Prof. Nagel is a member of Senozon's Advisory Board. Senozon is also integrated into TU Berlin's research projects (AVÖV, MODUS-COVID, KoMoDnext, RealLab Hamburg, Kelride) via sub-contracts.
• Motionlogic (Telefónica)coreStrategic or Co-development PartnerMotionlogic analyzes traffic and motion flows based on anonymous signal data from Deutsche Telekom's mobile network. Through the strategic alliance, Big Data Analytics (mobile network data) is combined with the Senozon mobility model. The substantially higher amount of mobility data allows more detailed and specialized models. Motionlogic adds socio-demographic information with high territorial resolution even in urban areas.
• Urban Psychology Consulting & ResearchminorStrategic or Co-development PartnerUrban Psychology supports communities, real estate developers, and planning offices in human-friendly urban development. Combined with Senozon's analyses, this creates a broad decision basis for planners and developers. The two companies have worked together on multiple projects including Klybeckplus (Basel) and CSL Immobilien.
• Trade Association Austria (Handelsverband Österreich)minorGTM or Marketing PartnerSenozon is an official partner of the Austrian Trade Association, which has access to a network of over 190 renowned members and partners. Senozon has supported numerous retailers through this network and expects the partnership to provide business contacts for its retail solutions.
• MBI (Michael Bauer International GmbH)minorStrategic or Co-development PartnerMBI is one of the largest international data providers specializing in globally uniform and comparable geo and market data for over 10 years. The partnership allows Senozon and MBI to jointly support customers worldwide with combined mobility and geodata offerings.
• Neo AdvertisingminorStrategic or Co-development PartnerSenozon and Neo Advertising jointly developed two tools — NEO PLAN and NEO EXPLORE — for analyzing, evaluating, and selecting advertising surfaces. The tools use Senozon's mobility model to provide performance metrics for the VBZ (Zurich Transport Authority) inventory of ~1,300 analog and digital surfaces. Launched autumn 2021.
• Swiss Lean Construction Institute (SLCI)minorStrategic or Co-development PartnerThe SLCI promotes exchange on lean construction methodology in the real estate industry. Senozon is convinced that future usage scenarios will play an important role in the lean construction process and supports the methodology's development within the SLCI with its expertise.
• SwisscomminorOthersSwisscom appears as a customer logo on the references page. The nature of the relationship (customer, partner, or data provider) is not explicitly stated beyond the logo presence.
• SBB (Swiss Federal Railways)coreTechnology or IntegrationSBB appears as a customer reference. Senozon has worked with SBB on projects to analyze traffic flows and public transport demand. SBB is listed as a key account. The partnership involves using Senozon's mobility model to assess public transport accessibility and station-level passenger volumes.
• BVG (Berliner Verkehrsbetriebe)coreTechnology or IntegrationBVG is Germany's largest local transport company. Senozon provides MATSim-based demand models for BVG's Berlin transport network, used in the AVÖV project (automated and connected public transport) and the EAABM webinar. BVG is a named key account in the sales manager job posting.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SafeGraph: SafeGraph (now part of Databricks) historically licensed points-of-interest and foot-traffic datasets derived from mobile data to retailers, real estate, and OOH customers. It is comparable to Senozon because of the shared data-licensing GTM and overlap in retail location intelligence use cases.
• Placer.ai: Placer.ai provides foot-traffic analytics and location intelligence derived from anonymized mobile data for retail, real estate, and OOH advertising. It overlaps directly with Senozon's Hectar pedestrian frequencies and Einzelstandort-Analyse offerings in retail site selection and advertising effectiveness measurement.
• StreetLight Data: StreetLight Data applies machine learning to mobile location data to produce vehicle, transit, and pedestrian metrics for transportation planning. It is comparable to Senozon because it sells mobility analytics as datasets and dashboards to transport agencies, retailers, and OOH advertisers using a similar data-licensing model.
• INRIX: INRIX provides traffic intelligence and mobility analytics built on aggregated vehicle, sensor, and mobile data, serving transport authorities and enterprises globally. It is comparable to Senozon because both monetize granular mobility datasets for transport planning, road authorities, and commercial location decisions.

Broad incumbents

• HERE Technologies: HERE operates a global location platform offering maps, traffic, and mobility data products to enterprises, automotive, and public sector customers. It is comparable to Senozon as a broad incumbent providing mobility data layers, though its scope spans global automotive and enterprise markets rather than DACH-specific synthetic population modelling.
• Mapbox: Mapbox operates a location platform providing maps, routing, and spatial analytics APIs to developers and enterprises. It is comparable as a broad location-data incumbent, though its primary delivery is a developer platform rather than Senozon's country-level mobility simulation reports.
• TomTom: TomTom provides maps, traffic, and location data products globally across automotive, mobility, and enterprise use cases. It overlaps with Senozon on traffic and origin-destination analytics but as a broad platform incumbent with global reach rather than a focused DACH agent-based simulation specialist.

Others

• PTV Group: PTV Group supplies transport planning and traffic simulation software (Visum, Model2Go) used by cities and consultancies worldwide. Senozon and PTV are strategic data partners and the integration of Senozon's PT demand data into PTV Model2Go makes PTV a channel-and-comparable for transport-planning software distribution.
• microm (Microm GmbH): microm is a German micro- and geomarketing data provider that has co-operated the Senozon Germany mobility model since 2016. It is comparable as a DACH-focused geomarketing and location data peer, and is a direct ecosystem partner rather than a competitor.

Regional players

• GeoMarketing (Wüest Partner): Wüest Partner / GeoMarketing provides geo-based market and location analyses for the DACH real estate and retail sectors. It is comparable to Senozon because it serves similar retail and real estate customers in DACH with location intelligence products and integrates Senozon data within its offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/senozon

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senozon