Probella

What Probella does

Probella Inc. is a privately held digital marketing agency founded in 2018 and headquartered in a WeWork co-working space at 429 Lenox Ave, Miami Beach, Florida. The company operates with a team of 1-10 employees and delivers a six-service digital marketing portfolio: web development, SEO, pay-per-click management, affiliate marketing, social media marketing, and display advertising. Its technology stack relies on standard web development tools (WordPress, PHP, CSS, JavaScript, HTML) combined with programmatic advertising platform access via Google Partner status, which provides reach to Google DBM (DoubleClick Bid Manager), Yahoo Brightroll, and AppNexus demand-side platforms.

The company's business model combines a transparent 20% agency fee on client media spend with retainer-based and per-project packaged engagements available to small, medium, and large businesses. Probella acquires clients through inbound website inquiries, free SEO consultations, direct outreach, and content marketing via an active blog and social media channels (Facebook, LinkedIn, Twitter, Instagram). Its go-to-market emphasizes a low-friction entry point (free SEO consultation, test programmatic campaigns) designed to demonstrate performance before converting prospects into long-term retainer relationships.

Probella claims over a decade of combined team experience and positions itself as a cost-efficient alternative to building an internal marketing team. Disclosed clients are limited (GIMO Ltd, TeenzShop, Asteria, UMC Marina), with most being SMBs. The agency has received no external funding, has no disclosed parent company, and operates as an independent founder-owned entity. Its claimed service scope spans both North American and global markets, though operational evidence of international expansion is thin.

Name

Probella

Legal name

Probella Inc.

Website

https://probella.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Probella Inc. is a Miami Beach-based digital marketing agency (founded 2018, 1-10 employees) offering web development, SEO, PPC, affiliate, social media, and display advertising services to small, medium, and large businesses under a 20% agency fee model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFACAA

Search Engine Marketing (SEM) / Paid Search (PPC)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYMPAAABAC

Search Engine Marketing (SEM) Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYMPAAACAB

Search Engine Marketing (SEM) / Paid Search (PPC) Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Digital marketing services
• Search engine optimization
• Pay per click management
• Web development services
• Display advertising services

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Agency Fee – Percentage of Media Spend: Probella charges a transparent agency fee of 20% of the client's media spend. This model aligns the agency's compensation directly with campaign performance and media expenditure, creating a performance-oriented relationship from the start of the partnership.
2. Digital Marketing Professional Services: Turnkey digital marketing solutions provided to clients via Google, Facebook, Instagram, and DoubleClick, offering soft development and campaign management. Packages are available for small, medium, and large companies, billed on a per-project or retainer basis.
3. Display Advertising Services: Creation and management of display advertising campaigns including static images, video banners, animated rich media ads, and out-stream video ads, with retargeting capabilities using pixels and cookies to drive prospects toward conversion.
4. Pay Per Click (PPC) Campaign Management: PPC management where clients set a budget and pay only when a link is clicked. The agency manages keyword selection, ad copy, landing pages, and daily campaign optimization across search engines and ecommerce platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Probella is a digital marketing agency that sells and delivers online marketing services to businesses. Its core offerings include web development, search engine optimization (SEO), pay-per-click (PPC) management, affiliate marketing, social media marketing, and display advertising. The company combines website creation with ongoing traffic and conversion services across organic, paid, and programmatic channels.

Product overview

Probella is a digital marketing agency offering a comprehensive suite of digital marketing services from a single Miami-based agency. The service portfolio centers around six core offerings: Web Development (building and maintaining websites), SEO (search engine optimization), PPC (pay-per-click advertising), Affiliate Marketing, Social Media Marketing, and Display Advertising. These services work together as an integrated digital marketing solution, where web development provides the foundation, SEO and PPC drive traffic, affiliate and social media marketing expand reach, and display advertising enables retargeting. The agency also leverages programmatic advertising platforms including Google DBM, Yahoo Brightroll, and AppNexus to deliver campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development

Quantifiable outcome

• Clients report expanded business worldwide, faster and more user-friendly websites, and improved conversion rates following engagement with Probella's SEO and analytics services.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationProbella is a Google Partner with access to Google's demand-side platform, DoubleClick Bid Manager (DBM), enabling programmatic display advertising across Google's network and affiliate search engines such as AOL.com and Ask.com. This partnership provides Probella with premium advertising infrastructure to manage client campaigns.
• Brightroll (Yahoo)coreTechnology or IntegrationProbella utilizes Brightroll, a programmatic advertising platform owned by Yahoo, as one of its demand-side platforms (DSPs) for running display advertising campaigns for clients.
• AppNexuscoreTechnology or IntegrationProbella utilizes AppNexus as a demand-side platform (DSP) for programmatic display advertising campaigns, providing additional reach and targeting capabilities for client campaigns.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, web design, social media, and reputation management. Directly comparable to Probella in service breadth, SMB-to-mid-market focus, and inside-sales-led acquisition motion.
• WebFX: Large full-service digital marketing agency providing SEO, PPC, web design, and content marketing. Comparable in service portfolio and SMB-midmarket positioning; materially larger scale than Probella.
• Disruptive Advertising: Digital marketing agency specialized in PPC management, SEO, and web design with a performance-fee orientation. Directly comparable in agency-fee-aligned business model and paid search focus.
• LYFE Marketing: Full-service social media and digital marketing agency targeting SMBs. Comparable integrated offering (social, SEO, PPC) and SMB customer segment.
• SmartSites: Digital marketing agency offering web design, SEO, PPC, and email marketing. Comparable service mix and SMB-midmarket go-to-market.
• Neil Patel Digital: Digital marketing consultancy focused on SEO, paid media, and content marketing. Directly comparable in performance-led marketing services for SMB and mid-market clients.
• Ignite Digital: Canadian digital marketing agency offering SEO, PPC, web design, and social media. Comparable integrated service suite and midmarket customer profile.
• KlientBoost: Performance marketing agency specializing in PPC, CRO, and paid social. Comparable in performance-fee orientation and paid media focus.

Regional players

• Lord Media: Miami-based digital marketing and advertising agency. Comparable local competitor with overlapping SMB client base in the same Florida geographic market.

Broad incumbents

• Wpromote: Large digital marketing agency offering media buying, SEO, and analytics. Broader incumbent player that competes with Probella on PPC/media buying for mid-market accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/PROBELLA_INC
• Facebookfacebook.com/Probellainc
• LinkedInlinkedin.com/in/probella-inc-661b63159
• Instagraminstagram.com/probella.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probella