Astek Inc
Astek is a privately held B2B wallcovering manufacturer, founded in 1993 and based in Los Angeles with a NYC Design Center showroom, producing digitally-printed and specialty wallcoverings for hospitality, commercial, retail, residential, and film clients worldwide via UV digital printing and custom designer collaborations.
- Company typePrivate
- Founded1993
- HeadquartersVan Nuys, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Astek Inc does
Astek Wallcovering, Inc. (DBA Astek) is a privately held B2B wallcovering manufacturer founded in 1993 and headquartered in Van Nuys, California, with a second showroom at the NYC Design Center in Manhattan. The company produces digitally-printed and specialty wallcoverings for hospitality, commercial, retail, residential, and film/production customers worldwide, operating a 4,700+ SKU catalog that spans Type II contract vinyl, grasscloth and natural substrates, murals, window film, signage, and made-to-order haptic (dimensional) wallcoverings. Core technology is large-format UV digital printing — both roll-to-roll (up to 1,200 dpi) and flatbed — combined with Zünd CNC routing, VOC-free inks (UL GREENGUARD Gold certified), and proprietary processes such as color-white-color sandwiching and haptic ink-buildup layering. The business model is project-based and trade-focused: custom design collaboration, in-house illustrators, and flagship designer partnerships (most prominently Jill Malek, plus Tomma Bloom, Elisa Passino, Jeff Andrews, Sean Knibb, and Bas Meeuws) feed a recurring collection launch cadence that has produced consecutive NYCxDESIGN, HD Awards, Best of Year, ICFF Editors Awards, and IIDA recognitions since at least 2018. Revenue is generated via one-time sales of custom and catalog wallcoverings sold by the roll or mural, supplemented by digital printing services on third-party substrates; pricing is quote-based with NET30 trade account terms, and the company maintains dedicated sales representatives and project managers serving enterprise accounts (Kimball Hospitality, The Ben Autograph Collection, Canal House of Georgetown, Hotel Albatross, Dropbox HQ, Captain Marvel set design) alongside a long-tail SMB/residential funnel via its e-commerce site and the affiliated Astek Home brand. Leadership is anchored by CEO and President Aaron Kirsch and Director of Business Development Jeff Dey.
Astek Inc firmographics
Firmographics- Name
- Astek Inc
- Legal name
- Astek Wallcovering, Inc.
- Website
- https://astek.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astek is a privately held B2B wallcovering manufacturer, founded in 1993 and based in Los Angeles with a NYC Design Center showroom, producing digitally-printed and specialty wallcoverings for hospitality, commercial, retail, residential, and film clients worldwide via UV digital printing and custom designer collaborations.
- Ownership category
- akta.pro rank
Astek Inc industry classification
Industry- Product category
- Commercial Wallcoverings
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where Astek Inc is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Astek Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Wallcovering Products: Custom-designed wallcoverings printed to specification for individual projects. Customers work with design team from concept to final product.
- Standard Wallcovering Catalog: Pre-designed wallcovering products sold from extensive catalog of over 4,700 products across various styles and materials.
- Contract Vinyl Wallcoverings: Type II vinyl wallcoverings for commercial and hospitality spaces, sold by the roll.
- Digital Printing Services: UV digital printing services on various substrates including rigid materials, window films, and specialty surfaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Request for Quote system for custom projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Astek Inc product offering
Product offeringCore offering
Astek designs and manufactures digitally printed and specialty wallcoverings for commercial, hospitality, residential, retail, and film/production interiors, combining an in-house design studio with large-format UV digital printing across substrates such as Type II vinyl, mylar, PVC-free, recycled-content, grasscloth, cork, linen, and rigid materials. Offerings span a catalog of more than 4,700 products, custom design collaboration from concept to finished roll, contract vinyl collections, murals, window films, and signage, supported by showrooms in Los Angeles and New York City.
Product overview
Astek Inc is a B2B wallcovering company offering digitally-printed and specialty wallcoverings for commercial and residential interiors. The company operates as a single integrated platform combining custom design services, an extensive catalog of in-house collections (Opaline, Regency, Apex, Eterna Nouveau, Kinetic, Resonance), curated designer partnerships (Uplifted with Tomma Bloom, Ascend with Jill Malek, Astratta Miami with Elisa Passino), and specialty product lines (Naturals, Contract Vinyl, Murals). The core offering centers on large-format UV digital printing technology enabling customization by material, color, and design across various substrates including Type II vinyl, grasscloth, cork, and specialty materials. Services include custom wallcovering design collaboration, Haptic dimensional printing, window films, and signage. The company serves hospitality, architecture, interior design, retail, and film industries globally, with manufacturing operations in Los Angeles and showrooms in New York City.
Differentiator
Problem solved
Functional benefit
Brands
- Astek Home: Residential wallcovering brand, listed as an affiliate company.
Products and services
- Commercial Wallcoverings
Quantifiable outcome
- HD Expo Best Large Booth winner for Kimball Hospitality booth featuring custom Astek mural
- +2 more outcomes
Companies that use Astek Inc
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Astek Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Astek Inc partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and flagship.
- DurstcoreTechnology partnership spanning more than 17 years with Durst for UV digital printing equipment. Durst partnership ensures commitments to innovative design, outstanding quality, and excellent service are upheld with every job.
- NEOH (National Edge of Hospitality)minorProfessional organization membership for hospitality industry professionals.
- Printing United AllianceminorProfessional organization membership for printing industry.
- ASID (American Society of Interior Designers)minorProfessional organization membership for interior designers.
- MindClickminorProfessional organization membership for sustainable design.
- Wallcoverings AssociationminorIndustry trade association membership for wallcovering professionals.
- IIDA (International Interior Design Association)minorProfessional organization membership for interior designers.
- Jill MalekflagshipLong-term designer collaboration on multiple wallcovering collections including Apex (2026 NYCxDESIGN winner), Ascend (Best of NeoCon Silver Award, multiple HiP Awards), and other collections. Collaboration produces original designs with aerial perspectives, topography, and contemporary aesthetics.
- Tomma BloomflagshipCollaboration on Uplifted haptic wallcovering collection. Collection won Interior Design's Best of Year Award in Contract Wallcovering category (2023).
- Elisa PassinoflagshipCollaboration on Astratta Miami collection. Collection won multiple awards including HiP Awards, ICFF Editors Awards, NYCxDESIGN, and IIDA/HD Expo Product Design Awards (2022).
- Jeff AndrewscoreMultiple collaborations including Re-Glazed (2019 NYCxDESIGN winner) and Hourglass - Blush wallcovering featured in Dwell's Made in America guide.
- Sean KnibbcoreCollaboration on Flowerboy wallcovering for Hotel Albatross guest rooms, adding punk energy to the space.
- ArtCenter College of DesignminorCollaboration with Illustration Department students on wallcovering design projects.
- Bas MeeuwscoreCollaboration on In Bloom mural collection featuring photographs of flowers digitally composed into artworks. Collection featured in Interior Design magazine (2021).
- Avenue Interior DesigncorePartnership for Kimball Hospitality HD Expo booth design. Created custom hand-painted toile and mural for Fior di Luna Italian coast-inspired space that won Best Large Booth.
- EOA GroupcoreInterior design firm for The Ben, Autograph Collection Hotel where Astek printed custom wallcoverings.
- On Air DesignminorDesign partner for Sunpan booth at HD Expo, customized Astek designs to achieve moody walnut finish.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Astek Inc competitors and assessment
Company assessmentDirect peers
- Flavor Paper: Designer-direct custom digital wallcovering manufacturer based in Brooklyn, offering hand-screen-printed and digitally-printed wallpapers for hospitality and residential interiors. Closely comparable to Astek's custom digitally-printed wallcovering model with strong design-led positioning.
- Calico Wallpaper: High-end custom wallpaper brand known for artisanal and digitally-printed collections serving hospitality, residential, and commercial interiors. Comparable to Astek's premium design-led positioning and custom mural offerings.
- Phillip Jeffries: Premium wallcovering manufacturer specializing in natural, textured, and printed wallcoverings for hospitality and residential markets. Comparable to Astek's Naturals collection and contract vinyl wallcovering offerings, with similar designer-driven product lines.
- MDC Wallcoverings: Large-scale commercial wallcovering manufacturer offering Type II vinyl and digitally-printed wallcoverings for hospitality, healthcare, and corporate interiors. Comparable to Astek's contract vinyl wallcovering and commercial hospitality business.
- Maya Romanoff: Handcrafted wallcovering manufacturer known for specialty materials, natural fibers, and artisanal techniques serving high-end hospitality and residential projects. Comparable to Astek's specialty wallcoverings and design-led premium positioning.
- J. Josephson: Commercial wallcovering manufacturer offering Type II vinyl, digital, and specialty wallcoverings for hospitality and contract markets. Comparable to Astek's contract vinyl collections and B2B hospitality focus.
- Wall&decò: Italian-made digitally-printed wallcoverings and outdoor wallpapers for high-end residential, hospitality, and architectural projects. Comparable to Astek's digitally-printed wallcoverings, outdoor murals, and design-led custom collaborations.
- Wolf-Gordon: Wallcovering and surface material manufacturer serving commercial interiors with Type II vinyl, digital, and textile wallcoverings. Comparable to Astek's commercial hospitality offerings with strong design portfolio and B2B distribution.
- Omexco: European manufacturer of natural fiber and specialty wallcoverings for residential and hospitality interiors. Comparable to Astek's Naturals collection and specialty printed substrates with similar emphasis on high-end texture and material.
Broad incumbents
- Koroseal Interior Products: Established wallcovering manufacturer offering Type II vinyl, Type III, and digital wallcoverings across contract and healthcare segments. Comparable to Astek's contract vinyl line but broader and more healthcare-focused in distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Astek Inc social profiles
Digital presenceAstek Inc compliance and trust
Trust signalCompliance1 record
Astek Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astek Inc leadership team
Management profileNumber of profiles
Profiles2 records
Astek Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astek Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astek Inc
What does Astek Inc do?
Astek designs and manufactures digitally printed and specialty wallcoverings for commercial, hospitality, residential, retail, and film/production interiors, combining an in-house design studio with large-format UV digital printing across substrates such as Type II vinyl, mylar, PVC-free, recycled-content, grasscloth, cork, linen, and rigid materials. Offerings span a catalog of more than 4,700 products, custom design collaboration from concept to finished roll, contract vinyl collections, murals, window films, and signage, supported by showrooms in Los Angeles and New York City.
Is Astek Inc a public or private company?
Astek Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astek Inc founded?
Astek Inc was founded in 1993. It employs 11 to 50 people.
Where is Astek Inc based?
Astek Inc is headquartered in Van Nuys, United States, in the North America region.
How does Astek Inc make money?
Four revenue lines are on record. Custom Wallcovering Products are the primary driver. The others are standard Wallcovering Catalog, contract Vinyl Wallcoverings and digital Printing Services.
Who are Astek Inc's main competitors?
Direct peers on record are Flavor Paper, Calico Wallpaper, Phillip Jeffries, MDC Wallcoverings, Maya Romanoff, J. Josephson, Wall&decò, Wolf-Gordon and Omexco. Koroseal Interior Products is listed as a broad incumbent.
Does Astek Inc have an API?
No public API is recorded for Astek Inc.
What industry is Astek Inc in?
Astek Inc's product category is Commercial Wallcoverings. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 3255 and its SIC code is 3470.