SPIN! Pizza
SPIN! Pizza is a fast-casual restaurant chain operating roughly 13-14 stone-fired Neapolitan and Detroit-style pizza locations across Kansas, Missouri, Nebraska, and Texas, serving families, students, and corporate catering customers via dine-in, carryout, delivery, and catering.
- Company typePrivate
- Founded2005
- HeadquartersRichardson, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SPIN! Pizza does
SPIN! Pizza (legal entity SPIN! Concepts, Inc.) is a fast-casual pizza restaurant chain founded in 2005 in Overland Park, Kansas, and headquartered in Kansas City, Missouri. It operates roughly 13-14 company- and franchise-operated locations across Kansas, Missouri, Nebraska, and Texas, serving individual consumers and families, college students near university campuses (University of Kansas, University of Central Missouri), corporate catering customers, and community organizations. The core offering is hand-spun, stone-fired Neapolitan pizza cooked in approximately 600-degree stone hearth ovens in 4-4.5 minutes, alongside a 2025-launched authentic Detroit-style line using Wisconsin brick cheese, plus salads, sandwiches and panini, house-made pastas, starters and soups, kids meals, and all-natural gelato. Menu recipes are developed in collaboration with James Beard Award-winning Chef Michael Smith, and the brand emphasizes fresh, artisan ingredients without gourmet pricing and broad gluten-free (including cauliflower crust) and vegan (Daiya) accommodation.
The company monetizes through transaction-based restaurant revenue spanning dine-in, carryout, third-party delivery (DoorDash), catering (via ezCater and direct contact), alcohol sales (wine, craft beer, house sangria), and gift cards, supplemented by the free SPIN! Club loyalty program powered by Paytronix. Pricing is unit-based and location-dependent, with Neapolitan pizzas ranging roughly $17-$23, Detroit-style pizzas $19-$22, create-your-own builds from a $14.25-$18 base plus per-topping charges, and gluten-free crusts at a +$3-4 premium. Go-to-market centers on local community engagement, Spirit Nite fundraisers returning 20% of sales to organizations, loyalty rewards, earned media, a proprietary mobile app (iOS/Android) and online ordering, and social channels.
SPIN! is privately held and founder-led with no disclosed institutional, private equity, or venture capital backing. It was co-founded by Ed Brownell, a 40-year restaurant veteran (Pizza Hut, Sonic Drive-In, Einstein Bros. Bagels), and is operated by a long-tenured management team including COO Sara Carhart. The company rebranded from SPIN! Neapolitan Pizza to SPIN! Pizza in late 2018 following customer testing and survey feedback, accompanied by a major menu overhaul. Technology dependence is on third-party providers (Paytronix for loyalty/app, FirstData for payments, Google Analytics, ezCater), with no proprietary API.
SPIN! Pizza firmographics
Firmographics- Name
- SPIN! Pizza
- Legal name
- SPIN! Concepts, Inc.
- Website
- https://spinpizza.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SPIN! Pizza is a fast-casual restaurant chain operating roughly 13-14 stone-fired Neapolitan and Detroit-style pizza locations across Kansas, Missouri, Nebraska, and Texas, serving families, students, and corporate catering customers via dine-in, carryout, delivery, and catering.
- Ownership category
- akta.pro rank
SPIN! Pizza industry classification
Industry- Product category
- Fast-Casual Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where SPIN! Pizza is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
SPIN! Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-In Restaurant Sales: Revenue from customers dining in at restaurant locations, including pizzas, salads, sandwiches, pasta, appetizers, gelato, and beverages including wine, beer, and sangria
- Carryout and Takeout: Revenue from customers ordering food for pickup, both in-person and through online/mobile ordering
- Third-Party Delivery: Revenue share with third-party delivery platforms (DoorDash, etc.) for delivery orders
- Catering Services: Catering orders placed through ezCater platform or direct contact, serving corporate events and gatherings
- Gift Cards: Physical and eGift cards sold in-restaurant and online through myguestaccount.com platform
- SPIN! Club Loyalty Program: Loyalty program with points earning, rewards redemption, birthday rewards, and promotional offers
- Alcohol Sales: Wine by the glass or carafe, craft beers on tap, bottled beer, and house-made sangrias
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Detroit-Style Pizza (serves 1-2) |
| Unit Pricing | Pay-as-you-go | Signature Pizzas - 12 inch (6 slices) |
| Unit Pricing | Pay-as-you-go | Signature Pizzas - 14 inch (8 slices) |
| Unit Pricing | Pay-as-you-go | Create Your Own Pizza - 12 inch |
| Unit Pricing | Pay-as-you-go | Create Your Own Pizza - 14 inch |
| Unit Pricing | Pay-as-you-go | Salads (Half or Full) |
| Unit Pricing | Pay-as-you-go | Starters and Soups |
| Unit Pricing | Pay-as-you-go | Pasta |
| Unit Pricing | Pay-as-you-go | Sandwiches |
| Unit Pricing | Pay-as-you-go | Kids Meals (12 and under) |
| Unit Pricing | Pay-as-you-go | Gelato |
| Unit Pricing | Pay-as-you-go | Mini Mia Combo |
| Subscription | Monthly | SPIN! Club Loyalty |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
SPIN! Pizza product offering
Product offeringCore offering
SPIN! Pizza operates a fast-casual restaurant chain selling hand-spun, stone-fired Neapolitan and Detroit-style pizzas alongside made-from-scratch salads, sandwiches, pastas, starters, and all-natural gelato. The chain also offers catering services for corporate and community events, a mobile loyalty program (SPIN! Club), and gift cards across 13+ locations in Kansas, Missouri, Nebraska, and Texas.
Product overview
SPIN! Pizza operates as a fast-casual restaurant chain offering a unified product portfolio centered around Neapolitan and Detroit Style pizzas. The core offering consists of hand-spun stone-fired pizzas available in multiple formats: signature specialty pizzas, build-your-own pizzas in 12" and 14" sizes, and the newer Detroit Style rectangular pizzas with Wisconsin brick cheese. Complementary menu categories include fresh salads with housemade dressings, Italian sandwiches and panini, house-made pastas, starters and soups, kids meals, and all-natural gelato desserts. Add-on services include catering through ezCater, the SPIN! Club loyalty program managed via Paytronix, gift cards (physical and digital), gluten-free and vegan dietary options, to-go ordering through their own platform, third-party delivery integration, and community fundraising programs. The company positions itself as offering artisan-quality food without gourmet pricing, with recipes developed in collaboration with James Beard Award-winning Chef Michael Smith.
Differentiator
Problem solved
Functional benefit
Brands
- SPIN! Club: Loyalty program offering $5 off first order, 3X points on Tuesdays, free birthday Mini Mia, and $5 reward for every 100 points.
Products and services
- Neapolitan-Style Stone-Fired Pizza Hand-spun stone-fired pizza with a traditional thin-and-bubbly crust, available in 12-inch (6 slices) and 14-inch (8 slices) sizes, featuring signature sauces (red, zesty red, herbed olive oil, BBQ, Alfredo) and the proprietary SPIN! blend cheese (mozzarella, provolone, fontina).
- Detroit-Style Pizza Rectangular pizza with thick-yet-airy crust and crispy golden edges, made with authentic Wisconsin brick cheese and homemade marinara sauce layered on top, available at all SPIN! Pizza locations.
- Signature Specialty Pizzas Pre-designed specialty pizzas including Margherita, SPIN! Combination, Spinach & Garlic, 5 Cheese, Double Pepperoni, Sausage & Caramelized Onion, Pesto Chicken, Sausage & Apple, Chicken & Goat Cheese, Veggie, Prosciutto & Pineapple, 3 Meats, BBQ Chicken, Buffalo Chicken, and Hot Honey Pepperoni.
- Create Your Own Pizza Custom pizza builder allowing customers to choose crust, sauce, meats, cheeses, and veggie toppings across 12-inch (6 slices) and 14-inch (8 slices) formats with à la carte toppings.
- Salads Fresh salads including Chicken Cobb, Chicken Caesar, Sonoma, 8 Color, Greek, and Very Berry, offered in half or full sizes with housemade dressings and gluten-free substitution options.
- Sandwiches & Panini Italian deli sandwiches including Double Smash Burger, Bacon Mushroom Dbl Smash Burger, Traditional Clubhouse, Honey BBQ Fried Chicken Sandwich, Cali Chicken Club, and Meatball Sub. Panini options include Turkey Bacon Avocado, Italian, Buffalo Chicken Wrap, Chicken Caesar Wrap, Turkey Asiago & Pesto, Black Forest Ham & Cheese, and 3 Cheese Panini.
- Pastas House-made pasta dishes including Beef Bolognese with pappardelle, Fettuccine Alfredo, Lasagna, and Smoked Gouda Mac 'N Cheese, served with flatbread.
- Starters & Soups Appetizers including Cheesy Bread, Italian Meatballs, Spinach Dip, Marinara & Rosemary Flatbread, Roasted Tomato Basil Soup, Pretzel Sticks, Chicken Wings, and Mozza Sticks.
- Kids Meals Kid-friendly meals for ages 12 and under including cheese pizza, pepperoni pizza, macaroni & cheese, and half grilled cheese with chips, bundled with a mini gelato and beverage for $6.50.
- All-Natural Gelato All-natural gelato ice cream available in vanilla, strawberry, chocolate, and vegan chocolate flavors, offered in small, large, pint, and tub sizes.
- Catering Services Catering services for corporate events, office lunches, team events, and casual gatherings featuring the full SPIN! menu with gluten-free and vegan options available, ordered through ezCater or direct contact with [email protected].
- SPIN! Club Loyalty Program Free-to-join loyalty program offering $5 off the first order, 3X points on Tuesdays, a free Mini Mia pizza for birthdays, and $5 reward for every 100 points, managed through the Paytronix-powered SPIN! mobile app.
- Gift Cards Physical and electronic gift cards available for purchase in restaurants or online through the myguestaccount.com platform, used at any SPIN! Pizza location.
Quantifiable outcome
- Zagat #1 ranked pizza restaurant in Kansas City area
- +3 more outcomes
Companies that use SPIN! Pizza
Customer profileSegments4 records
Ideal customer profiles4 records
SPIN! Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
SPIN! Pizza partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Park Hill South High SchoolminorLocal high school art students painted holiday windows at SPIN! Pizza Burlington Creek location as community engagement and student portfolio building.
- Chef Michael SmithcoreJames Beard Award-winning Chef Michael Smith co-develops SPIN! Pizza's recipes and menu items. Chef Smith is credited with helping create the original SPIN! menu through months of trial and error, and continues to develop new menu innovations including the 2018 menu refresh.
- Scimeca'scoreLong-time Kansas City supplier of Italian sausage for SPIN! Pizza's signature sausage pizzas. Scimeca's sausage is a hallmark ingredient in multiple signature pizzas including Tre Carni, Sausage & Caramelized Onions, and Sausage & Apple.
- Mike's Hot HoneyminorUsed as a topping on Hot Honey Pepperoni Detroit-Style pizza and regular pizzas.
- ezCaterminorThird-party catering platform partner for corporate and event catering orders. SPIN! locations are listed on ezCater for catering services.
- DoorDashminorThird-party food delivery platform partner for carryout and delivery orders.
- PaytronixcoreLoyalty program and mobile app technology provider powering SPIN! Club rewards program and mobile ordering app.
- Big Brothers Big SistersminorCommunity partnership supporting BBBS through gift card donation programs (5% of gift cards $50+ in holiday season) and free meals for newly matched Bigs and Littles.
- DaiyaminorDairy-free cheese supplier used for vegan pizza options.
- Midwest-HealthminorParent company that also owns GreatLIFE KC golf courses, where SPIN! Pizza assumes management of other restaurants.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SPIN! Pizza competitors and assessment
Company assessmentDirect peers
- Pieology: Pieology is a fast-casual, build-your-own pizza franchise with stone-fired ovens and a comparable price and service model to SPIN!. Both emphasize speed of preparation, dietary customization (gluten-free options), and counter-order casual dining.
- MOD Pizza: MOD Pizza is a leading fast-casual pizza chain with several hundred locations offering individualized artisan-style pizzas at a similar price point to SPIN! ($15-$20 per pizza). Both concepts emphasize fresh ingredients, stone-fired cooking, dietary accommodations, and a build-your-own model, making MOD the closest large-scale direct competitor to SPIN!.
- Marco's Pizza: Marco's Pizza is one of the fastest-growing pizza franchise chains in the US with 1,200+ locations, offering traditional and specialty pizzas with a focus on fresh ingredients and quality dough. It shares SPIN!'s Midwest growth footprint and competes for franchisee and consumer mindshare in similar markets.
- Toppers Pizza: Toppers Pizza is a regional fast-casual pizza franchise with locations in the Midwest and East Coast, offering hand-tossed, customizable pizzas with delivery and dine-in service. Comparable in regional mid-market positioning and core pizza-category competition to SPIN!.
- Mountain Mike's Pizza: Mountain Mike's is a West Coast-rooted, family-friendly pizza chain with 200+ locations offering traditional and specialty pizzas in a casual-dining format. Comparable to SPIN! in casual dine-in positioning, family-friendly environment, and multi-state franchise growth model, though operating in a different geographic footprint.
- &pizza: &pizza operates a fast-casual pizza concept with oven-fired customizable pies and a similarly hip, lifestyle-oriented brand identity. It targets urban millennial consumers with comparable price architecture to SPIN!'s 12-inch and 14-inch signature offerings.
- Mellow Mushroom: Mellow Mushroom is a regional fast-casual pizza chain specializing in stone-baked, hand-tossed pizzas with eclectic toppings in a lifestyle-branded dining environment. Comparable to SPIN! in artisan pizza positioning, dine-in casual experience, and emphasis on craft food and craft beer pairings.
- Papa Murphy's: Papa Murphy's is the largest take-n-bake pizza chain in North America with 1,000+ locations. While SPIN! is dine-in/carryout and Papa Murphy's is exclusively take-and-bake, both target the value-conscious family segment and compete in the same pizza category with overlapping price points.
- Blaze Pizza: Blaze Pizza is a fast-casual pizza chain built around high-temperature oven-cooked artisanal pizzas with customizable toppings, directly comparable to SPIN!'s stone-hearth Neapolitan positioning. Both target the fresh, fast, dietary-accommodating customer segment and pursue multi-state franchise expansion.
Emerging players
- zpizza: zpizza is a smaller artisan-style pizza chain with thin-crust, organic-ingredient positioning. While much smaller and weaker as a direct competitor, it shares SPIN!'s artisan, health-oriented pizza philosophy and competes at the premium casual-dining end of the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SPIN! Pizza social profiles
Digital presenceSPIN! Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPIN! Pizza leadership team
Management profileNumber of profiles
Profiles12 records
SPIN! Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPIN! Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPIN! Pizza
What does SPIN! Pizza do?
SPIN! Pizza operates a fast-casual restaurant chain selling hand-spun, stone-fired Neapolitan and Detroit-style pizzas alongside made-from-scratch salads, sandwiches, pastas, starters, and all-natural gelato. The chain also offers catering services for corporate and community events, a mobile loyalty program (SPIN! Club), and gift cards across 13+ locations in Kansas, Missouri, Nebraska, and Texas.
Is SPIN! Pizza a public or private company?
SPIN! Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPIN! Pizza founded?
SPIN! Pizza was founded in 2005. It employs 251 to 500 people.
Where is SPIN! Pizza based?
SPIN! Pizza is headquartered in Richardson, United States, in the North America region.
How does SPIN! Pizza make money?
Seven revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are carryout and Takeout, third-Party Delivery, catering Services, gift Cards, SPIN! Club Loyalty Program and alcohol Sales.
Who are SPIN! Pizza's main competitors?
Direct peers on record are Pieology, MOD Pizza, Marco's Pizza, Toppers Pizza, Mountain Mike's Pizza, &pizza, Mellow Mushroom, Papa Murphy's and Blaze Pizza. zpizza is listed as an emerging player.
Does SPIN! Pizza have an API?
No public API is recorded for SPIN! Pizza.
What industry is SPIN! Pizza in?
SPIN! Pizza's product category is Fast-Casual Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.