Pentos

What Pentos does

Pentos, operated by Aspen Forest Ventures, Inc., is a cloud-based TikTok analytics and measurement platform founded in 2020 and headquartered in New York City with a registered address in Draper, Utah. The product ingests daily snapshots of public TikTok data across millions of accounts, songs, hashtags, and videos, providing historical trend metrics that exceed TikTok's native 60-day analytics window. Its product portfolio includes the core Pentos Platform, the Trends Pro tier for advanced trend tracking, specialized modules for account/video/song/hashtag tracking, a public TikTok Trends Leaderboard, a Chrome Extension, and a Data Export system with API access and integrations to Google Sheets, Looker/Google Data Studio, and direct database connectors.

Pentos serves five customer segments: individual creators and influencers, agencies and consultants, music labels and musicians, brands and retailers, and enterprise data teams requiring custom integrations. Go-to-market is hybrid: a self-serve, product-led growth motion with free trial sign-up at app.pentos.co for SMB and individual users, paired with quote-based enterprise sales for custom integrations and dedicated support. Pricing is subscription-based with monthly billing cadence; trials may auto-enroll into paid subscriptions and fees are non-refundable after a 30-day window. The company maintains a global footprint, with team members across North America, Europe, Asia, and Africa.

Pentos monetizes through tiered subscription fees (standard plan, Trends Pro, and a freemium trial), targeting a long-tail of creators and agencies alongside selected enterprise integrations. Marketing is primarily content- and SEO-led through the Pentos blog and public trend leaderboards, supplemented by direct enterprise sales for larger integrations. The company has not disclosed external funding rounds, parent companies, or institutional investors in the available source data.

Name

Pentos

Legal name

Aspen Forest Ventures, Inc.

Website

https://pentos.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pentos is a cloud-based TikTok analytics platform that tracks millions of accounts, songs, hashtags, and videos, providing daily historical trend data beyond TikTok's 60-day limit for creators, agencies, music labels, brands, and enterprise data teams via subscription and custom integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Fees: Pentos operates on a subscription basis with tiered plans. The service is provided through a subscription model with automatic renewal. Fees are stated in US dollars and are non-refundable except within the 30-day initial purchase window.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pentos provides a cloud-based TikTok analytics and measurement platform that tracks users, songs, topics, hashtags, and trends across TikTok via daily snapshots, with historical data depth exceeding TikTok's native 60-day limit. The platform supports tracking of accounts, videos, songs, and hashtags, exposes exported data via CSV/Excel and integrations with Google Sheets, Looker/Google Data Studio and direct database connectors, and offers an alert/notification system plus a Chrome extension.

Product overview

Pentos is a cloud-based TikTok analytics platform that offers a suite of measurement and tracking tools. The core offering includes the Pentos Platform for measuring users, songs, topics, and trends across TikTok, complemented by Trends Pro for enhanced trend data. The product portfolio includes specialized tracking modules for accounts, videos, songs, and hashtags, along with a Chrome Extension for easier access and a Data Export system supporting Google Sheets, Looker/Google Data Studio, and direct database connectors. The Pentos Marketplace provides additional third-party integrations. The platform takes daily snapshots of TikTok data, offering historical metrics beyond TikTok's default 60-day limits.

Differentiator

Problem solved

Functional benefit

Products and services

• Pentos Platform Cloud-based TikTok analytics and measurement platform that tracks users, songs, topics, hashtags, and trends across TikTok via daily snapshots. Provides historical data beyond TikTok's 60-day limit, multi-entity tracking (accounts, videos, songs, hashtags), notifications, and data exports. Sold via self-serve subscription and enterprise agreements to creators, agencies, music labels, brands, and retailers.
• Pentos Chrome Extension Browser extension that provides additional ways to access and use the Pentos service alongside the main website platform and data export functionality.
• Pentos Marketplace A marketplace in which Pentos makes available third-party services, products, apps, and tools in connection with the Pentos Service, governed by separate terms of service.

Quantifiable outcome

• No 60-day data limit - track metrics over extended periods
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Exolyt: Exolyt is a dedicated TikTok analytics and influencer marketing platform offering account tracking, hashtag insights, and trend analysis. It is a direct competitor to Pentos in the TikTok-specialist analytics category, serving creators, agencies, and brands with similar subscription-based SaaS pricing.
• TrendTok: TrendTok is a TikTok trend discovery platform surfacing trending hashtags, sounds, and creators. It is directly comparable to Pentos' TikTok Trends leaderboard, targeting the same creator and SMB user base looking for early trend identification.
• Analisa.io: Analisa.io is a TikTok analytics tool focused on hashtag and account performance tracking with public campaign analytics and creator insights. It directly competes with Pentos in the SMB and agency segment for TikTok-specific measurement and benchmarking.

Emerging players

• Modash: Modash is an influencer marketing and analytics platform with creator search, tracking, and reporting across TikTok, Instagram, and YouTube. It overlaps Pentos in TikTok creator/account tracking while offering a broader multi-platform influencer discovery layer.
• Socialinsider: Socialinsider is a social media analytics and reporting platform with TikTok support alongside Instagram, Facebook, LinkedIn, and YouTube. It competes with Pentos in the agency and brand reporting segment but emphasizes cross-platform benchmarking rather than TikTok specialization.

Broad incumbents

• Brandwatch: Brandwatch is a leading enterprise social listening and consumer intelligence platform. It overlaps with Pentos in social listening for brands and agencies, but operates at a significantly larger scale with a focus on cross-channel text and trend analytics.
• Tubular Labs: Tubular Labs is a leading cross-platform video intelligence provider covering YouTube, Facebook, Instagram, and TikTok for brand and media measurement. It competes with Pentos in the TikTok trend and audience analytics category but at a larger enterprise scale with broader platform coverage.
• Sprout Social: Sprout Social is an established social media management and analytics suite serving brands and agencies across multiple networks including TikTok. It overlaps with Pentos in publishing, analytics, and reporting for brands, though its TikTok-specific depth is shallower.
• Hootsuite: Hootsuite is a broad incumbent social media management platform with scheduling, analytics, and listening across many networks including TikTok. It competes with Pentos for brand and agency social analytics budgets, but at a much broader portfolio scale.

Others

• Phyllo: Phyllo is a creator economy API providing consented data access across TikTok, Instagram, YouTube, and Twitch for platforms building creator tools. It is comparable as an enabling infrastructure layer that Pentos or its competitors could leverage for more resilient, policy-compliant data collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@pentos
• Xx.com/pentos_co
• LinkedInlinkedin.com/company/pentos-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentos