Exolyt

What Exolyt does

Exolyt is a Helsinki, Finland-based, AI-powered social intelligence platform operated by The Extravagant Company Oy Ltd and focused exclusively on organic TikTok content analytics. Founded in 2020 and headquartered at Lapinlahdenkatu 16, 00180 Helsinki, the company delivers tools for social listening, UGC sentiment analysis, hashtag and audio trend tracking, account and competitor benchmarking, influencer discovery, campaign monitoring, and AI-assisted content ideation for marketing teams, agencies, brands, and researchers. Its named customer base spans enterprise consumer brands and global agencies (e.g., P&G, Ogilvy, McCANN Paris, AmorePacific, Shiseido, Ipsos, Mercado Libre, vivo, VitaCoco, innisfree, COSRX, YesStyle, We Are Social, Social Chain, Penta Group, IntiMD).

The platform is delivered as a tiered SaaS subscription billed monthly or annually through Paddle, with a 7-day free trial, a self-serve signup at app.exolyt.com, and an enterprise 'Book a demo' motion. GTM is hybrid: product-led growth for SMB and individual users, complemented by inside and field sales for mid-market and enterprise accounts. The website supports 30+ languages, suggesting global distribution. No public or partner-facing API is offered; the Terms of Service explicitly prohibit scraping or automated extraction of Exolyt data, which both protects the underlying data asset and limits integration-led stickiness.

Underlying technology combines NLP on TikTok UGC text with video and structured engagement data to power sentiment analysis, AI-generated summaries of consumer discussions, trend prediction, anomaly detection on brand reputation, and automated reporting. Exolyt is GDPR-compliant (acting as independent data controller for end-user data and processor for customer data via a DPA) and was named 'Best Social Media Monitoring Software' at the 2025 MarTech Breakthrough Awards. Founded and led by co-founders Henri Malkki (CEO), Mauri Karlin, and Felix Lindholm (advisor), Exolyt remains a small (1–10 employees), privately held company with only ~$475K of disclosed external capital to date.

Name

Exolyt

Legal name

The Extravagant Company Oy Ltd

Website

https://exolyt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Exolyt is a Helsinki-based AI-powered social intelligence SaaS that provides exclusive TikTok analytics, social listening, sentiment analysis, influencer discovery, and competitor benchmarking to enterprise brands, agencies, and marketing teams worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Premium SaaS Subscription: Subscription-based access to the Exolyt analytics platform with tiered plans offering different feature sets, seat counts, and data quotas. Auto-renewing billing cycles on monthly or annual basis with Paddle as payment processor and merchant of record.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Exolyt provides an AI-powered TikTok social intelligence SaaS platform that delivers analytics, real-time trend tracking, UGC sentiment analysis, social listening, influencer discovery and campaign monitoring, audience demographics, hashtag and sound analytics, and competitive brand benchmarking across organic TikTok content. The platform is sold via tiered subscription plans to brand marketers, advertising agencies, and market researchers worldwide.

Product overview

Exolyt is a unified AI-powered TikTok social intelligence platform offering comprehensive analytics across organic TikTok content. The platform consists of a core analytics platform complemented by feature modules including Account Overview, Hashtag Analysis, Social Listening, Sentiment Analysis, Brand Comparison, and Sounds tracking. Additional tools include a TikTok Hashtag Generator and TikTok Money Calculator. The platform also offers vertical solutions for different user segments including Market Research, Performance Monitoring, Competitor Analysis, Influencer Marketing, and Content Ideation.

Differentiator

Problem solved

Functional benefit

Products and services

• Exolyt TikTok Social Intelligence Platform Subscription SaaS platform providing AI-powered TikTok analytics including real-time data monitoring, UGC sentiment analysis, social listening, audience demographics, hashtag and sound analytics, influencer discovery and campaign tracking, and competitive brand comparison for marketers, agencies, brands, and market researchers globally.
• TikTok Hashtag Generator Free standalone tool that helps TikTok creators and marketers generate relevant hashtags to improve content discoverability on the platform.
• TikTok Money Calculator Free standalone tool that estimates potential earnings from TikTok content based on engagement metrics, targeted at creators evaluating monetization opportunities.

Quantifiable outcome

• Exolyt has been EXTREMELY helpful in showing all of the creator collaborations we have worked on

Named customers16 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

One partnership is on record.

• SHIFT CommunicationsminorGTM or Marketing Partner · 31 March 2026SHIFT Communications added Exolyt as a new B2B technology PR client in Q1 2026, as part of the agency's expansion of AI-focused technology companies. SHIFT will support Exolyt with multichannel PR programs focused on storytelling, executive content, and AI answer visibility.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pentos: Pentos is a TikTok & Instagram analytics tool offering account tracking, content analysis, and trend insights for brands and agencies — a near-direct competitor to Exolyt in the TikTok-native analytics niche.
• Modash: Modash is a creator discovery and social media analytics platform with strong TikTok coverage including influencer search, audience demographics, and performance analytics — directly overlapping Exolyt's influencer and account analytics features.
• Trendly: Trendly provides AI-driven TikTok analytics with hashtag, sound, and creator tracking for marketers, overlapping directly with Exolyt's hashtag analysis and trend discovery features.

Broad incumbents

• Brandwatch: Brandwatch (now part of Cision) is a leading enterprise social media intelligence platform covering consumer research, sentiment, and trend analysis across many networks — competes with Exolyt's sentiment and social-listening capabilities at a multi-platform level.
• Talkwalker: Talkwalker is an enterprise consumer intelligence and social listening platform with sentiment analysis across social channels including TikTok — competes with Exolyt on social listening and consumer insights at the broader, multi-platform layer.
• Sprout Social: Sprout Social is a social media management platform with analytics, listening, and influencer-marketing modules (including Tagger) — competes with Exolyt's social analytics and influencer tracking for marketing teams.
• Hootsuite: Hootsuite is a large social media management platform with publishing, analytics, and (post-Brandwatch) listening capabilities — competes with Exolyt for marketing teams that need social performance and listening in one workflow.
• Meltwater: Meltwater is a global media and social intelligence suite offering analytics, listening, and influencer tools across platforms — competes with Exolyt's consumer-insights and influencer discovery value proposition at enterprise scale.

Emerging players

• CreatorIQ: CreatorIQ is a creator marketing platform for enterprise brands offering influencer discovery, campaign measurement, and analytics across networks including TikTok — overlaps with Exolyt's influencer discovery and campaign tracking modules.
• Influencer Marketing Hub / Heepsy: Heepsy is an influencer search and analytics platform that supports TikTok creator discovery and audience quality analysis — comparable to Exolyt's influencer discovery and audience demographics modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/exolyt
• LinkedInlinkedin.com/company/exolyt
• Xx.com/exolyt_co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exolyt