Club La Santa

What Club La Santa does

Club La Santa is a privately held active sports holiday resort operating since 1983 on a 75,000 m² site in Tinajo, Lanzarote, Canary Islands, Spain. The company runs an 'All Sports Inclusive' model bundling accommodation with access to 80+ sports facilities and 500+ weekly activities delivered by a 50+ person Green Team of multilingual instructors. Core products include renovated apartments and luxury suites, three 50m heated swimming pools, an athletics stadium with Conica CONIPUR Vmax surface, tennis/padel/squash/badminton courts, a TechnoGym-equipped fitness centre, a bike centre, TrackMan indoor golf simulators, BODY BIKE SMART+ indoor cycling, and a dedicated Club La Santa app for 24-hour sports booking via a points-based reservation system.

The company serves a diversified European customer base spanning families, singles and solo travelers, seniors (50+), reduced-mobility guests, professional and amateur athletes, sports clubs, and corporate/MICE groups. Distribution is primarily direct-to-consumer through the company website, mobile app, and sales offices in Denmark, UK, Germany, and Spain, supplemented by an International Timeshare Owners (ITSO) program generating recurring exchange fees and member discounts. Additional revenue streams include wellness and spa services, a PADI-affiliated diving centre, four restaurants (Atlantico buffet, El Lago Spanish, La Plaza international, Pool Bar), excursions, kids club and teen programs, evening entertainment, and ancillary services such as car rental, laundry, and shopping.

The business model combines nightly accommodation revenue with all-inclusive sports access, supplemented by à la carte wellness, diving, private instruction, and ancillary fees. The company appears to be an independent private operator without disclosed institutional investors or parent company; ongoing multi-year renovations, multi-language digital channels, and ITSO program expansion indicate steady reinvestment rather than aggressive scaling. Data gaps include undisclosed revenue, EBITDA, occupancy, ADR, and headcount trends.

Name

Club La Santa

Legal name

CLUB LA SANTA S.A.U.

Website

https://clublasanta.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Club La Santa is a privately held Lanzarote-based active sports holiday resort operating since 1983, offering an 'All Sports Inclusive' model bundling accommodation with 80+ sports facilities and 500+ weekly activities for European families, athletes, seniors, and corporate groups.

Ownership category

akta.pro rank

Product category

Active Sports Resort

NAICS

Traveler Accommodation (7211), Accommodation (721), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Active holiday resort
• Sports tourism
• Fitness vacations
• Timeshare accommodation
• Wellness hospitality

Headquarters

HQ city

Tinajo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Revenue from apartment and suite rentals. Options include renovated apartments in original part of resort and luxury suites near the lagoon. Half board, full board packages available.
2. Sports and Activities: Core revenue driver through 'All Sports Inclusive' model. Most sports facilities and activities included in accommodation price. Additional revenue from private instruction, bike rentals (including carbon road bikes), and equipment booking via points system.
3. Wellness and Spa: Spa access from 18 euros plus revenue from treatments including massages, facials, body treatments, and specialty services like Watsu, Banya whisk massage, and Saunagus.
4. Diving Services: La Santa Diving Centre offers diving courses, open water lessons, and snorkeling safaris for additional fee.
5. Food and Beverage: Four restaurants: Atlantico (buffet), El Lago (Spanish specialties), La Plaza (international), Pool Bar. Revenue from dining, bars, and entertainment venues including CLS Arena disco.
6. Timeshare (TSO): International Timeshare Owners program with service fees, exchange fees (100 euros standard, 50 euros for ITSO members), and ITSO member discounts at outlets.
7. Ancillary Services: Revenue from car rental partnerships, laundry services, towel rental, locker rental, shopping (sports shop, supermarket, CLS shop, hairdresser), and excursions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Club La Santa operates a sports holiday resort in Lanzarote, Spain, offering an "All Sport Inclusive" experience with over 80 sports facilities and more than 500 weekly activities led by expert instructors. The resort provides on-site accommodation in apartments and suites, multiple restaurants, a wellness centre, kids' club, evening entertainment, and ancillary services such as excursions and equipment hire.

Product overview

Club La Santa is an active holiday resort in Lanzarote, Spain, operating on a 'All Sport Inclusive' model. The core product is the sports holiday experience, combining accommodation (apartments and suites), access to over 80 sports facilities, and more than 500 weekly activities led by the Green Team of over 50 instructors. Additional offerings include the Club La Santa App for activity booking, Wellness Centre & Spa, multiple restaurants, evening entertainment, Kids Club, and organized excursions. The resort also operates a timeshare (TSO) program and hosts specialized training camps for athletes. The various products work together to provide a comprehensive active holiday experience where sports facilities, instruction, accommodation, dining, and entertainment are integrated into a single vacation offering.

Differentiator

Problem solved

Functional benefit

Products and services

• All Sport Inclusive Activity Holidays Multi-day holiday packages that bundle accommodation, dining, and access to over 80 sports facilities and 500+ weekly activities for individual guests and families seeking active vacations.
• Apartments and Suites

Quantifiable outcome

• 80+ sports facilities accessible with accommodation
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Football Fun FactoryminorStrategic or Co-development PartnerPartnership for summer football camps for children aged 6-14 years. Four-day event featuring football training, fun, teamwork, and family entertainment held annually at Club La Santa.
• La Santa Diving Centre (Diver Johnny)minorStrategic or Co-development PartnerLocal dive school operated by 'Diver Johnny' offering pool diving lessons, snorkeling safaris, open water diving courses and excursions. Located adjacent to leisure pool.
• Cabrera MedinaminorChannel Partner/ Reseller/ DistributorCar rental partner with office at Club La Santa and airport pickup/return options. Offers 4x4s, larger vehicles, and wheelchair adapted cars with free mileage and insurance.
• ITSO (International Timeshare Owners)coreStrategic or Co-development PartnerInternational timeshare organization managing ownership, exchanges, and member benefits across Denmark, UK, Germany, and Belgium. Members receive 10% discounts at resort outlets.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mark Warner Holidays: UK-based family activity holiday operator offering beach resorts with inclusive sports (sailing, tennis, cycling, fitness) and kids clubs — the closest direct competitor to Club La Santa's family/active proposition.
• Neilson: UK active beach holiday specialist with all-inclusive resorts featuring sailing, windsurfing, cycling, tennis and fitness instruction — directly comparable activity-inclusive resort model and target customer.
• Robinson Club: TUI-owned German all-inclusive club resort brand with extensive sports and wellness programming (golf, tennis, diving, fitness) — comparable active-all-inclusive model targeting the same German/European guest.
• Aldiana Resorts: German all-inclusive sports and wellness resort operator (part of DER Touristik) with active programming across multiple sports — closely comparable activity-inclusive concept and European clientele.
• BodyHoliday Saint Lucia: Caribbean all-inclusive wellness and sports resort offering daily activity schedules, personal training, spa and watersports — directly comparable active-holiday resort concept for the international market.

Broad incumbents

• Club Med: Global all-inclusive resort leader with a broad sports-inclusive portfolio (CREACTIVE by Cirque du Soleil, golf, tennis) — overlaps with Club La Santa on inclusive sports programming but at much greater scale and brand reach.
• Iberostar Hotels & Resorts: Major Spanish-headquartered resort chain with multiple Canary Islands all-inclusive properties offering sports facilities and family programming — comparable Spanish resort operator but broader and less sports-specialized.

Regional players

• Princess Hotels & Resorts: Spanish hotel group operating all-inclusive resorts in the Canary Islands (including Lanzarote) — competing regional resort operator with similar climate destination but less sports-focused programming.
• Lopesan Hotel Group: Canary Islands-headquartered resort operator with multiple Gran Canaria and Tenerife properties — competing Canary Islands resort group, comparable destination geography but broader leisure orientation.

Emerging players

• Decathlon Travel: Decathlon's sports-themed holiday platform offering activity-focused trips (cycling, hiking, watersports) — emerging sports-first travel brand targeting a similar active-holiday customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=zcbXHI4tJsQ
• Xx.com/clublasanta
• Facebookfacebook.com/ClubLaSanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club La Santa