Valleyfair
Valleyfair is a regional amusement and water park in Shakopee, Minnesota, serving families and tourists near Minneapolis with roller coasters, Soak City water attractions, and overnight resort packages under the new Enchanted Parks ownership following the 2026 Six Flags divestiture.
- Company typePrivate
- Founded1976
- HeadquartersShakopee, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Valleyfair does
Valleyfair is a regional amusement park located in Shakopee, Minnesota, in the Minneapolis-St. Paul metropolitan area. Founded in 1976 and operating under private ownership since March 2026, the park offers roller coasters, family rides, seasonal entertainment, and a co-located water park called Soak City. The company also markets overnight resort packages that bundle park admission with on-site lodging.
The business operates a direct-to-consumer model, generating revenue through three primary streams: amusement park admissions, water park admissions via Soak City, and bundled overnight packages combining park access with resort accommodations. Distribution is omnichannel within a single destination: walk-in ticket sales at the park entrance, e-commerce ticketing through the company's own website, and multi-day resort packages. Pricing is not publicly disclosed. The park draws on a horizontal customer base consisting of families and individuals seeking leisure entertainment and regional visitors and tourists from the broader Upper Midwest, with no enterprise or B2B customer concentration.
In March 2026, Six Flags divested Valleyfair and six other parks to EPR Properties, and the park is now operated under the Enchanted Parks family brand — a collection of amusement parks, water parks, and resort destinations. Valleyfair's core product is a physical experience (rides and attractions); no proprietary technology, AI/ML capabilities, or data-driven product features are disclosed. Headcount is reported in the 1,001-5,000 range, consistent with a regional park's mix of full-time, part-time, and seasonal staff.
Valleyfair firmographics
Firmographics- Name
- Valleyfair
- Website
- https://valleyfair.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Valleyfair is a regional amusement and water park in Shakopee, Minnesota, serving families and tourists near Minneapolis with roller coasters, Soak City water attractions, and overnight resort packages under the new Enchanted Parks ownership following the 2026 Six Flags divestiture.
- Ownership category
- akta.pro rank
Valleyfair industry classification
Industry- Product category
- Amusement Park Services
- NAICS
- Amusement and Theme Parks (713110), Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)
- akta.pro secondary industry
- Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)
Keywords
Where Valleyfair is headquartered
LocationHeadquarters
- HQ city
- Shakopee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valleyfair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Amusement park admissions: Revenue generated from ticket sales to visitors for access to amusement park rides, attractions, and entertainment experiences.
- Water park admissions: Revenue from Soak City water park attractions and experiences, separate from general park admissions.
- Overnight packages and resort accommodations: Revenue from bundled packages offering park access combined with on-site lodging and resort amenities.
Go-to-market motion1 record
Distribution channels3 records
Valleyfair product offering
Product offeringCore offering
Valleyfair is an amusement and water park located in Shakopee, Minnesota, operating thrill rides, family rides, roller coasters, and seasonal entertainment experiences. The park includes Soak City, an on-site water park featuring slides and wave pools, and offers bundled overnight resort packages that combine park access with on-site accommodations.
Product overview
Valleyfair is a single amusement park venue operating under the Enchanted Parks collection umbrella, which also encompasses Soak City water park and other resort destinations. The park offers traditional amusement rides and attractions. Valleyfair and Soak City are co-located properties that together provide both dry-land rides and water-based entertainment experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Valleyfair Amusement Park
- Soak City Water Park
- Overnight Packages
Companies that use Valleyfair
Customer profileSegments2 records
Ideal customer profiles2 records
Valleyfair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valleyfair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Enchanted ParksflagshipValleyfair is now under new management and proudly part of the Enchanted Parks family. Enchanted Parks is a collection of amusement parks, water parks, and resort destinations. Valleyfair continues as part of this portfolio of parks dedicated to creating welcoming entertainment destinations.
- Six FlagsminorSix Flags was the previous owner/operator of Valleyfair. The park has transitioned to Enchanted Parks management. Six Flags retains other parks as indicated by the 'Explore Other Six Flags Parks' redirect link on the website.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Valleyfair competitors and assessment
Company assessmentDirect peers
- Worlds of Fun: Kansas City-based regional theme park with adjoining Oceans of Fun water park, operated by Six Flags Entertainment Corporation. Near-identical business model structure to Valleyfair with co-located amusement and water park operations.
- Cedar Point: Iconic regional amusement park in Sandusky, Ohio, operated by Six Flags Entertainment Corporation. Comparable to Valleyfair as a destination amusement park with coaster-driven attractions, seasonal operation, regional catchment, and resort/lodging offerings.
- Kings Island: Major regional theme park near Cincinnati, Ohio, also under Six Flags Entertainment Corporation. Directly comparable to Valleyfair in scale, coaster portfolio, water park (Soak City) integration, and overnight resort packages.
- Hersheypark: Theme park in Hershey, Pennsylvania with attached water park, resort properties, and integrated brand extensions. Highly comparable to Valleyfair on combined amusement-water park model and integrated overnight accommodations strategy.
- Silver Dollar City: Branson, Missouri regional theme park operated by Herschend Family Entertainment. Comparable to Valleyfair as a destination regional theme park with resort lodging and seasonal high-attendance operating model.
- Six Flags Great America: Regional amusement park near Chicago, Illinois, operated by Six Flags Entertainment Corporation. Closely comparable to Valleyfair in Midwest regional amusement park positioning, coaster mix, and adjacent Hurricane Harbor water park offering.
- Dollywood: Tennessee-based regional theme park and water park resort operated by Herschend. Comparable to Valleyfair in destination regional positioning, integrated resort accommodations, and strong seasonal draw profile.
- Michigan's Adventure: Midwest regional amusement park in Muskegon, Michigan with adjacent water park, operated by Six Flags Entertainment Corporation. Comparable to Valleyfair as a smaller-scale Midwest regional amusement+water park with seasonal operations.
- Knott's Berry Farm: California-based theme park with adjacent Soak City water park, operated by Six Flags Entertainment Corporation. Comparable to Valleyfair as a multi-attraction amusement+water park destination with on-site lodging packages and seasonal ticketing.
Others
- Enchanted Forest Theme Park: Theme park collection/parent brand that now owns Valleyfair following the 2026 EPR acquisition. Relevant as the new corporate parent for portfolio synergies, shared marketing, and pass products across the 7-park network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Valleyfair social profiles
Digital presenceValleyfair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valleyfair leadership team
Management profileNumber of profiles
Valleyfair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valleyfair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valleyfair
What does Valleyfair do?
Valleyfair is an amusement and water park located in Shakopee, Minnesota, operating thrill rides, family rides, roller coasters, and seasonal entertainment experiences. The park includes Soak City, an on-site water park featuring slides and wave pools, and offers bundled overnight resort packages that combine park access with on-site accommodations.
Is Valleyfair a public or private company?
Valleyfair is a private company. It is classified as corporate owned and is currently operating.
When was Valleyfair founded?
Valleyfair was founded in 1976. It employs 1,001 to 5,000 people.
Where is Valleyfair based?
Valleyfair is headquartered in Shakopee, United States, in the North America region.
How does Valleyfair make money?
Three revenue lines are on record. Amusement park admissions are the primary driver. The others are water park admissions and overnight packages and resort accommodations.
Who are Valleyfair's main competitors?
Direct peers on record are Worlds of Fun, Cedar Point, Kings Island, Hersheypark, Silver Dollar City, Six Flags Great America, Dollywood, Michigan's Adventure and Knott's Berry Farm. Enchanted Forest Theme Park is listed as an others.
Does Valleyfair have an API?
No public API is recorded for Valleyfair.
What industry is Valleyfair in?
Valleyfair's product category is Amusement Park Services. Its primary akta.pro industry code is THAJAEAB, Water Parks (Outdoor/Indoor, Wave Pools & Slides), with a secondary code of THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides). Its NAICS code is 713110 and its SIC code is 7900.