Microbiome Research
Microbiome Research is a Mumbai-based, founder-led DTC company that sells at-home gut microbiome test kits (miGQ®) under its own NGS lab, delivering India-calibrated gut health scores, personalized diet and probiotic recommendations, and expert consultations to Indian consumers across digestive, mental-wellness, and pet-health segments.
- Company typePrivate
- Founded2016
- HeadquartersJogeshwari, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Microbiome Research does
Microbiome Research Pvt. Ltd., founded in 2016 and headquartered in Mumbai, is a privately held direct-to-consumer gut microbiome testing company operating exclusively in India. The company sells at-home stool-sample test kits under the miGQ® (miGutQuotient) brand, processes them in its own in-house Next Generation Sequencing laboratory (claimed as Mumbai's only private lab with in-house Illumina and Oxford Nanopore sequencers), and returns personalized digital reports including a proprietary Gut Health Score, microbiome composition analysis, metabolic indicators, and 3-phase dietary and probiotic recommendations, with expert scientist and nutritionist consultations bundled into higher tiers. Four core SKUs anchor the consumer line — miGQ® Comprehensive (₹9,999 discounted), miGQ® NextGen Gut Intolerance (₹6,499), miGQ® Probiotics (₹3,999), and miGQ® Dysbiosis and Pathogen Profile (₹5,499) — supplemented by add-on consultations and an upcoming miGQ® Canine test. The product portfolio is supported by an algorithm layer calibrated for the Indian population using data from 3,000+ processed samples since inception, giving the company a regionally tuned reference dataset that international kits lack.
The company generates revenue almost entirely through one-time D2C kit sales via its e-commerce website (microbiome.in), with WhatsApp as a primary sales and support channel and a content/SEO-led marketing funnel across blog, Instagram, Facebook, YouTube, LinkedIn, and Twitter. Customers are individual Indian consumers segmented into adults with chronic digestive issues, food-intolerance sufferers, mental wellness seekers, and dog owners; healthcare providers (e.g., a gastroenterologist, a gut-health specialist) also cite the tests as useful in clinical practice but are not a separately monetized channel. Operations remain domestic — courier-based kit delivery and sample pickup across India, processing at the single Mumbai lab — with no disclosed geographic expansion, institutional funding, acquisitions, or partnerships.
Microbiome Research is founder-led (Ravi Shroff, Founder & Microbiome Hacker) with a Chief Scientific Advisor (Dr. Gautam Das) and a team of PhD scientists, junior scientists, a lab technician, software developers, and a Head of Strategic Partnerships, totaling 11–50 employees. The company carries no disclosed venture or growth-stage funding, parent company, or strategic investor; ownership commentary indicates founder/insider ownership. It holds no listed patents, certifications, or awards in the available data.
Microbiome Research firmographics
Firmographics- Name
- Microbiome Research
- Legal name
- Microbiome Research Pvt. Ltd.
- Website
- https://microbiome.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Microbiome Research is a Mumbai-based, founder-led DTC company that sells at-home gut microbiome test kits (miGQ®) under its own NGS lab, delivering India-calibrated gut health scores, personalized diet and probiotic recommendations, and expert consultations to Indian consumers across digestive, mental-wellness, and pet-health segments.
- Ownership category
- akta.pro rank
Microbiome Research industry classification
Industry- Product category
- Gut Microbiome Testing
- NAICS
- Medical and Diagnostic Laboratories (6215), Research and Development in Biotechnology (except Nanobiotechnology) (541714)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)
- akta.pro secondary industry
- Microbiome Analytics, Sequencing & Bioinformatics Platforms (HLAAAFAI)
Keywords
Where Microbiome Research is headquartered
LocationHeadquarters
- HQ city
- Jogeshwari
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Microbiome Research business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gut Microbiome Testing Kits: Direct sale of at-home gut microbiome test kits (miGQ Comprehensive, miGQ NextGen Gut Intolerance, miGQ Probiotics, miGQ Dysbiosis and Pathogen Profile). One-time purchase model with results delivered digitally within 21-30 days.
- Expert Consultation Services: Included with comprehensive test packages - includes consultation with Scientists and Nutritionists to interpret reports and provide actionable recommendations. Additional add-on consultations available.
- 3-Phase Dietary Recommendations: Personalized dietary plans (Gut Reboot, Gut Rebuild, Gut Retain phases) provided as part of comprehensive testing packages.
- Pet Microbiome Testing: miGQ Canine Gut Microbiome Test - India's first advanced gut microbiome test for dogs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Comprehensive Gut Microbiome Test - Full analysis with expert consultations |
| One time/ perpetual license | Pay-as-you-go | NextGen Gut Intolerance Test - Food compatibility analysis |
| One time/ perpetual license | Pay-as-you-go | Probiotics Test - Personalized probiotic recommendations |
| One time/ perpetual license | Pay-as-you-go | Dysbiosis and Pathogen Profile Test |
| One time/ perpetual license | Pay-as-you-go | Add-on: Dysbiosis + Pathogen Profile with main test |
| One time/ perpetual license | Pay-as-you-go | Add-on: 1 miGut Coach + 1 Nutritionist Session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Microbiome Research product offering
Product offeringCore offering
Microbiome Research offers at-home gut microbiome test kits under the miGQ® (miGutQuotient) brand, with stool sample collection kits shipped directly to consumers across India. Samples are processed at the company's in-house Mumbai laboratory using Next Generation Sequencing (NGS) technology on Illumina and Oxford Nanopore platforms, after which customers receive digital reports including Gut Health Scores, microbiome diversity and composition analysis, metabolic indicators, and personalized dietary and probiotic recommendations, with expert consultations from scientists and nutritionists included in the comprehensive package.
Product overview
Microbiome Research offers a portfolio of at-home gut microbiome testing kits under the miGQ® (miGutQuotient) brand. The core product line includes four test tiers: the Comprehensive Test (full microbiome analysis with expert consultations), the NextGen Gut Intolerance Test (food compatibility analysis), the Probiotics Test (targeted probiotic recommendations), and the Dysbiosis and Pathogen Profile Test (add-on pathogen screening). All tests use at-home stool sample collection with Next Generation Sequencing (NGS) analysis performed at the company's in-house Mumbai laboratory. Results are delivered digitally with personalised dietary and probiotic recommendations powered by proprietary algorithms calibrated for the Indian population. The company also offers an upcoming Canine Gut Microbiome Test for dogs.
Differentiator
Problem solved
Functional benefit
Brands
- miGQ®: Brand name for gut microbiome testing products including Comprehensive Test, NextGen Gut Intolerance Test, Probiotics Test, Dysbiosis and Pathogen Profile Test, and Canine Gut Microbiome Test
- miGQ® Canine
- Gut Fluencer
Products and services
- miGQ® Comprehensive Test An extensive gut microbiome analysis providing comparative gut health scores, microbiome diversity analysis, detailed composition breakdown, metabolic indicators, personalised diet and probiotic recommendations, with expert scientist and nutritionist consultations. Turnaround time is 21 days. Priced at ₹9,999 (originally ₹17,999).
- miGQ® NextGen Gut Intolerance Test A food compatibility analysis test providing dietary tolerance results, gut lining integrity score, and tolerance assessments for fermented and raw foods to help identify optimal foods for the individual's body. Turnaround time is 30 days. Priced at ₹6,499 (originally ₹12,999).
- miGQ® Probiotics Test A targeted probiotic recommendation test that provides personalised prescribed probiotics and good-to-have probiotics based on the individual's unique gut microbiome profile. Turnaround time is 21 days. Priced at ₹3,999 (originally ₹7,999).
- miGQ® Dysbiosis and Pathogen Profile Test A detailed gut microbiome report with expert scientist consultation to identify imbalances and pathogens, guiding customers on next steps for gut health improvement. Priced at ₹5,499 (originally ₹9,999) standalone, or ₹999 (originally ₹2,499) as an add-on to the Probiotics Test.
Quantifiable outcome
- 21-day turnaround for comprehensive test results
- +1 more outcomes
Companies that use Microbiome Research
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Microbiome Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Microbiome Research partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Microbiome Research competitors and assessment
Company assessmentDirect peers
- Viome Life Sciences: US-based DTC gut microbiome testing company using NGS to deliver personalized food and supplement recommendations, with a multi-tier test portfolio and recommendation engine — directly comparable business model and product structure to Microbiome Research's miGQ line.
- DayTwo: Israel-founded precision nutrition company that sequences gut microbiomes and delivers personalized dietary recommendations, including B2B/health plan partnerships — closely comparable in core offering, recommendation engine, and clinician-led positioning.
- Thryve (now Thryve Inside): US-based microbiome testing and white-label analytics company operating both DTC and B2B channels for gut microbiome analysis — directly comparable NGS-based diagnostic, also targeting personalized recommendations.
- Atlas Biomed: UK-headquartered DTC microbiome and DNA test provider offering at-home kits with personalized nutrition insights based on gut microbiome sequencing — closely comparable in offering, channel (DTC e-commerce), and international footprint.
- AnimalBiome: US-based pet microbiome testing company offering gut microbiome tests for dogs and cats with personalized nutrition recommendations — the most direct comparable to Microbiome Research's newly launched miGQ Canine pet offering.
- Sun Genomics: US-based DTC gut microbiome testing company offering personalized probiotic formulations built from individual microbiome sequencing results — directly comparable personalized probiotic recommendation model.
Broad incumbents
- ZOE: UK/US consumer health company combining gut microbiome testing with continuous glucose monitoring and personalized nutrition at scale — operates in the same DTC personalized nutrition category with a larger, well-funded marketing engine.
Emerging players
- Psomagen: US-based sequencing and microbiome analysis services provider offering both clinical and consumer microbiome testing with NGS pipelines — comparable sequencing technology stack and service offering to Microbiome Research's in-house NGS lab.
Regional players
- Genefitletics: India-based gut microbiome startup offering personalized nutrition through microbiome analysis — the most direct India-comp, although at an earlier stage and with limited public data on consumer traction.
- NutriGenomix India (Mapmygenome): India-based genomics and personalized nutrition company offering DNA- and microbiome-based wellness insights to clinicians and consumers — comparable Indian-market positioning in personalized health diagnostics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Microbiome Research social profiles
Digital presenceMicrobiome Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microbiome Research leadership team
Management profileNumber of profiles
Profiles17 records
Microbiome Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microbiome Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microbiome Research
What does Microbiome Research do?
Microbiome Research offers at-home gut microbiome test kits under the miGQ® (miGutQuotient) brand, with stool sample collection kits shipped directly to consumers across India. Samples are processed at the company's in-house Mumbai laboratory using Next Generation Sequencing (NGS) technology on Illumina and Oxford Nanopore platforms, after which customers receive digital reports including Gut Health Scores, microbiome diversity and composition analysis, metabolic indicators, and personalized dietary and probiotic recommendations, with expert consultations from scientists and nutritionists included in the comprehensive package.
Is Microbiome Research a public or private company?
Microbiome Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microbiome Research founded?
Microbiome Research was founded in 2016. It employs 11 to 50 people.
Where is Microbiome Research based?
Microbiome Research is headquartered in Jogeshwari, India, in the Asia region.
How does Microbiome Research make money?
Four revenue lines are on record. Gut Microbiome Testing Kits are the primary driver. The others are expert Consultation Services, 3-Phase Dietary Recommendations and pet Microbiome Testing.
Who are Microbiome Research's main competitors?
Direct peers on record are Viome Life Sciences, DayTwo, Thryve (now Thryve Inside), Atlas Biomed, AnimalBiome and Sun Genomics. ZOE is listed as a broad incumbent. Psomagen is listed as an emerging player. Regional players are Genefitletics and NutriGenomix India (Mapmygenome).
Does Microbiome Research have an API?
No public API is recorded for Microbiome Research.
What industry is Microbiome Research in?
Microbiome Research's product category is Gut Microbiome Testing. Its primary akta.pro industry code is HLAAAFAH, Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal), with a secondary code of HLAAAFAI, Microbiome Analytics, Sequencing & Bioinformatics Platforms. Its NAICS code is 6215 and its SIC code is 2835.