OutMoove
OutMoove is a programmatic Digital Out-of-Home Demand-Side Platform operated by Broadsign, providing media buyers, advertising agencies, and global brands access to 1.1 million digital screens for planning, buying, and optimizing data-driven DOOH campaigns via self-serve and managed service channels.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OutMoove does
OutMoove operates a programmatic Digital Out-of-Home (DOOH) Demand-Side Platform (DSP) that enables media buyers, advertising agencies, and brand advertisers to plan, buy, and optimize data-driven digital out-of-home advertising campaigns. Founded in 2017 and headquartered in Amsterdam, Netherlands, the company is operated as a core product within the Broadsign ecosystem (marketed as 'OutMoove by Broadsign'), with a co-founder & CEO, M. Looije, listed in leadership. The platform operates at the buyer side of the programmatic DOOH market, providing a consolidated interface to global DOOH supply rather than owning its own screens.
The core technology stack provides access to approximately 1.1 million digital screens across multiple countries, enabling global campaign activation from a single console. Functional capabilities include built-in third-party demographic, behavioral, location-based, and venue-type audience segments with first-party data integration, real-time in-flight optimization of targeting and bidding, Dynamic Creative Optimization (DCO) that customizes creatives based on audience, location, time of day, weather, and behavioral signals, and venue-level planning and forecasting. Reporting is impression-level with screen-level analytics and spend breakdowns by line item, time of day, publisher, or creative. A documented Uber Eats campaign in the Netherlands delivered a 125% lift in purchase intention across train stations, malls, and bus shelters.
OutMoove generates revenue through transaction-based fees on programmatic DOOH ad spend and through managed-service fees for white-glove campaign support. The go-to-market is dual: enterprise sales through dedicated media specialists for managed-service engagements (often multi-year contracts) and a self-serve product-led growth motion via console.outmoove.com for autonomous mid-market buyers. Distribution is also extended through a DSP Partner Network for channel/technology partners. Primary customer segments are media buyers and advertising agencies, with downstream end customers including global enterprise brands (e.g., Uber Eats) and specialized boutique agencies. The company has 1–10 employees listed and is privately held as a subsidiary product of Broadsign, with no independent funding rounds or revenue figures disclosed.
OutMoove firmographics
Firmographics- Name
- OutMoove
- Website
- https://outmoove.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OutMoove is a programmatic Digital Out-of-Home Demand-Side Platform operated by Broadsign, providing media buyers, advertising agencies, and global brands access to 1.1 million digital screens for planning, buying, and optimizing data-driven DOOH campaigns via self-serve and managed service channels.
- Ownership category
- akta.pro rank
Where OutMoove is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
OutMoove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic DOOH Advertising Fees: OutMoove DSP operates as a demand-side platform earning fees from media buyers for access to programmatic DOOH inventory. The platform charges fees on ad spend for campaign management, optimization, and reporting services.
- Managed Services: Tailored managed service solutions for campaign management, providing white-glove support to media buyers requiring hands-on assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve programmatic access |
| Hybrid | Multi-year contract | Managed service solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OutMoove product offering
Product offeringCore offering
OutMoove is a programmatic Digital Out-of-Home (DOOH) Demand-Side Platform (DSP) that enables media buyers and advertising agencies to plan, buy, and optimize data-driven DOOH campaigns. The platform provides access to 1.1 million global digital screens through a single console, with advanced audience targeting, real-time optimization, dynamic creative optimization, and detailed impression-level analytics. It is offered as both a self-serve platform and a managed service, operating within the Broadsign DOOH ecosystem.
Product overview
OutMoove is a programmatic digital out-of-home (DOOH) demand-side platform (DSP) operated by Broadsign. The offering consists of OutMoove DSP as the core product for media buyers, which provides global DOOH inventory access, advanced targeting capabilities, real-time optimization, and detailed campaign analytics. The platform supports both managed and self-service options, and integrates with the broader Broadsign ecosystem including the Broadsign Platform for media owners.
Differentiator
Problem solved
Functional benefit
Products and services
- OutMoove DSP
Quantifiable outcome
- 125% lift in purchase intention demonstrated in Uber Eats campaign case study
Companies that use OutMoove
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
OutMoove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
OutMoove partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BroadsigncoreOutMoove is a product of Broadsign, integrated within the Broadsign ecosystem. The platform leverages Broadsign's established DOOH infrastructure, ad server technology, and supply-side platform capabilities to deliver a comprehensive programmatic DOOH solution to media buyers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OutMoove competitors and assessment
Company assessmentOthers
- Magnite: Magnite is a large independent SSP with a growing CTV and DOOH presence through acquisitions and partnerships. It is comparable as an enabling programmatic infrastructure provider competing for the same omnichannel media-buyer budgets OutMoove addresses.
- Broadsign: Broadsign is OutMoove's parent company and the leading OOH ad-server and SSP for media owners. It is the upstream supply-side counterpart to OutMoove's DSP and provides the screen inventory and ad-server backbone OutMoove's platform relies on.
Direct peers
- Vistar Media: Vistar Media is a leading programmatic DOOH supply-side and demand-side technology provider. It directly competes with OutMoove DSP for the same media-buyer demand across global DOOH inventory, with overlapping audience targeting, real-time optimization, and omnichannel capabilities.
- Place Exchange (StackAdapt): Place Exchange, now part of StackAdapt, is a programmatic DOOH SSP/DSP. It competes directly with OutMoove for omnichannel media-buyer budgets by enabling DOOH buying through the same DSP workflows used for online display and CTV.
- Hivestack: Hivestack is a programmatic DOOH ad exchange and DSP. It targets the same media buyers and agencies as OutMoove, offering campaign planning, audience-based targeting, and real-time measurement across a comparable footprint of digital screens globally.
Broad incumbents
- The Trade Desk: The Trade Desk is a major omnichannel DSP that has extended into DOOH. While much broader than OutMoove, it competes for the same media-buyer wallet by enabling DOOH alongside display, video, audio, and CTV in a single platform.
- JCDecaux: JCDecaux is one of the world's largest OOH media owners, with growing programmatic DOOH capabilities via its own DSP integrations. It is comparable as a DOOH inventory supplier and increasingly as a programmatic counterparty competing for the same media-buyer demand OutMoove serves.
- Lamar Advertising: Lamar Advertising is a major U.S. OOH operator with an expanding digital and programmatic DOOH footprint. It competes with OutMoove at the supply and increasingly at the demand layer as it pushes more inventory through programmatic channels.
- Yahoo Advertising: Yahoo Advertising operates an omnichannel DSP that includes DOOH inventory through partnerships. It competes with OutMoove for brand-direct and agency DOOH budgets as part of a broader digital and omnichannel offering rather than as a DOOH specialist.
Emerging players
- Adomni: Adomni is a self-serve programmatic DOOH platform for SMBs and mid-market advertisers. It overlaps with OutMoove's self-serve console offering but focuses earlier in the funnel on smaller buyers and direct-to-advertiser demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OutMoove social profiles
Digital presenceOutMoove financial estimates
Financial estimateRevenue estimate
Valuation estimate
OutMoove leadership team
Management profileNumber of profiles
Profiles1 record
OutMoove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OutMoove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OutMoove
What does OutMoove do?
OutMoove is a programmatic Digital Out-of-Home (DOOH) Demand-Side Platform (DSP) that enables media buyers and advertising agencies to plan, buy, and optimize data-driven DOOH campaigns. The platform provides access to 1.1 million global digital screens through a single console, with advanced audience targeting, real-time optimization, dynamic creative optimization, and detailed impression-level analytics. It is offered as both a self-serve platform and a managed service, operating within the Broadsign DOOH ecosystem.
Is OutMoove a public or private company?
OutMoove is a private company. It is classified as corporate owned and is currently operating.
When was OutMoove founded?
OutMoove was founded in 2017. It employs 1 to 10 people.
Where is OutMoove based?
OutMoove is headquartered in Amsterdam, Netherlands, in the Europe region.
How does OutMoove make money?
Two revenue lines are on record. Programmatic DOOH Advertising Fees are the primary driver. The others are managed Services.
Who are OutMoove's main competitors?
Others on record are Magnite and Broadsign. Direct peers are Vistar Media, Place Exchange (StackAdapt) and Hivestack. Broad incumbents are The Trade Desk, JCDecaux, Lamar Advertising and Yahoo Advertising. Adomni is listed as an emerging player.
Does OutMoove have an API?
No public API is recorded for OutMoove.