Nogales Produce

What Nogales Produce does

Nogales Produce Inc. is a privately held, family-owned wholesale distributor of fresh produce, grocery items, and restaurant supplies, founded in 1989 by the Saldivar Family and headquartered in Dallas, Texas. The company sources fresh fruits, vegetables, and specialty/exotic produce (e.g., dragon fruit, lychee, mangosteen) from domestic and international suppliers across South America, Egypt, South Africa, New Zealand, and the USA, and distributes them alongside a full grocery assortment, the Sarita private-label brand, and restaurant supplies. It services more than 2,000 stores and restaurants across Texas, Oklahoma, Arkansas, Missouri, Kansas, Louisiana, and Tennessee, with primary customer segments in retail grocery (including independent stores, carnicerias, and chains such as Aldi Texas and Brookshires), food service, wholesale distributors, and government/educational/religious institutions.

The business operates from a 131,000 square-foot warehouse on 15+ acres at 8220 Forney Road, with 17 docks, four state-of-the-art ripening rooms, temperature-controlled storage, and a 7,000 sq ft maintenance building. Its technology stack centers on the Visual Produce warehouse management system, the Visual Internet web ordering portal, Sage ERP for end-to-end lot-level traceability, and 100% wireless warehouse operations using wrist-mounted scanners across picking, receiving, put-away, lot tracking, and inventory reconciliation. The company maintains PrimusGFS (GFSI-benchmarked), HACCP, ServSafe, and USDA audit certifications, and holds HUB, MBE, and NCTRCA minority/woman-owned business certifications used to access government and institutional procurement.

Revenue is generated through per-transaction wholesale pricing on produce, grocery, and restaurant supply orders, supplemented by value-added services including produce and store merchandising, in-store demos, custom pricelists, 24/7 customer service, and ripening services. The go-to-market is sales-led, with a territory-based team of sales representatives covering the South Central US; customers order via phone, fax, the Visual Internet portal, or walk-in Will Call, and orders are fulfilled via the company's own 62-truck temperature-controlled fleet on 50+ daily local routes and 16 out-of-town routes, with same-day delivery within a 20-mile radius of the Dallas facility. The company is bootstrapped, with no disclosed funding rounds or institutional investors.

Name

Nogales Produce

Legal name

Nogales Produce Inc.

Website

https://nogalesproduce.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Nogales Produce is a family-owned Dallas-based wholesale distributor of fresh produce, grocery items, and restaurant supplies serving more than 2,000 retail, food service, and institutional customers across Texas, Oklahoma, Arkansas, Missouri, Kansas, Louisiana, and Tennessee via its own 62-truck fleet.

Ownership category

akta.pro rank

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Wholesale produce distribution
• Fresh fruit suppliers
• Restaurant supply wholesale
• Grocery distribution services
• Food service distribution

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Distribution of fresh fruits and vegetables sourced from domestic and international suppliers. Products sourced from South America, Egypt, South Africa, New Zealand, and throughout the USA, including Texas-grown produce. Products include apples, bananas, berries, melons, stone fruit, grapes, tropical fruits, and specialty Asian produce. Revenue generated through per-transaction pricing on produce orders placed via phone, fax, or online.
2. Grocery Items Distribution: Distribution of grocery items including bakery, beverages, canned goods, condiments, dairy, frozen foods, grains, household items, jars, juices, meats, pasta, sauces, seasonings, snacks, and spices. Includes own 'Sarita' private label brand alongside national name brands. Revenue generated per transaction through wholesale pricing to retail and food service customers.
3. Restaurant Supplies Distribution: Distribution of restaurant supplies including canned goods, cleaning supplies, paper goods, and general restaurant necessities. Provides one-stop-shop solution for restaurant and food service operators.
4. Merchandising Services: Provides produce merchandising services including produce department schematics and plans, store merchandising for new store openings and holiday displays, and in-store demonstrations and sampling support. Offered as part of the broader customer relationship to drive product movement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nogales Produce is a full-line wholesale distributor of fresh fruits, vegetables, specialty/exotic produce, grocery items (including its own Sarita private-label brand), and restaurant supplies. The company sources produce domestically and internationally (South America, Egypt, South Africa, New Zealand, USA) and delivers it via its own temperature-controlled fleet to retail grocers, food service operators, distributors, and institutional buyers across the South Central United States.

Product overview

Nogales Produce Inc. is a full-line wholesale produce, grocery, and restaurant supply distributor offering a comprehensive portfolio of products and services. The core product offering consists of Fresh Produce (fruits, vegetables, and specialty/exotic items), Grocery Items (including their own Sarita Brand), and Restaurant Supplies. The company enhances its product distribution with value-added services including ripening rooms, produce and store merchandising services, in-store demos, custom pricelists, and 24-hour customer service. The business operates a 131,000 sq ft warehouse facility with advanced technology including wireless warehouse management, Visual Produce software, and temperature-controlled storage, providing wholesale distribution to over 2,000 stores and restaurants across Texas, Arkansas, Oklahoma, Missouri, Kansas, and Louisiana.

Differentiator

Problem solved

Functional benefit

Brands

• Sarita Brand: The company's own trusted private-label brand for grocery items, sold alongside national name-brand vendors.

Products and services

• Fresh Produce - Fruits Full-line wholesale offering of fresh fruits including apples, bananas, berries, grapes, mangoes, melons, citrus, stone fruits, and specialty tropical fruits sourced from global (South America, Egypt, South Africa, New Zealand) and domestic suppliers, sold to retail grocery and food service customers.
• Fresh Produce - Vegetables Wholesale selection of fresh vegetables including leafy greens, peppers, tomatoes, onions, root vegetables, herbs, and specialty Asian produce items sourced domestically and internationally for retail and food service customers.
• Specialty Produce Rare and exotic produce items including dragon fruit, lychee, mangosteen, rambutan, mamey, jackfruit, bread fruit, and turmeric, distributed to retail grocery and food service operators.
• Grocery Items Extensive wholesale line of grocery products including bakery, beverages, canned goods, dairy, frozen items, snacks, sauces, spices, and household items from national name brands and the company's own Sarita private-label brand, sold to retail grocery and food service customers.
• Sarita Brand

Quantifiable outcome

• 2,000+ stores and restaurants served in the South Central United States
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered moderate, core and minor.

• Greater Dallas Hispanic Chamber of CommercemoderateGTM or Marketing Partner · 1 May 2006The Greater Dallas Hispanic Chamber of Commerce develops, promotes, and protects Hispanic businesses in the greater Dallas area. Nogales Produce has been a member since May 2006, supporting business networking and community advancement.
• Primus Auditing OpscoreStrategic or Co-development PartnerPrimus Auditing Ops serves as Nogales Produce's third-party food safety auditor under the PrimusGFS scheme (GFSI benchmarked). Facilitates compliance with FSMA, HACCP, GMPs, and food safety regulations. Conducts regular facility audits and issues certifications.
• Go TexanminorGTM or Marketing PartnerGo Texan is a Texas agricultural marketing initiative that celebrates and promotes Texas agriculture. As a member, Nogales Produce distributes locally grown Texas produce and participates in the broader Texas agricultural community.
• North Texas Super Bowl XLV Host CommitteeminorGTM or Marketing PartnerNogales Produce was an officially approved emerging business supplier for Super Bowl XLV in North Texas, providing produce and food supplies for the event.
• Blue Book ServicesminorOthersBlue Book Services is a leading credit and marketing information agency serving the wholesale produce industry since 1901. Provides credit ratings and business information for trade credit decisions. Nogales Produce holds Trading Membership, an honor service representing certification by Blue Book.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hardie's Fruit & Vegetable Company: Established Dallas/Fort Worth-based wholesale distributor of fresh fruits, vegetables, and related foodservice products. Highly comparable given shared DFW metro footprint, multi-decade family operating history, and similar retail/food-service customer mix in the same South Central market.
• Ben E. Keith Foods: One of the largest independent foodservice distributors in Texas and the Southwest, supplying restaurants and institutional buyers. Comparable in Texas-centric footprint, broad product assortment (including produce), and focus on regional food-service customers.

Regional players

• Shamrock Foods Company: Family-owned foodservice distributor headquartered in Arizona serving the Southwest US with produce, dairy, frozen, and grocery categories. Comparable in family ownership, broad-line distribution model, and regional foodservice focus, though it does not directly overlap Nogales' core Texas/Louisiana routes.

Broad incumbents

• FreshPoint: Sysco's national fresh produce subsidiary, operating as the largest produce-exclusive distributor in North America. Comparable in fresh fruits/vegetables and restaurant supply, but with substantially broader geographic and SKU coverage than Nogales.
• Sysco Corporation: Largest foodservice distribution company in the world, supplying restaurants, healthcare, and educational customers across the US. Comparable as a broadline grocery/produce wholesaler with overlapping Texas and South Central routes, though at vastly greater scale.
• Performance Food Group: Major US foodservice and convenience distributor (Vistar, Core-Mark, Performance Foodservice) with significant Texas and Sun Belt operations. Comparable broadline distribution model and retail/foodservice customer overlap, though much larger and publicly held.
• US Foods: One of the largest foodservice distributors in the US, serving independent restaurants and chain operators. Comparable broadline grocery/produce wholesaler with overlapping Texas customer base and produce distribution capabilities, but at much greater scale.
• C&S Wholesale Grocers: Largest US grocery wholesale distributor, supplying independent supermarkets, regional chains, and institutional buyers. Comparable in broad-line grocery distribution and supplier-diversity procurement exposure, though primarily retail-focused rather than food-service.

Emerging players

• KeHE Distributors: Specialty and natural/grocery wholesale distributor serving retailers and food-service operators across North America. Comparable in distributing grocery items and specialty/exotic SKUs to independent retailers, including Hispanic and international food categories overlapping with Nogales.
• Taylor Farms: Leading producer/processor of fresh-cut vegetables, salads, and fresh produce with integrated distribution to retail and foodservice customers. Comparable as a produce-led supplier with retail/foodservice exposure and food-safety certifications, though production-oriented rather than pure distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NogalesPro
• LinkedInlinkedin.com/company/nogales-produce-inc-

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nogales Produce