Freightliner Northwest
Freightliner Northwest is a Freightliner and Western Star commercial truck dealership network operating 15 locations across Washington, Oregon, Idaho, and California under parent Gordon Truck Centers, serving owner-operators, fleets, government, and utilities with truck sales, parts, service, body shop, and financing.
- Company typePrivate
- Founded1986
- HeadquartersPacific, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Freightliner Northwest does
Freightliner Northwest is the commercial truck dealership brand operated by Gordon Truck Centers, Inc. (founded 1986) and conducts new and used truck sales, parts distribution, full-service repair, collision and body shop work, trailer sales, and commercial truck financing across 15 locations in Washington, Oregon, Idaho, and California (within a 19-store Gordon Truck Centers family that also extends into Alaska and Hawaii). The core product line consists of Daimler Trucks North America platforms, including the Freightliner Cascadia, eCascadia, and eM2 (electric), M2 Plus series medium-duty trucks, severe-duty SD models, and Western Star trucks, powered by the Integrated Detroit Powertrain (Gen 6 DD13/DD15 engines with DT12 transmissions) and supported by Detroit Connect telematics and Detroit Assurance safety systems. The business is a traditional asset-heavy dealership model that monetizes through one-time truck and trailer sales, recurring parts and service revenue, warranty work for multiple manufacturers, and commercial financing transactions, backed by $12M of parts inventory on hand and 200+ certified technicians. End customers are horizontally segmented across owner-operators, regional fleets, large commercial carriers, government and municipal fleets, utilities, and educational institutions, with go-to-market executed via field sales at each dealership, parts e-commerce through the Excelerator platform, and community and OEM-supported events including eMobility Road Shows and diesel-technology career nights.
Freightliner Northwest firmographics
Firmographics- Name
- Freightliner Northwest
- Legal name
- Gordon Truck Centers, Inc.
- Website
- https://freightlinernorthwest.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Freightliner Northwest is a Freightliner and Western Star commercial truck dealership network operating 15 locations across Washington, Oregon, Idaho, and California under parent Gordon Truck Centers, serving owner-operators, fleets, government, and utilities with truck sales, parts, service, body shop, and financing.
- Ownership category
- akta.pro rank
Freightliner Northwest industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Freightliner Northwest is headquartered
LocationHeadquarters
- HQ city
- Pacific
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Freightliner Northwest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain
Revenue model
- New Truck Sales: Sale of new Freightliner, Western Star, and other commercial trucks including the Cascadia, M2 Plus series, eM2, eCascadia, and severe duty trucks
- Used Truck Sales: Sale of pre-owned commercial trucks through SelecTrucks of Seattle and dealership used inventory
- Parts Sales: Sale of genuine Freightliner, Detroit, Cummins, Allison, Alliance and all-makes truck parts. The Northwest's largest distributor with $12M parts inventory on hand
- Service and Repair: Full service commercial truck repair including preventative maintenance, diesel repair, engine overhauls, transmission service, DOT inspections. Warranty work for multiple manufacturers
- Body Shop Services: Collision repair, custom paint, frame straightening, custom fabrication for medium and heavy-duty vehicles. Handles insurance claims at 5 locations
- Trailer Sales: Sale of Wilson grain trailers, flatbed/stepdeck trailers, XL Specialized commercial and construction trailers
- Commercial Truck Financing: Financing options for both individual owner-operators and fleet purchasers through commercial truck financing programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trailer inventory with various configurations and years |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Freightliner Northwest product offering
Product offeringCore offering
Freightliner Northwest sells new and used Freightliner and Western Star commercial trucks, distributes OEM and aftermarket truck parts, provides full-service diesel repair and preventative maintenance, operates collision and body shops, sells Wilson and XL Specialized trailers, and offers commercial truck financing. The dealership network spans 15 locations across Washington, Oregon, Idaho, and California, supported by 200+ certified technicians and a $12M parts inventory.
Product overview
Freightliner Northwest is a commercial truck dealership network (part of Gordon Truck Centers) operating 15 locations across Washington, Oregon, Idaho, and California. The company offers Freightliner trucks including the Cascadia (Class 8), eCascadia (electric Class 8), eM2 (electric medium-duty), M2 Plus series, SD severe-duty trucks, and Natural Gas variants. They also distribute truck parts (Freightliner, Detroit, Cummins, Allison, Alliance), provide full-service repair and collision services, sell trailers (Wilson and XL Specialized), and offer commercial truck financing. Electric truck support includes Detroit eConsulting and Detroit eFill chargers. The product portfolio spans new/used truck sales, parts distribution, service/repair, body shop, and fleet connectivity solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Freightliner Cascadia
- Freightliner eCascadia
- Freightliner eM2
- Freightliner M2 106 Plus
- Freightliner M2 112 Plus
- Freightliner 114SD Plus
- Freightliner 108SD Plus
- Freightliner EconicSD
- Freightliner 122SD
- FCCC MT Chassis
- Freightliner Cascadia Natural Gas
- Freightliner 114SD Natural Gas
- Freightliner M2 112 Natural Gas
- Wilson Grain Trailers
- XL Specialized Commercial and Construction Trailers
- Truck Parts Distribution
- Truck Service and Repair
- Truck Body Shop
- SelecTrucks of Seattle Used Truck Sales
- Commercial Truck Financing
Quantifiable outcome
- 200+ certified technicians providing service across the network
- +3 more outcomes
Companies that use Freightliner Northwest
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Freightliner Northwest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Freightliner Northwest partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Redding and Eureka FreightlinercoreGordon Truck Centers acquired Redding and Eureka Freightliner locations in California, expanding the Freightliner Northwest dealer network. The Redding location provides full-service sales, parts, and service with body shop; Eureka offers parts-only service. The territory is contiguous to existing Pacific Northwest geography.
- TrailerCraft / Freightliner of AlaskacoreGordon Truck Centers acquired TrailerCraft / Freightliner of Alaska located in Anchorage and Fairbanks, Alaska. TrailerCraft has served Alaskans since 1969, providing parts and service for heavy, medium, and light duty trucks, buses, Sprinter vans, and trailers. Both locations now do business as Freightliner Northwest.
- Daimler Trucks Remarketing (SelecTrucks)minorSelecTrucks of Seattle became part of Gordon Truck Centers dealer family as the 40th SelecTrucks location nationwide. This partnership expands used truck solutions for customers with larger selection and best-in-class OEM backed warranty programs.
- Western Idaho FreightlinercoreGordon Truck Centers acquired Western Idaho Freightliner and Western Star of Nampa, Idaho. This acquisition expanded service coverage east on I-84 into the greater Boise area, adding the 14th store to the network.
- Albany, Oregon (New Location)coreGordon Truck Centers opened a new Freightliner Northwest location in Albany, Oregon on September 8, 2020. The property is owned by the Gordon Family and has newly renovated existing shop, warehouse, office, and truck parking facilities. Albany location is off I-5 at exit 238, just south of Love's Truck Stop.
- Progressive CommercialminorPreferred repair facility for Progressive Commercial truck insurance provider. Handles insurance claims for commercial truck collision repair.
- Great American Insurance GroupminorPreferred repair facility for Great American Insurance Group truck insurance claims.
- Great West Casualty (Nationwide)minorPreferred repair facility for Great West Casualty (Nationwide) truck insurance claims.
- Great Plains InsuranceminorPreferred repair facility for Great Plains Insurance truck insurance claims.
- Washington State Department of Transportation (WSDOT)minorFreightliner Northwest participates in WSDOT technical training events. FNW team presented on Detroit DD13 engine maintenance and diagnostics to WSDOT staff at annual technician convention.
- Daimler Trucks North AmericacoreParent OEM providing Freightliner, Western Star trucks, Detroit engines/transmissions, parts inventory ($500M), and Elite Support certification program. Gordon Truck Centers is an authorized dealer network.
- Universal Technical InstituteminorEducational partnership for diesel technology career development. UTI representatives participate in Future Tech Nights and career events at Freightliner Northwest locations.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Freightliner Northwest competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: The largest publicly traded commercial truck dealer in North America, operating 100+ Rush Truck Centers across the U.S. selling Freightliner, Peterbilt, International, and Isuzu trucks with parts, service, body shop, and financing. Closest scaled comparable to a multi-brand Daimler/Freightliner network with the same mix of new/used sales, parts distribution, and full-service operations.
- TEC Equipment: Major Freightliner and Western Star dealer network in the Western United States with full-service locations offering new/used truck sales, parts, service, body shop, and leasing. Direct competitor in the same Daimler/Detroit brand portfolio as FNW with overlapping geography in the Pacific Northwest and California.
- Velocity Vehicle Group: Daimler/Freightliner dealer group formed through the merger of MHC and other dealer assets, operating full-service commercial truck dealerships across the Southwest and Midwest U.S. Highly comparable business model—Daimler-branded dealer network with parts, service, body shop, and financing—pursuing a similar acquisition-driven regional consolidation strategy.
- Premier Truck Group: Multi-brand commercial truck dealer group with full-service locations selling Freightliner, Volvo, Mack, and other brands alongside parts, service, body shop, and financing. Comparable commercial truck retail/distribution model with similar customer mix of owner-operators and regional fleets.
- Stoops Freightliner: Family-owned Freightliner dealer group in Indiana and Ohio operating full-service dealerships with new/used truck sales, parts, service, and body shop. Closely mirrors FNW's Freightliner-exclusive parts/service depth with Elite Support-equivalent operational standards in a different regional market.
- Nextran Truck Centers: Volvo and Mack heavy-duty truck dealer network across the Southeast U.S. with new/used truck sales, parts distribution, service, and body shop capabilities. Competitor commercial truck dealer in a different OEM ecosystem but with a comparable regional full-service model.
- Hunter Peterbilt: Regional Peterbilt dealer group with full-service commercial truck dealerships in Texas operating new/used truck sales, parts, service, and body shop. Competes for similar owner-operator and fleet customers in a different geographic region.
Broad incumbents
- MHC Kenworth: Large Kenworth-truck dealer network (now part of Velocity Vehicle Group) operating across multiple U.S. regions with similar full-service capabilities for heavy-duty trucks. Competes for the same fleet customer wallet share using a different OEM (PACCAR/Kenworth) rather than Freightliner/Daimler.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Freightliner Northwest social profiles
Digital presenceFreightliner Northwest compliance and trust
Trust signalCompliance1 record
Freightliner Northwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freightliner Northwest leadership team
Management profileNumber of profiles
Profiles14 records
Freightliner Northwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freightliner Northwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freightliner Northwest
What does Freightliner Northwest do?
Freightliner Northwest sells new and used Freightliner and Western Star commercial trucks, distributes OEM and aftermarket truck parts, provides full-service diesel repair and preventative maintenance, operates collision and body shops, sells Wilson and XL Specialized trailers, and offers commercial truck financing. The dealership network spans 15 locations across Washington, Oregon, Idaho, and California, supported by 200+ certified technicians and a $12M parts inventory.
Is Freightliner Northwest a public or private company?
Freightliner Northwest is a private company. It is classified as family owned and is currently operating.
When was Freightliner Northwest founded?
Freightliner Northwest was founded in 1986. It employs 101 to 250 people.
Where is Freightliner Northwest based?
Freightliner Northwest is headquartered in Pacific, United States, in the North America region.
How does Freightliner Northwest make money?
Seven revenue lines are on record. New Truck Sales are the primary driver. The others are used Truck Sales, parts Sales, service and Repair, body Shop Services, trailer Sales and commercial Truck Financing.
Who are Freightliner Northwest's main competitors?
Direct peers on record are Rush Enterprises, TEC Equipment, Velocity Vehicle Group, Premier Truck Group, Stoops Freightliner, Nextran Truck Centers and Hunter Peterbilt. MHC Kenworth is listed as a broad incumbent.
Does Freightliner Northwest have an API?
No public API is recorded for Freightliner Northwest.
What industry is Freightliner Northwest in?
Freightliner Northwest's product category is Commercial Truck Dealership. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution. Its NAICS code is 42312 and its SIC code is 5013.