What Glueiq does

GlueIQ is a US-based creative consultancy that combines the strategic depth of a top-tier management consultancy with the creative execution capability of a marketing agency. The firm targets enterprise and Fortune 500 clients across verticals including travel and hospitality, automotive, retail, financial services, healthcare, nonprofit, and food and beverage. Headquartered in Coral Gables, Florida, with additional offices in Atlanta, Dallas, Washington D.C., Miami, and New York, the firm operates a partner-led engagement model where named partners own client relationships.

The firm's service portfolio is organized into two main lines: Agency Services (brand strategy, multi-channel commerce design and build, campaign execution) and Advisory Services (marketing and commerce modernization, people/process/platform strategy). Underlying the offering is a proprietary Storyscaping methodology developed by founder and CEO Gaston Legorburu, a New York Times bestselling author, and a proprietary analytics dashboard that enables clients to attribute marketing spend to business results. The firm does not disclose any proprietary AI/ML models, patents, or platform technology, though it positions AI-enabled modernization as part of its advisory narrative.

GlueIQ is a privately held, bootstrapped company founded in 2018 with 11-50 employees. Revenue is generated through custom, quote-based enterprise engagements delivered as project-based work or multi-year retainers. No funding rounds, M&A activity, institutional investors, or revenue figures are publicly disclosed. The customer roster includes Atlantis Bahamas, Discount Tire, Azamara Cruises, Dodge, RAM, GAP, Neiman Marcus, RBC Shield, DIRECTV, US Med, Margaritaville, Brightline, Advance Auto Parts, AARP, Reyes Beverage, Jenny Craig, and Evermore, with some relationships reported to span 20+ years.

Name

Glueiq

Legal name

GlueIQ

Website

https://glue-iq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GlueIQ is a US-based creative consultancy that combines top-tier strategic consulting depth with creative agency execution to serve Fortune 500 enterprise clients across travel/hospitality, automotive, retail, financial services, and other verticals via agency and advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Professional services revenue from strategic consulting, marketing advisory, and digital transformation engagements. The company works with clients on project-based and retainer arrangements, combining consultancy-level strategy with creative execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GlueIQ is a creative consultancy that combines the strategic depth of a top-tier management consultancy with the creative ingenuity of a marketing agency. It sells Agency Services and Advisory Services, including brand strategy and positioning, multi-channel commerce design/build/operate, marketing and commerce growth optimization, and people/process/platform strategy engagements. Services are delivered to enterprise clients on project-based and retainer structures.

Product overview

Glueiq is a creative consultancy that combines strategic depth of a top-tier consultancy with the creative ingenuity of a marketing agency. The company offers a unified portfolio of services organized as Agency Services and Advisory Services, encompassing strategy consulting (People + Process/Platform Strategy), brand development (Brand Strategy/Positioning/Activation), digital experience creation (Multi-Channel Commerce Design+Build+Operate), and performance optimization (Marketing+Commerce Growth+Optimization). The company also employs a proprietary Storyscaping methodology developed by its founder. All services are delivered through integrated teams of strategists, storytellers, designers, and developers to drive business results for clients across various industries including automotive, travel/hospitality, retail, financial services, and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Services Creative agency services combining creative and marketing expertise, including brand strategy, digital experience design, multi-channel commerce design/build/operate, and program performance optimization. Sold to enterprise and mid-market clients on project-based and retainer engagements.
• Advisory Services Consulting services focused on marketing and commerce modernization, helping companies align technology, processes, and growth strategies. Includes people + process/platform strategy, digital product and platform advisory, and transformation leadership for enterprise clients.
• Storyscaping A proprietary methodology for creating immersive brand experiences, authored by founder Gaston Legorburu, focused on building brand worlds rather than traditional advertising. Delivered as part of GlueIQ's brand strategy and activation engagements.

Quantifiable outcome

• 6x industry award-winning work for Atlantis Paradise Island

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Design: Mother Design is the design and brand consultancy arm of Mother, offering brand strategy, identity, and experience design. It competes for the brand strategy and activation mandates GlueIQ serves.
• Mekanism: Mekanism is an independent creative agency producing brand campaigns and integrated marketing for major consumer brands. Its mid-sized, independent structure and Fortune 500 client base are comparable to GlueIQ.
• AKQA: AKQA is a global creative agency focused on brand, digital experience, and innovation for major brands. It competes with GlueIQ for the same Fortune 500 transformation and brand storytelling mandates.
• Huge: Huge is a digital agency and creative consultancy delivering brand, experience design, and commerce work for enterprise clients. Its hybrid consultancy-plus-creative model and enterprise client mix closely mirror GlueIQ's positioning.
• 72andSunny: 72andSunny is a creative agency serving major global brands across brand strategy, campaign development, and integrated marketing - directly overlapping GlueIQ's brand strategy and activation offering.
• Pereira O'Dell: Pereira O'Dell is an independent creative agency and brand consultancy serving enterprise clients across brand, advertising, and integrated marketing. Its independent boutique-plus-Fortune-500 mix is directly comparable to GlueIQ.
• Anomaly: Anomaly is a creative agency and brand consultancy that pairs strategic thinking with creative execution for enterprise clients. Its unconventional consultancy-style model is comparable to GlueIQ's positioning.
• R/GA: R/GA is a global creative consultancy combining strategy, technology, and design for Fortune 500 brands. Like GlueIQ it operates at the intersection of consultancy depth and creative agency execution, making it the closest comparable peer.

Broad incumbents

• Accenture Song: Accenture Song is the creative, marketing, and commerce arm of Accenture, offering enterprise-scale brand, experience, and commerce modernization. It competes with GlueIQ at the top of the Fortune 500 for transformation mandates, with much broader scale.
• Deloitte Digital: Deloitte Digital is the creative and digital consultancy arm of Deloitte, delivering brand, marketing, and customer experience transformation to large enterprises. It overlaps GlueIQ at the enterprise consultancy + creative intersection, with significantly broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlueIQ
• LinkedInlinkedin.com/company/glueiq
• Instagraminstagram.com/helloglueiq
• Xx.com/glueiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glueiq