What MGROUP does

Mgroup (legal entity: Monkeygroup LLC) is a Shopify-exclusive development agency founded in 2015 and headquartered in Kyiv, Ukraine, with a delivery team of 20+ specialists serving clients globally across the US, UK, Canada, Australia, and Germany. The firm is a certified Shopify Select Partner, a tier held by approximately 500 of 700,000+ partners worldwide and evaluated quarterly by Shopify, and has supported 500+ Shopify stores since 2016 with cumulative client store GMV exceeding $100M. Its core offerings span custom Shopify theme development, platform migrations from Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud (with SEO preservation), custom Shopify app development, Shopify Hydrogen headless builds, B2B and wholesale solutions with ERP/CRM integration, conversion rate optimization, and ongoing technical support retainers.

The agency's technology stack is anchored on Shopify's native architecture: Online Store 2.0, Liquid templating, Shopify Hydrogen (React-based headless), Shopify Functions, Checkout Extensibility, with Sanity CMS integration for headless content. Internal processes run on Git and Jira. Mgroup has published multiple apps on the Shopify App Store (Image Zoom, Checkout UI Editor, Dynamic Price, Scroll to Top), functioning as both product-led distribution and credibility assets. Pricing is project-based for builds ($5K-$50K+ depending on complexity, with headless Hydrogen builds at $15K-$30K+ and migrations at $15K-$50K+) and subscription-based for ongoing support retainers, with an average client relationship exceeding 12 months and no long-term contract lock-in. Customers span SMB through enterprise across consumer products, furniture, lighting, sports analytics, DTC personal care, pet wellness, fine jewelry, and real estate.

Mgroup operates a hybrid go-to-market combining sales-led direct outreach (free consultation booking, proposal-based enterprise engagements) with product-led growth via Shopify App Store listings. The firm markets through content marketing, SEO, organic social (LinkedIn, Facebook, Twitter, Instagram), and Clutch-awarded credibility signals. The firm is privately held with no disclosed funding rounds or external institutional investors identified.

Name

MGROUP

Legal name

Monkeygroup LLC

Website

https://mgroupweb.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mgroup is a Shopify-exclusive development agency founded in 2015 and based in Kyiv, Ukraine, serving 500+ Shopify and Shopify Plus merchants globally with custom theme development, migrations, app development, B2B/wholesale solutions, CRO, and ongoing technical support retainers.

Ownership category

akta.pro rank

Product category

Shopify Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Loyalty, Rewards & Retention Platforms (BPAFAFAH), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Shopify development services
• ECommerce theme development
• Shopify Plus migration
• Conversion rate optimization
• Shopify app development

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Shopify Theme Development: One-time project-based revenue from building custom Shopify themes from scratch using clean, modular Liquid code. Themes target 90+ Lighthouse scores and follow Online Store 2.0 architecture. Projects range from $5,000-$15,000 for standard themes to $15,000-$30,000+ for advanced builds with headless Hydrogen architecture.
2. Shopify Migration Services: One-time project revenue for migrating stores from WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, and custom platforms to Shopify. Typical costs range from $15,000 to $50,000+ depending on catalog size and integration complexity. Includes full SEO preservation, custom theme development, third-party integration setup, and post-launch monitoring.
3. Shopify App Development: Revenue from building custom Shopify applications including private apps for individual stores and public apps for the Shopify App Store. Development timelines range from 3-5 weeks for simple custom apps to 10-16 weeks for enterprise-grade public apps. App Store submission support included.
4. Ongoing Shopify Support & Maintenance: Recurring revenue from retainer clients who receive access to senior Shopify developers, designers, and strategists. Includes bug fixes, feature requests, performance monitoring, and strategic consulting. Average client relationship: 12+ months with no long-term contracts required.
5. Shopify B2B & Wholesale Solutions: Project revenue for building B2B sales channels using native Shopify features and custom development including tiered pricing, wholesale account portals, bulk ordering, net payment terms, and ERP integrations.
6. Shopify CRO Services: Conversion rate optimization services analyzing store data through heatmaps, session recordings, and funnel analytics with structured testing programs. Selected projects have delivered up to 40% uplift in key metrics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mgroup is a Shopify-exclusive development agency that builds custom themes, migrates stores from platforms such as WooCommerce, Magento, BigCommerce, and Salesforce Commerce Cloud, develops custom Shopify apps, runs conversion rate optimization (CRO) programs, and provides ongoing technical support. The agency also publishes Shopify apps on the App Store (Image Zoom, Checkout UI Editor, Dynamic Price, Scroll to Top) and delivers headless Hydrogen builds with Sanity CMS integration.

Product overview

Mgroup is a Shopify-exclusive development agency offering a comprehensive suite of eCommerce services organized around a platform-plus-modules architecture. The core offering includes custom Shopify theme and store development, migration services, and ongoing technical support. Add-on service modules cover specialized areas including Shopify Headless/Hydrogen development, custom Shopify sections, app development (with 4 published apps on the Shopify App Store: Image Zoom, Checkout UI Editor, Dynamic Price, and Scroll to Top), B2B & wholesale solutions, CRO services, SEO marketing, AI development, tech audit and consulting, and eCommerce branding. The agency's specialization on a single platform (Shopify/Shopify Plus) enables deep expertise across all service areas, with clients typically engaging multiple services as their stores scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Theme Development Custom Shopify theme development from scratch using clean, modular Liquid code following Online Store 2.0 architecture with flexible sections and blocks. Targets 90+ Lighthouse scores. For eCommerce brands that need a tailored storefront rather than an off-the-shelf theme.
• Shopify Store Development End-to-end custom Shopify store builds for fast, scalable, conversion-optimized eCommerce experiences. For brands launching new Shopify stores or rebuilding from scratch at any scale.
• Shopify Headless/Hydrogen Development Headless commerce solutions using React-based Shopify Hydrogen framework with Sanity CMS integration for blazing-fast performance and complete creative freedom. For brands needing decoupled storefronts, multi-region setups, and customized front-ends.
• Shopify Migration Migration of stores from WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, and custom platforms to Shopify with full SEO preservation including URLs, 301 redirects, metadata, canonical tags, and structured data transfer. For brands moving off legacy platforms.
• Shopify App Development Custom Shopify application development including private apps for individual stores and public apps for the Shopify App Store. Includes App Store submission support. For merchants needing functionality beyond standard Shopify or third-party apps.
• Tech Audit and Consulting Technical analysis of Shopify stores identifying performance bottlenecks, security gaps, integration issues, and code bloat with actionable recommendations. For brands with underperforming or technically troubled stores.
• On-Demand Shopify Support Flexible on-demand technical support for bug fixes, troubleshooting, and small technical improvements. No monthly retainer commitments required. For merchants needing occasional senior Shopify developer access.
• Shopify CRO Services Conversion rate optimization analyzing store data through heatmaps, session recordings, and funnel analytics with structured testing programs. For brands looking to increase revenue from existing traffic without raising ad spend.
• Shopify B2B & Wholesale B2B and wholesale solutions on Shopify Plus including custom portals, tiered pricing, net payment terms, bulk ordering, and ERP/CRM integrations. For brands selling to distributors, retailers, or business buyers.
• Shopify SEO Marketing eCommerce SEO services including technical audits, keyword strategy, on-page optimization, structured data implementation, content marketing, and performance tracking. For Shopify stores looking to grow organic traffic.
• eCommerce Branding UI branding and visual design services creating distinctive Shopify eCommerce brand identities connecting design, messaging, and user experience. For brands needing visual identity work alongside their Shopify build.
• Custom Shopify Sections Reusable content blocks built for the Shopify 2.0 environment allowing merchants to adjust layouts and test messaging in real time without code. For brands needing flexible, merchandiser-friendly page building.
• Shopify AI Development AI development services for eCommerce including AI product recommendations, Generative Engine Optimization (GEO) for AI-driven discovery, and AI-readiness implementation. For brands preparing Shopify stores for AI-driven search and discovery.
• Mgroup Image Zoom Shopify App Store app that transforms store images with customizable zoom functionality including adjustable zoom type, level, and style settings to match store design and branding. For merchants wanting enhanced product imagery UX.
• Mgroup Checkout UI Editor Shopify Plus-exclusive app that allows customization of checkout UI elements including heading typography, controls, buttons, colors, and logo layout positioning. For Shopify Plus merchants needing branded checkout.
• Mgroup Dynamic Price Shopify app enabling dynamic adjustment of product prices based on customer tags with custom pricing logic to optimize profitability. Certain features are exclusive to Shopify Plus. For merchants with segmented or B2B pricing needs.
• Mgroup Scroll to Top Shopify app providing a customizable scroll-to-top button to help customers navigate store pages. For merchants wanting a UX navigation enhancement on long product and collection pages.

Quantifiable outcome

• Up to 40% uplift in key metrics from selected CRO and performance projects
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or Integration · 1 January 2016Certified Shopify Select Partner since 2016. Mgroup is a verified Shopify development partner earning Select tier through proven revenue impact, certified team expertise, and quarterly evaluation by Shopify. Out of 700,000+ partners worldwide, approximately 500 hold Select status or higher. Mgroup works exclusively on Shopify and Shopify Plus platforms.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency with eCommerce development capabilities including Shopify. Not a direct specialist but a broader incumbent competing for enterprise eCommerce clients with adjacent capabilities.

Direct peers

• Coalition Technologies: Coalition Technologies is a larger US-based eCommerce agency offering Shopify development, SEO, and CRO. Comparable service mix but with a SEO-led positioning and broader scale, serving as both peer and competitive incumbent.
• We Make Websites: We Make Websites is a London-based Shopify Plus Partner agency specializing in design, build, and growth services for premium brands. Comparable on UK footprint, Shopify Plus focus, and creative/design-led approach.
• BlueSwitch: BlueSwitch is a US-based Shopify Plus agency offering custom development, design, and strategy services. Comparable in tier, Shopify Plus focus, and mid-market positioning.
• Pixel Union: Pixel Union is a well-established Shopify design and development agency creating premium themes and custom builds for DTC brands. Directly comparable in Shopify-exclusive positioning, premium theme work, and DTC client focus.
• Blend Commerce: Blend Commerce is a UK-based Shopify Plus agency focused on enterprise builds, replatforms, and ongoing optimization for scaling brands. Directly comparable in target market, service portfolio, and Shopify Plus specialization.
• OuterBox: OuterBox is a US-based Shopify Plus agency offering custom development, design, SEO, and CRO services to eCommerce brands. Directly comparable to Mgroup in service mix, Shopify Plus focus, and mid-market/enterprise client base.
• Vervaunt: Vervaunt is a London-based Shopify Plus agency specializing in custom builds, migrations, and growth programs for premium eCommerce brands. Highly comparable to Mgroup on Shopify Plus tier, premium brand focus, and migration expertise.
• TheGenieLab: TheGenieLab is a Shopify Plus agency providing design, development, and marketing services with a focus on conversion optimization and international scaling. Comparable on Shopify Plus positioning, CRO focus, and global client base.
• SwiftOtter: SwiftOtter is a Shopify-focused development agency specializing in custom themes, complex integrations, and high-performance builds. Directly comparable on Shopify-exclusive positioning and senior-level development depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MgroupWeb
• Facebookfacebook.com/mgroup.dp
• LinkedInlinkedin.com/company/monkeygroup-llc
• Instagraminstagram.com/mgroupweb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGROUP