TheGenieLab
- Company typePrivate
- Founded2011
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
TheGenieLab firmographics
Firmographics- Name
- TheGenieLab
- Legal name
- TheGenieLab
- Website
- https://TheGenieLab.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where TheGenieLab is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TheGenieLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Development Services: Custom e-commerce website design, development, and build services including Shopify Plus, BigCommerce, Magento, and WooCommerce platforms. Revenue generated through project-based engagements with enterprise and mid-market brands.
- Platform Migration Services: Migration services from competing platforms (WooCommerce, Magento, BigCommerce) to Shopify. Project-based revenue from complex technical migrations including data transfer, SEO preservation, and customizations.
- Shopify App Subscriptions: AI Rewrite App and other proprietary applications available through Shopify App Store with subscription-based pricing model for ongoing access to AI-powered features and updates.
- Ongoing Maintenance & Support: Monthly maintenance plans, support services, and performance optimization for existing e-commerce stores including app integrations and website updates.
- Digital Marketing Services: SEO services, advertising, and marketing services to help merchants drive traffic and improve conversion rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Free store design and build offer available for qualified Shopify merchants |
| Other | Multi-year contract | Custom project-based pricing for e-commerce development and migration services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
TheGenieLab product offering
Product offeringCore offering
TheGenieLab is a Shopify Plus Partner agency that designs, builds, and migrates e-commerce stores across Shopify, BigCommerce, Magento, WooCommerce, and Wix, and sells proprietary Shopify apps (AI Rewrite App, Store Locator, Veeqo QuickBooks Connector, Registration Form Builder). Offerings include custom theme development, B2B platform builds, app development, conversion rate optimization, ongoing maintenance, and digital marketing services for enterprise and mid-market merchants.
Product overview
TheGenieLab is a Shopify Plus Partner agency offering a portfolio of Shopify apps and eCommerce development services. Their app suite includes the AI Content Writer App (AI Rewrite App) for AI-powered content optimization, the Store Locator App for brick-and-mortar visibility, the Veeqo QuickBooks Connector for inventory-accounting synchronization, and the Registration Form Builder for lead capture. Supporting tools include free SEO Website Audit and Website Performance Audit tools. The company also provides full-service eCommerce development including Shopify store design, custom app development, platform migrations (from WooCommerce, Magento, BigCommerce), and digital marketing services for merchants seeking to build, migrate, or scale their online stores.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Content Writer App (AI Rewrite App) Shopify app that uses generative AI to rewrite and optimize product descriptions and marketing content, improving SEO performance and user search intent alignment. Includes AI Visibility Insights and Prompt Enhancement features. Sold to Shopify merchants via the Shopify App Store on a subscription basis.
- Store Locator App Shopify app that enables merchants to display physical store locations on their e-commerce website, helping bridge online-to-offline shopping experiences. Sold to Shopify merchants via the Shopify App Store.
- Veeqo QuickBooks Connector Connector app that synchronizes inventory data from Veeqo with QuickBooks Online accounting software, streamlining financial data management for e-commerce brands. Sold to Shopify merchants using Veeqo for inventory management.
- Registration Form Builder App Shopify app that helps merchants create customizable registration forms and capture leads, with segmentation capabilities for both B2C and B2B customers. Sold to Shopify merchants via the Shopify App Store.
- Shopify Plus Agency Services Full-service Shopify Plus development including custom theme design, app development, B2B platform builds, conversion rate optimization, and ongoing maintenance for enterprise and mid-market brands. Sold via direct enterprise sales with quote-based, multi-year project engagements.
- Ecommerce Platform Migration Services Migration services from WooCommerce, Magento, BigCommerce, and other platforms to Shopify, including data transfer, SEO preservation, and customizations. Sold via direct sales with project-based pricing.
- Shopify Maintenance and Support Services Monthly maintenance plans, support services, and performance optimization for existing e-commerce stores including app integrations, website updates, and CRO. Sold on a recurring subscription basis.
- Digital Marketing Services (SEO, Advertising, UI/UX) Digital marketing services including SEO, advertising, and UI/UX design to help e-commerce merchants drive traffic and improve conversion rates. Sold via direct sales with project-based pricing.
Quantifiable outcome
- 14-day delivery of complex enterprise website (Anolaza sister company)
- +2 more outcomes
Companies that use TheGenieLab
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
TheGenieLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
TheGenieLab partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- ShopifycoreOfficial Shopify Plus Partner and Shopify Partner providing e-commerce development, migration, and app development services. TheGenieLab is recognized as Shopify Experts and Shopify Certified Experts serving enterprise and mid-market merchants on the Shopify platform.
- BigCommercecoreCertified BigCommerce Partner with registered partner status providing e-commerce solutions and development services on the BigCommerce platform.
- AWS (Amazon Web Services)supportingCloud infrastructure expertise demonstrated in e-commerce development stack for scalable and reliable website hosting.
- VeeqosupportingProprietary Veeqo QuickBooks Connector app developed to integrate Veeqo inventory management with QuickBooks Online for e-commerce brands.
- QuickBooks OnlinesupportingIntegration partnership through Veeqo QuickBooks Connector enabling streamlined financial data synchronization for Shopify merchants using Veeqo for inventory management.
- BrightpearlsupportingDemonstrated expertise in Brightpearl ERP integration for operational automation and business scaling capabilities.
- MailchimpsupportingEmail marketing integration expertise using Mailchimp for customer engagement and marketing automation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TheGenieLab competitors and assessment
Company assessmentDirect peers
- BlueSwitch: BlueSwitch is a Shopify Plus agency focused on enterprise e-commerce development, custom apps, and platform migrations, directly overlapping with TheGenieLab's enterprise Shopify Plus service and app development capabilities.
- Swanky: Swanky is a UK-based Shopify Plus agency providing store design, development, and CRO services to enterprise and DTC brands, directly comparable to TheGenieLab's Shopify Plus focus and similar mid-market-to-enterprise positioning.
- OuterBox: OuterBox is a Shopify Plus Partner agency offering e-commerce development, migration, and digital marketing services to enterprise brands, closely overlapping with TheGenieLab's core service line and target customer.
- Coalition Technologies: Coalition Technologies is a full-service e-commerce development and SEO agency serving Shopify and Magento brands, comparable to TheGenieLab's combined development-plus-marketing offering.
- Absolute Web: Absolute Web is a full-service e-commerce agency offering development, design, and digital marketing across Shopify, Magento, and BigCommerce, overlapping closely with TheGenieLab's multi-platform development practice.
- We Make Websites: We Make Websites is a London-based Shopify Plus agency delivering e-commerce builds, migrations, and digital strategy for retail brands, directly comparable in service mix and enterprise Shopify Plus focus.
- 1Digital Agency: 1Digital Agency is an e-commerce development firm specializing in platform migrations, custom design, and SEO across Shopify, Magento, and BigCommerce, directly comparable to TheGenieLab's migration-led services offering.
- Trellis: Trellis is a Boston-based e-commerce development agency providing custom development, migration, and digital marketing for Shopify and Magento merchants, comparable in target customer and service mix.
- Groove Commerce: Groove Commerce is a Shopify Plus agency delivering e-commerce design, development, and CRO services for mid-market and enterprise brands, directly comparable in service line and customer profile.
Broad incumbents
- Lounge Lizard: Lounge Lizard is a broader digital agency offering web design, development, branding, and digital marketing across multiple verticals including e-commerce, comparable as a larger incumbent in the digital services space rather than a pure-play Shopify partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TheGenieLab social profiles
Digital presenceTheGenieLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheGenieLab leadership team
Management profileNumber of profiles
Profiles1 record
TheGenieLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheGenieLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheGenieLab
What does TheGenieLab do?
TheGenieLab is a Shopify Plus Partner agency that designs, builds, and migrates e-commerce stores across Shopify, BigCommerce, Magento, WooCommerce, and Wix, and sells proprietary Shopify apps (AI Rewrite App, Store Locator, Veeqo QuickBooks Connector, Registration Form Builder). Offerings include custom theme development, B2B platform builds, app development, conversion rate optimization, ongoing maintenance, and digital marketing services for enterprise and mid-market merchants.
Is TheGenieLab a public or private company?
TheGenieLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TheGenieLab founded?
TheGenieLab was founded in 2011. It employs 11 to 50 people.
Where is TheGenieLab based?
TheGenieLab is headquartered in Miami, United States, in the North America region.
How does TheGenieLab make money?
Five revenue lines are on record. E-commerce Development Services are the primary driver. The others are platform Migration Services, shopify App Subscriptions, ongoing Maintenance & Support and digital Marketing Services.
Who are TheGenieLab's main competitors?
Direct peers on record are BlueSwitch, Swanky, OuterBox, Coalition Technologies, Absolute Web, We Make Websites, 1Digital Agency, Trellis and Groove Commerce. Lounge Lizard is listed as a broad incumbent.
Does TheGenieLab have an API?
No public API is recorded for TheGenieLab.