Electrified
- Company typePrivate
- Founded2018
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Electrified firmographics
Firmographics- Name
- Electrified
- Legal name
- Electrified
- Website
- https://electrifiedev.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Electrified industry classification
Industry- Product category
- Electric Vehicle Marketplace
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- Car Chargers & Vehicle Power Adapters (CRACATAB), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)
Keywords
Where Electrified is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Electrified business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain
Revenue model
- Lead Generation & Referral Fees: Platform generates revenue by facilitating connections between buyers and verified dealers. According to Terms of Service, Electrified provides 'verified leads and market insights to authorized partners or dealers under structured subscription or success-based agreements.'
- EV Charger Sales: Direct sales of EV chargers including portable chargers, wall mounts, and charging cables with installation services available
- Consultation Services: Provides consultation, data, and education services to bridge the gap between curiosity and decision for EV purchases
- Financing Facilitation: Connects buyers with partner banks and licensed financial entities for EV financing through the Finance section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EV vehicles with publicly disclosed starting prices |
| Unit Pricing | Pay-as-you-go | EV Chargers with publicly disclosed prices |
| Unit Pricing | Pay-as-you-go | Light Mobility products (e-scooters, golf cars) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Electrified product offering
Product offeringCore offering
Electrified operates a digital marketplace platform that aggregates electric vehicles from over 50 brands available in Egypt, providing verified daily pricing, specifications, and comparison tools, and connecting buyers with official authorized dealers. Beyond vehicle listings, the company directly sells EV chargers (portable, wall-mounted, cables, and ground stations) with installation services, light mobility products such as e-scooters and golf cars, and solar/battery energy solutions for home and commercial EV charging.
Product overview
Electrified is a digital marketplace and gateway platform for electric vehicles and charging solutions in Egypt. The platform aggregates EVs from over 40 international brands (including BYD, Tesla, BMW, Porsche, MG, XPENG, Kia, Hyundai, and Chinese brands) alongside a curated selection of EV chargers from manufacturers like Besen, ABB, Huawei, Schneider, and others. The offering consists of four main product lines: (1) Electric Vehicles marketplace with brand-specific pages, detailed specifications, and pricing; (2) EV Chargers including portable chargers, wall-mounted units, charging cables, and installation services supporting various protocols (CCS2, Type 2, GB/T); (3) Light Mobility covering electric scooters, golf cars, e-bikes, and motorbikes; and (4) Energy Solutions providing solar and battery systems for EV charging. The platform acts as a verified intermediary connecting buyers with official dealers, offering comparison tools, financing assistance, and AI-powered product guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Vehicles Marketplace A digital marketplace aggregating electric vehicles from over 40 international brands, providing specifications, pricing, comparison tools, and dealer connections for EV purchases in Egypt.
- EV Chargers and Installation Services Curated selection of EV chargers including portable chargers, wall-mounted units, charging cables, and ground-mounted stations from brands like Besen, ABB, Huawei, Schneider, supporting protocols including CCS2, Type 2, and GB/T, with professional installation services for residential and commercial customers.
- Light Mobility Products Electric light mobility vehicles including kick scooters, e-scooters, e-bikes, golf cars, and electric motorbikes from brands like XIAOMI, Glide, and Pluto Volt for resorts, compounds, factories, and personal transport.
- Solar and Battery Energy Solutions Solar and battery storage solutions for EV charging, home energy support, and backup power during outages, designed for self-consumption and long-term energy savings.
- EV Financing Facilitation Connection to partner banks and licensed financial entities for EV and charger financing, facilitating loan applications and providing suitable financing offers to customers.
Quantifiable outcome
- Over 50 EV brands available for comparison on a single platform
- +1 more outcomes
Companies that use Electrified
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Electrified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature2 records
Electrified partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Porsche Egypt (SMG)coreOfficial dealer partnership for Porsche electric vehicles in Egypt. SMG handles Porsche EV sales through Electrified's platform.
- Genesis Egypt (Ghabbour Auto)coreOfficial dealer partnership for Genesis electric vehicles. Ghabbour Auto distributes Genesis EVs listed on Electrified.
- BYD Egypt (Man Dream)coreMan Dream (Mansour Group) operates BYD's new EV showroom in New Cairo, selling BYD EVs and DM-i models listed on Electrified.
- AVATR Egypt (El Kasrawy Group)coreOfficial agent El Kasrawy Group distributes AVATR vehicles. AVATR West showroom opened at Mall of Arabia in 6th of October.
- MG Egypt (Mansour Automotive)coreOfficial dealer partnership for MG electric vehicles including MG4, MG Cyberster Trophy, and facelifted models.
- XPENG Egypt (Raya Auto)coreOfficial dealer partnership for XPENG vehicles including P7, G6, G9, Mona M03, and X9 models.
- BMW EgyptcoreOfficial dealer partnership for BMW electric vehicles including i4, i5, i7, and IX3 Neue Klasse.
- Mercedes EgyptcoreOfficial dealer partnership for Mercedes electric vehicles including EQA, EQB, and EQS models.
- Li Auto Egypt (Ghabbour Auto)coreGhabbour Auto launched Li Auto REEV models including L6, L7, and L9 in Egyptian market.
- Kia EgyptcoreOfficial partnership for Kia's EV lineup including EV3, EV5, EV6, EV9, and PV5 commercial vehicle.
- Hyundai EgyptcorePartnership for Hyundai electric vehicles including IONIQ 5, IONIQ 6, and IONIQ 9 models.
- Geely Egypt (Abu Ghali Motors)coreOfficial dealer partnership for Geely electric vehicles including EX5 and EX2 models.
- Cadillac Egypt (Al Mansour Automotive)coreOfficial dealer partnership for Cadillac electric vehicles including Escalade IQ, OPTIQ, LYRIQ, and VISTIQ.
- DEEPAL Egypt (Ghabbour Auto)coreGhabbour Auto launched DEEPAL G318 REEV and other DEEPAL models in Egyptian market.
- EXEED Egypt (NATCO)coreOfficial dealer for EXEED range-extended EVs including ET and ES series models.
- ZEEKR Egypt (EIM)coreOfficial dealer partnership for ZEEKR electric vehicles including X, 7X, 001, and 007 models.
- Public Charging Networks (InfinityEV, Sha7en, Elsewedy Plug, TAQA VOLT)coreIntegration with Egypt's major public EV charging networks for home and public charging guidance. Compatible with CCS2 European standard and GBT Chinese protocol.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Electrified competitors and assessment
Company assessmentDirect peers
- CarSwitch: UAE-based automotive marketplace focused on used and new car listings with verified inspections. Operates in MENA with similar marketplace + dealer-intermediation model as Electrified in Egypt.
- YallaMotor: Leading Middle East automotive marketplace (owned by Tiger Global-backed group) covering UAE, Saudi, Egypt, and other MENA markets. Directly comparable as multi-brand car aggregator with dealer network.
- Hatla2ee: Egypt's most established automotive classifieds platform with new and used car listings. Local Egyptian competitor in the same marketplace aggregator category as Electrified.
- Contactcars: Egyptian automotive marketplace offering new and used car listings with dealer connections. Competes in the same Egyptian auto-aggregator space as Electrified.
- CarDekho: India's largest automotive content and marketplace platform covering new cars, used cars, and dealer connections. Comparable model of content-driven marketplace aggregation in an emerging EV market.
- Cars24: Global used car marketplace with strong emerging-market presence (India, UAE, Egypt). Operates marketplace + dealer intermediation model in similar geographies.
- Dubizzle Motors: UAE-headquartered classifieds platform (OLX Group) with strong automotive vertical in MENA. Comparable marketplace model serving the same regional buyer pool.
- ZigWheels: Southeast Asian automotive content and marketplace platform with deep EV coverage. Comparable as content-driven EV/automotive discovery platform in emerging market.
Regional players
- Cars.co.za: South Africa's leading automotive marketplace with new/used listings and dealer integrations. Comparable category leader but operates in a different geography.
Broad incumbents
- CarGurus: Global automotive marketplace with comparison tools and dealer networks. Comparable as multi-brand car aggregator at scale; broader geographic and category footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electrified social profiles
Digital presenceElectrified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrified leadership team
Management profileNumber of profiles
Profiles2 records
Electrified funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrified
What does Electrified do?
Electrified operates a digital marketplace platform that aggregates electric vehicles from over 50 brands available in Egypt, providing verified daily pricing, specifications, and comparison tools, and connecting buyers with official authorized dealers. Beyond vehicle listings, the company directly sells EV chargers (portable, wall-mounted, cables, and ground stations) with installation services, light mobility products such as e-scooters and golf cars, and solar/battery energy solutions for home and commercial EV charging.
Is Electrified a public or private company?
Electrified is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electrified founded?
Electrified was founded in 2018. It employs 1 to 10 people.
Where is Electrified based?
Electrified is headquartered in Cairo, Egypt, in the Africa region.
How does Electrified make money?
Four revenue lines are on record. Lead Generation & Referral Fees are the primary driver. The others are EV Charger Sales, consultation Services and financing Facilitation.
Who are Electrified's main competitors?
Direct peers on record are CarSwitch, YallaMotor, Hatla2ee, Contactcars, CarDekho, Cars24, Dubizzle Motors and ZigWheels. Cars.co.za is listed as a regional player. CarGurus is listed as a broad incumbent.
Does Electrified have an API?
No public API is recorded for Electrified.
What industry is Electrified in?
Electrified's product category is Electric Vehicle Marketplace. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of CRACATAB, Car Chargers & Vehicle Power Adapters. Its SIC code is 3600.