Gastroenterology Associates of Gainesville

What Gastroenterology Associates of Gainesville does

Gastroenterology Associates of Gainesville, P.C. is an independent physician-owned professional medical corporation specializing in adult gastroenterology, headquartered in Gainesville, Georgia. Founded approximately in 1981, the practice has served Northeast Georgia for more than 35 years through four clinic locations (Gainesville, Braselton/Buford, Dawsonville, and Demorest) and two AAAHC-accredited, Medicare-certified free-standing endoscopy centers. It is led by Scott A. Clark, MD, as President and Acting Partner.

The practice delivers a comprehensive suite of gastroenterology services including office consultations, advanced endoscopic procedures (colonoscopy, EGD, ERCP, endoscopic ultrasound, capsule endoscopy, Bravo pH testing, esophageal manometry, flexible sigmoidoscopy, and hemorrhoid banding), a Direct Access Colonoscopy program for asymptomatic screening patients, Medtronic InterStim therapy for fecal incontinence, and an in-house infusion center for Crohn's Disease and Colitis patients. Its technology footprint is centered on the FollowMyHealth patient portal (Allscripts Healthcare, LLC) for 24/7 records access, appointment requests, and secure messaging, supplemented by Elavon payment processing and an online appointment request system.

The practice generates revenue through professional fees for office visits and procedures, facility fees from its endoscopy centers, and infusion therapy services, billed through a partnership with Northeast Georgia Physicians Group for clinic billing and an in-house billing department for endoscopy. Its customer base is highly fragmented across individual patients in the Northeast Georgia region served by nine board-certified gastroenterologists and approximately fifteen nurse practitioners and physician assistants.

Name

Gastroenterology Associates of Gainesville

Legal name

Gastroenterology Associates of Gainesville, P.C.

Website

https://gastrogainesville.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Gastroenterology Associates of Gainesville is an independent physician-owned gastroenterology specialty practice serving Northeast Georgia through four clinics and two AAAHC-accredited endoscopy centers, offering colonoscopy, advanced GI procedures, infusion therapy, and Direct Access screening.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industry

Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology services
• Endoscopy procedures
• Colonoscopy screening
• Infusion therapy
• Digestive disease treatment

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: The practice generates revenue through professional fees for office visits, endoscopic procedures (colonoscopy, EGD, ERCP, etc.), and infusion therapy services. Services are billed through Northeast Georgia Physicians Group for clinic billing and an in-house billing department for endoscopy centers.
2. Procedure and Facility Fees: Revenue from endoscopic procedures performed at their AAAHC-accredited endoscopy centers, including facility fees separate from professional billing. The practice offers online payment center for outstanding balances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gastroenterology Associates of Gainesville, P.C. is an independent gastroenterology specialty practice providing diagnosis and treatment of diseases of the esophagus, stomach, liver, gallbladder, biliary system, pancreas, small and large intestines, and rectum. The practice delivers a comprehensive range of endoscopic procedures (colonoscopy, EGD, ERCP, EUS, capsule endoscopy, Bravo pH testing, esophageal manometry, flexible sigmoidoscopy, hemorrhoid banding), infusion therapy for Crohn's Disease and Colitis, and specialized programs including Direct Access Colonoscopy and InterStim bowel therapy for fecal incontinence.

Product overview

Gastroenterology Associates of Gainesville, P.C. is an independent specialty gastroenterology practice serving the Northeast Georgia area for over 35 years. The practice operates two AAAHC-accredited, Medicare-certified free-standing endoscopy centers (Gainesville and Braselton) where board-certified gastroenterologists perform a comprehensive range of GI procedures including colonoscopy, EGD, ERCP, endoscopic ultrasound, capsule endoscopy, Bravo pH testing, esophageal manometry, flexible sigmoidoscopy, and hemorrhoid banding. The practice also offers specialized service programs including a Direct Access Colonoscopy program for screening without prior consultation, InterStim bowel therapy for fecal incontinence, and an in-house infusion therapy center for Crohn's Disease and Colitis patients. Patient engagement is supported through the FollowMyHealth patient portal for online access to medical records, appointments, and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Endoscopic procedure performed by a gastroenterologist to examine the inner lining of the colon for visual diagnosis of polyps, lesions, and ulcerations, with opportunity for biopsies to diagnose chronic diseases of the colon. Available to adult patients seeking colorectal cancer screening or diagnostic evaluation.
• Esophagogastroduodenoscopy (EGD) Endoscopic procedure that visualizes the upper digestive tract including esophagus, stomach, and first part of the small intestine for diagnostic purposes to confirm conditions and biopsy areas of concern. Available to patients with suspected upper GI conditions.
• Endoscopic Retrograde Cholangiopancreatography (ERCP) Specialized technique combining X-rays and endoscopy to study the ducts of the gallbladder, pancreas, and liver for checking gallstones, bile duct blockages, and diseases of the liver and pancreas. Available to patients with biliary or pancreatic conditions.
• Endoscopic Ultrasound (EUS) Procedure using high frequency sound waves to produce detailed images of the gastrointestinal area, combined with biopsy to analyze fluid and tissue for diagnosis of cysts, pancreatic cancer, and other pancreatic conditions. Available to patients requiring advanced GI imaging.
• Capsule Endoscopy Diagnostic procedure using a vitamin-sized capsule containing an imaging device to capture pictures of the digestive tract, used to evaluate the small bowel for abnormalities. Available to patients requiring small bowel visualization.
• Bravo Esophageal pH Testing Gastroesophageal Reflux test using a mucosal-attached telemetry pH electrode placement and recording via a small capsule inserted endoscopically in the esophagus for 48-hour monitoring. Available to patients with suspected reflux disease.
• Esophageal Manometry Procedure to determine whether the esophagus is working properly by measuring rhythmic muscle contractions and pressures generated by esophageal muscles and sphincter. Available to patients with swallowing disorders or suspected esophageal dysfunction.
• Flexible Sigmoidoscopy Procedure to visually examine the sigmoid colon using a scope inserted through the anus to visualize and capture images of any areas of concern. Available to patients requiring lower colon examination.
• Hemorrhoid Banding Procedure using a small rubber band placed at the base of swollen veins to cut off blood supply, causing tissue to shrink and fall off after 3 to 5 bandings. Available to patients with hemorrhoids requiring intervention.
• Direct Access Colonoscopy Program Program allowing healthy, asymptomatic patients to schedule a routine screening colonoscopy at the practice's endoscopy centers without requiring a prior GI consultation. Eligibility: 50+ for average risk, 45+ for African Americans, 40+ with family history of colorectal cancer. Targets busy lifestyles and increases accessibility to preventive care.
• InterStim Bowel Therapy Two-stage fecal incontinence treatment using Medtronic InterStim systems, with a trial phase to assess effectiveness before potentially placing a permanent device. Stage one trial evaluation uses a temporary lead attached through the skin without incisions as an outpatient procedure. Available to patients with chronic fecal incontinence.
• Infusion Therapy In-house infusion center at the Gainesville location for administering medications to patients suffering from Crohn's Disease and Colitis, offered Tuesday through Thursday by referral. Includes dedicated infusion nurse, comfortable amenities, and scheduling assistance. Available to patients with inflammatory bowel disease requiring biologic infusion therapy.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Northeast Georgia Physicians GroupcoreOthersThe practice partners with Northeast Georgia Physicians Group for clinic billing services. Patients can make payments through the NGPG MyChart portal. This is a billing and revenue cycle management partnership supporting the practice's financial operations.
• Northeast Georgia Medical CentercoreStrategic or Co-development PartnerMultiple physicians (Scott Clark, Andrew Lake, Danielle Shelnut) are affiliated with Northeast Georgia Medical Center for hospital-based care. The practice refers patients for X-rays to NGMC, The Imaging Center, or Open MRI of Gainesville. This hospital affiliation enables comprehensive patient care including inpatient services.
• Allscripts Healthcare, LLC (FollowMyHealth)coreTechnology or IntegrationThe practice utilizes FollowMyHealth patient portal, a product of Allscripts Healthcare, LLC. The portal provides patients 24/7 access to medical records, appointment requests, prescription refills, secure messaging, and bill payment. Allscripts is responsible for the portal's operation and it is governed by Allscripts terms.
• Habersham Medical CenterminorStrategic or Co-development PartnerSome physicians (Scott Clark, Andrew Lake, Danielle Shelnut) are affiliated with Habersham Medical Center, providing additional options for patients who may prefer or require procedures at facilities other than Northeast Georgia Medical Center.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oshi Health: A venture-backed virtual-first gastroenterology and digestive care platform offering telehealth consultations, IBD coaching, and remote monitoring. Represents the emerging digital-GI competitive vector that traditional brick-and-mortar practices may face for chronic-condition care.

Direct peers

• Gastro Health: One of the largest US gastroenterology platforms with affiliated practices, ambulatory endoscopy centers, and infusion services across multiple states. Closely mirrors Gastroenterology Associates' integrated physician-clinic-endoscopy model, though at significantly greater scale and with private-equity backing.
• Borland-Groover Clinic: A long-established, physician-owned gastroenterology specialty practice in Jacksonville, FL with multiple clinic locations and endoscopy centers. Directly comparable in scale, independent-physician ownership, and full-scope GI service line including advanced procedures and IBD care.
• Carolina Digestive Health Associates: An independent gastroenterology specialty practice in the Carolinas with multiple clinic and endoscopy locations. Comparable independent-physician model, full-scope GI service line, and similar reliance on AAAHC-accredited ambulatory endoscopy centers.
• Capital Digestive Care: A large independent gastroenterology practice in the mid-Atlantic operating multiple clinic locations and affiliated endoscopy centers. Closely comparable in structure: independent physician ownership, integrated ASCs, broad GI procedure mix, and infusion services for IBD.
• Peak Gastroenterology Associates: An independent regional gastroenterology practice in Colorado Springs with multiple providers, clinic sites, and endoscopy services. Comparable as a multi-physician independent GI group serving a defined regional catchment with full-service GI capabilities.
• Atlanta Gastroenterology Associates: The largest independent gastroenterology specialty practice in Georgia, offering colonoscopy, advanced endoscopy, IBD care and infusion across metro Atlanta. Operates the same specialty-physician + endoscopy-center model in an adjacent Georgia market, making it the closest direct competitor for referrals and physician recruiting.

Broad incumbents

• GI Alliance: The largest PE-backed gastroenterology practice network in the US, integrating independent GI groups across dozens of markets. Competes for the same physician recruitment and payer-contract leverage, and represents the consolidation path Gastroenterology Associates could pursue or be acquired by.
• Piedmont Healthcare: A large regional health system in Georgia with employed gastroenterologists, hospital-based endoscopy, and outpatient GI clinics across the state. Competes indirectly as an integrated system alternative for GI patients in the broader Georgia market and is a potential acquirer of independent practices.

Others

• Northeast Georgia Health System: The hospital system partner to which Gastroenterology Associates refers and with which multiple physicians are affiliated. Functions as a complementary rather than directly competing entity today, but a strategic risk if the system expands its employed-physician GI program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Gastroassoc2324
• Facebookfacebook.com/Gastroenterology-Associates-Of-Gainesville-PC-830649393625290
• LinkedInlinkedin.com/company/gastroenterology-associates-of-gainesville

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastroenterology Associates of Gainesville