SpyFly
SpyFly is a direct-to-consumer subscription platform aggregating public records into searchable people, property, and phone reports. Operated by Digital Safety Products, LLC in San Diego, it serves individuals seeking personal safety, dating due diligence, neighborhood research, and spam-call identification across the United States.
- Company typePrivate
- Founded2013
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SpyFly does
SpyFly, operated by Digital Safety Products, LLC and headquartered in San Diego, California, is a direct-to-consumer subscription platform that aggregates public records from federal, state, and local sources into searchable people, property, and phone reports. The platform's database spans approximately 350 million people records, 160 million property records, and 500 million phone records, with search capabilities covering criminal records, financial history, contact information, address history, social media activity, property transactions, and reverse phone identification. Anonymous search is a stated product principle, and the platform explicitly disclaims consumer-reporting-agency status under the FCRA to restrict usage to personal, non-FCRA purposes.
The company monetizes through monthly subscriptions: a $1.00 seven-day trial that converts to a $29.97/month standard membership, plus a separate $1.96/month ID Protect membership that adds identity-theft monitoring. Proactive monitoring and email alerts for up to four individuals and four neighborhoods are bundled into the base subscription, and a mobile app extends access beyond the desktop web portal. Distribution is fully self-serve through spyfly.com and the mobile app, with acquisition driven by Google Ads, Meta Pixels, and organic social presence across Facebook, LinkedIn, TikTok, and YouTube.
The company was founded in 2013, remains privately held and bootstrapped with no disclosed funding rounds, no parent company, and no disclosed M&A activity. It employs 11-50 people, holds a 4.77/5 average rating across 3,645 customer reviews, and serves all 51 US states and territories (excluding US military post offices). Operating geographies, customer base, and product surface are exclusively domestic; international expansion or enterprise pivots are not indicated in the source data.
SpyFly firmographics
Firmographics- Name
- SpyFly
- Legal name
- Digital Safety Products, LLC
- Website
- https://spyfly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpyFly is a direct-to-consumer subscription platform aggregating public records into searchable people, property, and phone reports. Operated by Digital Safety Products, LLC in San Diego, it serves individuals seeking personal safety, dating due diligence, neighborhood research, and spam-call identification across the United States.
- Ownership category
- akta.pro rank
SpyFly industry classification
Industry- Product category
- Public Records Search
- NAICS
- Investigation and Personal Background Check Services (561611), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Fraud, Cybercrime Investigations & Brand/Dark Web Monitoring (BPAKAHAO)
- akta.pro secondary industry
- Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)
Keywords
Where SpyFly is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SpyFly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales
Revenue model
- Monthly Subscription - Standard Membership: Monthly recurring subscription at $29.97/month providing full access to all services including people search, property search, phone search, monitoring, and sex offender database access. Billed monthly until cancellation.
- 7-Day Trial Membership: Initial trial period at $1.00 for 7 days of full access. Converts to standard monthly membership at $29.97/month if not cancelled. Primary customer acquisition channel.
- ID Protect Membership: Identity protection monitoring subscription at $1.96/month providing ongoing surveillance of personal information and alerts for new/unknown addresses, phone numbers, and emails appearing in public records.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Membership |
| Subscription | Pay-as-you-go | 7-Day Trial Membership |
| Subscription | Monthly | ID Protect Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
SpyFly product offering
Product offeringCore offering
SpyFly operates a subscription-based public-records search platform that aggregates billions of records from national, state, and local sources into a single web interface, enabling individual consumers to run People, Property, Phone, and Social Media searches. The service bundles proactive monitoring with email alerts, a sex-offender Neighborhood Watch feature, and an optional ID Protect identity-theft monitoring add-on under a single monthly membership.
Product overview
SpyFly is a public records search platform offering four-in-one search services: People Search, Property Search, Phone Search, and Social Media Search. The platform aggregates billions of public records from national, state, and local sources into comprehensive background check reports. Core subscription membership provides access to all search capabilities with proactive monitoring and email alerts. Optional add-on services include ID Protect for identity protection and Neighborhood Watch for sex offender monitoring. The service is priced at $29.97/month after a 7-day trial ($1.00), with a separate ID Protect membership at $1.96/month.
Differentiator
Problem solved
Functional benefit
Products and services
- People Search
Quantifiable outcome
- 4.77/5 star average customer rating based on 3,645 reviews
- +4 more outcomes
Companies that use SpyFly
Customer profileSegments5 records
Ideal customer profiles4 records
SpyFly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SpyFly partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
SpyFly competitors and assessment
Company assessmentDirect peers
- PeopleLooker: PeopleLooker offers people search and reverse phone lookup as a subscription service, with a similar consumer-facing value proposition around reconnecting, verifying identities, and personal safety.
- CheckPeople: CheckPeople offers subscription-based people search and background reports, targeting personal-safety, identity-protection, and reconnect use cases that align closely with SpyFly's positioning.
- TruthFinder: TruthFinder offers subscription-based people search and background reports with deep public-records aggregation including criminal, financial, and contact data, competing head-to-head with SpyFly in the same consumer segment.
- Instant Checkmate: Instant Checkmate provides online background checks and public-records search via monthly subscriptions. It targets similar use cases (dating safety, neighbor research, personal background) with comparable report depth.
- Spokeo: Spokeo is a direct competitor offering people search, reverse phone lookup, and email lookup via a D2C subscription model. Like SpyFly, it aggregates public records and targets personal-safety, reconnect, and identity-protection use cases.
- Pipl: Pipl aggregates identity information from public records and deep-web sources to power people search and identity verification. It overlaps SpyFly's data-aggregation approach, with greater orientation toward B2B/API usage.
- Intelius: Intelius delivers people search, reverse phone lookup, background reports, and identity-protection products through a subscription model. Its positioning on background checks and public-records aggregation directly overlaps SpyFly's offering.
- US Search: US Search provides background reports and people search via subscription, competing in the same horizontal people-search segment with comparable data sources and pricing tiers.
- BeenVerified: BeenVerified provides background checks, people search, reverse phone lookup, and property reports on a subscription basis. Its product breadth, pricing, and target use cases (dating safety, neighborhood research, fraud) closely mirror SpyFly's.
Broad incumbents
- Whitepages: Whitepages is a long-established incumbent offering people search, reverse phone lookup, and identity-related services with a much larger brand footprint and premium tiers. It competes across all of SpyFly's core categories but operates at a wider scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SpyFly social profiles
Digital presenceSpyFly financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpyFly leadership team
Management profileNumber of profiles
SpyFly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpyFly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpyFly
What does SpyFly do?
SpyFly operates a subscription-based public-records search platform that aggregates billions of records from national, state, and local sources into a single web interface, enabling individual consumers to run People, Property, Phone, and Social Media searches. The service bundles proactive monitoring with email alerts, a sex-offender Neighborhood Watch feature, and an optional ID Protect identity-theft monitoring add-on under a single monthly membership.
Is SpyFly a public or private company?
SpyFly is a private company. It is classified as unknown and is currently operating.
When was SpyFly founded?
SpyFly was founded in 2013. It employs 11 to 50 people.
Where is SpyFly based?
SpyFly is headquartered in San Diego, United States, in the North America region.
How does SpyFly make money?
Three revenue lines are on record. Monthly Subscription - Standard Membership is the primary driver. The others are 7-Day Trial Membership and ID Protect Membership.
Who are SpyFly's main competitors?
Direct peers on record are PeopleLooker, CheckPeople, TruthFinder, Instant Checkmate, Spokeo, Pipl, Intelius, US Search and BeenVerified. Whitepages is listed as a broad incumbent.
Does SpyFly have an API?
No public API is recorded for SpyFly.
What industry is SpyFly in?
SpyFly's product category is Public Records Search. Its primary akta.pro industry code is BPAKAHAO, Fraud, Cybercrime Investigations & Brand/Dark Web Monitoring, with a secondary code of BPAKAHAM, Data Security & Privacy Services (DLP, Encryption, Privacy Ops). Its NAICS code is 561611 and its SIC code is 7381.