Pizzamico

What Pizzamico does

Pizzamico is a privately held Florida-based digital operations platform serving independent pizzerias and other small restaurants across the United States. The company operates a hybrid SaaS and digital marketing agency model, delivering custom branded websites, white-label mobile apps, commission-free online ordering systems, customer loyalty programs, and managed marketing services. Its core technology stack combines an SEO-optimized website builder, a custom mobile app product, integrations with DoorDash for delivery logistics, Meta and Google ad management, and AI-assisted tools for Instagram content generation and audience targeting. The DoorDash partnership is structurally central: it provides restaurants with delivery capability without the typical 20-30% aggregator commission, while Pizzamico preserves the restaurant's ownership of customer data and direct ordering relationships.

The company's revenue model is a hybrid of transaction-based fees and recurring subscriptions. The base program charges $0.95 or $1.95 per order plus 2.9% + $0.30 in credit card processing fees, with $0 upfront cost and no long-term contract. On top of this, the VIP Program offers two monthly subscription tiers: a $250/month Competitive tier with social media management, review generation, email marketing, and AI-powered Instagram growth, and a $500/month Dominant tier that adds $200 in managed ad spend on Meta and Google plus real-person organic outreach. Go-to-market is sales-led for new restaurants via free strategy calls and demos, paired with self-serve onboarding through an owners' portal. Customer segments are entirely SMB: single-location independent pizzerias and restaurants, with selected multi-location operators (up to 5 units). The company is bootstrapped, has no disclosed external funding, and operates with a 1-10 person team out of Daytona Beach, Florida, having been founded in 2017.

Name

Pizzamico

Legal name

Pizzamico, LLC

Website

https://pizzamico.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pizzamico is a Florida-based hybrid SaaS and digital marketing platform that provides independent pizzerias and small restaurants with commission-free online ordering websites, branded mobile apps, DoorDash delivery integration, and managed marketing subscriptions. It serves SMB restaurant operators across the United States.

Ownership category

akta.pro rank

Product category

Restaurant Digital Ordering & Marketing Software

NAICS

Media Buying Agencies (541830), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Restaurant online ordering
• Commission-free ordering platform
• Pizzeria marketing services
• Restaurant mobile app builder
• Local SEO for restaurants

Headquarters

HQ city

Port Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees: Per-transaction fees of $0.95 or $1.95 plus credit card processing fees of 2.9% + 30 cents per order. Restaurants choose whether to absorb or pass fees to customers. This is the primary revenue driver, enabling $0 upfront cost model.
2. VIP Marketing Subscription - Competitive: $250/month subscription including social media management, Google review generation tools, email marketing, and AI-powered Instagram growth. No ad spend included.
3. VIP Marketing Subscription - Dominant: $500/month premium package including everything in Competitive tier plus $200/month dedicated ad spend on Meta/Google and organic outreach with real-person community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Pizzamico provides a hybrid SaaS and digital marketing platform for independent pizzerias and small restaurants, headlined by a commission-free online ordering system delivered through SEO-optimized custom-branded websites and white-label mobile apps. Its Base Program is offered at $0 upfront cost with per-transaction fees, complemented by tiered VIP Marketing subscriptions ($250 and $500/month) that bundle social media management, AI-powered Instagram growth, Google reviews, email marketing, and paid ads management with an exclusive DoorDash delivery logistics partnership.

Product overview

Pizzamico is a hybrid SaaS and digital marketing platform providing a comprehensive suite of solutions for restaurants, specifically focused on pizzerias. The core offering consists of the Base Program (Start Up) at $0 upfront cost with commission-based pricing, which includes custom branded websites, mobile apps, online ordering systems, DoorDash delivery integration, and built-in loyalty programs. Above this, the VIP Program offers two marketing add-on tiers: Competitive ($250/month) with social media management, AI-powered Instagram growth, Google Business optimization, review generation, and email marketing; and Dominant ($500/month) adding $200 in included ad spend with real-person organic outreach and follower engagement. All products work together as an integrated system enabling restaurants to own customer data, reduce third-party platform dependence, and drive direct online orders while leveraging AI-powered tools for growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Base Program (Start Up) $0-upfront online ordering package for pizzerias including custom-branded website and domain, branded mobile apps, DoorDash delivery partnership, built-in loyalty program, owner's portal access, and 7-day customer support. Priced via per-transaction fees of $0.95 or $1.95 plus credit-card processing (2.9% + $0.30). Restaurants can leave at any time with no contract.
• VIP Marketing Program Subscription marketing program offered in two tiers: VIP Competitive ($250/month) for social media management, Google Business optimization, review generation, email marketing, AI-powered Instagram growth, and professional photography (in select areas); and VIP Dominant ($500/month) which adds $200/month of dedicated Meta/Google ad spend and real-person organic outreach with follower DM engagement. Available to restaurants on top of the Base Program.
• Custom Branded SEO-Optimized Website Mobile-friendly, SEO-optimized website built for pizzerias with the restaurant's branding, designed to increase visibility in local search results and drive direct online orders.
• Custom Branded Mobile App White-label branded mobile application mirroring the restaurant's ambiance and menu, enabling direct ordering and enhancing brand recognition on customers' phones.
• Commission-Free Online Ordering System Core direct ordering platform that allows restaurants to compete with third-party aggregators by accepting orders through their own website and mobile app without paying aggregator commissions, while retaining customer data and order history.
• Customer Loyalty Program Automated rewards tracking system integrated with online ordering to reward loyal patrons and increase visit/order frequency.
• Social Media Management Expert content creation, scheduling, and posting service for restaurant social accounts across Facebook, Instagram, Google Ads Reviews, and TikTok.
• Google Ads Management Targeted advertising campaigns on Google Ads focused on local restaurant visibility, online orders, reservations, phone calls, and website visits, with ongoing optimization and monthly performance reports.
• Meta Ads Management Facebook and Instagram ad campaign management featuring high-converting creatives, A/B testing, and performance monitoring aimed at restaurant customer acquisition and direct order conversions.
• DoorDash Delivery Partnership Flexible delivery integration using DoorDash exclusively for logistics, allowing restaurants to bypass high third-party commission fees while retaining control over the customer experience and ownership of customer data.
• Restaurant Photography Services Professional content creation service providing food photography and videography for restaurants; available on-location in select areas and via iPhone-based production in other locations.
• NFC Review Cards QR/NFC-enabled cards placed in pizzerias to drive in-store customers to leave Google reviews, boosting Google ratings and local search ranking.

Quantifiable outcome

• Save up to 20% compared to DoorDash and UberEats commission fees
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• DoorDashcoreStrategic or Co-development PartnerDoorDash partnership provides delivery infrastructure exclusively for Pizzamico restaurant clients. DoorDash handles delivery logistics only (not marketing), allowing restaurants to maintain direct customer relationships while leveraging DoorDash's delivery network. This differentiates Pizzamico from competitors by offering delivery without third-party marketing interference.
• Meta (Facebook & Instagram)coreTechnology or IntegrationMeta platforms are used for ad campaign management and delivery. Pizzamico creates and manages Facebook and Instagram ad campaigns focused on sales conversions for restaurant clients.
• GooglecoreTechnology or IntegrationGoogle Ads integration enables local restaurant advertising. Additionally, Google Business Profile optimization and review generation tools help improve local search rankings for restaurant clients.
• TikToksupportingTechnology or IntegrationTikTok is supported as a social media marketing platform within the VIP program for content creation and engagement with restaurant audiences.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChowNow: ChowNow is a commission-free online ordering platform for independent restaurants, offering direct ordering websites, branded apps, and marketing tools — the closest direct competitor to Pizzamico's core proposition.
• GloriaFood: GloriaFood provides free online ordering systems and restaurant websites with a similar commission-free, low-upfront-cost model targeting small independent restaurants — directly comparable GTM and pricing structure to Pizzamico.
• Bbot: Bbot offers commission-free online ordering, branded websites, and restaurant marketing tools focused on independents and small chains — overlapping product set and customer base with Pizzamico.
• Popmenu: Popmenu combines direct online ordering, restaurant websites, and built-in marketing automation for independent restaurants — a vertically-aligned competitor in the same SMB commission-free ordering niche.
• BentoBox: BentoBox builds restaurant websites with integrated online ordering, catering, and marketing tools aimed at independent operators — a comparable digital-platform offering for the same customer profile.
• MenuDrive: MenuDrive provides commission-free online ordering websites and apps for independent restaurants with similar transaction-fee economics — a directly comparable SMB ordering platform.

Broad incumbents

• Olo: Olo is a public, enterprise-scale restaurant online ordering SaaS used by large chains; it overlaps with Pizzamico's direct-ordering proposition but serves much larger customers with broader feature sets.
• Toast: Toast is a leading restaurant POS and digital ordering platform offering online ordering, websites, marketing, and payments to SMBs and chains — a much broader incumbent competing with Pizzamico's ordering and marketing stack.
• Square for Restaurants: Square for Restaurants combines POS, online ordering, and marketing tools into a single ecosystem for SMBs — a broader incumbent whose online-ordering module competes directly with Pizzamico's core offering.

Emerging players

• Ordermark: Ordermark helps restaurants consolidate and manage online orders from multiple third-party delivery platforms — adjacent in the restaurant digital-ordering space but solving the opposite problem (aggregator management vs. aggregator bypass).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pizzamico
• LinkedInlinkedin.com/company/pizzamico
• Instagraminstagram.com/pizzamicoofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizzamico