embed signage
Embed Signage is a UK-based cloud SaaS provider of digital signage content management software, selling per-device annual subscriptions to retail, banking, corporate, and venue operators worldwide through self-serve and a channel of system integrators.
- Company typePrivate
- Founded2016
- HeadquartersMytchett, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What embed signage does
Embed Signage Limited is a UK-based, privately held SaaS company that provides a cloud-based digital signage content management system (CMS). Its platform enables enterprises to design, schedule, conditionally trigger, and remotely manage digital content across networks of physical screens, serving customers in retail and QSR, banking, corporate environments, and leisure venues. Notable deployments include Wembley Park (300+ m² of outdoor LED), WaFd Bank (50+ branches), Krispy Kreme UK & Ireland, Selfridges, GANT (9+ markets), Boxpark (30+ endpoints), and Matalan, alongside names such as BT, ARM, PepsiCo, Danone, Marriott, Bank of England, NHS, and KPMG Brazil. The company was founded in 2016 and operates as a bootstrapped, 1–10-employee firm headquartered in Farnborough, Hampshire (UK Registered Company No: 09944278).
Technically, the platform is hosted on Google Cloud Platform across the London (europe-west2) and Milan (europe-west8) regions and is built around a proprietary WYSIWYG layout builder, a rules-based conditional play engine (geo-fencing, weather, astronomical clock, room availability), and a device management console. It supports nine or more endpoint platforms natively, including LG WebOS, Samsung Tizen (SSP), BrightSign (including Series 5 XC multi-output), ChromeOS, Windows, macOS, iOS, Android, and ONELAN. The product set is extended through plugins (Dynamic Data, Room Booking, Restricted Browser, External Communications via RS232/TCP/UDP/GPIO, Nexmosphere), a public REST API, and an extensive widget catalogue covering Microsoft Power BI, Teams, SharePoint, social feeds, Google Maps, IPTV, weather, and travel information. The company is ISO 27001:2022 certified, GDPR-compliant, and CCPA-compliant.
The business model is a per-device annual subscription priced at £185 per registered device per year (approximately $280 / €250 / AU$370), with all features, plugins, and widgets included at no incremental cost and a 28-day free trial. Distribution is hybrid: a self-serve product-led growth motion on the website for SMB and individual customers, combined with a channel of system integrators and specialist resellers (AVMI, Eclipse Digital Media, Theravada, NewReach) that deliver, project-manage, and in some cases co-finance enterprise deployments. Marketing relies on content, SEO/competitor-comparison pages, G2 reviews, LinkedIn, YouTube, and appearances at ISE and the AV Awards. There is no disclosed funding, and the company appears to operate cash-flow-positive on a small team.
embed signage firmographics
Firmographics- Name
- embed signage
- Legal name
- Embed Signage Limited
- Website
- https://embedsignage.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embed Signage is a UK-based cloud SaaS provider of digital signage content management software, selling per-device annual subscriptions to retail, banking, corporate, and venue operators worldwide through self-serve and a channel of system integrators.
- Ownership category
- akta.pro rank
embed signage industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where embed signage is headquartered
LocationHeadquarters
- HQ city
- Mytchett
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
embed signage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Device License Subscription: Annual subscription-based pricing charged per registered device. Customers pay per registered device per year with no per-seat limits. Provides access to all features, plugins, and widgets at no additional cost. 28-day free trial before purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Single pricing tier per device, annually |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
embed signage product offering
Product offeringCore offering
embed signage provides a cloud-based digital signage content management system (CMS) sold as an annual per-device subscription. Customers use a WYSIWYG layout builder, scheduling engine, conditional play rules, device management dashboard, analytics, and a suite of plugins/widgets to schedule and display content across enterprise display networks.
Product overview
embed signage is a cloud-based digital signage software platform that provides a comprehensive suite of tools for creating, managing, and displaying digital content across enterprise display networks. The core platform (embed signage Platform) offers a WYSIWYG Layout Builder for visual content design, Device Management for network monitoring, Analytics for content performance tracking, and multi-user roles with hierarchical management. The product portfolio includes RoomStream for meeting room digital signage, an extensive Widgets/Content Apps suite (Microsoft Power BI, Teams, SharePoint, social media integrations, YouTube, Weather, Travel Boards), Dynamic Data Plugin for external data integration (Google Sheets, Excel, JSON, XML), and specialized plugins for Room Booking, Restricted Browser, and External Communications (RS232/TCP/UDP/GPIO). The platform supports a wide range of device platforms including BrightSign, LG WebOS, Samsung Tizen, ChromeOS, Windows, macOS, iOS, Android, and ONELAN, with a public API for programmatic network management and automation.
Differentiator
Problem solved
Functional benefit
Brands
- RoomStream: Meeting room digital signage solution for displaying room availability and bookings
Products and services
- embed signage Platform Cloud-based digital signage software platform providing content management, scheduling, device management, and analytics for enterprise networks. Includes a WYSIWYG layout builder, conditional play rules, multi-user roles with SSO/2FA, and support for 9+ device platforms (LG WebOS, Samsung Tizen, ChromeOS, Windows, macOS, iOS, Android, ONELAN, BrightSign). Sold as an annual per-device subscription with all features, plugins, and widgets included.
- RoomStream Sub-brand dedicated to meeting room digital signage, displaying room booking availability and schedules on screens outside meeting rooms. Integrates with room booking platforms and includes occupancy status display. Targeted at corporate offices and enterprise meeting space management.
- embed signage API Public REST API enabling programmatic automation of digital signage network management, including device control, content management, scheduling, and network operations for large-scale deployments. Documentation is available at api.embedsignage.com/docs. Enhanced capabilities added in November 2025 for network automation and scaling.
Quantifiable outcome
- Annual print savings of approximately £23,000 per enterprise customer (Selfridges case)
- +3 more outcomes
Companies that use embed signage
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
embed signage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability7 records
Feature13 records
embed signage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BrightSigncoreEmbed signage became a BrightSign BSN.Cloud CMS Integrated Partner. BrightSign's cloud-based device management platform allows users to install digital signage applications remotely and manage devices via Control Cloud. Series 5 including XC multi-output players are supported.
- NewReachcoreNewReach is an implementation partner that delivered digital communications strategy for WaFd Bank. They architected hardware solutions, designed bespoke content, project managed installations, and relied on embed signage as their CMS platform.
- Eclipse Digital MediacoreEclipse Digital Media is a reseller and implementation partner for embed signage, deploying solutions for Krispy Kreme UK and Matalan. Provides hardware solutions and content design for retail digital signage deployments.
- TheravadacoreTheravada is a reseller partner for embed signage, specifically involved in the Krispy Kreme UK & Ireland deployment.
- IntelcoreEmbed signage worked closely with Intel to optimize the software for Intel NUC and Compute Stick digital signage players. Intel vPro support enables remote out-of-band management for unattended digital signage deployments.
- Google CloudcoreEmbed signage became a Google Cloud Chrome Technology Partner, enabling Chrome Device Management (CDM) for kiosk mode deployment, device health monitoring, and system log access. Embed signage services are hosted on Google Cloud Platform.
- AVMIcoreGlobal AV integrator AVMI deploys embed signage for enterprise clients including Selfridges and Roche Bobois Harrods. AVMI provides hardware solutions, installation, and project management for digital signage rollouts.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
embed signage competitors and assessment
Company assessmentDirect peers
- ScreenCloud: Cloud-based digital signage CMS serving SMB and enterprise with per-screen subscription pricing. Embed signage explicitly compares against ScreenCloud on price (claiming ~35% cheaper), targeting the same self-serve and channel-led buyer with similar multi-platform device support.
- SignageLive: UK-headquartered SaaS digital signage platform directly benchmarked by embed signage as a primary competitor on its own comparison pages. Both serve enterprise multi-site retail and QSR with per-device licensing and similar hardware-agnostic CMS positioning.
- Yodeck: Cloud digital signage platform popular with SMBs for self-serve screen management and content scheduling. Competes head-to-head with embed signage in the PLG, self-trial funnel and supports similar SoC device platforms including ChromeOS.
- Rise Vision: Cloud-based digital signage CMS targeting education, healthcare, and enterprise. Embed signage maintains explicit "alternative to RiseVision" SEO pages, indicating direct overlap in use cases, customer segments, and feature set.
- NoviSign: Cloud digital signage software offering CMS, content creation, and device management across SoC and Windows players. Operates in the same SMB-to-mid-market tier with subscription pricing and similar widget/integration story.
- Pickcel: SaaS digital signage platform with cloud CMS, templates, and analytics competing for SMB and mid-market accounts against embed signage's self-serve offering on a per-screen subscription model.
- ONELAN: UK-based digital signage player with both hardware media players and a cloud CMS. Embed signage supports ONELAN devices, but ONELAN's software stack competes directly in the EMEA enterprise market embed signage serves.
Others
- BrightSign: BrightSign is both a core technology partner (BSN.cloud integration, Series 5 XC support) and an adjacent hardware/platform vendor. Comparable as an ecosystem player whose media players frequently pair with embed signage CMS in enterprise deployments.
Broad incumbents
- Stratacache / Scala: Incumbent enterprise digital signage platform owned by Stratacache, serving large retail, QSR, and stadium networks globally. Competes with embed signage at the upper end of the enterprise market with a broader hardware-and-software portfolio.
- Samsung MagicINFO: Samsung's bundled CMS for its Tizen Smart Signage Platform displays. Acts as an incumbent alternative that ships with the hardware, posing a long-term bundling threat to embed signage's hardware-agnostic approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
embed signage social profiles
Digital presenceembed signage compliance and trust
Trust signalCompliance3 records
embed signage financial estimates
Financial estimateRevenue estimate
Valuation estimate
embed signage leadership team
Management profileNumber of profiles
Profiles3 records
embed signage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
embed signage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about embed signage
What does embed signage do?
embed signage provides a cloud-based digital signage content management system (CMS) sold as an annual per-device subscription. Customers use a WYSIWYG layout builder, scheduling engine, conditional play rules, device management dashboard, analytics, and a suite of plugins/widgets to schedule and display content across enterprise display networks.
Is embed signage a public or private company?
embed signage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was embed signage founded?
embed signage was founded in 2016. It employs 1 to 10 people.
Where is embed signage based?
embed signage is headquartered in Mytchett, United Kingdom, in the Europe region.
How does embed signage make money?
One revenue line is on record: device License Subscription.
Who are embed signage's main competitors?
Direct peers on record are ScreenCloud, SignageLive, Yodeck, Rise Vision, NoviSign, Pickcel and ONELAN. BrightSign is listed as an others. Broad incumbents are Stratacache / Scala and Samsung MagicINFO.
Does embed signage have an API?
Yes. embed signage provides a public API that allows developers to automate and scale network management. The API documentation is available at api.embedsignage.com/docs and enables programmatic control of devices, content management, scheduling, and network operations for growing digital signage deployments. Developer documentation is at api.embedsignage.com/docs.
What industry is embed signage in?
embed signage's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 541850 and its SIC code is 7310.