H. J. Holtz & Son
- Company typePrivate
- Founded1936
- HeadquartersRichmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
H. J. Holtz & Son firmographics
Firmographics- Name
- H. J. Holtz & Son
- Legal name
- H. J. Holtz & Son, Inc.
- Website
- https://hjholtzandson.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
H. J. Holtz & Son industry classification
Industry- Product category
- Residential Painting Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
- akta.pro secondary industries
- Painting, Decorating & Wallcoverings (IMAFANAI), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Kitchen Painting, Drywall & Finishing (HSAPAAAI), Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)
Keywords
Where H. J. Holtz & Son is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
H. J. Holtz & Son business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Painting Services: Interior and exterior house painting services for residential and commercial properties, including surface preparation, priming, and premium paint application
- Wallpapering Services: Residential wallpaper installation including decorative papers, grasscloth, and hand-painted scenic wallpapers. The company started with wallpapering in 1936 and is recommended by premier wallpaper manufacturers
- Furniture and Cabinet Painting: Furniture refinishing and cabinet painting using spray booth for premium finishes, including pickup/drop-off services and custom finish options
- Decorative Finishes: Faux finishing, decorative floors, murals, wall graphics, venetian plaster, gold leafing, and marbleizing services
- Carpentry Services: Finished carpentry services working closely with interior designers for moulding, gazebos, and custom furniture
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing determined through free consultations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
H. J. Holtz & Son product offering
Product offeringCore offering
H. J. Holtz & Son is a full-service painting and decorating contractor delivering interior and exterior painting, wallpapering, decorative finishes (faux finishing, high-gloss lacquers, murals, venetian plaster, gold leafing), cabinet and furniture refinishing, and finished carpentry for residential and commercial customers in Central Virginia. Founded in 1936 with an initial focus on wallpapering, the firm employs in-house trained craftspeople (not subcontractors) and is the only Fine Paints of Europe certified painter in Virginia for lacquer-like high-gloss finishes.
Product overview
H. J. Holtz & Son is a painting and decorative finishes company offering a comprehensive suite of residential and commercial services. Founded in 1936 with a focus on wallpapering, the company has expanded to offer interior painting, exterior painting, cabinet painting, furniture painting, carpentry, faux finishing, decorative floors, high gloss painting (with Fine Paints of Europe certification), and commercial painting. The core offering centers on premium painting and wallpapering services enhanced by specialty decorative finishes and custom carpentry, all delivered by employed craftspeople (not subcontractors) with generations of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Painting Professional interior painting for residential and commercial walls, trim, and ceilings, including surface preparation, priming, and premium paint application by in-house craftspeople.
- Exterior Painting
Quantifiable outcome
- Interior painting projects can still look great even 20 years later
Companies that use H. J. Holtz & Son
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
H. J. Holtz & Son technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
H. J. Holtz & Son partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Benjamin MoorecorePreferred paint supplier offering premium quality paints for interior and exterior projects. The company uses Benjamin Moore products as part of their commitment to using only the best paints applied by skilled craftsmen.
- Sherwin-WilliamscoreMajor paint manufacturer supplying premium coatings for various painting applications. Featured as an industry partner on the company's website.
- Fine Paints of EuropeflagshipPremium European paint manufacturer that has certified H.J. Holtz as the only certified professional painter in Virginia for their lacquer-like finishes. This exclusive certification requires specialized training and exclusive surface preparation practices.
- De GournaycoreLuxury wallpaper manufacturer whose products are featured and available through H.J. Holtz's wallpaper services. The company hangs various types of De Gournay wallpapers including hand-painted scenic designs.
- F&B (Farrow & Ball)corePremium paint brand offering high-quality coatings. Featured as an industry partner indicating the use of F&B products in their painting projects.
- Retail Merchants Association of Greater RichmondminorLocal business association representing the greater Richmond business community. H.J. Holtz displays this membership as an indicator of local business community involvement and credibility.
- PCA Painting Contractors AssociationminorIndustry association for painting contractors. Membership demonstrates industry recognition and commitment to professional standards in the painting trade.
- Palette Paint & HomecoreExclusive partnership where Palette Paint & Home's Richmond showroom on Grove Ave serves as a referral point where customers can view samples, get help from expert staff, receive cost estimates, and place orders for furniture painting services that H.J. Holtz then completes in their shop.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
H. J. Holtz & Son competitors and assessment
Company assessmentDirect peers
- CertaPro Painters: Largest residential and commercial painting franchise in North America, offering interior and exterior painting services directly comparable to H.J. Holtz's core offering, though distributed through a franchise model rather than in-house craftspeople.
- Five Star Painting: Residential and commercial painting franchise serving homeowners and businesses across the U.S. with a comparable service mix (interior, exterior, cabinet, and deck staining), directly competing for similar customer projects.
- 360° Painting: National residential and commercial painting franchise offering interior/exterior painting, cabinet refinishing, and related services, with comparable target customers and project types to H.J. Holtz.
- WOW 1 Day Painting: Residential and commercial painting company focused on one-day turnaround interior and exterior projects, competing for the same homeowner segment with a speed- and quality-differentiated brand promise.
- Painter Bros: National residential and commercial painting franchise with interior, exterior, cabinet, and drywall services, comparable in service breadth and customer type to H.J. Holtz's offerings.
- ProTect Painters: Residential and commercial painting franchise offering interior, exterior, and specialty services to homeowners, directly comparable in service mix and customer profile.
- Brush Brothers Painting: Regional residential and commercial painting contractor offering interior, exterior, cabinet, and deck services to homeowners, with a comparable service portfolio and customer segment.
- Momentum Painting: Multi-location residential and commercial painting company providing interior/exterior painting and specialty finishes to homeowners and businesses, directly comparable in scope and customer base.
- College Works Painting: Residential painting company serving homeowners through a student-painter franchise model, competing for the same exterior and interior residential painting market as H.J. Holtz.
Regional players
- Southern Painting: Regional residential painting franchise in the southern U.S. (Texas focus) offering interior/exterior painting services to homeowners, comparable in business model and customer type though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
H. J. Holtz & Son social profiles
Digital presenceH. J. Holtz & Son financial estimates
Financial estimateRevenue estimate
Valuation estimate
H. J. Holtz & Son leadership team
Management profileNumber of profiles
Profiles1 record
H. J. Holtz & Son funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H. J. Holtz & Son M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H. J. Holtz & Son
What does H. J. Holtz & Son do?
H. J. Holtz & Son is a full-service painting and decorating contractor delivering interior and exterior painting, wallpapering, decorative finishes (faux finishing, high-gloss lacquers, murals, venetian plaster, gold leafing), cabinet and furniture refinishing, and finished carpentry for residential and commercial customers in Central Virginia. Founded in 1936 with an initial focus on wallpapering, the firm employs in-house trained craftspeople (not subcontractors) and is the only Fine Paints of Europe certified painter in Virginia for lacquer-like high-gloss finishes.
Is H. J. Holtz & Son a public or private company?
H. J. Holtz & Son is a private company. It is classified as family owned and is currently operating.
When was H. J. Holtz & Son founded?
H. J. Holtz & Son was founded in 1936. It employs 51 to 100 people.
Where is H. J. Holtz & Son based?
H. J. Holtz & Son is headquartered in Richmond, United States, in the North America region.
How does H. J. Holtz & Son make money?
Five revenue lines are on record. Painting Services are the primary driver. The others are wallpapering Services, furniture and Cabinet Painting, decorative Finishes and carpentry Services.
Who are H. J. Holtz & Son's main competitors?
Direct peers on record are CertaPro Painters, Five Star Painting, 360° Painting, WOW 1 Day Painting, Painter Bros, ProTect Painters, Brush Brothers Painting, Momentum Painting and College Works Painting. Southern Painting is listed as a regional player.
Does H. J. Holtz & Son have an API?
No public API is recorded for H. J. Holtz & Son.
What industry is H. J. Holtz & Son in?
H. J. Holtz & Son's product category is Residential Painting Services. Its primary akta.pro industry code is HSAPAHAA, Interior Painting (Walls, Ceilings, Trim), with a secondary code of IMAFANAI, Painting, Decorating & Wallcoverings. Its NAICS code is 23832 and its SIC code is 1700.