What Softec International does

Softec International (legally Softec Technologies) is a privately held, for-profit software company founded in 2008 that develops AI-based route optimization and fleet visibility solutions for transportation, logistics, last-mile, and home-delivery operations. Its platform is delivered both as cloud SaaS and on-premise deployments, and is built around two product families: NORMA/Norma LIVE, an AI digital route planner that combines scientific evolutionary computing with machine learning to automate and optimize routing, and ALTAIR, a fleet visibility and command-and-control suite that works in conjunction with NORMA. The NORMA LIVE suite is modularized into Planner (route creation), Monitor (real-time tracking), DM (delivery management), and Predictor (predictive analytics), indicating a componentized platform architecture. The company reports operating scale of 5,000+ customer organizations, 200,000 vehicles managed, and 5 million+ orders processed.

The company sells through a direct enterprise field-sales motion, using a "Request a Demo" CTA and quote-based pricing (not publicly disclosed), targeting fleet managers and operations executives at enterprise and mid-market organizations. Revenue is generated primarily via recurring software subscriptions. Named customers span FMCG, beverage, logistics/3PL, e-commerce, grocery, electronics, and government/public-safety segments, including Danone, Pepsi, Coca-Cola, Aramex, Mylerz, Lafarge, Samsung, Americana, and Egypt Post. Marketed verticals include 3PL, e-commerce, grocery, FMCG, public sector, public safety & national security, and transport/mobility.

Softec operates across Europe and the Middle East, with headquarters in Gorinchem, Netherlands, and additional offices in Cairo (Egypt), Riyadh (Saudi Arabia), and Dubai (UAE), plus an R&D center in Bucharest, Romania serving the MEA region. Headcount is in the 101–250 range. No external funding rounds, parent company, or institutional ownership are disclosed in the available data, and the company appears independently owned and operated.

Name

Softec International

Legal name

Softec Technologies

Website

https://softectechnologies.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Softec International is a Netherlands-based AI software company providing route optimization (NORMA) and fleet visibility (ALTAIR) SaaS to enterprise and government fleet operators across logistics, e-commerce, FMCG, grocery, and public-safety sectors in Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Logistics & Fleet Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

Keywords

• AI route optimization
• Fleet management software
• Logistics visibility solutions
• Last mile delivery
• Transportation management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscriptions: SaaS/cloud platform subscriptions for AI-powered route planning (Norma) and fleet visibility (Altair) solutions. The company operates both cloud platforms and on-premise deployments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Softec International develops and sells AI-powered route planning and fleet visibility software for transportation, logistics, last-mile delivery, and home delivery operations. Its two flagship platforms are NORMA, an AI-based route planner combining scientific evolutionary computing with machine learning, and ALTAIR, a fleet visibility and command & control suite. Offerings are delivered as cloud platforms or on-premise deployments to enterprise customers worldwide.

Product overview

Softec International offers a dual-platform architecture centered on NORMA (AI route planning and optimization) and ALTAIR (fleet visibility and command & control), available as cloud platforms and on-premise deployments. The NORMA suite includes the core Norma LIVE platform plus specialized modules: Norma LIVE Planner (route creation), Norma LIVE Monitor (real-time tracking), Norma LIVE DM (delivery management), and Norma LIVE Predictor (predictive analytics). ALTAIR provides end-to-end fleet visibility and works in tandem with NORMA for unified logistics operations. The company serves 5,000+ customers across transportation, logistics, last-mile delivery, e-commerce, grocery, FMCG, 3PL, public safety, and national security sectors.

Differentiator

Problem solved

Functional benefit

Brands

• NORMA: AI-based digital route planner combining scientific evolutionary computing with machine learning to help transportation, logistics, last mile and home delivery operations automate, optimize and streamline their processes.
• Norma LIVE
• Norma LIVE Planner
• Norma LIVE Monitor
• Norma LIVE DM
• Norma LIVE Predictor
• ALTAIR FM

Products and services

• NORMA AI-based digital route planner combining scientific evolutionary computing with machine learning to help transportation, logistics, last mile, and home delivery operations automate, optimize, and streamline their processes. Used by enterprise fleet operators and logistics providers.
• Norma LIVE AI-based digital route planner combining scientific evolutionary computing and machine learning, delivered as a cloud platform for real-time optimization, monitoring, and control of transportation, logistics, last mile, and home delivery operations.
• ALTAIR Suite of visibility solutions for commercial fleets providing end-to-end visibility and command & control over B2B logistics, home delivery, transportation, and mobility operations. Works hand-in-hand with NORMA for a unified, streamlined operations experience.

Quantifiable outcome

• 30% cost reduction in last-mile delivery with AI-powered delivery management
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OptimoRoute: OptimoRoute is a SaaS route optimization and dispatch platform for last-mile fleets, home delivery, and field service teams. It is a direct competitor to Softec's NORMA offering in AI-driven route planning for delivery operations.
• Onfleet: Onfleet is a last-mile delivery management SaaS used by 3PLs, grocers, and e-commerce operators to plan, dispatch, and track deliveries. It competes head-to-head with Softec's Norma LIVE DM and ALTAIR visibility modules.
• Locus (Locus.sh): Locus is an AI-powered route optimization and dispatch platform focused on third-party logistics, e-commerce, and FMCG enterprises globally. It directly mirrors Softec's NORMA target use cases and verticals.
• Route4Me: Route4Me is a route planning and optimization SaaS serving SMB and mid-market delivery, field service, and logistics operators. It competes with Softec in the route planning and optimization layer, primarily outside MENA.
• Bringg: Bringg is a delivery orchestration platform for retailers, 3PLs, and grocers, offering route optimization, dispatch, and real-time visibility. It is a direct competitor to Softec's integrated NORMA + ALTAIR stack in enterprise last-mile.

Broad incumbents

• Samsara: Samsara is a large public fleet management and IoT platform with route planning, visibility, and telematics capabilities. As a broad incumbent, it competes with Softec's ALTAIR visibility suite for enterprise fleet customers, particularly outside MENA.
• Trimble Transportation (Trimble Maps): Trimble is a global incumbent in transportation and logistics technology, offering route optimization, fleet management, and visibility tools. It is a broad incumbent competing with Softec across both planning and visibility.
• Descartes Systems Group: Descartes provides a broad suite of logistics technology including route planning, telematics, and visibility for global enterprises. It is a broad incumbent competitor to Softec, especially for multinational 3PL and retail customers.
• Omnitracs (Solera): Omnitracs (now part of Solera) is an established fleet management and route optimization platform for commercial trucking and logistics fleets. It is a broad incumbent competitor to Softec in fleet and delivery optimization.

Emerging players

• project44: project44 is a supply chain visibility network connecting shippers, carriers, and 3PLs with real-time tracking data. It overlaps with Softec's ALTAIR visibility capabilities, especially in B2B logistics and home delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/softecinternat
• YouTubeyoutube.com/channel/UC01N04IrsKJwE5b30EZjCvw
• Facebookfacebook.com/SoftecInternational
• LinkedInlinkedin.com/company/softec-technologies
• Instagraminstagram.com/softec.technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softec International