Insightworks
Insightworks, founded in 2012 in Sault Ste. Marie, Canada, develops the Viewpoint SaaS platform, combining 3D facility mapping, simulations, animations, and training management for healthcare and manufacturing enterprises across North America.
- Company typePrivate
- Founded2012
- HeadquartersSault Sainte Marie, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Insightworks does
Insightworks Training Technologies is a privately held Canadian software company headquartered at 669 Wellington St E, Suite 300, Sault Ste. Marie, Ontario, operating as a founder-owned, bootstrapped business since its founding in 2012. The firm designs, builds, and operates a proprietary web-based SaaS platform branded Viewpoint that delivers employee training, onboarding, and orientation through three combined modalities: 3D facility mapping ("eMaps"), process and equipment animations, and immersive 360-degree simulations supported by an integrated training management system with certification tracking, forms, document management, and role-based access.
The Viewpoint platform is sold as a multi-tier subscription (Tier 1, Tier 2, and an add-on feature catalog including Virtual Facility digital twin, Asset Management & RTLS, OH&S, Simulations, Training Insights, and SSO) with quote-based pricing and multi-year enterprise contracts. The company combines platform delivery with professional services to implement customer-specific 3D eMaps, custom simulations, animations, and training content, plus a quarterly Training Insights consultation service.
Insightworks sells primarily to enterprise customers in two verticals: healthcare (hospitals and clinics, including new facility activation projects via the Virtual Hospital solution) and manufacturing (operators of industrial facilities such as sawmills and particleboard plants), with adjacent presence in medical devices, nuclear energy, aerospace/aviation, and real estate services. Go-to-market is a sales-led enterprise field-sales motion executed by a small direct team, supported by demo-request functionality on the company website, content marketing via the Our Insights blog, LinkedIn, and the InConversation podcast. The company reports cumulative scale of 16 million square feet of facilities modeled, 21,000 equipment and processes mapped, 170,000 training content items assigned, and 114,000 staff onboarded across deployments, with named outcome statements including at least a 50% reduction in classroom training time and approximately 1,400 training hours saved while onboarding 250+ employees at the White River sawmill.
Insightworks firmographics
Firmographics- Name
- Insightworks
- Legal name
- Insightworks Training Technologies
- Website
- https://insightworks.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insightworks, founded in 2012 in Sault Ste. Marie, Canada, develops the Viewpoint SaaS platform, combining 3D facility mapping, simulations, animations, and training management for healthcare and manufacturing enterprises across North America.
- Ownership category
- akta.pro rank
Insightworks industry classification
Industry- Product category
- Enterprise Training & Onboarding Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
- akta.pro secondary industries
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Insightworks is headquartered
LocationHeadquarters
- HQ city
- Sault Sainte Marie
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Insightworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (SaaS): Viewpoint platform subscription model with tiered pricing (Tier 1, Tier 2, and add-on features). Clients access the platform via web browser with licenses for training management, eMaps, simulations, and utilities. Pricing is customized based on organization size and feature requirements.
- Professional Services: Implementation, customization, and content development services. Includes creating custom 3D eMaps, training content development, animations, simulations, and facility modeling. Turnkey solutions delivered by the Insightworks team.
- Training Insights Consultation: Quarterly review sessions, training coordination support, and ongoing consultation services for maximizing Viewpoint investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tier 1 ($) - Core training platform with basic features |
| Subscription | Multi-year contract | Tier 2 ($$) - Enhanced platform with expanded features |
| Subscription | Multi-year contract | Add-On Features - Premium capabilities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Insightworks product offering
Product offeringCore offering
Insightworks sells the Viewpoint SaaS platform, a web-based training and onboarding system that combines 3D facility eMaps, process animations, 360-degree simulations, training management, and OH&S tools. It is delivered primarily to enterprise healthcare organizations (hospital activations and existing facilities) and manufacturing operations across North America under multi-year subscriptions with tiered pricing (Tier 1 and Tier 2) and add-on modules, plus professional services for custom content development and quarterly consulting.
Product overview
Insightworks offers a unified training and development platform called Viewpoint, which is a platform-plus-modules architecture combining a core training management system with specialized modules. The main platform includes eMaps (3D facility visualization), Animations (process and equipment animations), Training Management & Onboarding, Manufacturing Simulations (VR-enabled), and Health & Safety tools. Add-on modules include Training Insights (quarterly reviews), Virtual Facility (Digital Twin), Asset Management & RTLS, and Single Sign-On. The company also provides industry-specific solutions such as Virtual Hospital for healthcare facilities, and offers custom Application Development services. Viewpoint is designed for healthcare (hospital activations and existing facilities) and manufacturing industries, providing a SaaS-based solution for employee onboarding, training consistency, and operational excellence.
Differentiator
Problem solved
Functional benefit
Brands
- Viewpoint: Proprietary training and onboarding platform that provides eMaps, utilities, simulations, and learning management functionality for employee training and facility orientation.
Products and services
- Viewpoint
Quantifiable outcome
- Reduce classroom training time by at least 50% in healthcare settings
- +3 more outcomes
Companies that use Insightworks
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles2 records
Insightworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Insightworks partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Insightworks competitors and assessment
Company assessmentDirect peers
- STRIVR: STRIVR provides immersive VR-based training and simulation for enterprise workforce skills. It is comparable to Insightworks because both sell VR/3D simulation-driven training content and platforms to large enterprises, with overlapping use cases in operational and onboarding training.
- Interplay Learning: Interplay Learning delivers VR-based training simulations for skilled trades and technical workforces. It overlaps directly with Insightworks' 3D simulation and eMap training approach for industrial/manufacturing operator upskilling.
- Talespin: Talespin offers an immersive XR learning platform with VR simulations, authoring tools, and analytics for enterprise workforce development. It is comparable to Insightworks' Viewpoint in combining visual training content, simulation environments, and a managed learning platform sold to enterprise buyers.
- Mursion: Mursion provides AI-powered virtual human simulations for workplace training in areas such as healthcare, leadership, and operations. It is comparable to Insightworks because both sell simulation-driven training experiences to enterprise organizations, including healthcare systems.
Emerging players
- Osso VR: Osso VR builds VR surgical and medical training simulations for healthcare professionals and device companies. It is comparable to Insightworks' Healthcare vertical and Manufacturing Simulations modules as a specialized VR training platform targeting clinical and operational workflows.
- Health Scholars: Health Scholars delivers VR-based clinical and first-responder training for healthcare systems. It is comparable to Insightworks' Virtual Hospital and Healthcare training capability in addressing the same hospital activation, orientation, and skills training buyer.
- Pixo VR: PIXO is an enterprise XR training, simulation, and digital twin solutions provider. It is comparable to Insightworks' Virtual Facility / digital twin and Manufacturing Simulations modules, both targeting immersive enterprise training and operational visualization.
Broad incumbents
- Cornerstone OnDemand: Cornerstone OnDemand is an established enterprise learning and talent management suite with LMS, content, and analytics. It is comparable to Insightworks as the broader incumbent platform alternative buyers may evaluate when standardizing training management across healthcare and industrial enterprises.
- Docebo: Docebo is an enterprise LMS/learning platform with AI-driven content, automation, and analytics sold to organizations of all sizes. It is comparable to Insightworks as a full-suite LMS competitor whose enterprise and healthcare/manufacturing buyers overlap with Insightworks' Viewpoint sales motion.
- SAP Litmos: SAP Litmos is a large enterprise LMS offering training content, course libraries, and integrations sold into healthcare and manufacturing organizations. It competes for the same training management, certification tracking, and onboarding budget Insightworks targets with its Viewpoint platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Insightworks social profiles
Digital presenceInsightworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insightworks leadership team
Management profileNumber of profiles
Profiles12 records
Insightworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insightworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insightworks
What does Insightworks do?
Insightworks sells the Viewpoint SaaS platform, a web-based training and onboarding system that combines 3D facility eMaps, process animations, 360-degree simulations, training management, and OH&S tools. It is delivered primarily to enterprise healthcare organizations (hospital activations and existing facilities) and manufacturing operations across North America under multi-year subscriptions with tiered pricing (Tier 1 and Tier 2) and add-on modules, plus professional services for custom content development and quarterly consulting.
Is Insightworks a public or private company?
Insightworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insightworks founded?
Insightworks was founded in 2012. It employs 1 to 10 people.
Where is Insightworks based?
Insightworks is headquartered in Sault Sainte Marie, Canada, in the North America region.
How does Insightworks make money?
Three revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are professional Services and training Insights Consultation.
Who are Insightworks's main competitors?
Direct peers on record are STRIVR, Interplay Learning, Talespin and Mursion. Emerging players are Osso VR, Health Scholars and Pixo VR. Broad incumbents are Cornerstone OnDemand, Docebo and SAP Litmos.
Does Insightworks have an API?
No public API is recorded for Insightworks.
What industry is Insightworks in?
Insightworks's product category is Enterprise Training & Onboarding Software. Its primary akta.pro industry code is MPACALAK, Assessments, Quizzes & Learning Analytics Tools, with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 5132 and its SIC code is 7372.