FarmLink Marketing Solutions
FarmLink Marketing Solutions is a small, privately held Winnipeg-based agricultural marketing and technology firm founded in 2004, serving Canadian farmers and agricultural producers. Its 2015 acquisition of the Farm At Hand farm management app signaled a move into farm operations software alongside its core marketing services.
- Company typePrivate
- Founded2004
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FarmLink Marketing Solutions does
FarmLink Marketing Solutions is a privately held Canadian company headquartered in Winnipeg, Manitoba, founded in 2004 by Brenda Tjaden Lepp and Mark Lepp. The company operates in the agricultural sector, with its name and the geographies it serves suggesting a focus on marketing services and technology solutions for farmers and agricultural producers in the Canadian prairie region. The firm employs between 11 and 50 people, indicating a small, specialized operation rather than a scaled enterprise.
The company's strategic footprint was expanded in November 2015 through the acquisition of Farm At Hand, a farm management mobile application. This move suggests an intent to combine marketing services with operational farm-management software, offering producers an integrated set of tools for both business promotion and day-to-day farm operations. However, the input data does not disclose the integration depth, current product status, or whether Farm At Hand remains an active offering under the FarmLink umbrella.
The business model is not detailed in the available data: no pricing models, revenue mechanics, customer segments, or distribution channels are disclosed. The company's website (farmlinksolutions.ca) currently presents only a loading/verification page, providing no substantive information about current services, pricing, or customer relationships. No funding rounds, partnerships, certifications, awards, or patent holdings are documented, leaving the company's current operating intensity, capital structure, and growth profile largely opaque to outside observers.
FarmLink Marketing Solutions firmographics
Firmographics- Name
- FarmLink Marketing Solutions
- Legal name
- FarmLink Marketing Solutions
- Website
- https://farmlinksolutions.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FarmLink Marketing Solutions is a small, privately held Winnipeg-based agricultural marketing and technology firm founded in 2004, serving Canadian farmers and agricultural producers. Its 2015 acquisition of the Farm At Hand farm management app signaled a move into farm operations software alongside its core marketing services.
- Ownership category
- akta.pro rank
FarmLink Marketing Solutions industry classification
Industry- Product category
- Agricultural Technology (AgTech)
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
- akta.pro secondary industries
- Farm Financial Management & Recordkeeping Services (AFACAJAC), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where FarmLink Marketing Solutions is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Markets served
FarmLink Marketing Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
FarmLink Marketing Solutions product offering
Product offeringCore offering
FarmLink Marketing Solutions is a Winnipeg-based agricultural marketing and technology company that develops digital tools and marketing solutions for farm operators. The company is associated with farm management software following its 2015 acquisition of Farm At Hand, a farm records and operations management application used by producers to track cropping, input, and field activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm At Hand
Companies that use FarmLink Marketing Solutions
Customer profileIdeal customer profiles1 record
FarmLink Marketing Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FarmLink Marketing Solutions partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
FarmLink Marketing Solutions competitors and assessment
Company assessmentDirect peers
- Granular (Corteva): Farm management software platform offering financial, operational, and agronomic recordkeeping for row-crop growers. Direct overlap with FarmLink's farm management and Farm At Hand capabilities, though Granular operates at much larger scale.
- Agworld: Cloud-based farm management platform focused on crop planning, agronomy, and operational recordkeeping. Comparable in product category to FarmLink's Farm At Hand offering, with overlapping target customer of professional growers and agronomists.
- Conservis: Farm management software providing planning, budgeting, and operational tracking for crop producers. Comparable to FarmLink's combined farm management and marketing positioning, especially for mid-to-large commercial farms.
- Bushel: Grain marketing and farm management platform connecting growers to elevators and processors. Directly comparable to the farm marketing-services aspect of FarmLink's offering, with a software-led delivery model.
- Farmers Edge: Canadian-headquartered precision agriculture and farm data platform with strong overlap to FarmLink's Manitoba/Western Canadian customer base. Most directly comparable peer in terms of geography and target market.
- FarmLogs: Digital farm management platform for crop planning, scouting, and yield analysis. Comparable in core functionality to Farm At Hand and FarmLink's farm management offering, primarily serving U.S. row-crop growers.
Broad incumbents
- Trimble Ag: Established precision agriculture and farm management suite within Trimble's broader portfolio. Competes with FarmLink in farm data management and is meaningfully broader in scope and geographic reach.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform for data-driven farming decisions across millions of acres. Overlaps with Farm At Hand-style farm recordkeeping but is a much larger, incumbent platform with deeper agronomic and seed-product integration.
Regional players
- AgriWebb: Farm management software focused on livestock and mixed farming operations, primarily in Australia and the UK. Adjacent to FarmLink's positioning as a farm management platform but serves a different geography and livestock-leaning segment.
Emerging players
- Taranis: Aerial imagery and AI-driven crop intelligence platform supporting agronomic decision-making. Adjacent to FarmLink's farm data ambitions, with partial overlap on the data-driven farm management value proposition.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks3 records
Key highlights3 records
Customer concentration
FarmLink Marketing Solutions social profiles
Digital presenceFarmLink Marketing Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmLink Marketing Solutions leadership team
Management profileNumber of profiles
Profiles2 records
FarmLink Marketing Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmLink Marketing Solutions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmLink Marketing Solutions
What does FarmLink Marketing Solutions do?
FarmLink Marketing Solutions is a Winnipeg-based agricultural marketing and technology company that develops digital tools and marketing solutions for farm operators. The company is associated with farm management software following its 2015 acquisition of Farm At Hand, a farm records and operations management application used by producers to track cropping, input, and field activities.
When was FarmLink Marketing Solutions founded?
FarmLink Marketing Solutions was founded in 2004. It employs 11 to 50 people.
Where is FarmLink Marketing Solutions based?
FarmLink Marketing Solutions is headquartered in Winnipeg, Canada, in the North America region.
Who are FarmLink Marketing Solutions's main competitors?
Direct peers on record are Granular (Corteva), Agworld, Conservis, Bushel, Farmers Edge and FarmLogs. Broad incumbents are Trimble Ag and Climate FieldView (Bayer). AgriWebb is listed as a regional player. Taranis is listed as an emerging player.
Does FarmLink Marketing Solutions have an API?
No public API is recorded for FarmLink Marketing Solutions.
What industry is FarmLink Marketing Solutions in?
FarmLink Marketing Solutions's product category is Agricultural Technology (AgTech). Its primary akta.pro industry code is AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware), with a secondary code of AFACAJAC, Farm Financial Management & Recordkeeping Services. Its NAICS code is 115116 and its SIC code is 700.