What Shop Sheriff does

Shop Sheriff is a San Francisco-based software developer founded in 2018 that builds mobile-first ecommerce applications distributed exclusively through the Shopify App Store. The company operates three interconnected products: AMP (Accelerated Mobile Pages), which automatically converts Shopify product, collection, blog, and custom pages into valid Google AMP HTML using a proprietary converter algorithm and webhook-based auto-sync, hosted on AWS with CDN caching; PWA (Progressive Web Apps), which enables Shopify stores to be installed to a shopper's home screen with offline browsing via service workers; and BlazeSMS, an AI-positioned SMS marketing suite available as a separate product. The business is structured around a freemium, product-led growth model: a free tier provides one-click installation and immediate AMP rendering, with paid tiers ranging from $9/mo (Hobbyist) to $29/mo (Company) and $99/mo (Enterprise) for AMP, and a $29/mo Company tier for PWA. AMP page speeds are reported between 80 and 99 on Google Page Speed Insights, and over 10,000 merchants have installed the products, with more than 20 million Shopify pages converted to AMP.

The company claims the Google #1 recommended AMP app ranking and serves a horizontal Shopify merchant base spanning food and beverage (Pork Barrel BBQ), household goods (Wonderchef, Durex), and Instagram-born consumer brands (Ikonick, The Gold Gods). Distribution is self-serve via the Shopify App Store, with no disclosed sales team, channel resellers, or alternative marketplaces; marketing relies on content (blog, 60+ article knowledge base), SEO, organic social on Facebook and LinkedIn, and a partner/developer community. Integration breadth spans 17 product review providers, 7 live chat platforms, multiple analytics and SMS platforms, and email tooling via Shopify's Email Subscribers customer list.

Shop Sheriff appears to be privately held with no disclosed venture capital or institutional funding, 1-10 employees, and operations headquartered in San Francisco, California. Its strategic posture is that of a focused, bootstrapped vertical SaaS vendor optimizing for the long tail of Shopify merchants via a single-channel (Shopify App Store) PLG motion.

Name

Shop Sheriff

Legal name

Shop Sheriff

Website

https://shopsheriff.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shop Sheriff builds mobile-first Shopify apps — AMP, PWA, and BlazeSMS — distributed via the Shopify App Store to over 10,000 merchants, with subscription pricing from free to $99 per month.

Ownership category

akta.pro rank

Product category

Shopify mobile commerce apps

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD)

Keywords

• Shopify app development
• Mobile commerce optimization
• AMP implementation
• Progressive web apps
• E-commerce mobile apps

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. AMP App Subscription: SaaS subscription model with tiered pricing (Free, Hobbyist $9/mo, Company $29/mo, Enterprise $99/mo). Provides AMP for Shopify stores with increasing features at each tier. 30-day money-back guarantee on paid plans.
2. PWA App Subscription: SaaS subscription model for Progressive Web App feature, with Basic (Free) and Company ($29/mo) tiers. 14-day money-back guarantee.
3. BlazeSMS Subscription: AI-powered SMS Marketing suite for text message marketing, with separate pricing from the AMP and PWA apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Shop Sheriff develops and sells mobile-first e-commerce software for the Shopify platform: AMP for Shopify accelerates mobile page loads and SEO via Google-compliant AMP pages, PWA for Shopify adds a home-screen installable native-app experience with push notifications and offline browsing, and BlazeSMS provides an AI-powered SMS marketing suite. The company distributes these products through the Shopify App Store on a self-serve subscription model with freemium and paid tiers.

Product overview

Shop Sheriff is a mobile-first ecommerce solutions provider for Shopify merchants, offering three interconnected products: AMP (Accelerated Mobile Pages) for lightning-fast mobile page loading and SEO optimization, PWA (Progressive Web Apps) for native app-like mobile experiences with push notifications and offline capability, and BlazeSMS for AI-powered SMS marketing. These products work together to help Shopify merchants capture mobile traffic, improve search rankings, and engage customers across multiple channels.

Differentiator

Problem solved

Functional benefit

Brands

• BlazeSMS: SMS Marketing tool for Shopify - AI-powered suite of Enterprise-grade Text Message Marketing tools

Products and services

• AMP for Shopify A 1-click install Shopify app that automatically generates valid Google AMP pages for products, collections, blogs, and homepage, delivering sub-1-second mobile page loads from Google search, the AMP lightning bolt badge, and improved mobile SEO. Available in Free, Hobbyist ($9/mo), Company ($29/mo), and Enterprise ($99/mo) tiers with up to 5,000 characters of custom CSS per template, webhook-based auto-sync, and integrations with 17 review providers plus major analytics and marketing tools.
• PWA for Shopify A Shopify app that converts a Shopify store into an installable Progressive Web App with a native-app-style full-screen browsing experience on iPhone and Android, including home-screen install prompts, unlimited installs and views, offline browsing via service workers, and analytics integrations on the Company tier. Offered in Free Basic and $29/mo Company tiers.
• BlazeSMS An AI-powered enterprise-grade SMS Marketing suite for Shopify merchants that enables growing SMS into a primary revenue channel, with the ability to manage and scale an entire SMS marketing program. Marketed alongside AMP and PWA as part of Shop Sheriff's mobile-first e-commerce product family.

Quantifiable outcome

• Doubled mobile and tablet conversion rate
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationCertified Shopify partner and active member of the Shopify development community. Shop Sheriff's apps are built natively for the Shopify platform and distributed through the Shopify App Store. Deep integration with Shopify themes, webhooks, navigation menus, product reviews, and customer lists. More Shopify Plus brands use Shop Sheriff than any other AMP service.
• GooglecoreTechnology or IntegrationGoogle developed the AMP (Accelerated Mobile Pages) framework that Shop Sheriff implements for Shopify merchants. Google ranks Shop Sheriff the #1 recommended AMP app. Shop Sheriff generates AMP pages that are cached by Google and receive the lightning bolt AMP badge in mobile search results.
• Amazon Web ServicescoreTechnology or IntegrationAMP pages are hosted for free on a secure and extremely fast cloud provided by Amazon Web Services. Pages are cached for instant-loading and automatically updated whenever merchants make changes to their shop.
• BlazeSMSminorChannel Partner/ Reseller/ DistributorBlazeSMS is a related SMS marketing product also developed by Shop Sheriff. It is marketed alongside AMP and PWA as part of Shop Sheriff's mobile-first e-commerce suite. BlazeSMS is a separate product available at blazesms.com with its own standalone pricing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shogun: Drag-and-drop landing page builder for Shopify and other e-commerce platforms. Direct peer: serves Shopify merchants with conversion-focused storefront tooling, distributed through the same Shopify App Store and aimed at improving mobile and on-site conversion.
• PageFly: Popular Shopify page builder that competes for the same merchant wallet share, providing custom storefront pages to drive conversion on mobile and desktop.
• Tapcart: Mobile app and PWA platform purpose-built for Shopify merchants. Directly competes with Shop Sheriff's PWA product on home-screen experience, push notifications, and app-like mobile storefronts.
• Vitals: All-in-one conversion app suite for Shopify merchants bundling reviews, upsells, email capture and more. Competes for the same App Store shelf space and small-merchant wallet share.
• Privy: Email capture, popup, and SMS marketing app for Shopify merchants. Overlaps directly with BlazeSMS and competes for SMB marketing automation budget inside the Shopify App Store.
• Postscript: Shopify-native SMS marketing platform. Listed as a Shop Sheriff integration partner, but functionally competes for the same merchant SMS marketing spend that BlazeSMS targets.
• Attentive: Enterprise SMS marketing platform also integrated with Shop Sheriff's AMP pages. Competes for higher-end Shopify Plus brands pursuing SMS as a primary revenue channel.
• LimeSpot: Personalization and product recommendation app for Shopify. Targets the same conversion-optimization use case for the same SMB and mid-market merchants.
• ReConvert: Post-purchase upsell app for Shopify, focused on increasing revenue per merchant through funnel optimization. Competes in the same App Store category for conversion-driven merchants.

Broad incumbents

• Klaviyo: Dominant email and SMS marketing platform for e-commerce, integrated with Shop Sheriff via Shopify customer lists. A broad incumbent that competes with BlazeSMS while complementing Shop Sheriff's data flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getshopsheriff
• LinkedInlinkedin.com/company/shop-sheriff

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Sheriff